{"id":16268,"date":"2023-03-08T13:15:07","date_gmt":"2023-03-08T13:15:07","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16268"},"modified":"2023-03-08T14:21:08","modified_gmt":"2023-03-08T14:21:08","slug":"girlguiding","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/girlguiding\/girlguiding","title":{"rendered":"Girlguiding"},"content":{"rendered":"<div class=\"lazyblock-video-Z1HYr9y wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/69v3ua7itSo?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZPRV5t wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Girlguiding, the UK\u2019s largest youth organisation dedicated to girls, has announced the largest rebrand in its 113-year-old history in partnership with global brand transformation agency Landor &amp; Fitch, media agency VCCP Media and earned creative agency Seven Communications.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In 2018, Girlguiding recognised an opportunity to refresh its brand to bring it in line with its newly overhauled programme of badges and activities, and core goals: to increase appeal amongst girls in the UK, to attract new volunteers, brand partnerships and investment, and to present as a modern and dynamic youth organisation that equips girls for the future and gives them a safe space.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In 2019, the organisation started working on plans with the aims of the rebrand identified to champion imagination and celebrate collective adventure, exploration and curiosity across all four<\/span><span style=\"font-weight: 400\"> individual Girlguiding sections &#8211; Rainbows, Brownies, Guides and Rangers,<\/span><span style=\"font-weight: 400\"> while fulfilling its new purpose of helping girls to know that they can do anything.<\/span><\/p>\n<p><b><i>Amanda Azeez, Director of Communications, Marketing &amp; Fundraising, Girlguiding, comments:<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cWe\u2019ve been creating unforgettable, empowering experiences for girls for over a century. To enable us to continue in our mission and reach even more girls and volunteers, we needed to look at how we\u2019ve evolved over this time and address outdated perceptions holding us back.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Working closely with Landor &amp; Fitch, Seven Communications and VCCP we\u2019re excited to relaunch on International Women\u2019s Day as part of our continued drive to inspire all girls that they can do anything.\u201d<\/span><\/i><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>Landor &amp; Fitch\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">As the transformation partner, Landor &amp; Fitch\u2019s brief when appointed in 2021, included creating an identity that leverages the historic iconicity of Girlguiding but also made the brand relevant for today and tomorrow.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The redesign impacts all aspects of the Girlguiding brand, including badges, stationery and icons. The Girlguiding brands, Girlguiding itself, followed by Rainbows, Brownies, Guides, and Rangers sections, have been recreated under a new Masterbrand identity to ensure consistency and accessibility.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Sarah Bustin, Design Director, Landor &amp; Fitch, comments:<\/b><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cAs a former Brownie myself, accompanying Girlguiding on its transformation journey over the past two years has been one of my most personal projects. Many of the team grew up as Rainbows, Brownies, and Guides and some who worked on the project are even still involved as leaders. Redesigning the brand has brought back wonderful memories for us all and the experiences which helped shape who we are today. We\u2019ve used those feelings to guide us with this rebrand and created designs that encourage new possibilities, while fulfilling its purpose that girls can do anything.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Raising awareness was an essential improvement area, following research which identified that of all the brand logos of Girlguiding\u2019s sections &#8211; Brownies, Guides, Rainbows, and Rangers &#8211; only Brownies (80%) had near universal awareness, and only a third (33%) knew about Rangers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The iconic Girlguiding trefoil logo has been retained but refreshed, as have the historic colours that defined Rainbows, Guides, and the yellow and brown of the Brownies. The new colour palette is designed to showcase modernity and vibrancy, while building strong variation between the Girlguiding sections.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A new suite of icons for each section has also been developed to enhance storytelling and encourage girls to build upon their curiosity and express themselves throughout their Girlguiding journey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Data shows the new brand designs appeal much more to girls, parents, and volunteers alike when compared to the old designs, who spontaneously mentioned the bold and bright designs and colours. When asked to choose between the new and current designs, all audiences overwhelmingly preferred the new ones; including approximately 83% of volunteers, and around 75% of parents and children.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new designs show initial effectiveness at generating interest and encouraging people to join, with around half of girls in Rainbows (58%) and Brownies (48%) agreeing it would make them more likely to join after seeing the new designs.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-16268","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10112"],"client_id":"16272","hero_video":"","hero_image":{"ID":16273,"id":16273,"title":"Girlguiding 2","filename":"Girlguiding-2.png","filesize":1703669,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2.png","link":"https:\/\/www.vccp.com\/uk\/work\/girlguiding\/girlguiding\/attachment\/girlguiding-2","alt":"","author":"57","description":"","caption":"","name":"girlguiding-2","status":"inherit","uploaded_to":16268,"date":"2023-03-08 14:20:54","modified":"2023-03-08 14:20:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Girlguiding Rebrand ","meta-description":"Launching on International Women\u2019s Day 2023, the rebrand aims to cement the organisation\u2019s purpose of helping all girls know they can do anything and drive reappraisal to appeal to a new generation of girls and more volunteers","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/03\/Girlguiding-2.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15445,"post_author":"57","post_date":"2022-09-30 14:56:04","post_date_gmt":"2022-09-30 13:56:04","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003ca href=\\u0022https:\/\/dugdrinks.com\/\\u0022\\u003e\\u003cb\\u003eDUG\\u003c\/b\\u003e\\u003c\/a\\u003e the delicious, creamy and vegan friendly plant-based drink, made from potatoes has announced the appointment of VCCP Media as its UK media planning and buying agency. The account was awarded after a two-way competitive pitch process and the win marks DUG\u2019s first media agency in the UK.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe spud based dairy substitute, DUG, which has a low climate footprint has already created a splash in the crowded plant based milk category\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs DUG\u2019s media agency, VCCP Media will lead on the inaugural UK media campaign, #DARETODUG, as their products hit UK supermarket shelves.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDUG\u2019s debut UK campaign, #DARETODUG soft-launched in August this year with hero OOH on a giant biodegradable vinyl banner as well as geo targeted digital, and will roll out widely across the UK next month, in October. Aimed at driving awareness and UK sales, VCCP Media is responsible for the strategy and commercial amplification supporting DUG\u2019s UK launch and roll out across UK grocery stores.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign, #DARETODUG, marks DUG\u2019s first UK targeted campaign for the Swedish born, award-winning potato m!lk and celebrates the benefits of the brand \u2019. Mindful of the need to engage both category rejecters and dairy alternative consumers with existing brand preferences, the targeted media campaign is designed to inspire audiences to challenge their perceptions, step away from the norm and delve into the unexpected. In order to cut through this highly saturated market, #DARETODUG has been built around the daring, revolutionary personality of the brand.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRachel Redman, UK Marketing Director at Dug said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWe felt the team at VCCP Media immediately understood what we are planning to do both from a strategic and commercial perspective. Their strong entrepreneurial spirit demonstrated that we are all aligned for success.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eTara Marus, Joint CEO at VCCP Media added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWe are really excited to be involved in the launch of DUG into the UK market working with their innovative and passionate team, as a Challenger brand with challenger spirit, they really do epitomise the type of brand we love to work with\u201d.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDUG is a Swedish brand with its roots in science and research by Professor Eva Tornberg at Lund University. It\u2019s where their patented emulsion technology was developed, and where they continue to develop new ways to harness the power of potatoes. Their plant-based drinks are currently sold in stores across Sweden and the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther #DARETODUG activity is planned and will launch in October.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2fGfBo\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2fGfBo\"} \/-->","post_title":"Award Winning Potato Based m!lk brand DUG appoints VCCP Media as first UK Media Agency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"award-winning-potato-based-mlk-brand-dug-appoints-vccp-media-as-first-uk-media-agency","to_ping":"","pinged":"","post_modified":"2022-12-20 11:08:07","post_modified_gmt":"2022-12-20 11:08:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15445","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15779,"post_author":"57","post_date":"2022-12-19 17:48:31","post_date_gmt":"2022-12-19 17:48:31","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"E-9wp8UUJgQ\",\"blockId\":\"Z9cXe9\",\"blockUniqueClass\":\"lazyblock-video-Z9cXe9\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eThe Association of British Insurers (ABI), the Pensions and Lifetime Savings Association (PLSA)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and Teamspirit, the UK\u2019s leading financial services integrated communications agency, have launched a new brand platform to call on the nation to \u2018Pay Your Pension Some Attention\u2019.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign is an unprecedented, industry-led engagement campaign funded by a large proportion of the pensions industry and is the first chapter in a three-year behaviour change Pension Attention program. The aim is to raise awareness of pensions and improve engagement rates across the working population.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTeamspirit created and led the integrated campaign with media buying from sister agency VCCP Media and additional support from production studio, Girl\\u0026amp;Bear.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe centrepiece of the campaign is an original track with supporting film \u2018\\u003c\/span\\u003e\\u003cb\\u003ePay Attention\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e' which takes the form of a music video and reveals UK Grime star Big Zuu as the new ambassador. The film shows Big Zuu encouraging listeners to pay attention, ask questions and think about future intentions, offering a refreshing and catchy take on a topic misunderstood by many.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe innovative creative approach marks the start of the industry\u2019s Pensions Engagement Season and breaks with traditional industry norms to maximise cut through, reach new audiences and generate lasting talkability.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe attention-grabbing track \\u003c\/span\\u003e\\u003cb\\u003e\u2018Pay Attention\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019 was written by Big Zuu and directs people to Pensionattention.co.uk, for access to free, basic information to understand how pensions work. This could be anything from where to find log-in details to how to track down forgotten pensions from previous jobs.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe video appears on YouTube as well as across social media sites Instagram, Facebook, Twitter and Tik Tok on special audio OOH sites across the country, as well as national press.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBig Zuu appeared in a consumer and trade PR campaign led by Teamspirit discussing the campaign and his own pension experience.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCommenting on the approach, Campaigns Manager for the Pension Attention season, Sarah Cordey said: \u201c\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEngaging people with their pension savings is a long-running challenge. It\u2019s a crucial part of everyone\u2019s financial resilience but easily crowded out by more immediate concerns, particularly in the current climate. We needed to deliver something eye-catching and compelling which would reach people who might otherwise avoid messaging about pensions. Big Zuu has brought brilliant creativity to that task and we\u2019re sure he\u2019ll be hard to ignore!\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMontserrat Tojeiro, Managing Director at Teamspirit added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cBig Zuu himself said there is no way grime and pensions will have been uttered in the same sentence before. We wanted to go against the grain with this audio-first campaign and deliver an authentic message that gets our audience to sit up and pay attention.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z26oe62\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z26oe62\"} \/-->","post_title":"Pay Your Pension Some Attention","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pay-your-pension-some-attention","to_ping":"","pinged":"","post_modified":"2022-12-19 17:48:31","post_modified_gmt":"2022-12-19 17:48:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15779","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15923,"post_author":"61","post_date":"2023-01-18 11:51:38","post_date_gmt":"2023-01-18 11:51:38","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e, the leading maker of vegan cheeses, launches its latest unmissable OOH Veganuary campaign with the help of its media agency \\u003cstrong\\u003eVCCP Media \\u003c\/strong\\u003eto encourage people to introduce plant based cheese into their diets.\\u003c\/p\\u003e\\n\\u003cp\\u003eFollowing the success of last year\u2019s Veganuary campaign and their activation campaign centred around the Clapham Colossus in October last year, the \u2018\\u003cstrong\\u003eVeganuary 2023\\u003c\/strong\\u003e\u2019 campaign aims to continue to build brand fame and ensure it is front of mind for people who are looking to try alternative dairy products around the world when it comes to buying alternative cheese products.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe plant based movement wants to challenge some of the most established behaviour in society - its eating habits - and \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e is at the forefront of this as it offers a range of products that can even entice the most sceptical consumers.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis year their hero OOH activity will take place in Shoreditch, which has a well known eclectic dining scene that features many vegan restaurants. The campaign will appear on the Shoreditch Canvas, which is the heart and soul of the area and is one of the most impactful advertising sites in the capital city. The Canvas is unique as it incorporates two individual banners encasing a central portrait digital screen with the additional option of the neighbouring 96 sheet. Data reveals that the brand's ethical eater audience - vegans, vegetarians and flexitarians - spend nearly 2 hours a day exposed to OOH, more than the average adult.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe billboard created in house by \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e features two people, one enjoying pizza and the other enjoying a grilled cheese sandwich on either side of a digital ad showing a lasagne with the tagline \u2018Cheezy\u2026 the way you like it\u2019.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eVictoria Slater, Head of Violife Northern Europe \\u003c\/strong\\u003esaid: \\u003cem\\u003e\u201cAt Violife we are on a mission to encourage more people to try and incorporate plant based cheese into their diets and this campaign is ideal for this. Shoreditch has vibrant community who are open to trying vegan options and we want to show them what is out there \u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eViolife\\u003c\/strong\\u003e and\\u003cstrong\\u003e VCCP Media \\u003c\/strong\\u003eare working together to solve a business challenge of an increasingly competitive market by raising the visibility of the brand against its peers in a targeted way that is led by consumer behaviour.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eChris Stevens, Business Director at VCCP Media added:\\u003c\/strong\\u003e \\u003cem\\u003e\u201cWe are excited to be working with an innovative brand like Violife, who are showing people how dairy free products are now easily accessible. Whether you are just trying out a different diet or living a vegan life you can still enjoy what you are eating.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eDedicated to making amazing tasting, 100% vegan non-dairy, non-GMO foods since the early \u201890s, \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e is aiming to take advantage of January as it is a pertinent time for the plant based movement, with the month dedicated to challenging people to try veganism.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe OOH campaign will run in Shoreditch from 17th January until 12th February 2023.\\u003c\/p\\u003e\",\"blockId\":\"1VCdJ7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1VCdJ7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Whether you are just trying out a different diet or living a vegan life you can still enjoy what you are eating\",\"quotee\":\"Chris Stevens, Business Director at VCCP Media\",\"blockId\":\"UytWU\",\"blockUniqueClass\":\"lazyblock-quote-full-width-UytWU\"} \/-->","post_title":"Cheezy... the way you like it","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cheezy-the-way-you-like-it","to_ping":"","pinged":"","post_modified":"2023-01-18 11:51:38","post_modified_gmt":"2023-01-18 11:51:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15923","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/16268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}