{"id":16274,"date":"2023-03-09T09:25:02","date_gmt":"2023-03-09T09:25:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16274"},"modified":"2023-03-09T09:25:02","modified_gmt":"2023-03-09T09:25:02","slug":"worldwide-hide","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/worldwide-hide","title":{"rendered":"WorldWide Hide"},"content":{"rendered":"<div class=\"lazyblock-video-1GkQLG wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/805936317?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1uVmF8 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">For the third year running <\/span><b>Cadbury<\/b><span style=\"font-weight: 400\"> with the help of its global agency of record, <\/span><b>VCCP,<\/b><span style=\"font-weight: 400\"> is flipping the Easter egg hunt ritual on its head by challenging the expected generosity in the season with something unexpected and more meaningful, in the latest integrated <\/span><b>Cadbury<\/b> <b>Worldwide Hide<\/b><span style=\"font-weight: 400\"> campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To help tap into the generous nature of the heritage brand and celebrate Easter, Cadbury is once again giving people a platform to hide digital purple eggs anywhere in the world via Google Street View. The hider can even choose to send a real egg straight to their loved ones homes once the egg has been found.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Following the success of the last two years which saw over a million eggs hidden, Cadbury is taking the campaign to the next level. This time by creating localised DOOH creative using anonymised hiding spot data from the <\/span><b>Worldwide Hide<\/b><span style=\"font-weight: 400\"> platform. The bespoke digital ads will appear in nine key cities up and down the country, including Bristol, London, Birmingham, Liverpool, Leeds, Cardiff Manchester, Nottingham and Glasgow. They will feature real hiding spots used on the platform, each from the city where the ads are displayed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For digital and social creative Cadbury will use the anonymised hiding location data from the Worldwide Hide platform to create interest-based that will showcase eggs hidden in a range of spots relevant to interests. For instance, Birmingham Botanical Gardens for gardeners and garden lovers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This new mechanic will reinforce the hiding ritual and aims to inspire more Brits to participate in the annual Easter Egg hide by showing that everybody\u2019s getting in on the action. Cadbury believes there&#8217;s nothing that brings out the inherent generosity in people more than when they hide an Easter egg for a loved one at this time of year, as it shows that they care.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A 20\u201d film showing a giant purple egg placed in locations around the world including on the beach, in the forest and in a small village has also been created and will run on TV across the country. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">It features a voiceover that says &#8220;Wouldn&#8217;t it be lovely if you could hide an easter egg anywhere in the world for someone you love?\u201d and \u201cIn a place that means something to just you and them.\u201d Before showing a woman a couch placing an egg in her chosen location and ends with \u201cSearch Cadbury Worldwide Hide\u201d.\u00a0<\/span><\/p>\n<p><b>Laura Gray, Senior Brand Manager for Cadbury Easter said<\/b><span style=\"font-weight: 400\">: <\/span><i><span style=\"font-weight: 400\">\u201cAt Cadbury we love to inspire a little more generosity in the world and this Easter the return of the Cadbury Worldwide Hide continues doing just that. By asking people to hide an egg anywhere in the world for someone they love we hope to bring people together to share in a special Easter moment.\u201d<\/span><\/i><\/p>\n<p><b>Caroline Rawlings, Creative Director at VCCP London added: \u201c<\/b><i><span style=\"font-weight: 400\">As soon as you peep under the hood of Cadbury Worldwide hide you find the loveliest little things going on. Real people in every nook and cranny of the country are using the platform to hide easter eggs for each other in meaningful spots. But we hadn\u2019t really talked about them yet. So this work lets the public see a little bit of what we see. People in the very city in which they live, hiding Cadbury easter eggs for each other. Very Easter, very Cadbury, very sweet and hopefully very inspiring to anyone in the market for a little bit of Cadbury generosity this easter.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">In addition to the data-driven work, <\/span><b>Cadbury <\/b><span style=\"font-weight: 400\">have worked with <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> to do a bit of hiding of their own this Easter. These activations will see some pretty special egg hiding take place in the lead-up to Easter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run from today until 9th April on TV, BVOD, Cinema, social, digital and DOOH. It will also run through GoodLoop, where donations will be made to the Trussell Trust every time a user watches the ad through. It\u2019s being supported by a consumer PR campaign run by Ogilvy PR.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1ijKu9 wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-Leeds-Dock.png 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-Leeds-Dock.png\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-The-University.png 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-The-University.png\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2iQK8U wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        People in the very city in which they live, hiding Cadbury easter eggs for each other. Very Easter, very Cadbury, very sweet and hopefully very inspiring to anyone in the market for a little bit of Cadbury generosity this easter \n        <cite>Caroline Rawlings, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"445\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-Large-Format-Digital.jpeg\" alt=\"\" class=\"wp-image-16278\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-Large-Format-Digital.jpeg 828w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-Large-Format-Digital-300x161.jpeg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-Large-Format-Digital-768x413.jpeg 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-16274","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10225","hero_video":"","hero_image":{"ID":16276,"id":16276,"title":"Cadbury WorldWide Hide ManchesterHartshead Pike KV","filename":"Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV.png","filesize":3540444,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV.png","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/worldwide-hide\/attachment\/cadbury-worldwide-hide-manchesterhartshead-pike-kv","alt":"","author":"61","description":"","caption":"","name":"cadbury-worldwide-hide-manchesterhartshead-pike-kv","status":"inherit","uploaded_to":16274,"date":"2023-03-09 09:15:17","modified":"2023-03-09 09:15:17","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Cadbury\u2019s famous Worldwide Hide campaign is back ","meta-description":" For the third year running Cadbury with the help of its global agency of record, VCCP, is flipping the Easter egg hunt ritual on its head by challenging the expected generosity in the season with something unexpected and more meaningful","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Cadbury-WorldWide-Hide-ManchesterHartshead-Pike-KV-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14436,"post_author":"57","post_date":"2022-01-05 12:46:12","post_date_gmt":"2022-01-05 12:46:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"662600255\",\"blockId\":\"ZEcLnw\",\"blockUniqueClass\":\"lazyblock-video-ZEcLnw\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"662600867\",\"blockId\":\"12FwWB\",\"blockUniqueClass\":\"lazyblock-video-12FwWB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eCadbury Creme Egg\\u003c\\\/strong\\u003e and global creative agency\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, launch a new integrated brand campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto the UK and ROI markets.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe highly anticipated Cadbury Creme Egg Hunt is back, but this time it comes with a warning sign. Created by VCCP London to mark the lead up to Easter, Cadbury is offering lucky (or not so lucky) finders of the limited edition, half milk chocolate, half white chocolate eggs up to a huge \\u00a310,000 to be won, on one condition - that the winning egg is not eaten.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Creme Egg is no stranger to creating campaigns that have entertained the nation for decades. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a spin on one of the most iconic advertising campaigns in recent decades; \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich was first launched by Cadbury in the 1980s.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year\\u2019s Creme Egg Easter campaign creates a modern twist by challenging people\\u2019s ability to resist eating the elusive treat. In order to claim a prize, recipients must show proof that they have resisted the urge to eat the deliciously tempting winning Cadbury Creme Egg. There will be one hundred and forty six limited edition Creme Eggs in circulation, all valued at different winning amounts, from \\u00a350 to \\u00a310,000.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLyndsey Homer, Brand Manager at Cadbury said: \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cCadbury Creme Egg is one of the most iconic and well known products in the Cadbury portfolio. We wanted to create a campaign that both honoured the special heritage of the brand, whilst injecting some new energy into it. I\\u2019m so excited to see our campaign come to life, and can\\u2019t wait to see how fans, new and old, react to our cheeky campaign.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe disruptive, integrated campaign launches with two 30\\u201d films, written by \\u003cstrong\\u003eVCCP Creatives\\u003c\\\/strong\\u003e; \\u003cstrong\\u003eSimon Connor\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eStephen Cross\\u003c\\\/strong\\u003e and directed by award-winning Director, \\u003cstrong\\u003eJeff Low\\u003c\\\/strong\\u003e. Both films showcase everyday situations where Cadbury Creme Egg fans typically like to enjoy their chocolate treat. The first film, \\u2018Bath\\u2019, sees a man running a relaxing bath, ready to soak and enjoy his Cadbury Creme Egg in peace, only to discover he\\u2019s picked up one of the winning eggs you can\\u2019t eat. He shares the discovery with his partner who pleads with him not to eat it as it\\u2019s worth a lot of money. The film draws to a comical end, and we\\u2019re left not knowing if he\\u2019s going to fight the temptation as his partner yells from outside the bathroom \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDon\\u2019t eat it!!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second film \\u2018Bed,\\u2019 depicts a Cadbury Creme Egg fan tucked up in bed, again ready to wind down for the evening and tuck into his winning egg. He\\u2019s then interrupted by his partner who devastatingly tells him that he can\\u2019t eat it. The film ends with the man enviously eyeing up his partner who\\u2019s enjoying her Creme Egg with a spoon, and concludes with the man disappointedly saying\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018I want an egg, I want to eat an egg.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director at VCCP London added:\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Creme Eggs are a childhood classic and a British institution. So we were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. It's been fun flipping that campaign on its head. It's sticky work. We\\u2019ve eaten about 40 each. Hopefully people love the campaign like we do and maybe even find a winner. That they can\\u2019t eat of course.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor radio, Cadbury Creme Egg will reunite with actor and comedian Matt Lucas to create a series of radio public service announcement style ads warning the nation that they must resist the temptation to eat the winning eggs. Supporting this, Cadbury Creme Egg will also use YouGov data to target Creme Egg lovers based on whether they are lickers, eat their Creme Egg all in one or enjoy it with a spoon.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill run in the UK and ROI from 5th January until Easter across VOD, social (Instagram, Twitter, Snapchat), YouTube, radio, DOOH, OOH, retail and partnerships. PR will be supported by Golin. All media has been planned and executed by Carat.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1zEm0w\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1zEm0w\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bath%22,%22caption%22:%22%22,%22id%22:14439,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14439%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bath.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bed%22,%22caption%22:%22%22,%22id%22:14440,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14440%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bed.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%2225796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2%22,%22caption%22:%22%22,%22id%22:14441,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14441%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/25796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"dot-controls\":false,\"blockId\":\"10cLmV\",\"blockUniqueClass\":\"lazyblock-carousel-10cLmV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. \",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP London \",\"blockId\":\"Z1Eapjm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1Eapjm\"} \/-->","post_title":"Cadbury Creme Egg 'How do you NOT eat yours'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-creme-egg-how-do-you-not-eat-yours","to_ping":"","pinged":"","post_modified":"2022-01-27 09:26:24","post_modified_gmt":"2022-01-27 09:26:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14436","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15821,"post_author":"61","post_date":"2023-01-09 09:12:41","post_date_gmt":"2023-01-09 09:12:41","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"786541904\",\"blockId\":\"ZpNc7f\",\"blockUniqueClass\":\"lazyblock-video-ZpNc7f\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eTo showcase how little moments can make another person feel special \\u003cstrong\\u003eCadbury Dairy Milk \\u003c\/strong\\u003eand global agency of record \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e, have today launched its latest storytelling campaign \u2018Garage'.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new campaign exemplifies Cadbury\u2019s mission to show how generosity brings us closer - or as Cadbury says, \\u003cem\\u003e\u2018There\u2019s a glass half in everyone\u2019\\u003c\/em\\u003e. This can be seen through the \u2018Generosity\u2019 \\u003cstrong\\u003eCadbury Dairy Milk \\u003c\/strong\\u003ebrand platform, which is entering its fourth year, showing familiar places and relationships in the noise of everyday life and the little moments that can make someone\u2019s day.\\u003c\/p\\u003e\\n\\u003cp\\u003eFollowing the award-winning films - \\u003cem\\u003eMum\u2019s Birthday, Fence and Bus \\u003c\/em\\u003e- \u2018Garage\u2019 builds on the powerful storytelling formula that finds a simple way to get the message across while keeping it fresh.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eDirected by acclaimed director Steve Rogers, \u2018Garage\u2019 tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate \\u0022love you Dad\\u0022 over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It's a small gesture from her father, but we see from her warm smile that it's made her night - we see the power of the \\u003cem\\u003eglass \\u0026amp; a half in everyone\\u003c\/em\\u003e. This links back to the brand's famous recipe, which states that every half a pound of chocolate has a half a glass of milk, as well as how there is generosity in everyone and how this can be shown in small moments.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe film depicts a relatable story that shows that as a parent, you never stop caring for your children, no matter how grownup they get. It's a simple yet emotive film and allows people to explore a relationship that shows generosity is as strong in adults as it is in children.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eGemma Flanigan, UK\\u0026amp;I Associate Marketing Director at Cadbury said: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cIn this latest film we have introduced lighter moments, while still retaining the authenticity from our other stories that have shown how powerful moments of generosity can be. This fits in with the campaigns we have done for the last five years that showed different types of generous givers and how small gestures can make a difference.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London added: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cWe\u2019ve always said generosity is out there in the world, it just doesn't shout as loudly as the negative stuff. Garage is another one of those quiet small cadbury films that hopefully makes people feel something big.\u201d \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe hero 60\u201d film will run until 22nd January. 30\u201d and 20\u201d cut downs will also run across TV, cinema, BVOD and Youtube until 5th February. 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve always said generosity is out there in the world, it just doesn't shout as loudly as the negative stuff. Garage is another one of those quiet small cadbury films that hopefully makes people feel something big.\",\"quotee\":\"Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London\",\"blockId\":\"2fuvgM\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2fuvgM\"} \/-->","post_title":"Garage","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"garage","to_ping":"","pinged":"","post_modified":"2023-09-19 16:56:23","post_modified_gmt":"2023-09-19 15:56:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15821","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14332,"post_author":"57","post_date":"2021-11-26 14:39:06","post_date_gmt":"2021-11-26 14:39:06","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter a virtual\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e experience \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elast year due to lockdown, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewe\\u2019re excited to announce that the Cadbury Secret Santa Postal Service is back in real life.\\u003c\\\/span\\u003e \\u003cb\\u003eCadbury \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand global agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewelcomes back the magical Cadbury Secret Santa Postal Service, giving chocolate fans the chance to\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e send chocolate secretly\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to loved ones this Christmas, completely for free. The iconic Christmas activation will tour major UK cities including London, Cardiff, Edinburgh, Liverpool, Manchester and Birmingham, allowing chocolate lovers to give the gift of a famous purple Cadbury\\u2019s chocolate bar.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa Postal Service echoes back to Cadbury\\u2019s founding roots of generosity, with the aim of bringing together people of all backgrounds and beliefs, to celebrate the generous ritual of secret gifting to a loved one. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the second year in a row Cadbury\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with \\u003c\\\/span\\u003e\\u003cb\\u003eThe\\u003c\\\/b\\u003e \\u003cb\\u003eTrussell Trust, \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea network of over 1200 food bank centres that fight to end food poverty in the UK, to help make Christmas special for everyone this year. For every chocolate bar sent via the Secret Santa Postal Service, Cadbury will match the gift with the donation of a second bar to a food bank in The Trussell Trust foodbank network.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign features the iconic Cadbury purple post box, and the Secret Santa mask - famous for encapsulating the warmth and excitement of doing something selfless for loved ones. Secret Santas will be able to choose from a delicious selection of Cadbury chocolate bars to send including classic Cadbury Dairy Milk and a host of Cadbury Dairy Milk flavours including Winter Orange, Winter Wonderland, Oreo, Caramel, Wholenut and Fruit \\u0026amp; Nut.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the UK Postal Service tour, Cadbury is going one step further by utilising its football partnerships with Liverpool Football Club and Manchester City Football Club, to bring more magic to fans at Christmas. Both clubs already have strong connections with local food banks in the community, and Cadbury will be taking the Postal Service to the stadiums on a match day, with football legends John Barnes and Paul Dickov also surprising customers on the day.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is also letting people become a Secret Santa online through a social giveaway of 11,000 bars over 2 dates in November and December. Supporting this, an audio and real life Postal Service will also run via a media partnership with Bauer which sees the Cadbury Secret Santa Postal Service travelling across the nation via \\u2018Hits Radio\\u2019 station activations.\\u2018Hits Radio\\u2019\\u00a0 will be encouraging listeners to join in by sending Cadbury chocolate secretly to someone they love. Media partnerships with LadBible and The Times will also promote the work of the Trussell Trust and their partnership with Cadbury through the Secret Santa campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Paxton, Senior Brand Manager for Cadbury Christmas said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa Postal Service is famous across the nation, and we\\u2019re so excited to welcome back the physical pop-up in time for the festive season. With our glass and a half spirit, we\\u2019re particularly proud to be renewing our partnership with The Trussell Trust to help them with their important mission to fight poverty. We\\u2019re looking forward to fans embracing their generous spirit again this year and sending a delicious secret something to someone special!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Parker, Executive Creative Director at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere\\u2019s something wonderfully magical about sending a chocolate bar to a loved one at Christmas. A simple gesture that evokes the true spirit of Christmas. We\\u2019re delighted to be bringing back the Postal Service this year for a grand tour of the UK, and to partner with such an amazing charity like The Trussell Trust makes it all the more worthwhile.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Secret Santa Postal Service will run in the UK from 25th November until 18th December. Alongside the activation Cadbury will continue it\\u2019s Cadbury Secret Santa ATL campaign which began in 2018 and uses the strapline of \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Send chocolate secretly to someone you love\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The ATL campaign goes live across TV, VOD, cinema, OOH, DOOH, radio and social media channels. All media has been planned and executed by Carat.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"A simple gesture that evokes the true spirit of Christmas.\",\"quotee\":\"Jonny Parker, Executive Creative Director at VCCP London\",\"blockId\":\"Aftt2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Aftt2\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image02_2019_11_01_CADBURYS_1180%22,%22caption%22:%22%22,%22id%22:14333,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14333%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image02_2019_11_01_CADBURYS_1180.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image04_2019_11_01_CADBURYS_1673%22,%22caption%22:%22%22,%22id%22:14334,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14334%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image04_2019_11_01_CADBURYS_1673.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image06_2019_11_01_CADBURYS_1390%22,%22caption%22:%22%22,%22id%22:14335,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14335%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image06_2019_11_01_CADBURYS_1390.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image08_2019_11_01_CADBURYS_0900%22,%22caption%22:%22%22,%22id%22:14336,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14336%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image08_2019_11_01_CADBURYS_0900.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1uLKe3\",\"blockUniqueClass\":\"lazyblock-carousel-1uLKe3\"} \/-->","post_title":"Cadbury Secret Santa Postal Service","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-secret-santa-postal-service","to_ping":"","pinged":"","post_modified":"2021-11-26 14:39:06","post_modified_gmt":"2021-11-26 14:39:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14332","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/16274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}