{"id":15813,"date":"2023-01-06T15:15:38","date_gmt":"2023-01-06T15:15:38","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15813"},"modified":"2023-01-06T15:15:39","modified_gmt":"2023-01-06T15:15:39","slug":"sound-of-connection","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/old-el-paso\/sound-of-connection","title":{"rendered":"Sound of Connection"},"content":{"rendered":"<div class=\"lazyblock-video-ZTVwrD wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/786063423?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1y5Bgk wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>This January the most loved Mexican-inspired food brand is launching its latest campaign under their Make Some Noise Creative Platform, \u2018Sound of Connection\u2019. <strong>Old El Paso\u2122<\/strong> has created the campaign with the help from international agency of record, <strong>VCCP<\/strong>, to get more people sharing the vibrancy and inspiration of Mexican food, more often by encouraging friends &amp; families to turn Fridays into Fajitas Fridays.<\/p>\n<p>\u2018Sound of Connection\u2019 was born from the insight that sharing a hands-on meal with loved ones is an enabler to bring down our barriers and connect, making mealtimes the original Social Network. The through the line campaign puts a spotlight on the real noise that happens when we gather around the table for an Old El Paso\u2122 Meal, when coming together means a little chaos and a lot of good noise. This noise is all made up from hundreds of individual sounds, each one a connection. From the sizzling and crunches to the chatter &amp; clatter of plates, even the smallest sounds can be heard, making up these \u2018Sounds of Connection\u2019. The campaign looks to buck category trends of picture perfect family life, placing focus on the reality of enjoying Old El Paso\u2122 where hands-on is the only option to enjoy this flavourful meal.<\/p>\n<p>\u2018Sound of Connection\u2019 is the first campaign since General Mills appointed VCCP as the Old El Paso\u2122 international agency of record. The campaign will run internationally across the UK, Ireland, Australia, New Zealand, France, Spain, Portugal, Switzerland and Norway. The activity will be amplified by six-figure media investment and is planned to reach over 90% of the target audience.<\/p>\n<p>At the heart of the campaign is a 30\u201d film directed by the award-winning and BAFTA nominee Sasha Rainbow. This is accompanied by a variety of through the line assets, including Social, YouTube, DOOH, Digital Display and Shopper Display, making the campaign unmissable in market.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><strong>Berengere Dupui, International Business Unit Director at Old El Paso\u2122, said<\/strong>: <em>\u201cAt a time where there are many distractions in daily life, we believe sharing a meal is one of the best ways to truly connect with those you love. An Old El Paso\u2122 meal is uniquely placed to facilitate this and we hope \u2018Sound of Connection\u2019 will encourage more consumers to turn their next Friday into Fajita Friday, helping us meet our ambition of becoming a family ritual.\u201d<\/em><\/p>\n<p><strong>Ross Neil, Deputy Executive Creative Director at VCCP, added<\/strong>: <em>\u201cWe are excited to be working with award winning director Sasha Rainbow as she really helped convey the aim of the film, due to her unique style and vision. Through the power of storytelling she has been able to highlight how noise can have an impact on how you discover enjoyment and encourages people to be loud and proud when dining. It\u2019s all about the connection between food and sound that drives full volume flavour. For our first film with Old El Paso\u2122 we\u2019ve been able to create something that inspires people to come together.\u201d<\/em><\/p>\n<p>\u2018Sound of Connection\u2019 will run in the UK, Ireland, Australia, New Zealand, France, Spain, Portugal, Switzerland and Norway in 2023. It will be on TVC, VOD, Youtube, DOOH, Social and Shopper. The film has been supported by media partners Hogarth local market Adaptations &amp; Mindshare media agency.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2uGiCv wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Fajita_png.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Fajita_png.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Group_Shot.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Group_Shot.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Taco_png.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Taco_png.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-2vCM37 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It\u2019s all about the connection between food and sound that drives full volume flavour. For our first film with Old El Paso\u2122 we\u2019ve been able to create something that inspires people to come together. \n        <cite>Ross Neil, Deputy Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15813","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"15814","capability_ids":["988","10107"],"hero_video":"","hero_image":{"ID":15815,"id":15815,"title":"VCCP_OEP_MakeSomeNoise_Hero_png","filename":"VCCP_OEP_MakeSomeNoise_Hero_png.png","filesize":3233673,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png.png","link":"https:\/\/www.vccp.com\/uk\/work\/old-el-paso\/sound-of-connection\/attachment\/vccp_oep_makesomenoise_hero_png","alt":"","author":"61","description":"","caption":"","name":"vccp_oep_makesomenoise_hero_png","status":"inherit","uploaded_to":15813,"date":"2023-01-04 10:17:22","modified":"2023-01-04 10:17:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Old El Paso calls on nations to 'Turn Friday into Fajita Friday' this January","meta-description":"Multi Market campaign encourages consumers to Dine Loud and Proud with new  \u2018Sound of Connection\u2019 launch ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/01\/VCCP_OEP_MakeSomeNoise_Hero_png-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15660,"post_author":"61","post_date":"2022-11-16 09:07:56","post_date_gmt":"2022-11-16 09:07:56","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"771244258\",\"blockId\":\"1MvuQM\",\"blockUniqueClass\":\"lazyblock-video-1MvuQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eLooking ahead to the winter of football about to kick off, the well-loved dairy brand, M\u00fcller, today launches \\u003cstrong\\u003e\u2018Full On\u2019\\u003c\/strong\\u003e, the brand\u2019s first M\u00fcller Rice advertising campaign in five years. Inspired by the iconic 90\u2019s song by Vanilla Ice, M\u00fcller Rice has teamed up with footballer, Declan Rice, and together will be re-working the anthem and raising awareness for the nation\u2019s much-loved rice pudding and repositioning it as the perfect on the go snack for busy young men and women looking to get the most out of their days.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo bring their brand promise to life, M\u00fcller has engaged one of the highest profile sportsmen, \\u003cstrong\\u003eDeclan Rice\\u003c\/strong\\u003e, as its brand ambassador. Declan is renowned as a playful, energetic and spirited part of every team he plays for, so who better to represent M\u00fcller Rice as the tasty snack that packs a punch?\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will roll out across multiple formats including DOOH, radio and social media platforms: Instagram, Facebook, Twitter and TikTok for a period of five weeks. At the heart of the campaign, sits the newly adapted \u2018Rice, Rice Baby\u2019 track starring Declan Rice. The Radio execution builds on current day football fan culture, and opens with Declan interrupting the original \u2018Ice, Ice Baby\u2019 track with his own \u2018Rice, Rice Baby\u2019 version, as he soon rallies a chorus of fans who join him. Similarly, the OOH execution features Declan singing into a large megaphone against a backdrop of bold text reading \u2018Rice, Rice Baby\u2019.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs part of the campaign, M\u00fcller has partnered with LADBible and dedicated social content will roll out across LADbible channels, whilst M\u00fcller and VCCP channels will also feature behind the scenes work.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eJustin Cook, Chief Executive Officer of M\u00fcller Yogurt \\u0026amp; Desserts\\u003c\/strong\\u003e, said: \\u003cem\\u003e\u201cWe are delighted to partner with Declan Rice on this new campaign, the first for the Rice brand in a number of years. There is a huge opportunity for growth with M\u00fcller Rice and we want to evolve the brand and show consumers that it is a delicious, low-fat snack when you\u2019re hungry. By working with Declan, we hope to engage with new audiences and bring the enjoyment of M\u00fcller Rice to those looking for a quick, tasty on-the-go snack. \\u003c\/em\\u003e\\u003cem\\u003e\u00a0\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\u201cThis fun and energetic campaign with Declan is the perfect way to kick off the exciting plans we have in place for the brand, and we can\u2019t wait to see the results.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eCliff Hall, Chief Executive Officer, VCCP Blue \\u003c\/strong\\u003eadded: \\u003cem\\u003e\\u0022We are really pleased to create this new campaign for M\u00fcller Rice, with a fantastic partnership with one of the country's best footballers, West Ham and England's Declan Rice, it shines a light on the role of the brand to provide uplifting moments whilst fuelling the nation\\u0022\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eM\u00fcller worked with UK agencies of record \\u003cstrong\\u003eVCCP London \\u003c\/strong\\u003eand \\u003cstrong\\u003eMediaCom UK\\u003c\/strong\\u003e to partner with \\u003cstrong\\u003eLadBible \\u003c\/strong\\u003eto bring \\u003cem\\u003eFull On \\u003c\/em\\u003eto life.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003eM\u00fcller Rice: Full On \\u003c\/em\\u003eis live from today and will run until 18th December across OOH, Radio, Instagram, Facebook, Twitter and TikTok. Media has been planned and executed by MediaCom UK.\\u003c\/p\\u003e\",\"blockId\":\"14ACz1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-14ACz1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images 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To help address this, The Snowgran campaign aims to raise further awareness of the National Databank, an initiative pioneered by Virgin Media O2 in partnership with Good Things Foundation to help tackle data poverty, and to get data into the hands of people who need it the most via bespoke O2 Christmas SIM Cards. O2 is also stepping up its support for people most affected by the cost-of-living crisis by piloting the National Databank at 10 O2 stores across the country, making it easier for those in need to access free data.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs part of the campaign, O2 will be gifting one million GB of data via a Christmas SIM Card initiative in addition to the 61 million GB data its already committed to donate to the National Databank by the end of 2025. 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Every element of the film has been beautifully hand-drawn, knit, built and sculpted, lovingly brought to life by a team consisting of BAFTA nominated puppeteers, animators and sculptors that worked on Wes Anderson\u2019s Fantastic Mr Fox and Isle of Dogs.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 worked with UK agency of record \\u003cstrong\\u003eVCCP London, \\u003c\/strong\\u003econtent production studio \\u003cstrong\\u003eGirl\\u0026amp;Bear \\u003c\/strong\\u003eto bring \\u003cem\\u003e\u2018The Snowgran\u2019\\u003c\/em\\u003e to life alongside VCCP\u2019s Product and Service innovation company, \\u003cstrong\\u003eBernadette\\u003c\/strong\\u003e who created the destination for people to gift data online to those that need it. 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The Snowgran is a beautiful, icy yet warm, story of connection when people most need it \u2013 at Christmas.\",\"quotee\":\"Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London \",\"blockId\":\"Z2qeKUP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2qeKUP\"} \/-->","post_title":"The Snowgran","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-snowgran","to_ping":"","pinged":"","post_modified":"2022-11-11 15:28:32","post_modified_gmt":"2022-11-11 15:28:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15588","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15622,"post_author":"61","post_date":"2022-11-14 09:36:10","post_date_gmt":"2022-11-14 09:36:10","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"zqvrtbBX5A8\",\"blockId\":\"ZbxH95\",\"blockUniqueClass\":\"lazyblock-video-ZbxH95\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, the nation\u2019s favourite chocolate brand, Cadbury, launches its iconic \\u003c\/span\\u003e\\u003cb\\u003e\u2018Secret Santa Postal Service\u2019\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hotly anticipated festive activation will pop up in digital and static posters across the country for six weeks until Christmas Eve. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the integrated campaign, developed in partnership with agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and production partners \\u003c\/span\\u003e\\u003cb\\u003eBernadette \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, lies hundreds of digital 6-sheet, static and flyposters that will be popping up across the UK on bus stops to train stations and from quaint little towns to big cities. The posters will invite members of the public to send chocolate secretly to someone special, for free, simply by scanning a QR code. Each digital poster will also feature a charming Cadbury Secret Santa postie who will hold up a range of welcoming signs from his Cadbury post room and explain what the \\u003c\/span\\u003e\\u003cb\\u003e\u2018Secret Santa Postal Service\u2019 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis and how the nation can take part in the generous ritual.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA total of 120,000 Cadbury chocolate bars will be released gradually every day of the activation until 24th December to ensure as many people as possible have the opportunity to send chocolate secretly to someone special. The digital posters will pop up at random throughout the day, playing into the excitement of giving anonymously at Christmas.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSubject to availability, people can choose from a range of products, including Cadbury\u2019s original Cadbury Dairy Milk bar, and Oreo, Caramel, Wholenut, Fruit and Nut and Plant bars. Also available is a range of seasonal products from the winter range, including the Cadbury Dairy Milk Mini Snowballs bar and Cadbury Dairy Milk Winter Wonderland bar. All of the options are the standard size and available in shops.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn a pledge to make the Postal Service more magical and accessible this year than ever before, \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the product and services innovation company from VCCP, have supercharged the activation enabling a digital experience once the QR code has been scanned to give customers a more personable and interactive experience with the Cadbury postie, Jeff. Similarly across static posters and flyposters, the poster will come to life with a bit of extra magic using augmented reality.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside the poster activation, Cadbury has created a 30\u201d film which heroes the Cadbury postie and the act of sending chocolate secretly. The film welcomes viewers into the festive Cadbury post room, where Cadbury fans are introduced to the possibility of sending an anonymous bar of chocolate for free through dedicated posters. The creative showcases a range of poster locations; from station platforms to the seaside, and calls on the nation to think of someone special who might need a little lift this Christmas with this simple gesture of secret giving.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will be supported by a dedicated Cadbury Secret Santa website which will act as the campaign\u2019s central hub, giving people insight into where their nearest poster might be. The campaign will keep consistency throughout with social and digital ads also featuring the wonderful Cadbury postie, directing people to keep their eyes peeled for a poster or search Cadbury Secret Santa to find out more.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Paxton, Senior Brand Manager for Cadbury Christmas said: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe are thrilled to be celebrating another year of selfless festive giving with Cadbury Secret Santa. It is so exciting that more people than ever before will be able to become Secret Santas by sending a small gift of chocolate secretly to someone special, especially this year where more people are in need of a little lift than ever before.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director at VCCP London added: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCadbury Secret Santa is a real Christmassy magical labour of love so we\u2019re all buzzing that people can now access it from anywhere in the country. Walking to the shops, standing at a bus stop, wherever you see one of our posters you can get inside the postal service and send someone some secret free chocolate. Merrrrrry Christmas!\u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa postal service will run from today for six weeks until Christmas Eve across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital. The posters and wider campaign media were planned and booked by Carat. A consumer PR campaign will also support the campaign run by Ogilvy PR.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is also partnering with The Trussell Trust for the third year running this Christmas to help make Christmas special for everyone. Across the season they will be donating 75,000 bars of chocolate to over 200 food banks in the Trussell Trust network. 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