{"id":15923,"date":"2023-01-18T11:51:38","date_gmt":"2023-01-18T11:51:38","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15923"},"modified":"2023-01-18T11:51:38","modified_gmt":"2023-01-18T11:51:38","slug":"cheezy-the-way-you-like-it","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/violife\/cheezy-the-way-you-like-it","title":{"rendered":"Cheezy&#8230; the way you like it"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1VCdJ7 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Today <strong>Violife<\/strong>, the leading maker of vegan cheeses, launches its latest unmissable OOH Veganuary campaign with the help of its media agency <strong>VCCP Media <\/strong>to encourage people to introduce plant based cheese into their diets.<\/p>\n<p>Following the success of last year\u2019s Veganuary campaign and their activation campaign centred around the Clapham Colossus in October last year, the \u2018<strong>Veganuary 2023<\/strong>\u2019 campaign aims to continue to build brand fame and ensure it is front of mind for people who are looking to try alternative dairy products around the world when it comes to buying alternative cheese products.<\/p>\n<p>The plant based movement wants to challenge some of the most established behaviour in society &#8211; its eating habits &#8211; and <strong>Violife<\/strong> is at the forefront of this as it offers a range of products that can even entice the most sceptical consumers.<\/p>\n<p>This year their hero OOH activity will take place in Shoreditch, which has a well known eclectic dining scene that features many vegan restaurants. The campaign will appear on the Shoreditch Canvas, which is the heart and soul of the area and is one of the most impactful advertising sites in the capital city. The Canvas is unique as it incorporates two individual banners encasing a central portrait digital screen with the additional option of the neighbouring 96 sheet. Data reveals that the brand&#8217;s ethical eater audience &#8211; vegans, vegetarians and flexitarians &#8211; spend nearly 2 hours a day exposed to OOH, more than the average adult.<\/p>\n<p>The billboard created in house by <strong>Violife<\/strong> features two people, one enjoying pizza and the other enjoying a grilled cheese sandwich on either side of a digital ad showing a lasagne with the tagline \u2018Cheezy\u2026 the way you like it\u2019.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><strong>Victoria Slater, Head of Violife Northern Europe <\/strong>said: <em>\u201cAt Violife we are on a mission to encourage more people to try and incorporate plant based cheese into their diets and this campaign is ideal for this. Shoreditch has vibrant community who are open to trying vegan options and we want to show them what is out there \u201d<\/em><\/p>\n<p><strong>Violife<\/strong> and<strong> VCCP Media <\/strong>are working together to solve a business challenge of an increasingly competitive market by raising the visibility of the brand against its peers in a targeted way that is led by consumer behaviour.<\/p>\n<p><strong>Chris Stevens, Business Director at VCCP Media added:<\/strong> <em>\u201cWe are excited to be working with an innovative brand like Violife, who are showing people how dairy free products are now easily accessible. Whether you are just trying out a different diet or living a vegan life you can still enjoy what you are eating.\u201d<\/em><\/p>\n<p>Dedicated to making amazing tasting, 100% vegan non-dairy, non-GMO foods since the early \u201890s, <strong>Violife<\/strong> is aiming to take advantage of January as it is a pertinent time for the plant based movement, with the month dedicated to challenging people to try veganism.<\/p>\n<p>The OOH campaign will run in Shoreditch from 17th January until 12th February 2023.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-UytWU wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Whether you are just trying out a different diet or living a vegan life you can still enjoy what you are eating \n        <cite>Chris Stevens, Business Director at VCCP Media<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15923","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"10202","capability_ids":["10112"],"hero_video":"","hero_image":{"ID":15924,"id":15924,"title":"Violife Veganuary Final update","filename":"Violife-Veganuary-Final-update-2.png","filesize":2781536,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2.png","link":"https:\/\/www.vccp.com\/uk\/work\/violife\/cheezy-the-way-you-like-it\/attachment\/violife-veganuary-final-update-3","alt":"","author":"61","description":"","caption":"","name":"violife-veganuary-final-update-3","status":"inherit","uploaded_to":15923,"date":"2023-01-18 11:42:36","modified":"2023-01-18 11:42:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Violife encourages more people to introduce plant based cheese into their diet through Veganaury campaign ","meta-description":"Today Violife, the leading maker of vegan cheeses, launches its latest unmissable OOH Veganuary campaign with the help of its media agency VCCP Media to encourage people to introduce plant based cheese into their diets.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Violife-Veganuary-Final-update-3.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15861,"post_author":"61","post_date":"2023-01-17 16:50:28","post_date_gmt":"2023-01-17 16:50:28","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe Conservatives\u2019 iconic \u2018Labour Isn\u2019t Working\u2019 advert has been subverted by non-profit \\u003ca href=\\u0022https:\/\/www.plu.org.uk\/\\u0022\\u003ePeople Like Us\\u003c\/a\\u003e, with media planning and buying from \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e, as part of a new campaign designed to raise the alarm on pay inequality faced by ethnic minority workers in the UK. The reimagined artwork depicts a line of people from Black, Asian, Mixed Race and minority ethnic backgrounds \u201cqueuing for a pay rise\u201d, with text highlighting how they\u2019re paid an average of 16% less than their white counterparts. The campaign launch follows the Prime Minister\u2019s major speech last week, where he stated that creating better-paid jobs and opportunity across the country was a priority for growing the economy.\\u003c\/p\\u003e\\n\\u003cp\\u003eEthnicity pay gap reporting has been debated in parliament over the past two years though there are currently no plans to make ethnicity pay gap reporting mandatory. The \\u003ca href=\\u0022https:\/\/www.gov.uk\/government\/publications\/the-report-of-the-commission-on-race-and-ethnic-disparities\\u0022\\u003eCommission on Race and Ethnic Disparities\u2019 report\\u003c\/a\\u003e and subsequent \u201c\\u003ca href=\\u0022https:\/\/www.gov.uk\/government\/publications\/inclusive-britain-action-plan-government-response-to-the-commission-on-race-and-ethnic-disparities\\u0022\\u003eInclusive Britain\\u003c\/a\\u003e\u201d report published in March 2022 recommended that businesses report disparities voluntarily although there have been low levels of uptake. There have been joint calls for the bill from organisations including the Equality and Human Rights Commission, The Trade Union Congress and the Confederation of British Industry.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eStark ethnicity pay gap\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eIn 2022, People Like Us revealed research which shows workers from Black, Asian, Mixed Race and minority ethnic backgrounds are paid 84% of what their white counterparts earn. It also found that two thirds (67%) of racially diverse working professionals polled said they have had reason to believe that a white colleague doing the same job as them was on a higher salary. A quarter (24%) said they suspected the disparity in pay was up to \u00a35,000, meaning people of colour could be losing out on \u00a3255,000 of earnings in a working lifetime due to the stark racially ethnic pay gap*.\\u003c\/p\\u003e\\n\\u003cp\\u003eOf those from racially diverse backgrounds who struggled to ask for a salary increase or promotion, over a quarter (26%) left their industry because they weren't given a pay rise they felt they deserved while half (50%) said not getting a salary increase or promotion has caused them to suffer with anxiety or depression.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eCost of living crisis\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eRecent research from People Like Us and Censuswide showed professionals surveyed from Black, Asian, Mixed Race and minority ethnic backgrounds say government support will not see them through the next six months, a rate 7% higher than their white counterparts (52% vs 45%). This is causing them to dip into savings at a greater rate, with ethnic minority professionals\u2019 savings declining 1.3x faster than their white colleagues (falling 16% vs. last year; compared to 13% for white professionals). Therefore professionals from racially diverse backgrounds are facing a two-fold crunch, in which they are getting too little government support, and will also \u2018run out of road\u2019 faster than their white colleagues when it comes to their savings.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSheeraz Gulsher\\u003c\/strong\\u003e, \\u003cstrong\\u003eco-founder of People Like Us\\u003c\/strong\\u003e commented: \u201cImagine if the government announced a flat, 16% monthly tax on your entire earnings next week. That is the reality today for Black, Asian, Mixed Race and minority ethnic employees in the UK. If your skin isn't White, you can work the same amount and get paid 16% less. It's a tax on the colour of your skin. The most frustrating part is that this isn't a problem without a solution; since Gender Pay Gap reporting was introduced in 2017, the gender pay gap has decreased \u2013 it\u2019s still there, but it's gradually moving in the right direction as businesses put more action behind equality. We want the same principles to be applied to workers from an ethnic minority background.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cMandatory ethnicity pay gap reporting will allow businesses to have a clear snapshot of how workers are paid, enabling them to address discrimination head-on. Businesses must be held to account publicly and workers deserve to know where they stand in terms of pay.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022As we head towards a recession and the cost of living crisis is hitting lower earners the hardest, we must take this simple step to address disparities and make tangible change in the lives of Black, Asian, Mixed Race and minority ethnic workers in the UK.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z2ss36h\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2ss36h\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15865,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/01\/LinkedIn-1-1024x576.png\" alt=\"\" class=\"wp-image-15865\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"People Like Us Are Working","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"people-like-us-are-working","to_ping":"","pinged":"","post_modified":"2023-01-17 16:50:28","post_modified_gmt":"2023-01-17 16:50:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15861","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15766,"post_author":"61","post_date":"2022-12-15 15:44:42","post_date_gmt":"2022-12-15 15:44:42","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch1 class=\\u0022wp-block wp-block-post-title block-editor-block-list__block editor-post-title editor-post-title__input rich-text is-selected\\u0022 role=\\u0022textbox\\u0022 aria-label=\\u0022Add title\\u0022\\u003eVCCP Media continues winning streak as it secures further clients across beauty, sport and FMCG sectors\\u003c\/h1\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eVCCP Media, \\u003c\/strong\\u003ethe media division of the global challenger network for challenger brands has today announced a streak of new business wins. The media shop has been appointed by brands \\u003cstrong\\u003eABI, Callaway Golf Europe, Major League Baseball \\u003c\/strong\\u003eand cosmetic clinic group\\u003cstrong\\u003e SK:N.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eEstablished in 2012, VCCP Media is an award-winning full service media agency with a mission to deliver \\u003cem\\u003eMedia: like it should be. \\u003c\/em\\u003eHeaded up by Joint CEO\u2019s, Tara Marus and Pete Bennett the agency has gone from strength to strength and these new wins follow news of other wins earlier in the year for Financial Services clients Bestinvest \\u0026amp; Evelyn Partners as well as \\u003cstrong\\u003eHamleys\\u003c\/strong\\u003e and \\u003cstrong\\u003eDUG\\u003c\/strong\\u003e, the world's first plant-based potato drink, who appointed VCCP Media as its first UK media planning and buying agency.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eVCCP Media have secured a multitude of accounts including \\u003cstrong\\u003eThe Association of British Insurers (ABI), \\u003c\/strong\\u003ewinning a joint pitch win with sister agency Teamspirit. The agencies will take an integrated approach to ABI\u2019s media planning and buying, using both offline and online methods to effectively reach its customer base.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eFollowing a competitive pitch process the award-winning agency has claimed the UK\u2019s leading skin clinic,\\u003cstrong\\u003e SK:N,\\u003c\/strong\\u003e winning both an SEO and through the line performance remit with work commencing with immediate effect.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eExpanding their remit in the sporting and e-commerce sector, VCCP Media will also now manage the digital performance media for \\u003cstrong\\u003eCallaway \\u003c\/strong\\u003eas well as other brands in their portfolio which include golf and luggage brand OGIO and men\u2019s clothing and golf apparel brand TravisMathew.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eTo seal this succession of wins, VCCP Media alongside sister agency CSM will be responsible for all media planning and buying across the \\u003cstrong\\u003eMajor League Baseball\\u003c\/strong\\u003e (MLB) series which returns to the UK next summer. This appointment by MLB marks the growth of VCCP Media\u2019s international outreach and the growing diameter of its fully comprehensive service.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe wins speak to the diversification and expansion of VCCP Media\u2019s client base and signals their impressive trajectory of growth as an agency. The wins add to an existing client base which spans multiple sectors and include Abbott, Bonhams, Cox \\u0026amp; Cox, De Montfort University, GoDaddy, Organix, Princess Yachts, Royal British Legion, SsangYong, Saga and Violife.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, Joint CEO at VCCP Media, added\\u003c\/strong\\u003e:\\u003cem\\u003e \u201cVCCP Media continues to go from strength to strength and I\u2019m incredibly proud of our recent new business wins. \\u003c\/em\\u003e\\u003cem\\u003eWe are really excited to be launching new brands into the UK market with innovative and passionate teams alike. All with a challenger spirit, they really do epitomise the type of brand we love to work with.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"T7HgL\",\"blockUniqueClass\":\"lazyblock-text-full-width-T7HgL\"} \/-->","post_title":"VCCP Media winning streak","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-media-continues-winning-streak-as-it-secures-further-clients-across-beauty-sport-and-fmcg-sectors","to_ping":"","pinged":"","post_modified":"2023-01-17 17:00:04","post_modified_gmt":"2023-01-17 17:00:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15766","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15805,"post_author":"61","post_date":"2023-01-03 11:43:35","post_date_gmt":"2023-01-03 11:43:35","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eFollowing VCCP Media\u2019s succession of new business wins, the award-winning agency, welcomes three significant new hires to its talent pool; Carl Hillery as the new head of investment, Neil McMonagle as head of digital and Annabelle Rogers as head of paid social and display.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe new hires will help build and strengthen VCCP Media\u2019s investment strategy and digital solutions. Tasked with driving VCCP Media\u2019s planning and buying operation, they will help attract brands which share VCCP\u2019s challenger attitude. In their new roles, Carl, Neil and Annabelle will report to the agency\u2019s joint CEO\u2019s Tara Marus and Pete Bennett.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs VCCP Media\u2019s new head of investment, Carl will lead the agency\u2019s investment strategy across all paid media channels and will have a specific focus on broadcast, in a bid to drive market-leading value for both the agency and clients which include Abbott, GoDaddy, NewDay and Saga.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs Carl leads on investment strategy, Neil and Annabelle will begin to enhance the agency\u2019s digital and data capacity.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eCarl joins VCCP Media with over two decades of media experience at GroupM, Omnicom Media Group and Publicis, and has a wealth of domestic and global experience having worked across three different continents to lead the investment and trading teams at OMG and GroupM Singapore and Starcom Mediavest in Australia. Carl\u2019s experience extends across sectors including, finance, telecommunications, retail, technology and media.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eCarl Hillery, Head of Investment at VCCP Media\\u003c\/strong\\u003e said: \u201cI can\u2019t wait to get started and I\u2019m really looking forward to working with both our amazing investment team and brilliant partners. As the media agency for challenger brands, I\u2019m committed to creating innovative and future-facing investment strategies for all of our clients.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAnnabelle joins VCCP Media as the new head of social and display and has over six years experience in paid social, working with clients such as Warner Brothers, Danone, Michael Kors and Superdrug leading their global paid social activations. Annabelle is a paid social strategy and delivery specialist, with experience leading activation teams for key global brands across a variety of platforms, including Meta, Snapchat, Pinterest and Twitter. Most recently, Annabelle was head of delivery at Nest Commerce where she led bold paid social and creative strategies for a host of eCommerce brands. Annabelle prides herself in her ability to build high-performing digital media teams that deliver real results across social channels.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eAnnabelle Rogers, Head of Paid Social and Display\\u003c\/strong\\u003e \\u003cstrong\\u003eat VCCP Media\\u003c\/strong\\u003e added: \u201cFrom my first interaction with the team at VCCP Media I knew this was a team I wanted to be a part of. The combination of ambition and energy with a welcoming working environment was too good an opportunity to pass up on. The team is already delivering some exceptional work with clients, and recent new business wins promise even more opportunity to further flex our already very talented team.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs head of digital, Neil brings with him almost two decades of digital experience working both agency side and with technology companies. With a strong foundation in data-driven marketing, Neil has worked with some of the world's biggest advertisers across a variety of sectors including O2, ComparetheMarket.com, Tesco and Burger King in the UK and international roles. Most recently, Neil held the position of director of business development at Skyrise Intelligence and prides himself on his ability to \u2018simplify the complex\u2019 ensuring everyone is able to get the best out of the growing opportunities with the digital landscape.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eNeil McMonagle, Head of Digital at VCCP Media\\u003c\/strong\\u003e said: \u201cI\u2019m really excited by VCCP Media\u2019s strategy for growth, and it\u2019s clear that digital is at the core of everything they do. The future here is smart, and VCCP Media is home to a dynamic and data driven culture. I look forward to being a part of it.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, Joint CEO at VCCP Media\\u003c\/strong\\u003e, added: \u201cVCCP Media continues to go from strength to strength and we\u2019re incredibly proud of our recent new business wins. Carl, Neil and Annabelle are leading practitioners in their field and they signal the continued emphasis we are making as a business to win clients who share our challenger values.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"2eKhYx\",\"blockUniqueClass\":\"lazyblock-text-full-width-2eKhYx\"} \/-->","post_title":"VCCP Media strengthens with a collection of new talent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-media-strengthens-with-a-collection-of-new-talent","to_ping":"","pinged":"","post_modified":"2023-01-03 11:57:33","post_modified_gmt":"2023-01-03 11:57:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15805","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/15923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}