{"id":16376,"date":"2023-03-31T09:04:55","date_gmt":"2023-03-31T08:04:55","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16376"},"modified":"2023-03-31T09:04:56","modified_gmt":"2023-03-31T08:04:56","slug":"switch-up","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/switch-up","title":{"rendered":"Switch Up"},"content":{"rendered":"<div class=\"lazyblock-video-Z2j5by wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/0lXmWSgxAy4?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1h2Y1t wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Today, <strong>O2 <\/strong>launches its latest \u2018Switch Up\u2019 campaign with UK agency of record, <strong>VCCP London,<\/strong> to celebrate that new and existing customers can switch to a new phone whenever it suits them, and O2 will pay off their current contract.<\/p>\n<p>O2\u2019s latest <strong>\u2018Switch Up\u2019<\/strong> campaign showcases how easy it is for customers to say yes to new and exciting technology whenever it suits them, meaning they don\u2019t have to stick with the same phone until the end of their contract.<\/p>\n<p>With Switch Up, O2 is challenging the category standard of rigid mobile contracts, and is giving customers the ultimate freedom and choice. The integrated campaign also premieres its new brand ethos &#8211; \u2018See what you can do\u2019 &#8211; which encapsulates its mission to give its customers the freedom to cater to their own needs and to free themselves from outdated industry conventions.<\/p>\n<p>At the heart of this campaign is O2\u2019s much loved blue robot, Bubl, who appears even at the most unexpected times or places reminding customers that they can switch to a new device. \u201cEven now!\u201d<\/p>\n<p>Planned by media agency partner, MG OMD, O2 has partnered with ITV1 for a special ad break which will take place during this Saturday Night Takeaway. Bubl will surprise viewers by jumping out of bespoke ITV1 introductions in the breaks, to remind viewers how easily they can get a new phone and reinforcing the disruptive campaign message. In addition to the ITV partnership, O2 has also partnered with easyJet holidays and Google Pixel, whose existing adverts will be placed for Bubl to burst through and surprise the audience with the opportunity to Switch Up.<\/p>\n<p>MG OMD\u2019s media strategy has been planned to complement the creative and emulate the disruptive nature of the market-leading proposition across all touch points. High exposure channels are supported by OOH sites that use the visuals of Bubl bursting out of gallery paintings, drum sets and even birthday cakes. As well as social posts that will be bespoke to the different platforms and display posts that will use standout formats such as InScreen expendables. Linear radio and digital audio will be used to disrupt users while they are listening.<\/p>\n<p>The 40\u201d hero film was directed by award-winning director, Dave Laden, and features a woman and Bubl trying out the O2 Switch Up offering in different comical scenarios. The film begins off with her cooking in her kitchen while on the phone. She says \u201cSo I can choose when I get a new phone with O2 Switch Up? \u201cLike now?\u201d as she walks over to the freezer and opens it and Bubl pops up and hands her a new phone. Bubl then surprises her with a new phone in various situations. From martial arts practice, in a club queue, at the dentist and at a dog&#8217;s birthday party. The final frames show her performing an ultrasound before saying \u201cNot now\u201d.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>For the music, O2 worked with Trait to create a sound that elevates the moment when Bubl appears. The music builds up to complement the comedic nature of the film and is catchy so that it sticks in people\u2019s minds. O2 wanted a sonic device which sounded funny, slightly off the wall and irreverent, basically dramatising the weirdness of Bubl appearing in all sorts of odd locations, from sinks to giant hairdos. A big part of the inspiration for the sound was the promotional language itself, specifically the word &#8216;NOW&#8217;.<\/p>\n<p><strong>Simon Groves, Director Brand and Marketing at Virgin Media O2 said<\/strong>: <em>\u201cWe\u2019re putting our customers in control, \u00a0giving them the ultimate freedom and choice to choose a new phone when it suits them. At a time of so much uncertainty, we want to make it easier for people to get their hands on the latest and most popular phones whenever it suits them, and continue to breakdown the barriers of rigid phone contracts, giving customers the freedom to decide what they want, when they want it.\u201d<\/em><\/p>\n<p><strong>Kimberley Gill, Creative Director at VCCP London added<\/strong>: <em>\u201cHaving the option to choose if and when you want to have an upgrade is exciting. You have the power and when you say so, you will have a new phone in your hands. Switch Up puts the customer first and we are thrilled to work on a campaign that challenges industry standards.\u201d<\/em><\/p>\n<p>The integrated campaign will run in the UK from today until 11th May on TV, OOH, Digital and linear audio, social, retail and OLV. Media has been planned and executed by Manning Gottlieb OMD. PR is supported by Hope and Glory and customer communication is done by Rapp.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1a68fm wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div 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data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-4.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-5.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-5.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"3\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"4\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-17kqBp wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Switch Up puts the customer first and we are thrilled to work on a campaign that challenges industry standards \n        <cite>Kimberley Gill, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16376","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"10387","capability_ids":["988","10107"],"hero_video":"","hero_image":{"ID":16383,"id":16383,"title":"Untitled-1","filename":"Untitled-1-1.jpg","filesize":991889,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/switch-up\/attachment\/untitled-1-2","alt":"","author":"61","description":"","caption":"","name":"untitled-1-2","status":"inherit","uploaded_to":16376,"date":"2023-03-30 13:34:36","modified":"2023-03-30 13:34:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 launches latest Switch Up campaign that heroes the flexibility of customers being able to switch to a new phone when it suits them","meta-description":"The fully integrated campaign is a proofpoint of O2\u2019s new enablement-focused brand ethos \u2018See what you can do\u2019 ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Untitled-1-2.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15477,"post_author":"57","post_date":"2022-10-07 09:36:29","post_date_gmt":"2022-10-07 08:36:29","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"757106005\",\"blockId\":\"Z1inW7j\",\"blockUniqueClass\":\"lazyblock-video-Z1inW7j\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl\\u0026amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new edition of VMO2\u2019s campaign of \u2018Why walk when you can ride?\u2019. The new integrated campaign launches Virgin Media\u2019s Wifi guarantee and its promise to lead the way among all major broadbands by delivering super connectivity, reliability and speed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis one of a kind creative campaign will be released in a number of formats but will principally focus on award-winning director, Jeff Low\u2019s 60\u201d hero film. Supported by a 30\u201d spot, the film ingeniously tells the story of a Highland cow, leaving the herd and biking away off into the distance. Inspired by footage streamed from Virgin Media\u2019s WiFi, the Highland cow embodies VMO2\u2019s promise to pave the way by providing the fastest guarantee of any major UK provider.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe imaginative TVC begins with a close-up on the cow\u2019s face as it heads towards the breath-taking views of the Scottish Highlands. Biking to the iconic soundtrack of Patrick Swayze\u2019s Dirty Dancing track \u2018She\u2019s Like The Wind\u2019, the camera follows the cow for a period of time before pulling away and leaving it to endeavour on its own adventure. Thereby, challenging the customer to, Why walk when you can ride? Similar to the cow\u2019s quest to better herself, this film builds on Virgin Media\u2019s commitment to challenge the status quo through their infinite quest to optimise customer experience. Heading to better and beyond!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis striking campaign demonstrates how Virgin Media\u2019s market-leading speed credentials and new Wifi guarantee solidifies its leading position. Thanks to VMO2\u2019s superior connectivity, the Highland Cow has no need to look behind as it motors off to both better and beyond. Thereby, succeeding in providing VMO2\u2019s message with more swagger. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategically, this campaign presents a much-needed change of creative direction as it boldly recommits VMO2 to its core values. A facet of this return to VMO2\u2019s bold attitude can be seen in the built in 3D CGI, created by Emmy and Bafta award-winning Untold Studios\u2019 work as this bespoke feature will feature across brand and trading platforms. This bespoke creation is strategically supported by the 60\u201d TVC and a unique 30\u201d edit of the film which will support VMO2\u2019s partnership with Netflix, and is due to appear on three of its hugely popular shows. Strong commitments to the \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign are apparent in the fact that it lives in OOH solely at The O2 Arena, on display, OVOD, BVOD, retail and also across social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAmy Gilbert, Marketing Director at Virgin Media O2 said, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Virgin Media brand is rooted in unstoppable spirit and a desire to continually push boundaries to offer our customers more. From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP London\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new campaign reinjects Virgin Media with its iconic attitude. Showing how we enable our customers to go to better and beyond, embodied by a highland cow on a Triumph Bonneville.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018To Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube). \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"7J3Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-7J3Mn\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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{\"video-source\":\"youtube\",\"video-id\":\"c6h1eNO4Kks\",\"blockId\":\"2juqBu\",\"blockUniqueClass\":\"lazyblock-video-2juqBu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, Virgin Media releases \\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Hyped\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea multi-million pound integrated brand campaign to celebrate Virgin Media\u2019s new entertainment service, \\u003c\/span\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Running throughout the UK for 8 weeks across multiple touchpoints, the bold and attention-grabbing campaign further demonstrates Virgin Media\u2019s commitment to being \u2018Better, connected\u2019 by giving customers more flexibility, control and great value on their entertainment.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the latest offering in Virgin Media\u2019s TV line-up, seamlessly combines the most-loved TV channels with on-demand apps, popular streaming subscriptions and must-watch movies, offering customers a new way to enjoy their favourite entertainment all in one place, and at great value, via a small plug-and-play box powered entirely by Virgin Media\u2019s superior broadband.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill appear across multiple formats and leads with a hero 60\u201d spot which will premiere during Coronation Street on ITV and Channel 4\u2019s Celebrity Pride Gogglebox. The TVC opens on a couple being disturbed when their TV starts talking to them. Voiced by British Garage icon, MC Neat, the TV announces \u2018Listen, this is your TV speaking!\u2019 Viewers are then taken on a journey as hyped TVs around the country disrupt their owners' viewing experience to tell them about the benefits of Stream. In blocks of flats, houses and high street shops, people react as their TVs burst into life as an eye-catching and bold mouth takes over their screens. A man in a bath sits up and takes notice, while a stunned couple are rooted to the spot in their local chippy. As the track builds, the TVs energetically rap about the many benefits of Stream. The iconic Virgin Media red provides a background for the mouths as they morph into different textures and colours. The film concludes with the line \u2018The future of viewing is here, the future of viewing is Stream\u2019. Bespoke 20\u201d edits of the film will run across TV, OVOD and BVOD and have been created to target customers with interests in music, gaming and entertainment, as well as families.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCentred around the real experts of entertainment - TVs - Virgin Media and VCCP London worked with partners Electric Theatre Collective, Jungle, Soho Music and Duffy Sound, as well as celebrated director Rollo Jackson from Somesuch to bring the disruptive and attention-grabbing creative to life. Virgin Media also partnered with MC Neat to co-create the bespoke rap, with the Garage artist directly inspiring the mouth which was then created using CGI.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs a fully-integrated campaign, Stream will roll out across VOD, OLV, social, digital display and retail, including digital screens. With disruption at the core of the advert and proposition, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media has utilised a range of innovative and disruptive \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emedia buys to ensure the campaign has multiple consumer touch points and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emaximum awareness \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand impa\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ect. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e5\u201d blipverts will interrupt ad breaks, saying \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018I\u2019ve seen the future of viewing for you\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. In a Virgin Media first, the entertainment provider will be hijacking Domino\u2019s commercials, so the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHyped mouth \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecan tell viewers about Stream from Virgin Media.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAcross social, MG OMD has planned for ads to be intercepted on YouTube with contextually relevant messaging, choosing passion points relevant for our audience and pre-rolls against YouTube content for Gaming, Music and Entertainment and the creative will unexpectedly reference the nature of the content the viewer is about to watch.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\/span\\u003e\\u003cb\\u003eAmy Gilbert, Marketing Director at Virgin Media \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream offers a convenient, flexible and more personal connected entertainment experience, bringing the future of viewing right into our customers\u2019 living rooms. For a truly disruptive proposition, we needed a truly disruptive creative approach, so we\u2019ve taken the idea beyond a TV spot, disrupting viewers in blipverts across ad breaks and in VOD; with a little help from MC Neat. Disruption is part of Virgin Media\u2019s DNA and that\u2019s exactly why it\u2019s at the heart of this campaign.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\/b\\u003e \\u003cb\\u003eLondon \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream from Virgin Media is here and viewing will never be quite the same again. We picked the experts of viewing to announce Stream\u2019s arrival. The ones who\u2019ve watched us ask \u201cWhat\u2019s it on?\u201d for the hundredth time. The ones who\u2019ve seen us running around the house looking for that 4th remote. Our TVs, of course. We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream is available to both new and existing customers who take a Virgin Media broadband only or broadband and home phone package, offering a quick and easy entertainment add-on that pairs perfectly with the company\u2019s lightning-fast broadband \u2013 offering speeds up to 22x faster than the UK average.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCustomers can enjoy Stream on a fuss-free 30-day rolling contract so they can add or remove subscriptions every month, with the ability to save on their streaming subscriptions when adding them to the service. From news channels to sport and kids TV, Stream provides a one-stop-shop so customers can easily select and swap the channels and streaming services that truly matter to them.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to devise the new campaign. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 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