{"id":15660,"date":"2022-11-16T09:07:56","date_gmt":"2022-11-16T09:07:56","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15660"},"modified":"2022-11-16T09:42:21","modified_gmt":"2022-11-16T09:42:21","slug":"full-on","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/muller\/full-on","title":{"rendered":"Full On"},"content":{"rendered":"<div class=\"lazyblock-video-1MvuQM wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/771244258?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-14ACz1 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Looking ahead to the winter of football about to kick off, the well-loved dairy brand, M\u00fcller, today launches <strong>\u2018Full On\u2019<\/strong>, the brand\u2019s first M\u00fcller Rice advertising campaign in five years. Inspired by the iconic 90\u2019s song by Vanilla Ice, M\u00fcller Rice has teamed up with footballer, Declan Rice, and together will be re-working the anthem and raising awareness for the nation\u2019s much-loved rice pudding and repositioning it as the perfect on the go snack for busy young men and women looking to get the most out of their days.<\/p>\n<p>To bring their brand promise to life, M\u00fcller has engaged one of the highest profile sportsmen, <strong>Declan Rice<\/strong>, as its brand ambassador. Declan is renowned as a playful, energetic and spirited part of every team he plays for, so who better to represent M\u00fcller Rice as the tasty snack that packs a punch?<\/p>\n<p>The campaign will roll out across multiple formats including DOOH, radio and social media platforms: Instagram, Facebook, Twitter and TikTok for a period of five weeks. At the heart of the campaign, sits the newly adapted \u2018Rice, Rice Baby\u2019 track starring Declan Rice. The Radio execution builds on current day football fan culture, and opens with Declan interrupting the original \u2018Ice, Ice Baby\u2019 track with his own \u2018Rice, Rice Baby\u2019 version, as he soon rallies a chorus of fans who join him. Similarly, the OOH execution features Declan singing into a large megaphone against a backdrop of bold text reading \u2018Rice, Rice Baby\u2019.<\/p>\n<p>As part of the campaign, M\u00fcller has partnered with LADBible and dedicated social content will roll out across LADbible channels, whilst M\u00fcller and VCCP channels will also feature behind the scenes work.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><strong>Justin Cook, Chief Executive Officer of M\u00fcller Yogurt &amp; Desserts<\/strong>, said: <em>\u201cWe are delighted to partner with Declan Rice on this new campaign, the first for the Rice brand in a number of years. There is a huge opportunity for growth with M\u00fcller Rice and we want to evolve the brand and show consumers that it is a delicious, low-fat snack when you\u2019re hungry. By working with Declan, we hope to engage with new audiences and bring the enjoyment of M\u00fcller Rice to those looking for a quick, tasty on-the-go snack. <\/em><em>\u00a0<\/em><\/p>\n<p><em>\u201cThis fun and energetic campaign with Declan is the perfect way to kick off the exciting plans we have in place for the brand, and we can\u2019t wait to see the results.\u201d<\/em><\/p>\n<p><strong>Cliff Hall, Chief Executive Officer, VCCP Blue <\/strong>added: <em>&#8220;We are really pleased to create this new campaign for M\u00fcller Rice, with a fantastic partnership with one of the country&#8217;s best footballers, West Ham and England&#8217;s Declan Rice, it shines a light on the role of the brand to provide uplifting moments whilst fuelling the nation&#8221;<\/em><\/p>\n<p>M\u00fcller worked with UK agencies of record <strong>VCCP London <\/strong>and <strong>MediaCom UK<\/strong> to partner with <strong>LadBible <\/strong>to bring <em>Full On <\/em>to life.<\/p>\n<p><em>M\u00fcller Rice: Full On <\/em>is live from today and will run until 18th December across OOH, Radio, Instagram, Facebook, Twitter and TikTok. Media has been planned and executed by MediaCom UK.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-5Jkpc wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Muller-Rice_-Declan-Rice-Shirt_-HERO.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Muller-Rice_-Declan-Rice-Shirt_-HERO.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Muller-Rice_-Declan-Rice-Dancing-1.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Muller-Rice_-Declan-Rice-Dancing-1.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1YyhMS wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We are really pleased to create this new campaign for M\u00fcller Rice, with a fantastic partnership with one of the country&#8217;s best footballers, West Ham and England&#8217;s Declan Rice, it shines a light on the role of the brand to provide uplifting moments whilst fuelling the nation \n        <cite>Cliff Hall, Chief Executive Officer, VCCP Blue<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-sqIml wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/771247223?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/11\/Muller-Rice_-Declan-Rice-Megaphone-4-576x1024.jpg\" alt=\"\" class=\"wp-image-15670\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Muller-Rice_-Declan-Rice-Megaphone-4-576x1024.jpg 576w, 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17:32:45","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"M\u00fcller teams up with Declan Rice to hype up the nation to go FULL ON with \u201cRICE, RICE BABY\u201d ","meta-description":"M\u00fcller Rice entertains fans with an energetic and playful new campaign, repositioning their iconic yogurt as the go-to tasty snack when hungry","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/Mu\u0308ller-Rice-Full-On-Declan-Rice-Header-Image-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15622,"post_author":"61","post_date":"2022-11-14 09:36:10","post_date_gmt":"2022-11-14 09:36:10","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"zqvrtbBX5A8\",\"blockId\":\"ZbxH95\",\"blockUniqueClass\":\"lazyblock-video-ZbxH95\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, the nation\u2019s favourite chocolate brand, Cadbury, launches its iconic \\u003c\/span\\u003e\\u003cb\\u003e\u2018Secret Santa Postal Service\u2019\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hotly anticipated festive activation will pop up in digital and static posters across the country for six weeks until Christmas Eve. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the integrated campaign, developed in partnership with agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and production partners \\u003c\/span\\u003e\\u003cb\\u003eBernadette \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, lies hundreds of digital 6-sheet, static and flyposters that will be popping up across the UK on bus stops to train stations and from quaint little towns to big cities. The posters will invite members of the public to send chocolate secretly to someone special, for free, simply by scanning a QR code. Each digital poster will also feature a charming Cadbury Secret Santa postie who will hold up a range of welcoming signs from his Cadbury post room and explain what the \\u003c\/span\\u003e\\u003cb\\u003e\u2018Secret Santa Postal Service\u2019 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis and how the nation can take part in the generous ritual.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA total of 120,000 Cadbury chocolate bars will be released gradually every day of the activation until 24th December to ensure as many people as possible have the opportunity to send chocolate secretly to someone special. The digital posters will pop up at random throughout the day, playing into the excitement of giving anonymously at Christmas.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSubject to availability, people can choose from a range of products, including Cadbury\u2019s original Cadbury Dairy Milk bar, and Oreo, Caramel, Wholenut, Fruit and Nut and Plant bars. Also available is a range of seasonal products from the winter range, including the Cadbury Dairy Milk Mini Snowballs bar and Cadbury Dairy Milk Winter Wonderland bar. All of the options are the standard size and available in shops.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn a pledge to make the Postal Service more magical and accessible this year than ever before, \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the product and services innovation company from VCCP, have supercharged the activation enabling a digital experience once the QR code has been scanned to give customers a more personable and interactive experience with the Cadbury postie, Jeff. Similarly across static posters and flyposters, the poster will come to life with a bit of extra magic using augmented reality.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside the poster activation, Cadbury has created a 30\u201d film which heroes the Cadbury postie and the act of sending chocolate secretly. The film welcomes viewers into the festive Cadbury post room, where Cadbury fans are introduced to the possibility of sending an anonymous bar of chocolate for free through dedicated posters. The creative showcases a range of poster locations; from station platforms to the seaside, and calls on the nation to think of someone special who might need a little lift this Christmas with this simple gesture of secret giving.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will be supported by a dedicated Cadbury Secret Santa website which will act as the campaign\u2019s central hub, giving people insight into where their nearest poster might be. The campaign will keep consistency throughout with social and digital ads also featuring the wonderful Cadbury postie, directing people to keep their eyes peeled for a poster or search Cadbury Secret Santa to find out more.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Paxton, Senior Brand Manager for Cadbury Christmas said: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe are thrilled to be celebrating another year of selfless festive giving with Cadbury Secret Santa. It is so exciting that more people than ever before will be able to become Secret Santas by sending a small gift of chocolate secretly to someone special, especially this year where more people are in need of a little lift than ever before.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director at VCCP London added: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCadbury Secret Santa is a real Christmassy magical labour of love so we\u2019re all buzzing that people can now access it from anywhere in the country. Walking to the shops, standing at a bus stop, wherever you see one of our posters you can get inside the postal service and send someone some secret free chocolate. Merrrrrry Christmas!\u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa postal service will run from today for six weeks until Christmas Eve across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital. The posters and wider campaign media were planned and booked by Carat. A consumer PR campaign will also support the campaign run by Ogilvy PR.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is also partnering with The Trussell Trust for the third year running this Christmas to help make Christmas special for everyone. Across the season they will be donating 75,000 bars of chocolate to over 200 food banks in the Trussell Trust network. They\u2019ll also be making a financial donation to support the Trust\u2019s longer-term mission of fighting hunger in the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1km62e\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1km62e\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Walking to the shops, standing at a bus stop, wherever you see one of our posters you can get inside the postal service and send someone some secret free chocolate. Merrrrrry Christmas!\\n\",\"quotee\":\"Angus Vine, Creative Director at VCCP London\",\"blockId\":\"NPmJA\",\"blockUniqueClass\":\"lazyblock-quote-full-width-NPmJA\"} \/-->","post_title":"The Cadbury Secret Santa Postal Service","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-cadbury-secret-santa-postal-service","to_ping":"","pinged":"","post_modified":"2022-11-14 10:08:44","post_modified_gmt":"2022-11-14 10:08:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15622","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15588,"post_author":"61","post_date":"2022-11-07 08:09:01","post_date_gmt":"2022-11-07 08:09:01","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"769920585\",\"blockId\":\"Z1FQDE0\",\"blockUniqueClass\":\"lazyblock-video-Z1FQDE0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eO2, the UK\u2019s largest mobile network, is launching its Christmas campaign \u2018\\u003cem\\u003eThe Snowgran\\u003c\/em\\u003e\u2019 combining Christmas spirit with real action as it commits to gifting an additional one million GB of data to those in need this festive season.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe integrated campaign will run for six weeks and comes as around two million UK households are now at risk of digital exclusion. To help address this, The Snowgran campaign aims to raise further awareness of the National Databank, an initiative pioneered by Virgin Media O2 in partnership with Good Things Foundation to help tackle data poverty, and to get data into the hands of people who need it the most via bespoke O2 Christmas SIM Cards. O2 is also stepping up its support for people most affected by the cost-of-living crisis by piloting the National Databank at 10 O2 stores across the country, making it easier for those in need to access free data.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs part of the campaign, O2 will be gifting one million GB of data via a Christmas SIM Card initiative in addition to the 61 million GB data its already committed to donate to the National Databank by the end of 2025. The SIM Cards will be available in store and online via a dedicated campaign landing page where O2 customers can apply for an O2 Christmas SIM Card voucher for either themselves or as a gift for someone they know.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of the campaign is a hero 60\u201d film written by Simon Connor and Stephen Cross starring a disconnected \u2018Snowgran\u2019 who on her walk home is noticed by O2\u2019s loveable robot, Bubl, and a young girl named Billie. Observing her seclusion, they give Snowgran an O2 Christmas SIM Card which helps her to reconnect with her family and friends for the festive season. The 40\u201d edit of the film will premiere on 7 November during \\u003cem\\u003eI\u2019m A Celebrity Get Me Out Of Here\\u003c\/em\\u003e on ITV.\\u003c\/p\\u003e\\n\\u003cp\\u003eCreated by award-winning animation Director, Joseph Mann, and produced by Blinkink, the studio famous for classical Christmas animated adverts like John Lewis\u2019 \u2018The Bear and the Hare\u2019 and the BBC\u2019s \u2018The Supporting Act\u2019 as well as cult hits such as \u2018Don\u2019t Hug Me I\u2019m Scared\u2019, the film promises to add a quintessential touch of Christmas magic to TV screens.\u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe handcrafted mixed media film blends animation styles like never before, seamlessly combining puppetry, CG Animation and real world sets together. Every element of the film has been beautifully hand-drawn, knit, built and sculpted, lovingly brought to life by a team consisting of BAFTA nominated puppeteers, animators and sculptors that worked on Wes Anderson\u2019s Fantastic Mr Fox and Isle of Dogs.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2 worked with UK agency of record \\u003cstrong\\u003eVCCP London, \\u003c\/strong\\u003econtent production studio \\u003cstrong\\u003eGirl\\u0026amp;Bear \\u003c\/strong\\u003eto bring \\u003cem\\u003e\u2018The Snowgran\u2019\\u003c\/em\\u003e to life alongside VCCP\u2019s Product and Service innovation company, \\u003cstrong\\u003eBernadette\\u003c\/strong\\u003e who created the destination for people to gift data online to those that need it. Get involved \\u003ca href=\\u0022https:\/\/www.o2.co.uk\/national-databank\\u0022\\u003ehere\\u003c\/a\\u003e.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Groves, Director of Brand \\u0026amp; Marcomms at Virgin Media O2 \\u003c\/strong\\u003esaid\\u003cstrong\\u003e: \\u003cem\\u003e\u201c\\u003c\/em\\u003e\\u003c\/strong\\u003e\\u003cem\\u003eWith the cost-of-living crisis deepening, we\u2019re helping even more people stay connected. \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\u201cOur Christmas campaign combines festive spirit with action by raising awareness of the National Databank and the free O2 data that\u2019s available to help those most in need stay connected over the festive period.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London \\u003c\/strong\\u003eadded: \\u003cem\\u003e\u201cWe're very proud to be launching a campaign that goes well beyond talking about an issue but actually does something to help those who need it. The Snowgran is a beautiful, icy yet warm, story of connection when people most need it \u2013 at Christmas. If you know someone, like Snowgran, who\u2019s struggling, point them in the direction of the National Databank or give them an O2 Christmas Sim card.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign is live from today and will run until 19\\u003csup\\u003eth\\u003c\/sup\\u003e December across TV, Cinema, BVOD, OLV, Social, DOOH, OOH, Radio, PR and retail. Media has been planned and executed by Havas Media. PR is supported by Hope \\u0026amp; Glory.\\u003c\/p\\u003e\\n\\u003cp\\u003eVirgin Media O2 pioneered the National Databank, which is like a foodbank for free data, calls and texts, in partnership with Good Things Foundation in 2021 with the aim of helping to tackle data poverty and provide free mobile data to those in need.\\u003c\/p\\u003e\",\"blockId\":\"Zxce0A\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zxce0A\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The Snowgran is a beautiful, icy yet warm, story of connection when people most need it \u2013 at Christmas.\",\"quotee\":\"Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London \",\"blockId\":\"Z2qeKUP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2qeKUP\"} \/-->","post_title":"The Snowgran","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-snowgran","to_ping":"","pinged":"","post_modified":"2022-11-11 15:28:32","post_modified_gmt":"2022-11-11 15:28:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15588","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15477,"post_author":"57","post_date":"2022-10-07 09:36:29","post_date_gmt":"2022-10-07 08:36:29","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"757106005\",\"blockId\":\"Z1inW7j\",\"blockUniqueClass\":\"lazyblock-video-Z1inW7j\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl\\u0026amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new edition of VMO2\u2019s campaign of \u2018Why walk when you can ride?\u2019. The new integrated campaign launches Virgin Media\u2019s Wifi guarantee and its promise to lead the way among all major broadbands by delivering super connectivity, reliability and speed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis one of a kind creative campaign will be released in a number of formats but will principally focus on award-winning director, Jeff Low\u2019s 60\u201d hero film. Supported by a 30\u201d spot, the film ingeniously tells the story of a Highland cow, leaving the herd and biking away off into the distance. Inspired by footage streamed from Virgin Media\u2019s WiFi, the Highland cow embodies VMO2\u2019s promise to pave the way by providing the fastest guarantee of any major UK provider.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe imaginative TVC begins with a close-up on the cow\u2019s face as it heads towards the breath-taking views of the Scottish Highlands. Biking to the iconic soundtrack of Patrick Swayze\u2019s Dirty Dancing track \u2018She\u2019s Like The Wind\u2019, the camera follows the cow for a period of time before pulling away and leaving it to endeavour on its own adventure. Thereby, challenging the customer to, Why walk when you can ride? Similar to the cow\u2019s quest to better herself, this film builds on Virgin Media\u2019s commitment to challenge the status quo through their infinite quest to optimise customer experience. Heading to better and beyond!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis striking campaign demonstrates how Virgin Media\u2019s market-leading speed credentials and new Wifi guarantee solidifies its leading position. Thanks to VMO2\u2019s superior connectivity, the Highland Cow has no need to look behind as it motors off to both better and beyond. Thereby, succeeding in providing VMO2\u2019s message with more swagger. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategically, this campaign presents a much-needed change of creative direction as it boldly recommits VMO2 to its core values. A facet of this return to VMO2\u2019s bold attitude can be seen in the built in 3D CGI, created by Emmy and Bafta award-winning Untold Studios\u2019 work as this bespoke feature will feature across brand and trading platforms. This bespoke creation is strategically supported by the 60\u201d TVC and a unique 30\u201d edit of the film which will support VMO2\u2019s partnership with Netflix, and is due to appear on three of its hugely popular shows. Strong commitments to the \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign are apparent in the fact that it lives in OOH solely at The O2 Arena, on display, OVOD, BVOD, retail and also across social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAmy Gilbert, Marketing Director at Virgin Media O2 said, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Virgin Media brand is rooted in unstoppable spirit and a desire to continually push boundaries to offer our customers more. From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP London\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new campaign reinjects Virgin Media with its iconic attitude. Showing how we enable our customers to go to better and beyond, embodied by a highland cow on a Triumph Bonneville.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018To Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube). \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"7J3Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-7J3Mn\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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