{"id":15622,"date":"2022-11-14T09:36:10","date_gmt":"2022-11-14T09:36:10","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15622"},"modified":"2022-11-14T10:08:44","modified_gmt":"2022-11-14T10:08:44","slug":"the-cadbury-secret-santa-postal-service","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/the-cadbury-secret-santa-postal-service","title":{"rendered":"The Cadbury Secret Santa Postal Service"},"content":{"rendered":"<div class=\"lazyblock-video-ZbxH95 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/zqvrtbBX5A8?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1km62e wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today, the nation\u2019s favourite chocolate brand, Cadbury, launches its iconic <\/span><b>\u2018Secret Santa Postal Service\u2019<\/b><span style=\"font-weight: 400\">.<\/span> <span style=\"font-weight: 400\">The hotly anticipated festive activation will pop up in digital and static posters across the country for six weeks until Christmas Eve. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the heart of the integrated campaign, developed in partnership with agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\"> and production partners <\/span><b>Bernadette <\/b><span style=\"font-weight: 400\">and <\/span><b>Girl&amp;Bear<\/b><span style=\"font-weight: 400\">, lies hundreds of digital 6-sheet, static and flyposters that will be popping up across the UK on bus stops to train stations and from quaint little towns to big cities. The posters will invite members of the public to send chocolate secretly to someone special, for free, simply by scanning a QR code. Each digital poster will also feature a charming Cadbury Secret Santa postie who will hold up a range of welcoming signs from his Cadbury post room and explain what the <\/span><b>\u2018Secret Santa Postal Service\u2019 <\/b><span style=\"font-weight: 400\">is and how the nation can take part in the generous ritual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A total of 120,000 Cadbury chocolate bars will be released gradually every day of the activation until 24th December to ensure as many people as possible have the opportunity to send chocolate secretly to someone special. The digital posters will pop up at random throughout the day, playing into the excitement of giving anonymously at Christmas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Subject to availability, people can choose from a range of products, including Cadbury\u2019s original Cadbury Dairy Milk bar, and Oreo, Caramel, Wholenut, Fruit and Nut and Plant bars. Also available is a range of seasonal products from the winter range, including the Cadbury Dairy Milk Mini Snowballs bar and Cadbury Dairy Milk Winter Wonderland bar. All of the options are the standard size and available in shops.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a pledge to make the Postal Service more magical and accessible this year than ever before, <\/span><b>Bernadette<\/b><span style=\"font-weight: 400\">, the product and services innovation company from VCCP, have supercharged the activation enabling a digital experience once the QR code has been scanned to give customers a more personable and interactive experience with the Cadbury postie, Jeff. Similarly across static posters and flyposters, the poster will come to life with a bit of extra magic using augmented reality.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Alongside the poster activation, Cadbury has created a 30\u201d film which heroes the Cadbury postie and the act of sending chocolate secretly. The film welcomes viewers into the festive Cadbury post room, where Cadbury fans are introduced to the possibility of sending an anonymous bar of chocolate for free through dedicated posters. The creative showcases a range of poster locations; from station platforms to the seaside, and calls on the nation to think of someone special who might need a little lift this Christmas with this simple gesture of secret giving.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will be supported by a dedicated Cadbury Secret Santa website which will act as the campaign\u2019s central hub, giving people insight into where their nearest poster might be. The campaign will keep consistency throughout with social and digital ads also featuring the wonderful Cadbury postie, directing people to keep their eyes peeled for a poster or search Cadbury Secret Santa to find out more.<\/span><\/p>\n<p><b>Emma Paxton, Senior Brand Manager for Cadbury Christmas said: <\/b><i><span style=\"font-weight: 400\">\u201cWe are thrilled to be celebrating another year of selfless festive giving with Cadbury Secret Santa. It is so exciting that more people than ever before will be able to become Secret Santas by sending a small gift of chocolate secretly to someone special, especially this year where more people are in need of a little lift than ever before.\u201d<\/span><\/i><\/p>\n<p><b>Angus Vine, Creative Director at VCCP London added: <\/b><i><span style=\"font-weight: 400\">\u201cCadbury Secret Santa is a real Christmassy magical labour of love so we\u2019re all buzzing that people can now access it from anywhere in the country. Walking to the shops, standing at a bus stop, wherever you see one of our posters you can get inside the postal service and send someone some secret free chocolate. Merrrrrry Christmas!\u201c<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The Cadbury Secret Santa postal service will run from today for six weeks until Christmas Eve across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital. The posters and wider campaign media were planned and booked by Carat. A consumer PR campaign will also support the campaign run by Ogilvy PR.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury is also partnering with The Trussell Trust for the third year running this Christmas to help make Christmas special for everyone. Across the season they will be donating 75,000 bars of chocolate to over 200 food banks in the Trussell Trust network. They\u2019ll also be making a financial donation to support the Trust\u2019s longer-term mission of fighting hunger in the UK.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1qJdHu wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/2_TV_Flats_CadburySecretSantaPostalService.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/2_TV_Flats_CadburySecretSantaPostalService.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/3_TV_Beach_CadburySecretSantaPostalService.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/3_TV_Beach_CadburySecretSantaPostalService.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n         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1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/DOOH_3_CadburySecretSantaPostalService.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" 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Merrrrrry Christmas!\n \n        <cite>Angus Vine, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15622","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10225","hero_video":"","hero_image":{"ID":15630,"id":15630,"title":"1_HERO_PRSTILL_CadburySecretSantaPostalService","filename":"1_HERO_PRSTILL_CadburySecretSantaPostalService.jpg","filesize":1019208,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/1_HERO_PRSTILL_CadburySecretSantaPostalService.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/the-cadbury-secret-santa-postal-service\/attachment\/1_hero_prstill_cadburysecretsantapostalservice","alt":"","author":"61","description":"","caption":"","name":"1_hero_prstill_cadburysecretsantapostalservice","status":"inherit","uploaded_to":15622,"date":"2022-11-11 15:10:48","modified":"2022-11-11 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Cadbury Secret Santa Postal Service","meta-description":"This festive season Cadbury transforms hundreds of posters across the country into pop up Secret Santa Postal Services","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/1_HERO_PRSTILL_CadburySecretSantaPostalService-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15588,"post_author":"61","post_date":"2022-11-07 08:09:01","post_date_gmt":"2022-11-07 08:09:01","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"769920585\",\"blockId\":\"Z1FQDE0\",\"blockUniqueClass\":\"lazyblock-video-Z1FQDE0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eO2, the UK\u2019s largest mobile network, is launching its Christmas campaign \u2018\\u003cem\\u003eThe Snowgran\\u003c\/em\\u003e\u2019 combining Christmas spirit with real action as it commits to gifting an additional one million GB of data to those in need this festive season.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe integrated campaign will run for six weeks and comes as around two million UK households are now at risk of digital exclusion. To help address this, The Snowgran campaign aims to raise further awareness of the National Databank, an initiative pioneered by Virgin Media O2 in partnership with Good Things Foundation to help tackle data poverty, and to get data into the hands of people who need it the most via bespoke O2 Christmas SIM Cards. O2 is also stepping up its support for people most affected by the cost-of-living crisis by piloting the National Databank at 10 O2 stores across the country, making it easier for those in need to access free data.\\u003c\/p\\u003e\\n\\u003cp\\u003eAs part of the campaign, O2 will be gifting one million GB of data via a Christmas SIM Card initiative in addition to the 61 million GB data its already committed to donate to the National Databank by the end of 2025. The SIM Cards will be available in store and online via a dedicated campaign landing page where O2 customers can apply for an O2 Christmas SIM Card voucher for either themselves or as a gift for someone they know.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of the campaign is a hero 60\u201d film written by Simon Connor and Stephen Cross starring a disconnected \u2018Snowgran\u2019 who on her walk home is noticed by O2\u2019s loveable robot, Bubl, and a young girl named Billie. Observing her seclusion, they give Snowgran an O2 Christmas SIM Card which helps her to reconnect with her family and friends for the festive season. 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Get involved \\u003ca href=\\u0022https:\/\/www.o2.co.uk\/national-databank\\u0022\\u003ehere\\u003c\/a\\u003e.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Groves, Director of Brand \\u0026amp; Marcomms at Virgin Media O2 \\u003c\/strong\\u003esaid\\u003cstrong\\u003e: \\u003cem\\u003e\u201c\\u003c\/em\\u003e\\u003c\/strong\\u003e\\u003cem\\u003eWith the cost-of-living crisis deepening, we\u2019re helping even more people stay connected. \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\u201cOur Christmas campaign combines festive spirit with action by raising awareness of the National Databank and the free O2 data that\u2019s available to help those most in need stay connected over the festive period.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London \\u003c\/strong\\u003eadded: \\u003cem\\u003e\u201cWe're very proud to be launching a campaign that goes well beyond talking about an issue but actually does something to help those who need it. The Snowgran is a beautiful, icy yet warm, story of connection when people most need it \u2013 at Christmas. If you know someone, like Snowgran, who\u2019s struggling, point them in the direction of the National Databank or give them an O2 Christmas Sim card.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign is live from today and will run until 19\\u003csup\\u003eth\\u003c\/sup\\u003e December across TV, Cinema, BVOD, OLV, Social, DOOH, OOH, Radio, PR and retail. Media has been planned and executed by Havas Media. PR is supported by Hope \\u0026amp; Glory.\\u003c\/p\\u003e\\n\\u003cp\\u003eVirgin Media O2 pioneered the National Databank, which is like a foodbank for free data, calls and texts, in partnership with Good Things Foundation in 2021 with the aim of helping to tackle data poverty and provide free mobile data to those in need.\\u003c\/p\\u003e\",\"blockId\":\"Zxce0A\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zxce0A\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The Snowgran is a beautiful, icy yet warm, story of connection when people most need it \u2013 at Christmas.\",\"quotee\":\"Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London \",\"blockId\":\"Z2qeKUP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2qeKUP\"} \/-->","post_title":"The Snowgran","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-snowgran","to_ping":"","pinged":"","post_modified":"2022-11-11 15:28:32","post_modified_gmt":"2022-11-11 15:28:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15588","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15477,"post_author":"57","post_date":"2022-10-07 09:36:29","post_date_gmt":"2022-10-07 08:36:29","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"757106005\",\"blockId\":\"Z1inW7j\",\"blockUniqueClass\":\"lazyblock-video-Z1inW7j\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl\\u0026amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new edition of VMO2\u2019s campaign of \u2018Why walk when you can ride?\u2019. The new integrated campaign launches Virgin Media\u2019s Wifi guarantee and its promise to lead the way among all major broadbands by delivering super connectivity, reliability and speed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis one of a kind creative campaign will be released in a number of formats but will principally focus on award-winning director, Jeff Low\u2019s 60\u201d hero film. Supported by a 30\u201d spot, the film ingeniously tells the story of a Highland cow, leaving the herd and biking away off into the distance. Inspired by footage streamed from Virgin Media\u2019s WiFi, the Highland cow embodies VMO2\u2019s promise to pave the way by providing the fastest guarantee of any major UK provider.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe imaginative TVC begins with a close-up on the cow\u2019s face as it heads towards the breath-taking views of the Scottish Highlands. Biking to the iconic soundtrack of Patrick Swayze\u2019s Dirty Dancing track \u2018She\u2019s Like The Wind\u2019, the camera follows the cow for a period of time before pulling away and leaving it to endeavour on its own adventure. Thereby, challenging the customer to, Why walk when you can ride? Similar to the cow\u2019s quest to better herself, this film builds on Virgin Media\u2019s commitment to challenge the status quo through their infinite quest to optimise customer experience. Heading to better and beyond!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis striking campaign demonstrates how Virgin Media\u2019s market-leading speed credentials and new Wifi guarantee solidifies its leading position. Thanks to VMO2\u2019s superior connectivity, the Highland Cow has no need to look behind as it motors off to both better and beyond. Thereby, succeeding in providing VMO2\u2019s message with more swagger. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategically, this campaign presents a much-needed change of creative direction as it boldly recommits VMO2 to its core values. A facet of this return to VMO2\u2019s bold attitude can be seen in the built in 3D CGI, created by Emmy and Bafta award-winning Untold Studios\u2019 work as this bespoke feature will feature across brand and trading platforms. This bespoke creation is strategically supported by the 60\u201d TVC and a unique 30\u201d edit of the film which will support VMO2\u2019s partnership with Netflix, and is due to appear on three of its hugely popular shows. Strong commitments to the \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign are apparent in the fact that it lives in OOH solely at The O2 Arena, on display, OVOD, BVOD, retail and also across social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAmy Gilbert, Marketing Director at Virgin Media O2 said, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Virgin Media brand is rooted in unstoppable spirit and a desire to continually push boundaries to offer our customers more. From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP London\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new campaign reinjects Virgin Media with its iconic attitude. Showing how we enable our customers to go to better and beyond, embodied by a highland cow on a Triumph Bonneville.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018To Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube). \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"7J3Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-7J3Mn\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This new campaign reinjects Virgin Media with its iconic attitude.\",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP London\",\"blockId\":\"qUqzr\",\"blockUniqueClass\":\"lazyblock-quote-full-width-qUqzr\"} \/-->","post_title":"Why walk when you can ride?\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-walk-when-you-can-ride","to_ping":"","pinged":"","post_modified":"2022-10-07 09:36:29","post_modified_gmt":"2022-10-07 08:36:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15477","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15580,"post_author":"61","post_date":"2022-11-04 09:26:36","post_date_gmt":"2022-11-04 09:26:36","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"766857471\",\"blockId\":\"1h9eJb\",\"blockUniqueClass\":\"lazyblock-video-1h9eJb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the climate crisis worsens and over one million plant and animal species now face extinction\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the world leading plant science institution, the Royal Botanic Gardens, Kew, has created a new campaign to showcase the role of plants in our planet\u2019s future. In the lead up to 2022 United Nations Climate Change Conference COP27, \u2018\\u003c\/span\\u003e\\u003cb\\u003eOur Future is Botanic\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019 marks an urgent appeal to world leaders, policymakers and the wider public as it calls on the nation to take effective action to support a more sustainable future.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Royal Botanic Gardens, Kew has two botanic gardens, a UNESCO World Heritage site at Kew Gardens and a wild botanic garden, Wakehurst which between them draw 2.5 million visitors each year. Alongside the glittering glasshouses and gardens, over 350 scientists and over 100 global partners work with Kew\u2019s world-class collections to understand, document and protect the world's wild and endangered plant and fungal biodiversity.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year\u2019s campaign \\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Our Future is Botanic\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e builds on the brand platform devised by VCCP London last year and brings to the fore the vital importance and fragility of our planets biodiversity sharing Kew\u2019s mission to protect biodiversity for the benefit of mankind. Unlocking the power of plants and discovering a brighter future for the planet, Kew\u2019s latest campaign \u2018\\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003eOur Future is Botanic\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e brings this to life in a bold, galvanising film reimagining the world in 2050 where plants are the answer to many of humanity\u2019s challenges be it medicine, fuel, food or shelter.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFeaturing bold, emotive statements on a future inspired by the work of the Royal Botanic Gardens, Kew, the immersive 30\u201d film guides us through the botanical potentials; a world where pondweeds can power homes, more carbon is captured by soil, and flowers are fighting cancer. Featuring staggering close ups of these powerful plants, engaged in their incredible detail, the film spotlights the role they could play in creating a brighter, more sustainable future.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith its world leading research and the Millennium Seed Bank which conserves seeds for the future, Kew aims to showcase the beauty and\u00a0 potential of plants and fungi through the campaign with an arresting tale of what plants can offer to the global crises of climate change and biodiversity loss, fuel shortages, disease and world hunger. This campaign invites the nation to join, donate and engage in its research to help make this a reality.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSandra Botterell, Director of Marketing and Commercial Enterprise at Royal Botanic Gardens, Kew said: \u201c\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe time is now. We have come to a critical moment in the health of our planet and we really do need to act to protect our wonderful biodiversity. Three in five plants are currently at risk of extinction and without protecting our planets plants and fungi, we may never have the chance to find the next fuel, food or shelter. This campaign developed by VCCP helps us to eloquently tell our story and we hope it will encourage people to support the work of the Royal Botanic Gardens, Kew.\\u003c\/span\\u003e\\u003cb\\u003e\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZoe Stock, Creative Director at VCCP London added: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cOur Future Is Botanic\u2019 is a beacon of hope in a time when conversations around climate change can feel incredibly bleak. With this film, we wanted to bring Kew\u2019s vital research to life in a way that felt tangible and within reach. We hope it encourages people to rethink what they know about Kew, and appreciate how important their dedication to conservation and preservation will be for a future that needs to be a bit more botanic.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run from today across TV, digital and social channels.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZHFI5m\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZHFI5m\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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