{"id":15835,"date":"2023-01-16T10:19:58","date_gmt":"2023-01-16T10:19:58","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15835"},"modified":"2023-01-16T16:55:31","modified_gmt":"2023-01-16T16:55:31","slug":"ground-dog-day","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dogs-trust\/ground-dog-day","title":{"rendered":"Ground Dog Day"},"content":{"rendered":"<div class=\"lazyblock-video-2dCGyK wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/788269199?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1lhUt8 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>The UK&#8217;s largest Dog Welfare Charity,<strong> Dogs Trust,<\/strong> has today launched an integrated brand campaign to show owners and their dogs how they are the best partner to support them through life, with the help of global agency of record <strong>VCCP. <\/strong><\/p>\n<p>In their first campaign in a five year journey since appointing VCCP, the new brand platform aims to set a vision for the charity as it moves to reframe <strong>Dogs Trust<\/strong> as a charity that supports owners and their dogs through all stages of life.<\/p>\n<p>As a result of the cost of living crisis <strong>Dogs Trust <\/strong>has seen an overwhelming increase in owners feeling like they have no choice but to give up their much loved dogs because they cannot afford to keep them, receiving over 1,000 calls a week. This is why the charity is launching the <strong><em>Ground Dog Day<\/em><\/strong> campaign which, implicitly connected to the cost of living crisis, dials up help and support dog owners and their dogs so owners can get from <strong>Dogs Trust<\/strong> so they don\u2019t have to make the ultimate sacrifice and lose their dog.<\/p>\n<p>Understanding the special bond dog owners have with their dog and the joy that it brings is the main driver for the charity whose aim is to protect and preserve it. When people own a dog, their relentless positivity makes the repetition of everyday activities a joy. The harder life gets the more dogs mean to their owners, which is why <strong>Dogs Trust<\/strong> is working hard to keep them together.<\/p>\n<p>Working with renowned director, Nicolas Jack Davies, Dogs Trust has created a film that shows the joy that dogs bring. The film opens with a man sleeping in bed before a dog excitedly jumps on the bed and wakes him up. They cuddle and play and he says \u201calright mate, come on\u201d while laughing. They prepare to go for a walk and the dog grabs some slippers before they go to the park. They are stopped by a mother and daughter and the owner introduces Milo the dog and then they play fetch. He visits a pub with his friends, then feeds Milo and goes through life\u2019s routines before it repeats a few times, showing the role they play in everyday life and the joy they give. Throughout the film the owner laughs and talks to Milo saying \u201chungry were you?\u201d \u201cThere you are\u201d and \u201cGood night mate\u201d It ends with him sitting on the bed before Milo barks and jumps up on the bed and they cuddle and play. He laughs and says \u201cWhere was my wake up?\u201d<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The hero AV is accompanied by four 10\u201d social videos, \u2018Behaviour\u2019, \u2018Help\u2019, \u2018Recall\u2019 and \u2018Support\u2019 that aim to give dog owners simple and quick advice, delivered in a positive way. The first video \u2018Behaviour\u2019 shows a dog ripping up different household items such as letters and slippers and tells the owner how this could be a sign that the dog is distressed. The second film, \u2018Help\u2019 shows a dog eating on different days and lets people know that Dogs Trust has partnered with Fairshare to provide dog food for UK Food Banks. The third &#8216;Recall&#8217; shows a dog being called by its owner in the park and highlights how Dogs Trust has recall training available. The fourth film\u00a0 \u2018Support&#8217; shows a dog with an injury collar sitting in its dog bed and lets owners know that Dogs Trust might be able to help with veterinary bills.<\/p>\n<p><strong>Nick Daniel, Marketing Director at Dogs Trust said<\/strong>: <em>\u201cThe cost of living crisis is having a huge impact on dog owners. We\u2019re receiving an unprecedented amount of calls from people who feel like they have no other choice but to give up loved family dogs because they can no longer afford to keep them. This is why we have created this campaign to highlight all the various ways we can help and keep them and their families together with their dogs. We want to celebrate dogs and the joy they bring us and keep them in the place they are most happy.\u201d<\/em><\/p>\n<p><strong>Sophie Maunder, Managing Partner at VCCP London added<\/strong>: <em>\u201cWe are privileged and excited to be working with Dogs Trust to help the dog loving community understand the development of their strategy &#8211; not only to help rehome dogs, but to do much more to keep dogs and their owners together through difficult times. Like the 12.7 million dog owners in the UK, Dogs Trust understands how important the bond between owner and dog is, and believes in protecting that bond through help, support and advice. VCCP are excited to launch the first of the campaign executions to help the British dog loving community join that journey.\u201d <\/em><\/p>\n<p>The campaign will run from today for four weeks and run across be on social media, TV and OOH. Media has been planned and executed by The 7 Stars. Dogs Trust also worked with VCCP\u2019s content production studio <strong>Girl&amp;Bear<\/strong> on campaign social assets.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZbKxGp wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0382-min.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0382-min.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0136-min.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0136-min.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          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<source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0957-min.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0957-min.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm1434x-min.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm1434x-min.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-29WP8d wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Like the 12.7million dog owners in the UK, Dogs Trust understands how important the bond between owner and dog is, and believes in protecting that bond through help, support and advice. VCCP are excited to launch the first of the campaign executions to help the British dog loving community join that journey \n        <cite>Sophie Maunder, Managing Partner at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-15R6cO wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_06_PARK_D6_JCD_1080x1920px-min-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_06_PARK_D6_JCD_1080x1920px-min-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_07_ALARM_D6_JCD_1080x1920px-min-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_07_ALARM_D6_JCD_1080x1920px-min-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_08_SOFA_D6_JCD_1080x1920px-min-1-576x1024.jpg\" alt=\"\" class=\"wp-image-15848\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_08_SOFA_D6_JCD_1080x1920px-min-1-576x1024.jpg 576w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_08_SOFA_D6_JCD_1080x1920px-min-1-169x300.jpg 169w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_08_SOFA_D6_JCD_1080x1920px-min-1-768x1365.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_08_SOFA_D6_JCD_1080x1920px-min-1-864x1536.jpg 864w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_08_SOFA_D6_JCD_1080x1920px-min-1-1152x2048.jpg 1152w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/DOG03904-DTxVCCP-Ground-Dog-Day_08_SOFA_D6_JCD_1080x1920px-min-1-scaled.jpg 1440w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15835","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"15836","capability_ids":["988","10107"],"hero_video":"","hero_image":{"ID":15837,"id":15837,"title":"60sec_Cut033_frm0568-min","filename":"60sec_Cut033_frm0568-min.png","filesize":1326133,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min.png","link":"https:\/\/www.vccp.com\/uk\/work\/dogs-trust\/ground-dog-day\/attachment\/60sec_cut033_frm0568-min","alt":"","author":"61","description":"","caption":"","name":"60sec_cut033_frm0568-min","status":"inherit","uploaded_to":15835,"date":"2023-01-12 11:20:55","modified":"2023-01-12 11:20:55","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"\u2018A dog is for life\u2019  Dogs Trust launches new brand platform with VCCP to keep dogs and their owners together through the cost of living crisis","meta-description":"With over 1,000 calls received every week from dog owners asking to give up their pet Dogs Trust wants show how they can support, and help owners and pets stay together","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/60sec_Cut033_frm0568-min-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15821,"post_author":"61","post_date":"2023-01-09 09:12:41","post_date_gmt":"2023-01-09 09:12:41","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"786541904\",\"blockId\":\"ZpNc7f\",\"blockUniqueClass\":\"lazyblock-video-ZpNc7f\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eTo showcase how little moments can make another person feel special \\u003cstrong\\u003eCadbury Dairy Milk \\u003c\/strong\\u003eand global agency of record \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e, have today launched its latest storytelling campaign \u2018Garage'.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new campaign exemplifies Cadbury\u2019s mission to show how generosity brings us closer - or as Cadbury says, \\u003cem\\u003e\u2018There\u2019s a glass half in everyone\u2019\\u003c\/em\\u003e. This can be seen through the \u2018Generosity\u2019 \\u003cstrong\\u003eCadbury Dairy Milk \\u003c\/strong\\u003ebrand platform, which is entering its fourth year, showing familiar places and relationships in the noise of everyday life and the little moments that can make someone\u2019s day.\\u003c\/p\\u003e\\n\\u003cp\\u003eFollowing the award-winning films - \\u003cem\\u003eMum\u2019s Birthday, Fence and Bus \\u003c\/em\\u003e- \u2018Garage\u2019 builds on the powerful storytelling formula that finds a simple way to get the message across while keeping it fresh.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eDirected by acclaimed director Steve Rogers, \u2018Garage\u2019 tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate \\u0022love you Dad\\u0022 over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It's a small gesture from her father, but we see from her warm smile that it's made her night - we see the power of the \\u003cem\\u003eglass \\u0026amp; a half in everyone\\u003c\/em\\u003e. This links back to the brand's famous recipe, which states that every half a pound of chocolate has a half a glass of milk, as well as how there is generosity in everyone and how this can be shown in small moments.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe film depicts a relatable story that shows that as a parent, you never stop caring for your children, no matter how grownup they get. It's a simple yet emotive film and allows people to explore a relationship that shows generosity is as strong in adults as it is in children.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eGemma Flanigan, UK\\u0026amp;I Associate Marketing Director at Cadbury said: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cIn this latest film we have introduced lighter moments, while still retaining the authenticity from our other stories that have shown how powerful moments of generosity can be. This fits in with the campaigns we have done for the last five years that showed different types of generous givers and how small gestures can make a difference.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London added: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cWe\u2019ve always said generosity is out there in the world, it just doesn't shout as loudly as the negative stuff. Garage is another one of those quiet small cadbury films that hopefully makes people feel something big.\u201d \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe hero 60\u201d film will run until 22nd January. 30\u201d and 20\u201d cut downs will also run across TV, cinema, BVOD and Youtube until 5th February. The film has been supported by media partner Publicis.\\u003c\/p\\u003e\",\"blockId\":\"Z267q7d\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z267q7d\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve always said generosity is out there in the world, it just doesn't shout as loudly as the negative stuff. Garage is another one of those quiet small cadbury films that hopefully makes people feel something big.\",\"quotee\":\"Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London\",\"blockId\":\"2fuvgM\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2fuvgM\"} \/-->","post_title":"Garage","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"garage","to_ping":"","pinged":"","post_modified":"2023-09-19 16:56:23","post_modified_gmt":"2023-09-19 15:56:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15821","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15751,"post_author":"57","post_date":"2022-12-14 09:12:15","post_date_gmt":"2022-12-14 09:12:15","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe finest toy shop in the world, \\u003c\/span\\u003e\\u003cb\\u003eHamleys\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, has today launched its Christmas campaign which aims to raise awareness of their festive in-store experiences.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign marks Hamleys first since appointing \\u003c\/span\\u003e\\u003cb\\u003eVCCP London, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emedia agency\\u003c\/span\\u003e\\u003cb\\u003e VCCP Media, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s content production studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eearlier this year. Tapping into the seasonal excitement in the lead up to Christmas, the enchanting campaign reminds the nation of the joy that lies in authentic experiences with loved ones.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHarnessing its treasured heritage as the world\u2019s oldest toy store, Hamleys has entertained the nation through two hundred and sixty two festive seasons and this year, the brand brings the magic of the family Christmas shopping experience to the fore. To fulfil this brand promise and its mission to unite the nation as it has done for decades, Hamleys is offering family-friendly, cost-free festive experiences, allowing people to protect those treasured moments that bring the most joy, even during the most difficult of times.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign comes to life through photography and will run across OOH, social media, and targeted publications local to Hamleys UK stores in London, Glasgow and Oxford, with a bigger takeover of OOH sites at Winter Wonderland. To highlight that precious sense of excitement children have in the lead up to Christmas, the creative features children\u2019s expectant faces pressed up against store windows as they eagerly await for Hamleys to open their doors.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe tongue-in-cheek creative heroes this with its headline \u2018Welcome to the most incredible Christmas experience,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBut not until 10am. Sorry\u2019, with variable store times reflected appropriately across the campaign. Alternatively, some feature the line \u2018Just wait until you get inside.\u2019\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe charming campaign speaks to an audience of all ages, but specifically targets parents across London, Oxford and Glasgow in its aim to enhance Hamleys brand affinity and bring people closer to the brand as well as closer together. This taps into the Christmas spirit of togetherness, uniting the nation around a shared experience at a time it needs this most.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElias Torres \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003cb\\u003eDaniel Glover-James, Creative Directors at VCCP London said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018There aren\u2019t many brands that EVERYONE absolutely adores, but Hamleys is definitely one of them. The opportunity to work with them was a gift. We didn\u2019t need to be told about the magic and joy a Hamleys visit brings, we knew all too well from having taken our own children there many times!\u2019\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run in London, Glasgow and Oxford from today throughout the festive period, as well as feature in the Big Splash at the Hyde Park Winter Wonderland. Media has been planned and executed by VCCP Media. 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The through the line campaign puts a spotlight on the real noise that happens when we gather around the table for an Old El Paso\u2122 Meal, when coming together means a little chaos and a lot of good noise. This noise is all made up from hundreds of individual sounds, each one a connection. From the sizzling and crunches to the chatter \\u0026amp; clatter of plates, even the smallest sounds can be heard, making up these \u2018Sounds of Connection\u2019. The campaign looks to buck category trends of picture perfect family life, placing focus on the reality of enjoying Old El Paso\u2122 where hands-on is the only option to enjoy this flavourful meal.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u2018Sound of Connection\u2019 is the first campaign since General Mills appointed VCCP as the Old El Paso\u2122 international agency of record. The campaign will run internationally across the UK, Ireland, Australia, New Zealand, France, Spain, Portugal, Switzerland and Norway. The activity will be amplified by six-figure media investment and is planned to reach over 90% of the target audience.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of the campaign is a 30\u201d film directed by the award-winning and BAFTA nominee Sasha Rainbow. This is accompanied by a variety of through the line assets, including Social, YouTube, DOOH, Digital Display and Shopper Display, making the campaign unmissable in market.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eBerengere Dupui, International Business Unit Director at Old El Paso\u2122, said\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cAt a time where there are many distractions in daily life, we believe sharing a meal is one of the best ways to truly connect with those you love. 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