{"id":15588,"date":"2022-11-07T08:09:01","date_gmt":"2022-11-07T08:09:01","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15588"},"modified":"2022-11-11T15:28:32","modified_gmt":"2022-11-11T15:28:32","slug":"the-snowgran","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/the-snowgran","title":{"rendered":"The Snowgran"},"content":{"rendered":"<div class=\"lazyblock-video-Z1FQDE0 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/769920585?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zxce0A wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>O2, the UK\u2019s largest mobile network, is launching its Christmas campaign \u2018<em>The Snowgran<\/em>\u2019 combining Christmas spirit with real action as it commits to gifting an additional one million GB of data to those in need this festive season.<\/p>\n<p>The integrated campaign will run for six weeks and comes as around two million UK households are now at risk of digital exclusion. To help address this, The Snowgran campaign aims to raise further awareness of the National Databank, an initiative pioneered by Virgin Media O2 in partnership with Good Things Foundation to help tackle data poverty, and to get data into the hands of people who need it the most via bespoke O2 Christmas SIM Cards. O2 is also stepping up its support for people most affected by the cost-of-living crisis by piloting the National Databank at 10 O2 stores across the country, making it easier for those in need to access free data.<\/p>\n<p>As part of the campaign, O2 will be gifting one million GB of data via a Christmas SIM Card initiative in addition to the 61 million GB data its already committed to donate to the National Databank by the end of 2025. The SIM Cards will be available in store and online via a dedicated campaign landing page where O2 customers can apply for an O2 Christmas SIM Card voucher for either themselves or as a gift for someone they know.<\/p>\n<p>At the heart of the campaign is a hero 60\u201d film written by Simon Connor and Stephen Cross starring a disconnected \u2018Snowgran\u2019 who on her walk home is noticed by O2\u2019s loveable robot, Bubl, and a young girl named Billie. Observing her seclusion, they give Snowgran an O2 Christmas SIM Card which helps her to reconnect with her family and friends for the festive season. The 40\u201d edit of the film will premiere on 7 November during <em>I\u2019m A Celebrity Get Me Out Of Here<\/em> on ITV.<\/p>\n<p>Created by award-winning animation Director, Joseph Mann, and produced by Blinkink, the studio famous for classical Christmas animated adverts like John Lewis\u2019 \u2018The Bear and the Hare\u2019 and the BBC\u2019s \u2018The Supporting Act\u2019 as well as cult hits such as \u2018Don\u2019t Hug Me I\u2019m Scared\u2019, the film promises to add a quintessential touch of Christmas magic to TV screens.\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The handcrafted mixed media film blends animation styles like never before, seamlessly combining puppetry, CG Animation and real world sets together. Every element of the film has been beautifully hand-drawn, knit, built and sculpted, lovingly brought to life by a team consisting of BAFTA nominated puppeteers, animators and sculptors that worked on Wes Anderson\u2019s Fantastic Mr Fox and Isle of Dogs.<\/p>\n<p>O2 worked with UK agency of record <strong>VCCP London, <\/strong>content production studio <strong>Girl&amp;Bear <\/strong>to bring <em>\u2018The Snowgran\u2019<\/em> to life alongside VCCP\u2019s Product and Service innovation company, <strong>Bernadette<\/strong> who created the destination for people to gift data online to those that need it. Get involved <a href=\"https:\/\/www.o2.co.uk\/national-databank\">here<\/a>.\u00a0<\/p>\n<p><strong>Simon Groves, Director of Brand &amp; Marcomms at Virgin Media O2 <\/strong>said<strong>: <em>\u201c<\/em><\/strong><em>With the cost-of-living crisis deepening, we\u2019re helping even more people stay connected. <\/em><\/p>\n<p><em>\u201cOur Christmas campaign combines festive spirit with action by raising awareness of the National Databank and the free O2 data that\u2019s available to help those most in need stay connected over the festive period.\u201d<\/em><\/p>\n<p><strong>Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London <\/strong>added: <em>\u201cWe&#8217;re very proud to be launching a campaign that goes well beyond talking about an issue but actually does something to help those who need it. The Snowgran is a beautiful, icy yet warm, story of connection when people most need it \u2013 at Christmas. If you know someone, like Snowgran, who\u2019s struggling, point them in the direction of the National Databank or give them an O2 Christmas Sim card.\u201d<\/em><\/p>\n<p>The campaign is live from today and will run until 19<sup>th<\/sup> December across TV, Cinema, BVOD, OLV, Social, DOOH, OOH, Radio, PR and retail. Media has been planned and executed by Havas Media. PR is supported by Hope &amp; Glory.<\/p>\n<p>Virgin Media O2 pioneered the National Databank, which is like a foodbank for free data, calls and texts, in partnership with Good Things Foundation in 2021 with the aim of helping to tackle data poverty and provide free mobile data to those in need.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"lazyblock-carousel-Z101QY3 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture 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<\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2qeKUP wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The Snowgran is a beautiful, icy yet warm, story of connection when people most need it \u2013 at Christmas. \n        <cite>Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15588","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10111","14075"],"client_id":"10387","hero_video":"","hero_image":{"ID":15589,"id":15589,"title":"O2 The Snowgran 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17:50:55","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Everyone should be connected at Christmas: O2 launches heart-warming Christmas campaign to help connect those most affected by the cost of living crisis","meta-description":"The endearing narrative taps into the challenging reality of being unconnected and leans into the festive spirit of giving by championing the gift of data","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/O2-The-Snowgran-Hero.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15477,"post_author":"57","post_date":"2022-10-07 09:36:29","post_date_gmt":"2022-10-07 08:36:29","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"757106005\",\"blockId\":\"Z1inW7j\",\"blockUniqueClass\":\"lazyblock-video-Z1inW7j\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl\\u0026amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new edition of VMO2\u2019s campaign of \u2018Why walk when you can ride?\u2019. The new integrated campaign launches Virgin Media\u2019s Wifi guarantee and its promise to lead the way among all major broadbands by delivering super connectivity, reliability and speed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis one of a kind creative campaign will be released in a number of formats but will principally focus on award-winning director, Jeff Low\u2019s 60\u201d hero film. Supported by a 30\u201d spot, the film ingeniously tells the story of a Highland cow, leaving the herd and biking away off into the distance. Inspired by footage streamed from Virgin Media\u2019s WiFi, the Highland cow embodies VMO2\u2019s promise to pave the way by providing the fastest guarantee of any major UK provider.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe imaginative TVC begins with a close-up on the cow\u2019s face as it heads towards the breath-taking views of the Scottish Highlands. Biking to the iconic soundtrack of Patrick Swayze\u2019s Dirty Dancing track \u2018She\u2019s Like The Wind\u2019, the camera follows the cow for a period of time before pulling away and leaving it to endeavour on its own adventure. Thereby, challenging the customer to, Why walk when you can ride? Similar to the cow\u2019s quest to better herself, this film builds on Virgin Media\u2019s commitment to challenge the status quo through their infinite quest to optimise customer experience. Heading to better and beyond!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis striking campaign demonstrates how Virgin Media\u2019s market-leading speed credentials and new Wifi guarantee solidifies its leading position. Thanks to VMO2\u2019s superior connectivity, the Highland Cow has no need to look behind as it motors off to both better and beyond. Thereby, succeeding in providing VMO2\u2019s message with more swagger. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStrategically, this campaign presents a much-needed change of creative direction as it boldly recommits VMO2 to its core values. A facet of this return to VMO2\u2019s bold attitude can be seen in the built in 3D CGI, created by Emmy and Bafta award-winning Untold Studios\u2019 work as this bespoke feature will feature across brand and trading platforms. This bespoke creation is strategically supported by the 60\u201d TVC and a unique 30\u201d edit of the film which will support VMO2\u2019s partnership with Netflix, and is due to appear on three of its hugely popular shows. Strong commitments to the \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign are apparent in the fact that it lives in OOH solely at The O2 Arena, on display, OVOD, BVOD, retail and also across social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAmy Gilbert, Marketing Director at Virgin Media O2 said, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThe Virgin Media brand is rooted in unstoppable spirit and a desire to continually push boundaries to offer our customers more. From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP London\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new campaign reinjects Virgin Media with its iconic attitude. Showing how we enable our customers to go to better and beyond, embodied by a highland cow on a Triumph Bonneville.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018To Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube). \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"7J3Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-7J3Mn\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This new campaign reinjects Virgin Media with its iconic attitude.\",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP London\",\"blockId\":\"qUqzr\",\"blockUniqueClass\":\"lazyblock-quote-full-width-qUqzr\"} \/-->","post_title":"Why walk when you can ride?\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-walk-when-you-can-ride","to_ping":"","pinged":"","post_modified":"2022-10-07 09:36:29","post_modified_gmt":"2022-10-07 08:36:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15477","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15580,"post_author":"61","post_date":"2022-11-04 09:26:36","post_date_gmt":"2022-11-04 09:26:36","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"766857471\",\"blockId\":\"1h9eJb\",\"blockUniqueClass\":\"lazyblock-video-1h9eJb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the climate crisis worsens and over one million plant and animal species now face extinction\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the world leading plant science institution, the Royal Botanic Gardens, Kew, has created a new campaign to showcase the role of plants in our planet\u2019s future. In the lead up to 2022 United Nations Climate Change Conference COP27, \u2018\\u003c\/span\\u003e\\u003cb\\u003eOur Future is Botanic\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019 marks an urgent appeal to world leaders, policymakers and the wider public as it calls on the nation to take effective action to support a more sustainable future.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Royal Botanic Gardens, Kew has two botanic gardens, a UNESCO World Heritage site at Kew Gardens and a wild botanic garden, Wakehurst which between them draw 2.5 million visitors each year. Alongside the glittering glasshouses and gardens, over 350 scientists and over 100 global partners work with Kew\u2019s world-class collections to understand, document and protect the world's wild and endangered plant and fungal biodiversity.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year\u2019s campaign \\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Our Future is Botanic\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e builds on the brand platform devised by VCCP London last year and brings to the fore the vital importance and fragility of our planets biodiversity sharing Kew\u2019s mission to protect biodiversity for the benefit of mankind. Unlocking the power of plants and discovering a brighter future for the planet, Kew\u2019s latest campaign \u2018\\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003eOur Future is Botanic\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e brings this to life in a bold, galvanising film reimagining the world in 2050 where plants are the answer to many of humanity\u2019s challenges be it medicine, fuel, food or shelter.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFeaturing bold, emotive statements on a future inspired by the work of the Royal Botanic Gardens, Kew, the immersive 30\u201d film guides us through the botanical potentials; a world where pondweeds can power homes, more carbon is captured by soil, and flowers are fighting cancer. Featuring staggering close ups of these powerful plants, engaged in their incredible detail, the film spotlights the role they could play in creating a brighter, more sustainable future.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith its world leading research and the Millennium Seed Bank which conserves seeds for the future, Kew aims to showcase the beauty and\u00a0 potential of plants and fungi through the campaign with an arresting tale of what plants can offer to the global crises of climate change and biodiversity loss, fuel shortages, disease and world hunger. This campaign invites the nation to join, donate and engage in its research to help make this a reality.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSandra Botterell, Director of Marketing and Commercial Enterprise at Royal Botanic Gardens, Kew said: \u201c\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe time is now. We have come to a critical moment in the health of our planet and we really do need to act to protect our wonderful biodiversity. Three in five plants are currently at risk of extinction and without protecting our planets plants and fungi, we may never have the chance to find the next fuel, food or shelter. This campaign developed by VCCP helps us to eloquently tell our story and we hope it will encourage people to support the work of the Royal Botanic Gardens, Kew.\\u003c\/span\\u003e\\u003cb\\u003e\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZoe Stock, Creative Director at VCCP London added: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cOur Future Is Botanic\u2019 is a beacon of hope in a time when conversations around climate change can feel incredibly bleak. With this film, we wanted to bring Kew\u2019s vital research to life in a way that felt tangible and within reach. We hope it encourages people to rethink what they know about Kew, and appreciate how important their dedication to conservation and preservation will be for a future that needs to be a bit more botanic.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run from today across TV, digital and social channels.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZHFI5m\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZHFI5m\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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