{"id":15921,"date":"2023-01-19T12:50:29","date_gmt":"2023-01-19T12:50:29","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15921"},"modified":"2023-01-19T12:50:30","modified_gmt":"2023-01-19T12:50:30","slug":"the-worlds-first-sadvert","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/krispy-kreme\/the-worlds-first-sadvert","title":{"rendered":"The world&#8217;s first SADvert"},"content":{"rendered":"<div class=\"lazyblock-video-Z2pHlim wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/yclf1YQFvXs?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-21JVRT wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><a href=\"https:\/\/www.krispykreme.co.uk\/\">Krispy Kreme<\/a> has today launched the world&#8217;s first SADvert, a light-emitting billboard designed to help boost the moods of Brits struggling with the lack of sunlight in January.<\/p>\n<p style=\"text-align: left\">The idea was created and launched by integrated PR &amp; social agency <strong>Good Relations<\/strong> with support from sister agency <strong>VCCP<\/strong> <strong>Media<\/strong> as well as Open Outdoor and Clear Channel UK.<\/p>\n<p style=\"text-align: left\">The SADvert campaign has been developed in response to research from Krispy Kreme which reveals that that one in five Brits admit to getting no more than 15 minutes of sun each day during January even though more than half of us (56%) believe direct sunlight is the best way to boost a low mood.<\/p>\n<p style=\"text-align: left\">Krispy Kreme intends for the joyful special build site to be a welcome addition to passers-by in January when sunlight levels are at their lowest and those suffering from Seasonal Affective Disorder (SAD) may be struggling the most.\u00a0 To activate the billboard passers-by will just need to touch a button for light therapy.<\/p>\n<p style=\"text-align: left\">The high impact 3D special build site has been constructed in Salford, a location selected due to the region <a href=\"https:\/\/weather-and-climate.com\/average-monthly-hours-Sunshine,salford-gb,United-Kingdom\">getting less than 2 hours of sunlight per day on average during January<\/a>.<\/p>\n<p style=\"text-align: left\">The billboard features giant decorative<a href=\"https:\/\/www.krispykreme.co.uk\/\"> doughnuts<\/a> from the brand\u2019s irresistible new 195 calorie range including the iconic Original Glazed, Berry Burst and Lemon Crunch in the Krispy Kreme dozen box.<\/p>\n<p style=\"text-align: left\">The SADvert campaign has been created to launch Krispy Kreme\u2019s new creative platform, Joy Unboxed, as the brand sets out to lift the mood across the nation by creating chain reactions of joy.<\/p>\n<p style=\"text-align: left\"><strong>Emma Colquhoun, Chief Marketing Officer UK &amp; Ireland at Krispy Kreme<\/strong> said: <em>\u201cOpening a box of doughnuts is one way to bring joy into people\u2019s lives &#8211; so we wanted to make that literal. We&#8217;ve just had Blue Monday, often referred to as the most depressing day of the year, making this week arguably one of the toughest. <\/em><\/p>\n<p style=\"text-align: left\"><em>\u201cThis is the only doughnut box in the world to deliver light therapy that can help banish Seasonal Affective Disorder (SAD).\u00a0 We thought there was no better way to unbox joy and light-en the nation\u2019s mood as we celebrate the launch of our irresistible new doughnuts at just 195 calories each!\u201d<\/em><\/p>\n<p style=\"text-align: left\"><strong>Lawrence Collis, Managing Director, Consumer at Good Relations <\/strong>said: <em>\u201cWe\u2019re on a mission to help Krispy Kreme fulfil their ambition to enhance lives through joy. With SADvert we\u2019re delighted to have created something truly unique that brings joy and light into people\u2019s lives during one of the darkest months.\u201d<\/em><\/p>\n<p style=\"text-align: left\"><strong>Tara Marus, Joint CEO of VCCP Media<\/strong> added: <em>\u201cWe have loved working with the team at Good Relations to support them and their brilliant client Krispy Kreme to create a fantastically creative outdoor \u2018first\u2019 in the form of this brilliant special build SADvert. High impact interactive out of home at its best, made possible by the brilliant team at Clear Channel.\u201d<\/em><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2bQ6uk wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert_1-min-scaled.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert_1-min-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-min-scaled.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-min-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          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copy","filename":"Krispy-Kreme-SADvert-3-copy.jpg","filesize":923554,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/krispy-kreme\/the-worlds-first-sadvert\/attachment\/krispy-kreme-sadvert-3-copy","alt":"","author":"61","description":"","caption":"The worlds first light therapy billboard, a SADvert, lights up Manchester streets. Krispy Kreme\u2019s \u2018Joy Unboxed\u2019 will lift the mood of through light, pictured in Salford, Greater Manchester, Jan 16 2023.","name":"krispy-kreme-sadvert-3-copy","status":"inherit","uploaded_to":15921,"date":"2023-01-19 10:33:13","modified":"2023-01-19 10:33:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Krispy Kreme unboxes joy with world\u2019s first SADvert this January","meta-description":"Situated in Salford, which averages less than two hours of sunlight per day in January, the interactive billboard dispenses light therapy to passers-by at the touch of a button","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Krispy-Kreme-SADvert-3-copy-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15861,"post_author":"61","post_date":"2023-01-17 16:50:28","post_date_gmt":"2023-01-17 16:50:28","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe Conservatives\u2019 iconic \u2018Labour Isn\u2019t Working\u2019 advert has been subverted by non-profit \\u003ca href=\\u0022https:\/\/www.plu.org.uk\/\\u0022\\u003ePeople Like Us\\u003c\/a\\u003e, with media planning and buying from \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e, as part of a new campaign designed to raise the alarm on pay inequality faced by ethnic minority workers in the UK. 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The \\u003ca href=\\u0022https:\/\/www.gov.uk\/government\/publications\/the-report-of-the-commission-on-race-and-ethnic-disparities\\u0022\\u003eCommission on Race and Ethnic Disparities\u2019 report\\u003c\/a\\u003e and subsequent \u201c\\u003ca href=\\u0022https:\/\/www.gov.uk\/government\/publications\/inclusive-britain-action-plan-government-response-to-the-commission-on-race-and-ethnic-disparities\\u0022\\u003eInclusive Britain\\u003c\/a\\u003e\u201d report published in March 2022 recommended that businesses report disparities voluntarily although there have been low levels of uptake. 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It can be activated in a\u00a0\\u003ca href=\\u0022https:\/\/the-media-leader.com\/google-adds-outdoor-to-display-video-360\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003esingle ad campaign with a standard campaign execution process\\u003c\/a\\u003e. #Simples.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eSo, is PMAX a sign of a Google D2C mission? Are agency revenues therefore at risk and are specialists still needed to generate effective bottom line performance for brands on Google Ads? What does PMAX mean for agencies and their clients?\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eFirst impressions\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eWhen PMAX launched in the UK at the start of 2022, understandable concerns were quickly\u00a0\\u003ca href=\\u0022https:\/\/easyautotagging.com\/google-ads-performance-max\/\\u0022\\u003eshared\\u003c\/a\\u003e: Lack of actionable outputs, black box, no real optimisation levers, abundance of \u2018recommended\u2019 settings (*sigh).\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eBut as early as Q2, a string of new features were\u00a0\\u003ca href=\\u0022https:\/\/searchengineland.com\/google-performance-max-campaigns-updates-385351\\u0022\\u003eannounced\\u003c\/a\\u003e: increasing transparency (Consumer Insights), actionable output (Asset Insights) and targeting levers (New Customer Acquisition Goal). Updates that worked hard to address all those early practitioner concerns.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eFor the advertiser, PMAX campaigns have a lot of good things baked in.\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022text-align: left\\u0022\\u003ePMAX campaigns are designed to complement Google Search activity so cannibalisation isn\u2019t a worry with an omni-channel approach.\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left\\u0022\\u003eThe latest\u00a0\\u003ca href=\\u0022https:\/\/www.searchenginejournal.com\/google-analytics-4-now-reports-on-performance-max-smart-shopping\/459136\/#close\\u0022\\u003eGA4 updates\\u003c\/a\\u003e\u00a0segment PMAX traffic in a very transparent and actionable way.\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left\\u0022\\u003eThe use of search and all other Google auction data will improve the performance of PMAX ads vs. those without that insight.\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left\\u0022\\u003eGoogle now serves a huge volume of content across YouTube, Maps, Gmail, and Discover, and now even digital outdoor, and PMAX opens easy access to this inventory. It also removes the pain that is \u201caggregated event measurement\u201d and it\u2019s easy to see how PMAX might encourage many clients to pivot Meta budgets toward Google.\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eConsider all this alongside the sheer scale of available inventory, the high level of targeting granularity, the dynamic creative optimisation, and there being no reliance on first party data inputs. It\u2019s fair to say PMAX campaigns are a game changer for many advertisers. And there\u2019s even\u00a0\\u003ca href=\\u0022https:\/\/searchengineland.com\/google-performance-max-campaigns-updates-385351\\u0022\\u003emore\\u003c\/a\\u003e\u00a0to come in 2022!\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cem\\u003e\u2018Just ask Google\u2019\\u003c\/em\\u003e\u00a0has never felt more real \u2026 (sorry I couldn\u2019t help myself).\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eOK Google, do we still need humans?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThere\u2019s a lot I love about PMAX; but not everything. It\u2019s a great way to get a campaign off to a good start. But you still need humans, with domain knowledge, if you really want a campaign to sing.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eFor example, just weeks after PMAX campaigns replaced Smart Shopping ads, the team over at\u00a0\\u003ca href=\\u0022https:\/\/www.thedrum.com\/profile\/honcho\/news\/google-ads-tips-how-to-improve-efficiency-on-performance-max-by-driving-shopping-only-traffic\\u0022\\u003eHoncho\\u003c\/a\\u003e\u00a0overrode a whole section of Google recommended campaign settings (asset creation) and increased performance by 30%!\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAnd we are finding this too at VCCP Media. We are using tailored campaign setups that challenge Google recommended settings and drastically outperforming standard PMAX campaign setups.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eHow? The explanation lies, of course, in the gold dust that is human experience and domain knowledge.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eA recent\u00a0\\u003ca href=\\u0022https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/marketing-funnel\/\\u0022\\u003eThink With Google\\u003c\/a\\u003e\u00a0study showed some conversion journeys can have over 500 individual touchpoints. Whilst the scale of those data points emphasises the need for AI, machine learning, and automation, there\u2019s still real value to be had in understanding some of the human nuances of what these data points mean.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003ePMAX is great. A triumph of automation and a boon for advertisers without access to specialist teams. A PMAX campaign will get you to a decent starting point. But you still need human, expert, intervention to know which settings to override, and when. Those that are testing PMAX and generating learnings about what works, what doesn\u2019t, and how and when to intervene in PMAX campaign optimisation will be ahead of the pack through 2022 and beyond.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eWhat does PMAX mean for specialists and agencies?\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eGoogle\u2019s endeavours to make their product more accessible may be part of a D2C mission and as PMAX spreads into out of home, and no doubt other surfaces to come, it will look increasingly attractive as a one stop shop.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eBut specialists are, in fact, needed more now than ever to bring their domain knowledge to PMAX to really drive campaign optimisations. Especially as you add in the complexities of an online\/offline divide in media. And I can\u2019t see that changing any time soon.\\u003c\/p\\u003e\",\"blockId\":\"1iaryF\",\"blockUniqueClass\":\"lazyblock-text-full-width-1iaryF\"} \/-->","post_title":"As Google rolls out DOOH, is the end nigh for agencies?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"as-google-rolls-out-dooh-is-the-end-nigh-for-agencies%ef%bf%bc","to_ping":"","pinged":"","post_modified":"2022-12-20 10:46:00","post_modified_gmt":"2022-12-20 10:46:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15787","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15805,"post_author":"61","post_date":"2023-01-03 11:43:35","post_date_gmt":"2023-01-03 11:43:35","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eFollowing VCCP Media\u2019s succession of new business wins, the award-winning agency, welcomes three significant new hires to its talent pool; Carl Hillery as the new head of investment, Neil McMonagle as head of digital and Annabelle Rogers as head of paid social and display.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe new hires will help build and strengthen VCCP Media\u2019s investment strategy and digital solutions. Tasked with driving VCCP Media\u2019s planning and buying operation, they will help attract brands which share VCCP\u2019s challenger attitude. In their new roles, Carl, Neil and Annabelle will report to the agency\u2019s joint CEO\u2019s Tara Marus and Pete Bennett.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs VCCP Media\u2019s new head of investment, Carl will lead the agency\u2019s investment strategy across all paid media channels and will have a specific focus on broadcast, in a bid to drive market-leading value for both the agency and clients which include Abbott, GoDaddy, NewDay and Saga.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs Carl leads on investment strategy, Neil and Annabelle will begin to enhance the agency\u2019s digital and data capacity.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eCarl joins VCCP Media with over two decades of media experience at GroupM, Omnicom Media Group and Publicis, and has a wealth of domestic and global experience having worked across three different continents to lead the investment and trading teams at OMG and GroupM Singapore and Starcom Mediavest in Australia. Carl\u2019s experience extends across sectors including, finance, telecommunications, retail, technology and media.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eCarl Hillery, Head of Investment at VCCP Media\\u003c\/strong\\u003e said: \u201cI can\u2019t wait to get started and I\u2019m really looking forward to working with both our amazing investment team and brilliant partners. As the media agency for challenger brands, I\u2019m committed to creating innovative and future-facing investment strategies for all of our clients.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAnnabelle joins VCCP Media as the new head of social and display and has over six years experience in paid social, working with clients such as Warner Brothers, Danone, Michael Kors and Superdrug leading their global paid social activations. Annabelle is a paid social strategy and delivery specialist, with experience leading activation teams for key global brands across a variety of platforms, including Meta, Snapchat, Pinterest and Twitter. Most recently, Annabelle was head of delivery at Nest Commerce where she led bold paid social and creative strategies for a host of eCommerce brands. Annabelle prides herself in her ability to build high-performing digital media teams that deliver real results across social channels.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eAnnabelle Rogers, Head of Paid Social and Display\\u003c\/strong\\u003e \\u003cstrong\\u003eat VCCP Media\\u003c\/strong\\u003e added: \u201cFrom my first interaction with the team at VCCP Media I knew this was a team I wanted to be a part of. The combination of ambition and energy with a welcoming working environment was too good an opportunity to pass up on. The team is already delivering some exceptional work with clients, and recent new business wins promise even more opportunity to further flex our already very talented team.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eAs head of digital, Neil brings with him almost two decades of digital experience working both agency side and with technology companies. With a strong foundation in data-driven marketing, Neil has worked with some of the world's biggest advertisers across a variety of sectors including O2, ComparetheMarket.com, Tesco and Burger King in the UK and international roles. Most recently, Neil held the position of director of business development at Skyrise Intelligence and prides himself on his ability to \u2018simplify the complex\u2019 ensuring everyone is able to get the best out of the growing opportunities with the digital landscape.\u00a0\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eNeil McMonagle, Head of Digital at VCCP Media\\u003c\/strong\\u003e said: \u201cI\u2019m really excited by VCCP Media\u2019s strategy for growth, and it\u2019s clear that digital is at the core of everything they do. The future here is smart, and VCCP Media is home to a dynamic and data driven culture. I look forward to being a part of it.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, Joint CEO at VCCP Media\\u003c\/strong\\u003e, added: \u201cVCCP Media continues to go from strength to strength and we\u2019re incredibly proud of our recent new business wins. Carl, Neil and Annabelle are leading practitioners in their field and they signal the continued emphasis we are making as a business to win clients who share our challenger values.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"2eKhYx\",\"blockUniqueClass\":\"lazyblock-text-full-width-2eKhYx\"} \/-->","post_title":"VCCP Media strengthens with a collection of new talent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-media-strengthens-with-a-collection-of-new-talent","to_ping":"","pinged":"","post_modified":"2023-01-03 11:57:33","post_modified_gmt":"2023-01-03 11:57:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15805","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/15921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}