{"id":15821,"date":"2023-01-09T09:12:41","date_gmt":"2023-01-09T09:12:41","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15821"},"modified":"2023-09-19T16:56:23","modified_gmt":"2023-09-19T15:56:23","slug":"garage","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/garage","title":{"rendered":"Garage"},"content":{"rendered":"<div class=\"lazyblock-video-ZpNc7f wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/786541904?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z267q7d wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>To showcase how little moments can make another person feel special <strong>Cadbury Dairy Milk <\/strong>and global agency of record <strong>VCCP<\/strong>, have today launched its latest storytelling campaign \u2018Garage&#8217;.<\/p>\n<p>The new campaign exemplifies Cadbury\u2019s mission to show how generosity brings us closer &#8211; or as Cadbury says, <em>\u2018There\u2019s a glass half in everyone\u2019<\/em>. This can be seen through the \u2018Generosity\u2019 <strong>Cadbury Dairy Milk <\/strong>brand platform, which is entering its fourth year, showing familiar places and relationships in the noise of everyday life and the little moments that can make someone\u2019s day.<\/p>\n<p>Following the award-winning films &#8211; <em>Mum\u2019s Birthday, Fence and Bus <\/em>&#8211; \u2018Garage\u2019 builds on the powerful storytelling formula that finds a simple way to get the message across while keeping it fresh.\u00a0<\/p>\n<p>Directed by acclaimed director Steve Rogers, \u2018Garage\u2019 tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate &#8220;love you Dad&#8221; over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It&#8217;s a small gesture from her father, but we see from her warm smile that it&#8217;s made her night &#8211; we see the power of the <em>glass &amp; a half in everyone<\/em>. This links back to the brand&#8217;s famous recipe, which states that every half a pound of chocolate has a half a glass of milk, as well as how there is generosity in everyone and how this can be shown in small moments.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The film depicts a relatable story that shows that as a parent, you never stop caring for your children, no matter how grownup they get. It&#8217;s a simple yet emotive film and allows people to explore a relationship that shows generosity is as strong in adults as it is in children.<\/p>\n<p><strong>Gemma Flanigan, UK&amp;I Associate Marketing Director at Cadbury said: <\/strong><em>\u201cIn this latest film we have introduced lighter moments, while still retaining the authenticity from our other stories that have shown how powerful moments of generosity can be. This fits in with the campaigns we have done for the last five years that showed different types of generous givers and how small gestures can make a difference.\u201d<\/em><\/p>\n<p><strong>Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London added: <\/strong><em>\u201cWe\u2019ve always said generosity is out there in the world, it just doesn&#8217;t shout as loudly as the negative stuff. Garage is another one of those quiet small cadbury films that hopefully makes people feel something big.\u201d <\/em><\/p>\n<p>The hero 60\u201d film will run until 22nd January. 30\u201d and 20\u201d cut downs will also run across TV, cinema, BVOD and Youtube until 5th February. The film has been supported by media partner Publicis.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1WiIEK wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.01.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.01.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.02.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.02.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.03.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.03.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.04.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/CADBURY_30sec_GARAGE_Selected_Stills_2022_05_30.04.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-2fuvgM wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We\u2019ve always said generosity is out there in the world, it just doesn&#8217;t shout as loudly as the negative stuff. Garage is another one of those quiet small cadbury films that hopefully makes people feel something big. \n        <cite>Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15821","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"10225","capability_ids":["988","10107"],"hero_video":"","hero_image":{"ID":17496,"id":17496,"title":"Cadbury Garage","filename":"Cadbury-Garage.png","filesize":3040863,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage.png","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/garage\/attachment\/cadbury-garage","alt":"","author":"57","description":"","caption":"","name":"cadbury-garage","status":"inherit","uploaded_to":15821,"date":"2023-09-19 15:36:36","modified":"2023-09-19 15:36:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Cadbury Dairy Milk\u2019s latest film \u2018Garage\u2019 shines a light how small gestures can have a big emotional impact","meta-description":"The new campaign exemplifies Cadbury\u2019s mission to show how generosity brings us closer - or as Cadbury says, \u2018There\u2019s a glass half in everyone\u2019.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/Cadbury-Garage.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15660,"post_author":"61","post_date":"2022-11-16 09:07:56","post_date_gmt":"2022-11-16 09:07:56","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"771244258\",\"blockId\":\"1MvuQM\",\"blockUniqueClass\":\"lazyblock-video-1MvuQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eLooking ahead to the winter of football about to kick off, the well-loved dairy brand, M\u00fcller, today launches \\u003cstrong\\u003e\u2018Full On\u2019\\u003c\/strong\\u003e, the brand\u2019s first M\u00fcller Rice advertising campaign in five years. Inspired by the iconic 90\u2019s song by Vanilla Ice, M\u00fcller Rice has teamed up with footballer, Declan Rice, and together will be re-working the anthem and raising awareness for the nation\u2019s much-loved rice pudding and repositioning it as the perfect on the go snack for busy young men and women looking to get the most out of their days.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo bring their brand promise to life, M\u00fcller has engaged one of the highest profile sportsmen, \\u003cstrong\\u003eDeclan Rice\\u003c\/strong\\u003e, as its brand ambassador. Declan is renowned as a playful, energetic and spirited part of every team he plays for, so who better to represent M\u00fcller Rice as the tasty snack that packs a punch?\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will roll out across multiple formats including DOOH, radio and social media platforms: Instagram, Facebook, Twitter and TikTok for a period of five weeks. At the heart of the campaign, sits the newly adapted \u2018Rice, Rice Baby\u2019 track starring Declan Rice. The Radio execution builds on current day football fan culture, and opens with Declan interrupting the original \u2018Ice, Ice Baby\u2019 track with his own \u2018Rice, Rice Baby\u2019 version, as he soon rallies a chorus of fans who join him. Similarly, the OOH execution features Declan singing into a large megaphone against a backdrop of bold text reading \u2018Rice, Rice Baby\u2019.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs part of the campaign, M\u00fcller has partnered with LADBible and dedicated social content will roll out across LADbible channels, whilst M\u00fcller and VCCP channels will also feature behind the scenes work.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eJustin Cook, Chief Executive Officer of M\u00fcller Yogurt \\u0026amp; Desserts\\u003c\/strong\\u003e, said: \\u003cem\\u003e\u201cWe are delighted to partner with Declan Rice on this new campaign, the first for the Rice brand in a number of years. There is a huge opportunity for growth with M\u00fcller Rice and we want to evolve the brand and show consumers that it is a delicious, low-fat snack when you\u2019re hungry. By working with Declan, we hope to engage with new audiences and bring the enjoyment of M\u00fcller Rice to those looking for a quick, tasty on-the-go snack. \\u003c\/em\\u003e\\u003cem\\u003e\u00a0\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\u201cThis fun and energetic campaign with Declan is the perfect way to kick off the exciting plans we have in place for the brand, and we can\u2019t wait to see the results.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eCliff Hall, Chief Executive Officer, VCCP Blue \\u003c\/strong\\u003eadded: \\u003cem\\u003e\\u0022We are really pleased to create this new campaign for M\u00fcller Rice, with a fantastic partnership with one of the country's best footballers, West Ham and England's Declan Rice, it shines a light on the role of the brand to provide uplifting moments whilst fuelling the nation\\u0022\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eM\u00fcller worked with UK agencies of record \\u003cstrong\\u003eVCCP London \\u003c\/strong\\u003eand \\u003cstrong\\u003eMediaCom UK\\u003c\/strong\\u003e to partner with \\u003cstrong\\u003eLadBible \\u003c\/strong\\u003eto bring \\u003cem\\u003eFull On \\u003c\/em\\u003eto life.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003eM\u00fcller Rice: Full On \\u003c\/em\\u003eis live from today and will run until 18th December across OOH, Radio, Instagram, Facebook, Twitter and TikTok. Media has been planned and executed by MediaCom UK.\\u003c\/p\\u003e\",\"blockId\":\"14ACz1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-14ACz1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are really pleased to create this new campaign for M\u00fcller Rice, with a fantastic partnership with one of the country's best footballers, West Ham and England's Declan Rice, it shines a light on the role of the brand to provide uplifting moments whilst fuelling the nation\",\"quotee\":\"Cliff Hall, Chief Executive Officer, VCCP Blue\",\"blockId\":\"Z1YyhMS\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1YyhMS\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"771247223\",\"blockId\":\"sqIml\",\"blockUniqueClass\":\"lazyblock-video-sqIml\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15670,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/11\/Muller-Rice_-Declan-Rice-Megaphone-4-576x1024.jpg\" alt=\"\" class=\"wp-image-15670\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"Full On","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"full-on","to_ping":"","pinged":"","post_modified":"2022-11-16 09:42:21","post_modified_gmt":"2022-11-16 09:42:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15660","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15751,"post_author":"57","post_date":"2022-12-14 09:12:15","post_date_gmt":"2022-12-14 09:12:15","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe finest toy shop in the world, \\u003c\/span\\u003e\\u003cb\\u003eHamleys\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, has today launched its Christmas campaign which aims to raise awareness of their festive in-store experiences.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign marks Hamleys first since appointing \\u003c\/span\\u003e\\u003cb\\u003eVCCP London, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emedia agency\\u003c\/span\\u003e\\u003cb\\u003e VCCP Media, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s content production studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eearlier this year. Tapping into the seasonal excitement in the lead up to Christmas, the enchanting campaign reminds the nation of the joy that lies in authentic experiences with loved ones.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHarnessing its treasured heritage as the world\u2019s oldest toy store, Hamleys has entertained the nation through two hundred and sixty two festive seasons and this year, the brand brings the magic of the family Christmas shopping experience to the fore. To fulfil this brand promise and its mission to unite the nation as it has done for decades, Hamleys is offering family-friendly, cost-free festive experiences, allowing people to protect those treasured moments that bring the most joy, even during the most difficult of times.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign comes to life through photography and will run across OOH, social media, and targeted publications local to Hamleys UK stores in London, Glasgow and Oxford, with a bigger takeover of OOH sites at Winter Wonderland. To highlight that precious sense of excitement children have in the lead up to Christmas, the creative features children\u2019s expectant faces pressed up against store windows as they eagerly await for Hamleys to open their doors.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe tongue-in-cheek creative heroes this with its headline \u2018Welcome to the most incredible Christmas experience,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBut not until 10am. Sorry\u2019, with variable store times reflected appropriately across the campaign. Alternatively, some feature the line \u2018Just wait until you get inside.\u2019\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe charming campaign speaks to an audience of all ages, but specifically targets parents across London, Oxford and Glasgow in its aim to enhance Hamleys brand affinity and bring people closer to the brand as well as closer together. This taps into the Christmas spirit of togetherness, uniting the nation around a shared experience at a time it needs this most.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElias Torres \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003cb\\u003eDaniel Glover-James, Creative Directors at VCCP London said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018There aren\u2019t many brands that EVERYONE absolutely adores, but Hamleys is definitely one of them. The opportunity to work with them was a gift. We didn\u2019t need to be told about the magic and joy a Hamleys visit brings, we knew all too well from having taken our own children there many times!\u2019\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run in London, Glasgow and Oxford from today throughout the festive period, as well as feature in the Big Splash at the Hyde Park Winter Wonderland. Media has been planned and executed by VCCP Media. Production has been managed and delivered by Girl\\u0026amp;Bear.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"XkLVz\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-XkLVz\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hamleys-Xmas-Jesse%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse-300x169.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse-300x169.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse-1024x576.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse-768x432.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse-1536x864.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse.jpg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:15752,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=15752%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Jesse.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hamleys-Xmas-Nell%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell-300x169.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell-300x169.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell-1024x576.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell-768x432.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell-1536x864.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell.jpg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:15753,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=15753%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Nell.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hamleys-Xmas-Gabriel%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel-300x169.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel-300x169.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel-1024x576.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel-768x432.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel-1536x864.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel.jpg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:15754,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=15754%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/12\/Hamleys-Xmas-Gabriel.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"23cTHB\",\"blockUniqueClass\":\"lazyblock-carousel-23cTHB\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\u2018There aren\u2019t many brands that EVERYONE absolutely adores, but Hamleys is definitely one of them. The opportunity to work with them was a gift. We didn\u2019t need to be told about the magic and joy a Hamleys visit brings, we knew all too well from having taken our own children there many times!\u2019\",\"quotee\":\"Elias Torres and Daniel Glover-James, Creative Directors at VCCP London\",\"blockId\":\"ZGfNy7\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZGfNy7\"} \/-->","post_title":"Hamleys Christmas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hamleys-christmas","to_ping":"","pinged":"","post_modified":"2022-12-14 15:23:13","post_modified_gmt":"2022-12-14 15:23:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15751","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15622,"post_author":"61","post_date":"2022-11-14 09:36:10","post_date_gmt":"2022-11-14 09:36:10","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"zqvrtbBX5A8\",\"blockId\":\"ZbxH95\",\"blockUniqueClass\":\"lazyblock-video-ZbxH95\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, the nation\u2019s favourite chocolate brand, Cadbury, launches its iconic \\u003c\/span\\u003e\\u003cb\\u003e\u2018Secret Santa Postal Service\u2019\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hotly anticipated festive activation will pop up in digital and static posters across the country for six weeks until Christmas Eve. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the integrated campaign, developed in partnership with agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and production partners \\u003c\/span\\u003e\\u003cb\\u003eBernadette \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, lies hundreds of digital 6-sheet, static and flyposters that will be popping up across the UK on bus stops to train stations and from quaint little towns to big cities. The posters will invite members of the public to send chocolate secretly to someone special, for free, simply by scanning a QR code. Each digital poster will also feature a charming Cadbury Secret Santa postie who will hold up a range of welcoming signs from his Cadbury post room and explain what the \\u003c\/span\\u003e\\u003cb\\u003e\u2018Secret Santa Postal Service\u2019 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis and how the nation can take part in the generous ritual.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA total of 120,000 Cadbury chocolate bars will be released gradually every day of the activation until 24th December to ensure as many people as possible have the opportunity to send chocolate secretly to someone special. The digital posters will pop up at random throughout the day, playing into the excitement of giving anonymously at Christmas.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSubject to availability, people can choose from a range of products, including Cadbury\u2019s original Cadbury Dairy Milk bar, and Oreo, Caramel, Wholenut, Fruit and Nut and Plant bars. Also available is a range of seasonal products from the winter range, including the Cadbury Dairy Milk Mini Snowballs bar and Cadbury Dairy Milk Winter Wonderland bar. All of the options are the standard size and available in shops.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn a pledge to make the Postal Service more magical and accessible this year than ever before, \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the product and services innovation company from VCCP, have supercharged the activation enabling a digital experience once the QR code has been scanned to give customers a more personable and interactive experience with the Cadbury postie, Jeff. Similarly across static posters and flyposters, the poster will come to life with a bit of extra magic using augmented reality.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside the poster activation, Cadbury has created a 30\u201d film which heroes the Cadbury postie and the act of sending chocolate secretly. The film welcomes viewers into the festive Cadbury post room, where Cadbury fans are introduced to the possibility of sending an anonymous bar of chocolate for free through dedicated posters. The creative showcases a range of poster locations; from station platforms to the seaside, and calls on the nation to think of someone special who might need a little lift this Christmas with this simple gesture of secret giving.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will be supported by a dedicated Cadbury Secret Santa website which will act as the campaign\u2019s central hub, giving people insight into where their nearest poster might be. The campaign will keep consistency throughout with social and digital ads also featuring the wonderful Cadbury postie, directing people to keep their eyes peeled for a poster or search Cadbury Secret Santa to find out more.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Paxton, Senior Brand Manager for Cadbury Christmas said: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe are thrilled to be celebrating another year of selfless festive giving with Cadbury Secret Santa. It is so exciting that more people than ever before will be able to become Secret Santas by sending a small gift of chocolate secretly to someone special, especially this year where more people are in need of a little lift than ever before.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director at VCCP London added: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCadbury Secret Santa is a real Christmassy magical labour of love so we\u2019re all buzzing that people can now access it from anywhere in the country. Walking to the shops, standing at a bus stop, wherever you see one of our posters you can get inside the postal service and send someone some secret free chocolate. Merrrrrry Christmas!\u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa postal service will run from today for six weeks until Christmas Eve across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital. The posters and wider campaign media were planned and booked by Carat. A consumer PR campaign will also support the campaign run by Ogilvy PR.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is also partnering with The Trussell Trust for the third year running this Christmas to help make Christmas special for everyone. Across the season they will be donating 75,000 bars of chocolate to over 200 food banks in the Trussell Trust network. They\u2019ll also be making a financial donation to support the Trust\u2019s longer-term mission of fighting hunger in the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1km62e\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1km62e\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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