{"id":15477,"date":"2022-10-07T09:36:29","date_gmt":"2022-10-07T08:36:29","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15477"},"modified":"2022-10-07T09:36:29","modified_gmt":"2022-10-07T08:36:29","slug":"why-walk-when-you-can-ride","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/why-walk-when-you-can-ride","title":{"rendered":"Why walk when you can ride?\u00a0"},"content":{"rendered":"<div class=\"lazyblock-video-Z1inW7j wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/757106005?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-7J3Mn wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Virgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl&amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new edition of VMO2\u2019s campaign of \u2018Why walk when you can ride?\u2019. The new integrated campaign launches Virgin Media\u2019s Wifi guarantee and its promise to lead the way among all major broadbands by delivering super connectivity, reliability and speed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This one of a kind creative campaign will be released in a number of formats but will principally focus on award-winning director, Jeff Low\u2019s 60\u201d hero film. Supported by a 30\u201d spot, the film ingeniously tells the story of a Highland cow, leaving the herd and biking away off into the distance. Inspired by footage streamed from Virgin Media\u2019s WiFi, the Highland cow embodies VMO2\u2019s promise to pave the way by providing the fastest guarantee of any major UK provider.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The imaginative TVC begins with a close-up on the cow\u2019s face as it heads towards the breath-taking views of the Scottish Highlands. Biking to the iconic soundtrack of Patrick Swayze\u2019s Dirty Dancing track \u2018She\u2019s Like The Wind\u2019, the camera follows the cow for a period of time before pulling away and leaving it to endeavour on its own adventure. Thereby, challenging the customer to, Why walk when you can ride? Similar to the cow\u2019s quest to better herself, this film builds on Virgin Media\u2019s commitment to challenge the status quo through their infinite quest to optimise customer experience. Heading to better and beyond!<\/span><\/p>\n<p><span style=\"font-weight: 400\">This striking campaign demonstrates how Virgin Media\u2019s market-leading speed credentials and new Wifi guarantee solidifies its leading position. Thanks to VMO2\u2019s superior connectivity, the Highland Cow has no need to look behind as it motors off to both better and beyond. Thereby, succeeding in providing VMO2\u2019s message with more swagger. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Strategically, this campaign presents a much-needed change of creative direction as it boldly recommits VMO2 to its core values. A facet of this return to VMO2\u2019s bold attitude can be seen in the built in 3D CGI, created by Emmy and Bafta award-winning Untold Studios\u2019 work as this bespoke feature will feature across brand and trading platforms. This bespoke creation is strategically supported by the 60\u201d TVC and a unique 30\u201d edit of the film which will support VMO2\u2019s partnership with Netflix, and is due to appear on three of its hugely popular shows. Strong commitments to the \u2018<\/span><i><span style=\"font-weight: 400\">To Better and Beyond\u2019 <\/span><\/i><span style=\"font-weight: 400\">campaign are apparent in the fact that it lives in OOH solely at The O2 Arena, on display, OVOD, BVOD, retail and also across social media.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Amy Gilbert, Marketing Director at Virgin Media O2 said, <\/span><i><span style=\"font-weight: 400\">\u201cThe Virgin Media brand is rooted in unstoppable spirit and a desire to continually push boundaries to offer our customers more. From our unrivalled broadband speeds to our market leading WiFi guarantee, the purpose of our new creative platform is to bring this spirit to life in a fun and playful way and demonstrate the endless possibilities when you have superior connectivity.\u201d<\/span><\/i><i><span style=\"font-weight: 400\">\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">David Masterman, Deputy Executive Creative Director at VCCP London<\/span> <span style=\"font-weight: 400\">added, \u201c<\/span><i><span style=\"font-weight: 400\">This new campaign reinjects Virgin Media with its iconic attitude. Showing how we enable our customers to go to better and beyond, embodied by a highland cow on a Triumph Bonneville.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">\u2018To Better and Beyond\u2019 <\/span><\/i><span style=\"font-weight: 400\">runs from today until late November across TVC, BVOD, display, social, retail, OOH at The O2 and OLV (YouTube). <\/span><span style=\"font-weight: 400\">MG OMD handled the media planning and buying for the campaign.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-18QVK9 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/VirginMedia_HighlandRider_2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/VirginMedia_HighlandRider_2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/VirginMedia_HighlandRider_3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/VirginMedia_HighlandRider_3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/VirginMedia_HighlandRider_4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/VirginMedia_HighlandRider_4.jpg\" alt=\"\" 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btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-qUqzr wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This new campaign reinjects Virgin Media with its iconic attitude. \n        <cite>David Masterman, Deputy Executive Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-15477","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"14792","hero_video":"","hero_image":{"ID":15486,"id":15486,"title":"Highland Cow","filename":"Highland-Cow.png","filesize":2909134,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow.png","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/why-walk-when-you-can-ride\/attachment\/highland-cow","alt":"","author":"57","description":"","caption":"","name":"highland-cow","status":"inherit","uploaded_to":15477,"date":"2022-10-07 08:32:14","modified":"2022-10-07 08:32:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London - Virgin Media 'Why Walk When You Can Ride?'","meta-description":"The bold ad \u2018Highland Rider\u2019 characterises Virgin Media\u2019s WiFi guarantee and reliable connectivity through the visual metaphor of a highland cow riding a motorbike","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/10\/Highland-Cow.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14974,"post_author":"57","post_date":"2022-07-01 08:45:42","post_date_gmt":"2022-07-01 07:45:42","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"c6h1eNO4Kks\",\"blockId\":\"2juqBu\",\"blockUniqueClass\":\"lazyblock-video-2juqBu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, Virgin Media releases \\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Hyped\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea multi-million pound integrated brand campaign to celebrate Virgin Media\u2019s new entertainment service, \\u003c\/span\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Running throughout the UK for 8 weeks across multiple touchpoints, the bold and attention-grabbing campaign further demonstrates Virgin Media\u2019s commitment to being \u2018Better, connected\u2019 by giving customers more flexibility, control and great value on their entertainment.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the latest offering in Virgin Media\u2019s TV line-up, seamlessly combines the most-loved TV channels with on-demand apps, popular streaming subscriptions and must-watch movies, offering customers a new way to enjoy their favourite entertainment all in one place, and at great value, via a small plug-and-play box powered entirely by Virgin Media\u2019s superior broadband.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill appear across multiple formats and leads with a hero 60\u201d spot which will premiere during Coronation Street on ITV and Channel 4\u2019s Celebrity Pride Gogglebox. The TVC opens on a couple being disturbed when their TV starts talking to them. Voiced by British Garage icon, MC Neat, the TV announces \u2018Listen, this is your TV speaking!\u2019 Viewers are then taken on a journey as hyped TVs around the country disrupt their owners' viewing experience to tell them about the benefits of Stream. In blocks of flats, houses and high street shops, people react as their TVs burst into life as an eye-catching and bold mouth takes over their screens. A man in a bath sits up and takes notice, while a stunned couple are rooted to the spot in their local chippy. As the track builds, the TVs energetically rap about the many benefits of Stream. The iconic Virgin Media red provides a background for the mouths as they morph into different textures and colours. The film concludes with the line \u2018The future of viewing is here, the future of viewing is Stream\u2019. Bespoke 20\u201d edits of the film will run across TV, OVOD and BVOD and have been created to target customers with interests in music, gaming and entertainment, as well as families.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCentred around the real experts of entertainment - TVs - Virgin Media and VCCP London worked with partners Electric Theatre Collective, Jungle, Soho Music and Duffy Sound, as well as celebrated director Rollo Jackson from Somesuch to bring the disruptive and attention-grabbing creative to life. Virgin Media also partnered with MC Neat to co-create the bespoke rap, with the Garage artist directly inspiring the mouth which was then created using CGI.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs a fully-integrated campaign, Stream will roll out across VOD, OLV, social, digital display and retail, including digital screens. With disruption at the core of the advert and proposition, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media has utilised a range of innovative and disruptive \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emedia buys to ensure the campaign has multiple consumer touch points and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emaximum awareness \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand impa\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ect. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e5\u201d blipverts will interrupt ad breaks, saying \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018I\u2019ve seen the future of viewing for you\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. In a Virgin Media first, the entertainment provider will be hijacking Domino\u2019s commercials, so the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHyped mouth \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecan tell viewers about Stream from Virgin Media.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAcross social, MG OMD has planned for ads to be intercepted on YouTube with contextually relevant messaging, choosing passion points relevant for our audience and pre-rolls against YouTube content for Gaming, Music and Entertainment and the creative will unexpectedly reference the nature of the content the viewer is about to watch.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\/span\\u003e\\u003cb\\u003eAmy Gilbert, Marketing Director at Virgin Media \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream offers a convenient, flexible and more personal connected entertainment experience, bringing the future of viewing right into our customers\u2019 living rooms. For a truly disruptive proposition, we needed a truly disruptive creative approach, so we\u2019ve taken the idea beyond a TV spot, disrupting viewers in blipverts across ad breaks and in VOD; with a little help from MC Neat. Disruption is part of Virgin Media\u2019s DNA and that\u2019s exactly why it\u2019s at the heart of this campaign.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\/b\\u003e \\u003cb\\u003eLondon \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream from Virgin Media is here and viewing will never be quite the same again. We picked the experts of viewing to announce Stream\u2019s arrival. The ones who\u2019ve watched us ask \u201cWhat\u2019s it on?\u201d for the hundredth time. The ones who\u2019ve seen us running around the house looking for that 4th remote. Our TVs, of course. We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream is available to both new and existing customers who take a Virgin Media broadband only or broadband and home phone package, offering a quick and easy entertainment add-on that pairs perfectly with the company\u2019s lightning-fast broadband \u2013 offering speeds up to 22x faster than the UK average.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCustomers can enjoy Stream on a fuss-free 30-day rolling contract so they can add or remove subscriptions every month, with the ability to save on their streaming subscriptions when adding them to the service. From news channels to sport and kids TV, Stream provides a one-stop-shop so customers can easily select and swap the channels and streaming services that truly matter to them.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to devise the new campaign. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today for 8 weeks across TV, online video, BVOD, digital display, social, retail. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand Rapp will do the customer communications.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZEEGKV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZEEGKV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?\\u0022\",\"quotee\":\"David Masterman, Creative Director at VCCP London\",\"blockId\":\"2jOsr5\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2jOsr5\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/carousel 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\/-->","post_title":"Virgin Media 'Hyped'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virgin-media-hyped","to_ping":"","pinged":"","post_modified":"2022-07-01 08:45:42","post_modified_gmt":"2022-07-01 07:45:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14974","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14783,"post_author":"57","post_date":"2022-04-08 08:32:02","post_date_gmt":"2022-04-08 07:32:02","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"696999540\",\"blockId\":\"25PjbC\",\"blockUniqueClass\":\"lazyblock-video-25PjbC\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, \\u003ca href=\\u0022https:\\\/\\\/www.virginmedia.com\\\/broadband\\u0022\\u003eVirgin Media O2\\u003c\\\/a\\u003e has launched\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eVolt\\u2019\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea multi-million pound integrated brand campaign to drive awareness for its joint proposition,\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVolt. Running throughout the UK for five weeks across multiple touchpoints, the campaign demonstrates how Virgin Media and O2 are \\u2018Better, connected\\u2019 by giving customers more and supercharging the nation\\u2019s connectivity.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe first joint customer value proposition from Virgin Media O2 launched in October 2021 following Virgin Media and O2\\u2019s \\u00a331bn merger and offers customers faster broadband speeds and double mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2. \\u00a0 As the leading converged challenger brand in the market, Volt brings together O2\\u2019s award winning mobile network and the UK\\u2019s fastest major broadband provider to deliver speed, flexibility and reliability.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill appear across multiple formats with a leading 60\\u201d spot that will premiere during the final of Ant and Dec\\u2019s \\u2018Saturday Night Takeaway,\\u2019. The Volt proposition will also feature during a special in-show moment between the duo. This is a brand first ITV partnership, led by MG OMD, that will see Volt transform and supercharge the sets of iconic ITV shows. The 60\\u201d edit will debut across UK cinemas via a \\u2018Gold spot\\u2019 execution on the opening day of Fantastic Beasts: The Secrets of Dumbledore. The hero symbol of the creative is the Volt energy bolt, which represents the unmatched power of the Virgin Media O2 connectivity. Viewers are taken on a journey through multiple scenes which sees customers doing the things they love, powered by broadband and data. Volt visits the worlds of gamers, streamers, music-lovers and many more, as their worlds are spectacularly supercharged by unparalleled connectivity. The film is driven along by Iggy Pop\\u2019s \\u2018Lust for Life\\u2019, an iconic track steeped in history, remixed by none-other than The Prodigy, while British broadcaster and radio host,\\u003c\\\/span\\u003e\\u003cb\\u003e Julie Adenuga\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e delivers the distinctive voiceover.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with partners \\u003c\\\/span\\u003e\\u003cb\\u003eElectric Theatre Collective\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and celebrated director \\u003c\\\/span\\u003e\\u003cb\\u003eRich Hall \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efrom \\u003c\\\/span\\u003e\\u003cb\\u003eRiff Raff Films \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto develop the disruptive look and feel of the film which take viewers on a cinematic journey. The film has been intentionally shot to produce a performance which is disruptive, dynamic and littered with unique transformations and camera angles as viewers watch how Volt transforms lives from good to great. The distinctive Volt energy bolt is used across every touchpoint of the campaign, sweeping across large format digital placements in OOH across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights \\u2013 the largest advertising display in Europe. The display will use Ocean Outdoor's 3D enabled deep screen technology to bring the Volt electric energy stream creative to life. An innovative approach has been taken with social, as Virgin Media O2 has partnered with talented content creators such as \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/curlykidlife\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e@curlykidlife\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/theburntchip\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e@TheBurntChip\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/thevivienne_\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e@TheVivienne \\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto produce social-first TikTok, Facebook, Instagram and Snapchat video ads that bring the transformative power of Volt to life however they want. As a fully integrated campaign, Volt will also roll out across VOD, OLV, audio and retail, including window vinyls.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign showcases the core audience groups that Volt aims to speak to, from gamers for whom fast and powerful broadband is critical, to social media lovers, those streaming their favourite content at home and on the go, families who have teenagers and those who want to keep connected to loved ones. Virgin Media O2\\u2019s Volt offering will connect customers like never before, inside the home with brilliant broadband and outside the home with reliable mobile connectivity.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\\\/span\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2 said, \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cAt Virgin Media O2 we\\u2019re committed to connecting more people to the things they love, whilst offering them more benefits than ever before. With Volt, our customers can enjoy faster Virgin Media broadband speeds and double O2 mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThis campaign marks the next chapter of Virgin Media O2 supercharging connectivity across the UK, but with millions of people still facing the digital divide, we\\u2019re committed to helping end data poverty for good. Last year we supercharged our commitment to help more people and today I\\u2019m proud to say that Virgin Media O2 has now donated 23 million GB of data to the National Databank to help those who truly need it.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003e\\u00a0\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Muse, Creative Director at VCCP\\u003c\\\/b\\u003e \\u003cb\\u003eLondon \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe internet is so much more than dancing trends, comment sections or mundane work calls. Every single part of our lives depends on great connectivity these days - it makes us who we are. And as two of the UKs superbrands, no-one knows that better than Virgin Media O2. So what better way to show the power of Volt than our red and blue streams of energy literally transforming the world around us. Whether it\\u2019s impossible camera moves, blockbuster CGI or spectacular new OOH tech, this campaign really is supercharged and like nothing you\\u2019ve seen before.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Withington, Head of Planning at MG OMD\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e echoes\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cVolt is an exciting proposition in a hugely competitive market. We had to bring both the art and science of media together to give this campaign the platform it deserves and grab the attention of the public. We are really proud of this work and it's been a demonstration of real integration between ourselves, Virgin Media O2 and VCCP.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 worked with agency of record \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London, VCCP CX\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and\\u003c\\\/span\\u003e\\u003cb\\u003e Girl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to devise the new campaign\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA consumer PR campaign will be run by Hope \\u0026amp; Glory and media has been planned and executed by MG OMD.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe joint offering \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVolt,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis available to new and existing customers of both Virgin Media and O2 and offers even greater value from their services, with added benefits including a Virgin Media broadband speed boost, double the O2 mobile data for every eligible O2 Pay Monthly plan in single households and the ability to roam freely with the use of inclusive mobile data in 75 destinations worldwide. The Volt offering also includes Wi-Fi blackspot busting pods so customers can tackle Wi-Fi blackspots at home, as well as up to \\u00a3150 off an additional connected device such as a tablet, laptop or smartwatch. Volt offers Virgin Media and O2 customers all of these benefits at no extra cost, highlighting Virgin Media O2\\u2019s commitment to offer more choice, convenience and innovation with seamless broadband, entertainment and mobile services all available under one roof.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign comes as Virgin Media O2 has now donated 23 million GB of data to the National Databank, as part of its supercharged commitment to provide free mobile data to more than 250,000 people across the UK to help tackle data poverty.\\u00a0 The National Databank \\u2013 which is a like a foodbank but for data, was set up by Virgin Media O2 and digital inclusion charity, Good Things Foundation, to provide connectivity to those most in need.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZCYtf1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZCYtf1\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Bonus-1%22,%22caption%22:%22%22,%22id%22:14785,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14785%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Bonus-1.jpg%22%7D\",\"blockId\":\"Z15ugQR\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z15ugQR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Whether it\\u2019s impossible camera moves, blockbuster CGI or spectacular new OOH tech, this campaign really is supercharged and like nothing you\\u2019ve seen before.\",\"quotee\":\"Laura Muse, Creative Director at VCCP London\",\"blockId\":\"n2vhl\",\"blockUniqueClass\":\"lazyblock-quote-full-width-n2vhl\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero%22,%22caption%22:%22%22,%22id%22:14786,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14786%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Hero.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lazers%22,%22caption%22:%22%22,%22id%22:14787,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14787%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Lazers.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bonus2%22,%22caption%22:%22%22,%22id%22:14788,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14788%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Bonus2.jpg%22%7D%7D,%7B%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1Cpd5F\",\"blockUniqueClass\":\"lazyblock-carousel-1Cpd5F\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virgin Media O2 'Volt'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virgin-media-o2-volt","to_ping":"","pinged":"","post_modified":"2022-04-25 17:42:11","post_modified_gmt":"2022-04-25 16:42:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14783","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15318,"post_author":"57","post_date":"2022-09-05 12:20:19","post_date_gmt":"2022-09-05 11:20:19","post_content":"<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003e\u00a0O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis today launching a new integrated campaign, together with agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e Havas Media UK (part of Havas Media Group UK)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to celebrate its exclusive partnership with Nothing, a London-based company removing the barriers between people and technology to create a seamless digital future. Cementing its reputation as the UK\u2019s most innovative telecommunications brand, O2\u2019s latest collaboration is a celebration of how tech can be more than simply functional, but that it can be art.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo promote this tech-forward partnership, O2 has collaborated with creative designer and coder \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/andreiongd.cargo.site\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAnderion De Castro\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, who has created four exclusive art pieces which hero beautiful coded designs which if cracked will reveal a mystery message. Bringing the powerful partnership to life, the bespoke coded artwork has been created incorporating the O2 logo within the design. The new campaign, celebrates O2 as the only UK network to give tech-curious Brits exclusive access to the new Phone (1), allowing them to tap into the raw beauty of innovative and forward-thinking technology.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePlacing the partnership at the heart of the nation\u2019s biggest cities; London, Birmingham, and Manchester, the artwork will be beamed across the UK in a guerrilla projection domination campaign. The innovative media strategy and planning approach devised by Havas Media UK ensures O2\u2019s exclusive partnership is prominent in \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehigh footfall locations per city to maximise audience exposure in key evening entertainment hubs.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the first time ever, O2 also enters the NFT (non-fungible tokens) space, as the bespoke, decodable, virtual art also doubles as an NFT, which will be made available to the first people who are successful at cracking hidden codes in the artwork. The unique Phone (1) NFT will be viewable on Nothing\u2019s NFT gallery.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new Phone (1) is on a mission to bring joy back to smartphones and refine the Android experience. The new phone has a sleek design, and transparent phone case to reveal the inner workings of the phone and its eye-catching glyph system. Powerfully fast, reliable and built with responsibly sourced materials, the Phone (1) is the perfect partner to demonstrate that O2 is committed to giving its customers only the best service and a first-class product experience.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1UCLaY\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1UCLaY\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"746465303\",\"blockId\":\"Z1SBgVF\",\"blockUniqueClass\":\"lazyblock-video-Z1SBgVF\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the media strategy and approach devised by Havas UK to be prominent in gaming spaces, the innovative campaign will also feature in DOOH and across social channels including Instagram, TikTok, Reddit and across YouTube, Twitch, and games such as, Paladins, SMITE and Rogue Company. The creative asset has been designed like the distinctive Nothing (1) Glyph which will flash like a 3,2,1 countdown. The artwork will take the shape of the design and then begin its animated loop. Activating in Roblox too, O2 has created a unique network of 150+ games, where in-game DOOH billboards will push the partnership through a targeted in-game environment.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eSimon Valcarel, Marketing Director, Virgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cAt O2 we\u2019re passionate about delivering only the most exciting and innovative offerings, and our purpose is to \u2018reimagine connectivity.\u2019 We\u2019re incredibly proud to be able to share this disruptive new campaign with our tech-obsessed O2 customers, by focusing on what connectivity enables and what it means to people. We\u2019ve created unique code-infused digital artwork, that\u2019s doubling up as an NFT, and projected it across the UK\u2019s biggest cities in an attention grabbing, creative campaign that\u2019s been purposefully built to catch the eye, steal the nation\u2019s curiosity and drive intrigue through longer dwelling disruptive media channels.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cSmartphones are everywhere. They are omnipresent in our lives but have become so common that they\u2019re mostly just overlooked by all of us. Our new campaign with Nothing rips up this concept, and instead highlights how O2 is constantly pushing boundaries in order to deliver only the best for its customers. This work was the epitome of us being a challenger agency for challenger brands. This is not your typical trading DR campaign but something totally unique that has never been done before at O2 (In game adverts and NFTs). Catch the art if you can, and try to crack the code!\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign from O2 is live from today for two weeks, and O2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new campaign. 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