{"id":15779,"date":"2022-12-19T17:48:31","date_gmt":"2022-12-19T17:48:31","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15779"},"modified":"2022-12-19T17:48:31","modified_gmt":"2022-12-19T17:48:31","slug":"pay-your-pension-some-attention","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/abi\/pay-your-pension-some-attention","title":{"rendered":"Pay Your Pension Some Attention"},"content":{"rendered":"<div class=\"lazyblock-video-Z9cXe9 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/E-9wp8UUJgQ?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z26oe62 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>The Association of British Insurers (ABI), the Pensions and Lifetime Savings Association (PLSA)<\/b><span style=\"font-weight: 400\"> and Teamspirit, the UK\u2019s leading financial services integrated communications agency, have launched a new brand platform to call on the nation to \u2018Pay Your Pension Some Attention\u2019.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign is an unprecedented, industry-led engagement campaign funded by a large proportion of the pensions industry and is the first chapter in a three-year behaviour change Pension Attention program. The aim is to raise awareness of pensions and improve engagement rates across the working population.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Teamspirit created and led the integrated campaign with media buying from sister agency VCCP Media and additional support from production studio, Girl&amp;Bear.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The centrepiece of the campaign is an original track with supporting film \u2018<\/span><b>Pay Attention<\/b><span style=\"font-weight: 400\">&#8216; which takes the form of a music video and reveals UK Grime star Big Zuu as the new ambassador. The film shows Big Zuu encouraging listeners to pay attention, ask questions and think about future intentions, offering a refreshing and catchy take on a topic misunderstood by many.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The innovative creative approach marks the start of the industry\u2019s Pensions Engagement Season and breaks with traditional industry norms to maximise cut through, reach new audiences and generate lasting talkability.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The attention-grabbing track <\/span><b>\u2018Pay Attention<\/b><span style=\"font-weight: 400\">\u2019 was written by Big Zuu and directs people to Pensionattention.co.uk, for access to free, basic information to understand how pensions work. This could be anything from where to find log-in details to how to track down forgotten pensions from previous jobs.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The video appears on YouTube as well as across social media sites Instagram, Facebook, Twitter and Tik Tok on special audio OOH sites across the country, as well as national press.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Big Zuu appeared in a consumer and trade PR campaign led by Teamspirit discussing the campaign and his own pension experience.\u00a0<\/span><\/p>\n<p><b>Commenting on the approach, Campaigns Manager for the Pension Attention season, Sarah Cordey said: \u201c<\/b><span style=\"font-weight: 400\">Engaging people with their pension savings is a long-running challenge. It\u2019s a crucial part of everyone\u2019s financial resilience but easily crowded out by more immediate concerns, particularly in the current climate. We needed to deliver something eye-catching and compelling which would reach people who might otherwise avoid messaging about pensions. Big Zuu has brought brilliant creativity to that task and we\u2019re sure he\u2019ll be hard to ignore!\u201d<\/span><\/p>\n<p><b>Montserrat Tojeiro, Managing Director at Teamspirit added:<\/b><span style=\"font-weight: 400\"> \u201cBig Zuu himself said there is no way grime and pensions will have been uttered in the same sentence before. We wanted to go against the grain with this audio-first campaign and deliver an authentic message that gets our audience to sit up and pay attention.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-15779","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10112"],"client_id":"15781","hero_video":"","hero_image":false,"meta-title":"Pay Your Pension Some Attention","meta-description":"The Association of British Insurers (ABI), the Pensions and Lifetime Savings Association (PLSA) and Teamspirit, the UK\u2019s leading financial services integrated communications agency, have launched a new brand platform to call on the nation to \u2018Pay Your Pension Some Attention\u2019.\u00a0\u00a0","social-media-image":false,"related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15445,"post_author":"57","post_date":"2022-09-30 14:56:04","post_date_gmt":"2022-09-30 13:56:04","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003ca href=\\u0022https:\/\/dugdrinks.com\/\\u0022\\u003e\\u003cb\\u003eDUG\\u003c\/b\\u003e\\u003c\/a\\u003e the delicious, creamy and vegan friendly plant-based drink, made from potatoes has announced the appointment of VCCP Media as its UK media planning and buying agency. The account was awarded after a two-way competitive pitch process and the win marks DUG\u2019s first media agency in the UK.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe spud based dairy substitute, DUG, which has a low climate footprint has already created a splash in the crowded plant based milk category\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs DUG\u2019s media agency, VCCP Media will lead on the inaugural UK media campaign, #DARETODUG, as their products hit UK supermarket shelves.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDUG\u2019s debut UK campaign, #DARETODUG soft-launched in August this year with hero OOH on a giant biodegradable vinyl banner as well as geo targeted digital, and will roll out widely across the UK next month, in October. Aimed at driving awareness and UK sales, VCCP Media is responsible for the strategy and commercial amplification supporting DUG\u2019s UK launch and roll out across UK grocery stores.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign, #DARETODUG, marks DUG\u2019s first UK targeted campaign for the Swedish born, award-winning potato m!lk and celebrates the benefits of the brand \u2019. Mindful of the need to engage both category rejecters and dairy alternative consumers with existing brand preferences, the targeted media campaign is designed to inspire audiences to challenge their perceptions, step away from the norm and delve into the unexpected. In order to cut through this highly saturated market, #DARETODUG has been built around the daring, revolutionary personality of the brand.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRachel Redman, UK Marketing Director at Dug said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWe felt the team at VCCP Media immediately understood what we are planning to do both from a strategic and commercial perspective. Their strong entrepreneurial spirit demonstrated that we are all aligned for success.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eTara Marus, Joint CEO at VCCP Media added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWe are really excited to be involved in the launch of DUG into the UK market working with their innovative and passionate team, as a Challenger brand with challenger spirit, they really do epitomise the type of brand we love to work with\u201d.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDUG is a Swedish brand with its roots in science and research by Professor Eva Tornberg at Lund University. It\u2019s where their patented emulsion technology was developed, and where they continue to develop new ways to harness the power of potatoes. Their plant-based drinks are currently sold in stores across Sweden and the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther #DARETODUG activity is planned and will launch in October.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2fGfBo\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2fGfBo\"} \/-->","post_title":"Award Winning Potato Based m!lk brand DUG appoints VCCP Media as first UK Media Agency","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"award-winning-potato-based-mlk-brand-dug-appoints-vccp-media-as-first-uk-media-agency","to_ping":"","pinged":"","post_modified":"2022-12-20 11:08:07","post_modified_gmt":"2022-12-20 11:08:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15445","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15766,"post_author":"61","post_date":"2022-12-15 15:44:42","post_date_gmt":"2022-12-15 15:44:42","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch1 class=\\u0022wp-block wp-block-post-title block-editor-block-list__block editor-post-title editor-post-title__input rich-text is-selected\\u0022 role=\\u0022textbox\\u0022 aria-label=\\u0022Add title\\u0022\\u003eVCCP Media continues winning streak as it secures further clients across beauty, sport and FMCG sectors\\u003c\/h1\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eVCCP Media, \\u003c\/strong\\u003ethe media division of the global challenger network for challenger brands has today announced a streak of new business wins. The media shop has been appointed by brands \\u003cstrong\\u003eABI, Callaway Golf Europe, Major League Baseball \\u003c\/strong\\u003eand cosmetic clinic group\\u003cstrong\\u003e SK:N.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eEstablished in 2012, VCCP Media is an award-winning full service media agency with a mission to deliver \\u003cem\\u003eMedia: like it should be. \\u003c\/em\\u003eHeaded up by Joint CEO\u2019s, Tara Marus and Pete Bennett the agency has gone from strength to strength and these new wins follow news of other wins earlier in the year for Financial Services clients Bestinvest \\u0026amp; Evelyn Partners as well as \\u003cstrong\\u003eHamleys\\u003c\/strong\\u003e and \\u003cstrong\\u003eDUG\\u003c\/strong\\u003e, the world's first plant-based potato drink, who appointed VCCP Media as its first UK media planning and buying agency.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eVCCP Media have secured a multitude of accounts including \\u003cstrong\\u003eThe Association of British Insurers (ABI), \\u003c\/strong\\u003ewinning a joint pitch win with sister agency Teamspirit. The agencies will take an integrated approach to ABI\u2019s media planning and buying, using both offline and online methods to effectively reach its customer base.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eFollowing a competitive pitch process the award-winning agency has claimed the UK\u2019s leading skin clinic,\\u003cstrong\\u003e SK:N,\\u003c\/strong\\u003e winning both an SEO and through the line performance remit with work commencing with immediate effect.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eExpanding their remit in the sporting and e-commerce sector, VCCP Media will also now manage the digital performance media for \\u003cstrong\\u003eCallaway \\u003c\/strong\\u003eas well as other brands in their portfolio which include golf and luggage brand OGIO and men\u2019s clothing and golf apparel brand TravisMathew.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eTo seal this succession of wins, VCCP Media alongside sister agency CSM will be responsible for all media planning and buying across the \\u003cstrong\\u003eMajor League Baseball\\u003c\/strong\\u003e (MLB) series which returns to the UK next summer. This appointment by MLB marks the growth of VCCP Media\u2019s international outreach and the growing diameter of its fully comprehensive service.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe wins speak to the diversification and expansion of VCCP Media\u2019s client base and signals their impressive trajectory of growth as an agency. The wins add to an existing client base which spans multiple sectors and include Abbott, Bonhams, Cox \\u0026amp; Cox, De Montfort University, GoDaddy, Organix, Princess Yachts, Royal British Legion, SsangYong, Saga and Violife.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eTara Marus, Joint CEO at VCCP Media, added\\u003c\/strong\\u003e:\\u003cem\\u003e \u201cVCCP Media continues to go from strength to strength and I\u2019m incredibly proud of our recent new business wins. \\u003c\/em\\u003e\\u003cem\\u003eWe are really excited to be launching new brands into the UK market with innovative and passionate teams alike. All with a challenger spirit, they really do epitomise the type of brand we love to work with.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"T7HgL\",\"blockUniqueClass\":\"lazyblock-text-full-width-T7HgL\"} \/-->","post_title":"VCCP Media winning streak","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-media-continues-winning-streak-as-it-secures-further-clients-across-beauty-sport-and-fmcg-sectors","to_ping":"","pinged":"","post_modified":"2023-01-17 17:00:04","post_modified_gmt":"2023-01-17 17:00:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15766","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15751,"post_author":"57","post_date":"2022-12-14 09:12:15","post_date_gmt":"2022-12-14 09:12:15","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe finest toy shop in the world, \\u003c\/span\\u003e\\u003cb\\u003eHamleys\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, has today launched its Christmas campaign which aims to raise awareness of their festive in-store experiences.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign marks Hamleys first since appointing \\u003c\/span\\u003e\\u003cb\\u003eVCCP London, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emedia agency\\u003c\/span\\u003e\\u003cb\\u003e VCCP Media, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s content production studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eearlier this year. Tapping into the seasonal excitement in the lead up to Christmas, the enchanting campaign reminds the nation of the joy that lies in authentic experiences with loved ones.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHarnessing its treasured heritage as the world\u2019s oldest toy store, Hamleys has entertained the nation through two hundred and sixty two festive seasons and this year, the brand brings the magic of the family Christmas shopping experience to the fore. To fulfil this brand promise and its mission to unite the nation as it has done for decades, Hamleys is offering family-friendly, cost-free festive experiences, allowing people to protect those treasured moments that bring the most joy, even during the most difficult of times.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign comes to life through photography and will run across OOH, social media, and targeted publications local to Hamleys UK stores in London, Glasgow and Oxford, with a bigger takeover of OOH sites at Winter Wonderland. To highlight that precious sense of excitement children have in the lead up to Christmas, the creative features children\u2019s expectant faces pressed up against store windows as they eagerly await for Hamleys to open their doors.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe tongue-in-cheek creative heroes this with its headline \u2018Welcome to the most incredible Christmas experience,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBut not until 10am. Sorry\u2019, with variable store times reflected appropriately across the campaign. Alternatively, some feature the line \u2018Just wait until you get inside.\u2019\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe charming campaign speaks to an audience of all ages, but specifically targets parents across London, Oxford and Glasgow in its aim to enhance Hamleys brand affinity and bring people closer to the brand as well as closer together. This taps into the Christmas spirit of togetherness, uniting the nation around a shared experience at a time it needs this most.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElias Torres \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003cb\\u003eDaniel Glover-James, Creative Directors at VCCP London said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018There aren\u2019t many brands that EVERYONE absolutely adores, but Hamleys is definitely one of them. The opportunity to work with them was a gift. We didn\u2019t need to be told about the magic and joy a Hamleys visit brings, we knew all too well from having taken our own children there many times!\u2019\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run in London, Glasgow and Oxford from today throughout the festive period, as well as feature in the Big Splash at the Hyde Park Winter Wonderland. Media has been planned and executed by VCCP Media. 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