{"id":16348,"date":"2023-03-22T09:00:03","date_gmt":"2023-03-22T09:00:03","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16348"},"modified":"2023-03-22T09:00:05","modified_gmt":"2023-03-22T09:00:05","slug":"the-walk-to-the-well","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/just-a-drop\/the-walk-to-the-well","title":{"rendered":"The Walk To The Well"},"content":{"rendered":"<div class=\"lazyblock-video-Z18dSlA wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/srgHzln7bgM?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1h2fBe wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">For most people on this planet access to water is a given and something they never worry about. It\u2019s not something that they wake up feeling thankful for, but the reality is regardless of anyone\u2019s background everyone relies on it. It allows people to do things every day, such as quench their thirst, and keep clean. It also paves the way for the big things too. No one would be able to fulfil their dreams. Without water, no one would be able to look after their families, pursue their passions, make a living or survive.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This <\/span><b>World Water Day, Just a Drop, <\/b><span style=\"font-weight: 400\">is launching <\/span><b>The Walk To The Well<\/b><span style=\"font-weight: 400\"> &#8211; a campaign to raise awareness of how a human\u2019s potential to achieve in life is limited when they don\u2019t have access to clean water.<\/span> <span style=\"font-weight: 400\">With the help of global agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, the charity has created the longest Twitter thread ever made to emulate the length that people in countries like Kenya, Uganda, Zambia, India, <\/span><span style=\"font-weight: 400\">Nicaragua<\/span><span style=\"font-weight: 400\"> and Cambodia have to walk every single day, just to get access to water.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the form of a social media challenge, the campaign will encourage people to do what they do best, scroll. This should come easily as on average people scroll through about 2km of content per day, without even thinking about it and <\/span><b>Just a Drop<\/b><span style=\"font-weight: 400\"> wants to use this behaviour for good.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Twitter thread will tell the story of Ann\u2019s daily walk to collect water and will take people from her house, on a gruelling journey through physical threats and mental struggles to where she collects water. Ann is from Mwingi West in Kenya, one of many communities Just a Drop is helping to<\/span> <span style=\"font-weight: 400\">gain access to safe clean water.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The thread will take about an hour to properly scroll through, with the intention being that many people won\u2019t be able to complete it. If people decide to give up scrolling, they will simply like the tweet at the point they\u2019ve reached which will trigger an auto-reply showing the distance they\u2019ve walked. Every participant will be encouraged to retweet or \u2018Quote retweet\u2019 their distance, to inspire others into taking our Walk to the Well challenge, too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To create the film and images <\/span><b>Just a Drop<\/b><span style=\"font-weight: 400\"> and <\/span><b>VCCP<\/b> <b>London <\/b><span style=\"font-weight: 400\">used a drone to capture Ann\u2019s 9km walk. The photography created is striking with a varied landscape that is accompanied by a beautifully written typographic story, to keep our scroller\u2019s attention.<\/span><\/p>\n<p><b>VCCP Media<\/b><span style=\"font-weight: 400\"> has worked with Posterscope and Maxx Media to secure media sites to display the DOOH creative for the campaign which will go live in key conurbations around the UK. The DOOH billboards will feature footage of Ann\u2019s 9km walk and direct people to take on the challenge and donate.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The campaign is also being supported by celebrities including award-winning actor Stanley Tucci, actor and comedian Alexander Armstrong, fashion consultant and TV presenter Gok Wan, singer, Michelle Heaton, wildlife presenter Gordan Buchanan, sailor Tracy Edwards, and presenter Stephen Sackur<\/span><\/p>\n<p><b>Fiona Jeffery OBE, Founder and Chairman of Just A Drop, said<\/b><span style=\"font-weight: 400\">: <\/span><i><span style=\"font-weight: 400\">\u201cHaving access to clean water can change someone&#8217;s life, this is why we are working on creating long-term solutions by partnering with communities, supporting and training them. To raise awareness of the work and show how someone\u2019s potential can be limited when their access to water is restricted, we are challenging people to scroll through the longest Twitter thread ever to show how far people need to go. We must all know the value of water.\u201d\u00a0<\/span><\/i><\/p>\n<p><b>Laura Muse, Creative Director at VCCP, added<\/b><span style=\"font-weight: 400\">: <\/span><i><span style=\"font-weight: 400\">\u201cIt has been a privilege to work on such an important cause and to draw attention to a crisis that is, unfortunately, worsening while we enjoy ever more convenience. This is the type of work we all get in the industry to make. A simple, beautiful idea that will deliver real change for thousands of people.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Just a Drop is the challenger among water charities. It is small and operates more sustainably, for longer periods within communities to ensure the charity delivers long-term, real change to the 771 million people that don\u2019t have access to safe drinking water. This is why the charity wanted to create a campaign that goes further than traditional charity storytelling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign was made possible by #PoweredByTweets, which is an annual Twitter competition that partners with the creative industry to launch ideas for good across the globe. The winning team receives \u00a3100K in Twitter advertising credit and works alongside Twitter to help develop the idea and to make it as successful as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In October VCCP presented an idea for Just a Drop and went up against Uncommon, Grey, Wieden+Kennedy and Fishawack Health, who all had 15 minutes to sell their idea before a Q&amp;A to win the prize.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run on social media for a month and will be supported by DOOH, influencers and a PR campaign. <\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/03\/Just-a-Drop-Walk-To-The-Well-Anna-1024x683.jpeg\" alt=\"\" class=\"wp-image-16352\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-Walk-To-The-Well-Anna-1024x683.jpeg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-Walk-To-The-Well-Anna-300x200.jpeg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-Walk-To-The-Well-Anna-768x512.jpeg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-Walk-To-The-Well-Anna-1536x1024.jpeg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-Walk-To-The-Well-Anna-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-quote-full-width-1IeHFU wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This is the type of work we all get in the industry to make. A simple, beautiful idea that will deliver real change for thousands of people \n        <cite>Laura Muse, Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-video\"><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16348","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"16349","capability_ids":["988","10107"],"hero_video":"","hero_image":{"ID":16350,"id":16350,"title":"Just a Drop - The Walk To The Well 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10:51:11","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"The Walk To The Well","meta-description":"Just a Drop creates the longest Twitter thread ever to showcase the importance of access to water ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Just-a-Drop-The-Walk-To-The-Well-KV-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15835,"post_author":"61","post_date":"2023-01-16 10:19:58","post_date_gmt":"2023-01-16 10:19:58","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"788269199\",\"blockId\":\"2dCGyK\",\"blockUniqueClass\":\"lazyblock-video-2dCGyK\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe UK's largest Dog Welfare Charity,\\u003cstrong\\u003e Dogs Trust,\\u003c\/strong\\u003e has today launched an integrated brand campaign to show owners and their dogs how they are the best partner to support them through life, with the help of global agency of record \\u003cstrong\\u003eVCCP. \\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eIn their first campaign in a five year journey since appointing VCCP, the new brand platform aims to set a vision for the charity as it moves to reframe \\u003cstrong\\u003eDogs Trust\\u003c\/strong\\u003e as a charity that supports owners and their dogs through all stages of life.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs a result of the cost of living crisis \\u003cstrong\\u003eDogs Trust \\u003c\/strong\\u003ehas seen an overwhelming increase in owners feeling like they have no choice but to give up their much loved dogs because they cannot afford to keep them, receiving over 1,000 calls a week. This is why the charity is launching the \\u003cstrong\\u003e\\u003cem\\u003eGround Dog Day\\u003c\/em\\u003e\\u003c\/strong\\u003e campaign which, implicitly connected to the cost of living crisis, dials up help and support dog owners and their dogs so owners can get from \\u003cstrong\\u003eDogs Trust\\u003c\/strong\\u003e so they don\u2019t have to make the ultimate sacrifice and lose their dog.\\u003c\/p\\u003e\\n\\u003cp\\u003eUnderstanding the special bond dog owners have with their dog and the joy that it brings is the main driver for the charity whose aim is to protect and preserve it. When people own a dog, their relentless positivity makes the repetition of everyday activities a joy. The harder life gets the more dogs mean to their owners, which is why \\u003cstrong\\u003eDogs Trust\\u003c\/strong\\u003e is working hard to keep them together.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking with renowned director, Nicolas Jack Davies, Dogs Trust has created a film that shows the joy that dogs bring. The film opens with a man sleeping in bed before a dog excitedly jumps on the bed and wakes him up. They cuddle and play and he says \u201calright mate, come on\u201d while laughing. They prepare to go for a walk and the dog grabs some slippers before they go to the park. They are stopped by a mother and daughter and the owner introduces Milo the dog and then they play fetch. He visits a pub with his friends, then feeds Milo and goes through life\u2019s routines before it repeats a few times, showing the role they play in everyday life and the joy they give. Throughout the film the owner laughs and talks to Milo saying \u201chungry were you?\u201d \u201cThere you are\u201d and \u201cGood night mate\u201d It ends with him sitting on the bed before Milo barks and jumps up on the bed and they cuddle and play. He laughs and says \u201cWhere was my wake up?\u201d\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe hero AV is accompanied by four 10\u201d social videos, \u2018Behaviour\u2019, \u2018Help\u2019, \u2018Recall\u2019 and \u2018Support\u2019 that aim to give dog owners simple and quick advice, delivered in a positive way. The first video \u2018Behaviour\u2019 shows a dog ripping up different household items such as letters and slippers and tells the owner how this could be a sign that the dog is distressed. The second film, \u2018Help\u2019 shows a dog eating on different days and lets people know that Dogs Trust has partnered with Fairshare to provide dog food for UK Food Banks. The third 'Recall' shows a dog being called by its owner in the park and highlights how Dogs Trust has recall training available. The fourth film\u00a0 \u2018Support' shows a dog with an injury collar sitting in its dog bed and lets owners know that Dogs Trust might be able to help with veterinary bills.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eNick Daniel, Marketing Director at Dogs Trust said\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cThe cost of living crisis is having a huge impact on dog owners. We\u2019re receiving an unprecedented amount of calls from people who feel like they have no other choice but to give up loved family dogs because they can no longer afford to keep them. This is why we have created this campaign to highlight all the various ways we can help and keep them and their families together with their dogs. We want to celebrate dogs and the joy they bring us and keep them in the place they are most happy.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSophie Maunder, Managing Partner at VCCP London added\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cWe are privileged and excited to be working with Dogs Trust to help the dog loving community understand the development of their strategy - not only to help rehome dogs, but to do much more to keep dogs and their owners together through difficult times. Like the 12.7 million dog owners in the UK, Dogs Trust understands how important the bond between owner and dog is, and believes in protecting that bond through help, support and advice. VCCP are excited to launch the first of the campaign executions to help the British dog loving community join that journey.\u201d \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will run from today for four weeks and run across be on social media, TV and OOH. Media has been planned and executed by The 7 Stars. 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wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eTango \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, today launch \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Fearless\u2019, \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea powerful new campaign in partnership with youth charity \\u003c\/span\\u003e\\u003cb\\u003eThe Prince\u2019s Trust \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto help young people unlock their potential and access potentially life changing career opportunities.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe drinks brand with a punchy personality, Tango has long championed the younger generation through charitable initiatives, and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Fearless\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eseeks to tackle the record number of young people in the UK who are struggling with self-belief through improving their long-term career prospects. The campaign was developed\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efollowing new research revealing that confidence in young people has never been lower, with a quarter of young Brits concerned that they will never recover from the emotional toll of the pandemic.\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Fearless\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis born out of Tango and The Prince\u2019s Trust\u2019s shared belief in instilling \u2018fearlessness\u2019 among teens and the bold creative amplifies the true spirit of Tango.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDesigned to stand out, the partnership sees the launch of special limited-edition Tango cans called \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCans of confidence\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which feature the iconic Tango orange brand palette and heroes the campaign strapline\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018This is a can of fire it up fearlessness.\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign is aimed at 18 - 24 year olds as Tango recognises how young people today despite living in a hyper-connected world, often struggle with connection and confidence due to communities morphing from real interactions to increasingly virtual ones. The new campaign heroes a bold graphic design, akin to the iconic Tango brand personality, and the tone of voice across the special Tango x The Prince\u2019s Trust packaging is designed to speak to the Gen Z audience who struggle with confidence.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new work marks Tango\u2019s\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethree year partnership with The Prince\u2019s Trust charity, as the Britvic drinks brand promises to donate \u00a3100,000 in the first year alone alongside giving young people access to over 5,000 hours of one-to-one support including counselling, education and careers advice.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSupporting the new limited-edition Tango \u2018Fearless\u2019 cans, creative will roll out across TikTok through the creation of films involving two Prince\u2019s Trust graduates who talk about what they did during a time when they were fearless, to act as a motivation for young people. To further reconnect with Tango\u2019s young consumer base, the iconic drinks brand has also partnered with LadBible and created a mural in Manchester to further engage a Gen Z audience and help them smash their limitations and voice their fearless ambitions for the future.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePR activity will include positioning the CV\u2019s of the graduates on the special packs to showcase their fearless achievements thanks to involvement in The Prince\u2019s Trust. Tango will also run a competition where one lucky graduate will have the chance to land a job at Britvic.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eIeuan Evans, Tango Brand Manager at Britvic said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe\u2019re incredibly proud to launch our partnership with The Prince\u2019s Trust this summer. The charity undertakes incredible work supporting young people across the country, and with young people being among the hardest hit coming out of the pandemic, it\u2019s so important we work together to support and inspire them to build their confidence and discover fulfilling career opportunities.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eGeorge Wait, Associate Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cThe collaboration between Tango and the Prince's Trust was a hugely exciting proposition for all sides of the project.\u00a0 Not only did Tango have the opportunity to work with a brilliant charity, supporting a fantastic and worthy cause, but The Prince's Trust were also given rare permission to communicate with Tango's uniquely lighthearted, cheeky tone. We've loved the challenge of combining these two worlds, all in the name of helping young people in need around the UK.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eBen Marson, Director of Partnerships at The Prince\u2019s Trust\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe are delighted to begin this new partnership with Tango which will raise vital funds to support young people get into work, education and training. In addition, by bringing our two brands together, we can connect with and inspire more young people to build the confidence they need to thrive.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new Tango\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Fearless\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign is live today until the 30th September across TikTok, on-pack, in-store products, a Ladbible partnership and across organic social channels. Tango worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto mastermind the new campaign, with support from VCCP\u2019s content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and VCCP\u2019s newly launched Product and Service innovation company, \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, as well as support across social from Britvic\u2019s in-house agency,\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.britvic.com\/our-news\/performance\/britvic-launches-new-digital-studio-infused\/\\u0022\\u003e \\u003cb\\u003eInfused \\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e The\\u0026amp;Partnership.\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e PR has been handled by \\u003c\/span\\u003e\\u003cb\\u003eCirkle PR \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand all media has been planned and executed by\\u003c\/span\\u003e\\u003cb\\u003e M\/Six. \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePack design was carried out by \\u003c\/span\\u003e\\u003cb\\u003eBloom.\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe limited-edition cans will be available to purchase in September and 5p from each sale will go towards supporting the career courses provided by the youth charity.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help a young person be fearless, donate \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.princes-trust.org.uk\/support-our-work\/donate\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo sign up to a free course for those aged 16 - 30, please visit \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/candidateportal.princestrust.org.uk\/app\/chat\/chat_launch\/request_source\/8\/chat_data\/cmVmZXJyZXJVcmw9aHR0cHMlM0ElMkYlMkZ3d3cucHJpbmNlcy10cnVzdC5vcmcudWslMkZjb250YWN0LXVzJnN0YXRlPTM5\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2rR89e\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2rR89e\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"750466509\",\"blockId\":\"Z7HsBL\",\"blockUniqueClass\":\"lazyblock-video-Z7HsBL\"} \/-->","post_title":"Tango x The Prince's Trust","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tango-x-the-princes-trust","to_ping":"","pinged":"","post_modified":"2022-09-26 10:01:14","post_modified_gmt":"2022-09-26 09:01:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15368","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15406,"post_author":"57","post_date":"2022-10-04 15:32:00","post_date_gmt":"2022-10-04 14:32:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cb\\u003eDogs Trust \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehas today announced the appointment of \\u003c\/span\\u003e\\u003cb\\u003eVCCP \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eas its lead creative agency. VCCP will be tasked with the delivery of Dogs Trust\u2019s first advertising campaign since 2019. The account was won after a competitive three-way pitch and work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023. VCCP will look to build on the heritage of Dogs Trust iconic brand strapline \u2018A dog is for life.\u2019\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDogs Trust, the largest dog welfare charity in the United Kingdom, cares for over 15,000 animals each year. Dogs Trust campaigns to promote responsible dog ownership, and works to help end the destruction of healthy Dogs at a time where research shows that almost half of the UK\u2019s dog owners (45%) are now finding that the cost of living crisis is making it more difficult for them to give their dogs all they need.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNick Daniel, Marketing Director Dogs Trust said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018\u201cDog ownership can be so rewarding, it was a huge factor in the huge growth in dog ownership during the pandemic. But with households across the nation choosing to welcome dogs into their homes, especially during difficult economic circumstances, our work at Dogs Trust has never been more important.We continue to work hard to make the world a safe and happy place for dogs, and we\u2019re really excited to welcome VCCP to the family as they help to support us on our mission to improve the lives of dogs, both near and far.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoly Darby, Managing Director at VCCP, added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cAs a nation, and agency of dog lovers, this account win is a dream come true for us. Every dog deserves to live life to the fullest and we\u2019re delighted to be working with Dogs Trust to help the charity with its important work both in the UK and beyond.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDogs Trust continues a streak of new business wins for VCCP which most recently includes Sage, Virgin Media O2 and LinkedIn. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1U9hk7\",\"blockUniqueClass\":\"lazyblock-text-full-width-1U9hk7\"} \/-->","post_title":"Dogs Trust appoints VCCP as its lead creative agency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dogs-trust-appoints-vccp-as-its-lead-creative-agency","to_ping":"","pinged":"","post_modified":"2022-10-12 12:35:30","post_modified_gmt":"2022-10-12 11:35:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15406","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/16348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}