{"id":15580,"date":"2022-11-04T09:26:36","date_gmt":"2022-11-04T09:26:36","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15580"},"modified":"2022-11-04T09:26:36","modified_gmt":"2022-11-04T09:26:36","slug":"our-future-is-botanic","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/the-royal-botanic-gardens-kew\/our-future-is-botanic","title":{"rendered":"Our Future is Botanic"},"content":{"rendered":"<div class=\"lazyblock-video-1h9eJb wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/766857471?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZHFI5m wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">As the climate crisis worsens and over one million plant and animal species now face extinction<\/span><span style=\"font-weight: 400\">, the world leading plant science institution, the Royal Botanic Gardens, Kew, has created a new campaign to showcase the role of plants in our planet\u2019s future. In the lead up to 2022 United Nations Climate Change Conference COP27, \u2018<\/span><b>Our Future is Botanic<\/b><span style=\"font-weight: 400\">\u2019 marks an urgent appeal to world leaders, policymakers and the wider public as it calls on the nation to take effective action to support a more sustainable future.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Royal Botanic Gardens, Kew has two botanic gardens, a UNESCO World Heritage site at Kew Gardens and a wild botanic garden, Wakehurst which between them draw 2.5 million visitors each year. Alongside the glittering glasshouses and gardens, over 350 scientists and over 100 global partners work with Kew\u2019s world-class collections to understand, document and protect the world&#8217;s wild and endangered plant and fungal biodiversity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This year\u2019s campaign <\/span><b><i>\u2018Our Future is Botanic\u2019<\/i><\/b><span style=\"font-weight: 400\"> builds on the brand platform devised by VCCP London last year and brings to the fore the vital importance and fragility of our planets biodiversity sharing Kew\u2019s mission to protect biodiversity for the benefit of mankind. Unlocking the power of plants and discovering a brighter future for the planet, Kew\u2019s latest campaign \u2018<\/span><b><i>Our Future is Botanic\u2019<\/i><\/b><span style=\"font-weight: 400\"> brings this to life in a bold, galvanising film reimagining the world in 2050 where plants are the answer to many of humanity\u2019s challenges be it medicine, fuel, food or shelter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Featuring bold, emotive statements on a future inspired by the work of the Royal Botanic Gardens, Kew, the immersive 30\u201d film guides us through the botanical potentials; a world where pondweeds can power homes, more carbon is captured by soil, and flowers are fighting cancer. Featuring staggering close ups of these powerful plants, engaged in their incredible detail, the film spotlights the role they could play in creating a brighter, more sustainable future.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">With its world leading research and the Millennium Seed Bank which conserves seeds for the future, Kew aims to showcase the beauty and\u00a0 potential of plants and fungi through the campaign with an arresting tale of what plants can offer to the global crises of climate change and biodiversity loss, fuel shortages, disease and world hunger. This campaign invites the nation to join, donate and engage in its research to help make this a reality.<\/span><\/p>\n<p><b>Sandra Botterell, Director of Marketing and Commercial Enterprise at Royal Botanic Gardens, Kew said: \u201c<\/b><span style=\"font-weight: 400\">The time is now. We have come to a critical moment in the health of our planet and we really do need to act to protect our wonderful biodiversity. Three in five plants are currently at risk of extinction and without protecting our planets plants and fungi, we may never have the chance to find the next fuel, food or shelter. This campaign developed by VCCP helps us to eloquently tell our story and we hope it will encourage people to support the work of the Royal Botanic Gardens, Kew.<\/span><b>\u00a0<\/b><\/p>\n<p><b>Zoe Stock, Creative Director at VCCP London added: <\/b><span style=\"font-weight: 400\">\u201cOur Future Is Botanic\u2019 is a beacon of hope in a time when conversations around climate change can feel incredibly bleak. With this film, we wanted to bring Kew\u2019s vital research to life in a way that felt tangible and within reach. We hope it encourages people to rethink what they know about Kew, and appreciate how important their dedication to conservation and preservation will be for a future that needs to be a bit more botanic.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run from today across TV, digital and social channels.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1Q0tJo wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n      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<\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-EtnYI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        &#8216;Our Future Is Botanic\u2019 is a beacon of hope in a time when conversations around climate change can feel incredibly bleak \n        <cite>Zoe Stock, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15580","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"15585","hero_video":"","hero_image":{"ID":15583,"id":15583,"title":"RBG_Kew_Stills_1.23.1-min","filename":"RBG_Kew_Stills_1.23.1-min.png","filesize":1515987,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min.png","link":"https:\/\/www.vccp.com\/uk\/work\/the-royal-botanic-gardens-kew\/our-future-is-botanic\/attachment\/rbg_kew_stills_1-23-1-min","alt":"","author":"61","description":"","caption":"","name":"rbg_kew_stills_1-23-1-min","status":"inherit","uploaded_to":15580,"date":"2022-11-03 12:10:21","modified":"2022-11-03 12:10:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2048,"height":1152,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min.png","2048x2048-width":2048,"2048x2048-height":1152,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"'Our Future is Botanic'","meta-description":"Royal Botanic Gardens Kew opens the door to a plant powered world with \u2018Our Future is Botanic\u2019 in the lead up to the COP27 summit ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/11\/RBG_Kew_Stills_1.23.1-min.png","related_content_title":"You may also like","relateditems":[{"relateditem":false},{"relateditem":{"ID":15477,"post_author":"57","post_date":"2022-10-07 09:36:29","post_date_gmt":"2022-10-07 08:36:29","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"757106005\",\"blockId\":\"Z1inW7j\",\"blockUniqueClass\":\"lazyblock-video-Z1inW7j\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl\\u0026amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new 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The new integrated campaign launches Virgin Media\u2019s Wifi guarantee and its promise to lead the way among all major broadbands by delivering super connectivity, reliability and speed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis one of a kind creative campaign will be released in a number of formats but will principally focus on award-winning director, Jeff Low\u2019s 60\u201d hero film. Supported by a 30\u201d spot, the film ingeniously tells the story of a Highland cow, leaving the herd and biking away off into the distance. 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From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP London\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis new campaign reinjects Virgin Media with its iconic attitude. Showing how we enable our customers to go to better and beyond, embodied by a highland cow on a Triumph Bonneville.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018To Better and Beyond\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube). \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"7J3Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-7J3Mn\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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