{"id":15360,"date":"2022-09-21T11:02:13","date_gmt":"2022-09-21T10:02:13","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15360"},"modified":"2022-09-21T11:33:59","modified_gmt":"2022-09-21T10:33:59","slug":"castaways","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/castaways","title":{"rendered":"Castaways"},"content":{"rendered":"<div class=\"lazyblock-video-Zf0duo wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/Yd0Zs9dBeRA?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"lazyblock-two-column-text-quote-image-Zumz1P wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Domino\u2019s, the UK\u2019s favourite pizza company, has today launched the next iteration to its hugely successful sonic \u2018DOMIN-OH-HOO-HOO\u2019 campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation <\/span><i><span style=\"font-weight: 400\">&#8216;irresistible pizza at an irresistible 50% off.\u2019<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Created by UK agency of record <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, alongside its production arm, <\/span><b>Girl&amp;Bear,<\/b><span style=\"font-weight: 400\"> and <\/span><b>Havas Media Group UK<\/b><span style=\"font-weight: 400\">, the new \u2018DOMIN-OH-HOO-HOO\u2019 work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight\u2019s episode of Great British Bake Off in a deal secured by <\/span><b>Havas Media UK<\/b><span style=\"font-weight: 400\"> (part of <\/span><b>Havas Media Group UK<\/b><span style=\"font-weight: 400\">).<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new value campaign from Domino\u2019s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway<\/span><span style=\"font-weight: 400\">, amidst the rising cost-of-living. Domino\u2019s is the UK\u2019s number most loved pizza brand and as the fourth instalment in the brand yodelling series, \u2018Castaways\u2019 celebrates the undisputed great taste and quality of the nation\u2019s favourite pizza.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new 30\u201d hero film called<\/span><i><span style=\"font-weight: 400\"> \u2018Castaways\u2019 <\/span><\/i><span style=\"font-weight: 400\">is set to highlight just how much the great taste of Domino\u2019s means to people and was directed by renowned Somesuch\u2019s director, <\/span><b>Sam Hibbard,<\/b><span style=\"font-weight: 400\"> who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they\u2019d give anything to et.\u00a0 The first\u2019s mouth waters over the iconic Domino\u2019s Pepperoni Passion<\/span> <span style=\"font-weight: 400\">pizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels <\/span><i><span style=\"font-weight: 400\">\u2018DOMIN-OH-HOO-HOO\u2019 <\/span><\/i><span style=\"font-weight: 400\">which in turn summons a Domino\u2019s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino\u2019s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts <\/span><i><span style=\"font-weight: 400\">\u2018Wait\u2026 need a push?\u2019\u00a0 <\/span><\/i><span style=\"font-weight: 400\">The playful creative draws to a close with the Domino\u2019s campaign strapline <\/span><i><span style=\"font-weight: 400\">\u201cIrresistible pizza at an irresistible 50% off.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Like the previous chapters,<\/span><i><span style=\"font-weight: 400\">&#8216;Castaways\u2019 <\/span><\/i><span style=\"font-weight: 400\">is an audio first campaign and continues to highlight<\/span><span style=\"font-weight: 400\"> how Domino\u2019s is the perfect meal to bring joy, happiness and a shared tasting experience to friends and family.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The campaign media strategy planned and developed by <\/span><b>Havas Media UK<\/b><span style=\"font-weight: 400\"> sees Domino\u2019s return to the cinema for the first time since 2019 on 21 October with the launch of Dwayne Johnson\u2019s new DC Comics film, Black Adam. Leveraging the strong sonic nature of the creative, as with previous launches, there will also be radio activity to promote the new deal as well as high-impact OOH creating the crave by heroing the irresistible taste of a Domino\u2019s pizza. Bringing the campaign further to life on social media, the 50% off value campaign will roll out across multiple channels including TikTok, Instagram and Facebook. On TikTok, viewers will be treated to additional<\/span><i><span style=\"font-weight: 400\"> \u2018Castaways\u2019<\/span><\/i><span style=\"font-weight: 400\"> content as the three advert characters pass time on the island longing for pizza. Domino\u2019s is also working with influencers Bella Hill, James Foreman, Jack Skipper, Ellie Bindman and Cole. <\/span><span style=\"font-weight: 400\">In a media first, all digital media will be supported by tech developed by GumGum and Playground xyz that delivers highly contextualised, attention-optimised targeting.<\/span><\/p>\n<p><b><i>Harry Dromey, Marketing Director <\/i><\/b><i><span style=\"font-weight: 400\">at <\/span><\/i><b><i>Domino\u2019s said<\/i><\/b><i><span style=\"font-weight: 400\">: \u201c<\/span><\/i><i><span style=\"font-weight: 400\">Domino\u2019s original yodel campaign struck a chord with the pizza-eating public. We are evolving the campaign to respond to consumer confidence being on the floor. Getting cash-strapped consumers to part with their money is increasingly difficult, so we need to demonstrate the value we offer through having great service, irresistible pizza, at a compelling 50% off. We hope that message lands in a way that will bring a smile to people\u2019s faces.\u201d<\/span><\/i><\/p>\n<p><b><i>David Masterman, Deputy Executive Creative Director <\/i><\/b><i><span style=\"font-weight: 400\">at <\/span><\/i><b><i>VCCP<\/i><\/b><i><span style=\"font-weight: 400\"> added: \u201c<\/span><\/i><i><span style=\"font-weight: 400\">We\u2019ve been delighted by how people have taken the Domino\u2019s yodel to heart. Not just pizza lovers, but dogs, cats and parrots have responded in their droves. We thought it was time to try it out in extreme conditions<\/span><\/i><i><span style=\"font-weight: 400\">. It turns out that a Domin-Oh-Hoo-Hoo has a range of thousands of miles. Who knew?!\u2019<\/span><\/i><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>Charlotte Steel, managing partner<\/b><span style=\"font-weight: 400\"> at <\/span><b>Havas Media UK<\/b><span style=\"font-weight: 400\">, said: <\/span><i><span style=\"font-weight: 400\">\u201cDomino\u2019s is the sort of brand you can have a lot of fun with to create media experiences that resonate with consumers. This campaign has been a great opportunity to focus our efforts on channels and formats for lean-in moments. That\u2019s why we\u2019ve brought Cinema back and delivered a media first partnership with GumGum and Playground xyz to drive attention.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Running until 13th December in the UK, the integrated campaign will roll out across a wide mix of channels including TV, OOH, social, digital and radio.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2o0wbW wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-5.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-5.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-3-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-3-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-4-3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-4-3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"3\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"lazyblock-quote-full-width-iuL5w wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We\u2019ve been delighted by how people have taken the Domino\u2019s yodel to heart. Not just pizza lovers, but dogs, cats and parrots have responded in their droves. \n        <cite>David Masterman, Deputy Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-15360","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10337","hero_video":"","hero_image":{"ID":15383,"id":15383,"title":"Domino's September Castaways 1 (HERO)","filename":"Dominos-September-Castaways-1-HERO-1.jpg","filesize":1449984,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/castaways\/attachment\/dominos-september-castaways-1-hero-2","alt":"","author":"57","description":"","caption":"","name":"dominos-september-castaways-1-hero-2","status":"inherit","uploaded_to":15360,"date":"2022-09-21 09:53:20","modified":"2022-09-21 09:53:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London - Domino's 'Castaways' ","meta-description":"Domino\u2019s launches an irresistible 50% off deal as pizza loving nation feels the crunch amidst cost-of-living crisis ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/09\/Dominos-September-Castaways-1-HERO-3.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14452,"post_author":"57","post_date":"2022-01-10 13:42:29","post_date_gmt":"2022-01-10 13:42:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, the UK\\u2019s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eagencies of record \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e alongside its CX and production arms \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\\u201d hero film called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetty-Hoo-Hoo\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by renowned Somesuch\\u2019s director, Sam Hibbard, who created all previous spots in the series. The creative spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza eating habits following the first yodel campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TVC opens with Betty sitting in her armchair at home, putting the yodel call out to her friends asking who fancies a Domino\\u2019s. We then see two of her friends respond who are in the middle of a game of bingo. They reply with a cheery \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Great call, Betty!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which then kicks off other characters in the film yodelling their own orders such as a \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTexas BBQ\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVegi Supreme\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMighty Meaty\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u2019 The playful creative draws to a close with a man, mid chest wax, yodelling out that all delicious Domino\\u2019s pizza\\u2019s will be half price this January.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis yodelling yelp is then interrupted by the two gamers from the first commercial, as his cries echo into their home. The final scene concludes with a classic Domino\\u2019s moment showing Betty and all her friends enjoying a Domino\\u2019s feast together and finishes with the voiceover declaring that Domino\\u2019s customers will receive 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters, the campaign will continue to be audio-first and will also roll out across radio with a series of announcements to highlight the new deal. The radio ads make light of stereotypical dreary feelings of January felt by most following Christmas, and encourage people to view the month more positively, whilst highlighting the incredible nationwide offer. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Dreaded January, cold, dark\\u2026 Did we mention the cold? The only thing we\\u2019ve got to look forward to after all this \\u201cJanuaryness\\u201d is, ugh, dreaded February.\\u2019 Wish it could be January for ever, January.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cAt Domino\\u2019s we\\u2019re proud our pizza is the meal of choice for crowd-pleasing moments between family and friends. We want to kick off 2022 in style whilst highlighting what our customers love about us\\u2013 generous portions and fantastic value with market-leading prices and deals. Betty was the unexpected star of our first DOMIN-OH-HOO-HOO ad, and we\\u2019re delighted to bring her back to the centre stage where she belongs!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cIf ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning today until 10\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e April the integrated campaign will roll out across a wide mix of channels including TVC, VOD, radio, print and instore, OOH, DOOH, YouTube and digital. The hero TV spot will run across channels from ITV to Channel 4 and Sky as well as on VOD across channels including All 4, to BT Sport VOD, Sky, ITVSTV Player and Google Preferred. 6 and 10\\u201d cut downs of the TVC will be used in the digital space. Havas Media are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFans can join in the Domino\\u2019s yodelling community by using the campaign hashtag #DominOhHooHoo.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2cmswH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2cmswH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"664173557\",\"blockId\":\"Z1yigK3\",\"blockUniqueClass\":\"lazyblock-video-Z1yigK3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"If ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"1Pnbmu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Pnbmu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bingo_Still%22,%22caption%22:%22%22,%22id%22:14453,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14453%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bingo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gathering_Still%22,%22caption%22:%22%22,%22id%22:14454,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14454%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gathering_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Judo_Still%22,%22caption%22:%22%22,%22id%22:14455,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14455%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Judo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lady_Still%22,%22caption%22:%22%22,%22id%22:14456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Lady_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wax_Still%22,%22caption%22:%22%22,%22id%22:14457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Wax_Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1wgtNE\",\"blockUniqueClass\":\"lazyblock-carousel-Z1wgtNE\"} \/-->","post_title":"Domino's Betty-Hoo-Hoo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-betty-hoo-hoo","to_ping":"","pinged":"","post_modified":"2022-01-10 13:42:30","post_modified_gmt":"2022-01-10 13:42:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14452","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14301,"post_author":"57","post_date":"2021-11-15 11:30:02","post_date_gmt":"2021-11-15 11:30:02","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"jW3HHeb3D3s\",\"blockId\":\"1dskEF\",\"blockUniqueClass\":\"lazyblock-video-1dskEF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe nation\\u2019s favourite pizza company, \\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first ever Christmas advert, and in true Domino\\u2019s style, is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino\\u2019s slice amongst friends, family and colleagues, reunions of which many missed out on last Christmas. Domino\\u2019s invites customers to put a yodel call out to loved ones for a rollover Christmas, and introduces \\u2018The Festive One\\u2019 \\u2013 Domino\\u2019s first foray into a festive menu.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the first DOMIN-OH-HOO-HOO campaign which was a huge success and reached 95% of the UK population, the latest campaign will help to supercharge this Christmas, positioning Domino's as the ultimate crowd pleaser for get-togethers happening across the nation as families, friends and colleagues meet up this Christmas for what could be the first time in two years.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hero 40\\u201d film captures the festive spirit, set in a charming town hall which has been beautifully lit for Christmas, and is packed full with an audience eager to enjoy a Christmas carol service. The film comes to a focus on the lead choir boy who then nervously and unexpectedly breaks into an angelic Christmas yodel \\u201cDOMIN-OH-HOO-HOO\\u201d, translated to \\u2018Domino\\u2019s after the show?\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe lens moves from the choir boy to the audience and the conductor who are completely puzzled by the outburst, but one by one, the rest of the choir begin to join in with the festive yodelling. The choir responds in song with yodels like \\u2018count us in\\u2019 and \\u2018I hear there\\u2019s a new festive pizza.\\u2019 The film ends with the reappearance of two hero characters from the first DOMIN-OH-HOO-HOO ad, one of whom is unable to stop himself from joining in with the yodelling as his friend looks on disapprovingly. The final scene concludes with a backstage shot of the yodelling choir and audience tucking into a piping hot Festive One, and finishes with the hero voice over; \\u003ci\\u003e\\u2018Get everyone together with a Domino\\u2019s this Christmas.\\u2019\\u00a0\\u003c\\\/i\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the first chapter, this campaign will continue to be audio-first, creating a valuable new asset of sonic branding for Domino's. Taking its message to social media, the Domino\\u2019s Christmas yodel choir will hit all the high notes as it helps deliver the special Domino\\u2019s pizzas as part of the social extension of the campaign. A number of unsuspecting customers, who place their order through the group ordering function on the brand\\u2019s award-winning app will be in with the chance of experiencing the yodelling choir in person as they deliver a pizza-parody of a Christmas classic. Forget Christmas carollers, fellow yodellers will be encouraged to use the campaign hashtag #DominOhHooHoo and join in with the Domino\\u2019s festive community and spread the message of togetherness this Christmas season.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u2018\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe beauty of pizza is that it\\u2019s a meal that is great for sharing. At Domino\\u2019s we love being part of reunions amongst friends and family, and are excited to offer a slice of festive pizza during this magical time of the year. Our yodel debut worked incredibly well, and we\\u2019re excited to bring our first ever Christmas ad to fruition with a yodelling choir.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\\u2019s Christmas, and for many Christmas immediately makes us think of carol singing. But a brand like Domino\\u2019s isn\\u2019t interested in sticking to the status quo for their Christmas ad debut. Have you ever heard a yodelling choir singing beautiful Christmas carols? We thought not! And that\\u2019s what makes Domino\\u2019s different, we\\u2019re always determined to deliver creative that people don\\u2019t expect and that make people crack a smile. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDOMIN-OH-HOO-HOO, have done it again!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e, \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e the film \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by celebrated Somesuch\\u2019s director, \\u003cstrong\\u003eSam Hibbard\\u003c\\\/strong\\u003e. The integrated campaign will run for the festive period in the UK and Republic of Ireland and will roll out across multiple channels including TV, video, display, radio, OOH, social, retail \\u0026amp; CRM. \\u003cstrong\\u003eHavas Media\\u003c\\\/strong\\u003e are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Have you ever heard a yodelling choir singing beautiful Christmas carols?\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"Z1QtTOj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1QtTOj\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero-Choir-PR1%22,%22caption%22:%22%22,%22id%22:14305,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14305%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Hero-Choir-PR1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero-Choir-PR2-SUB%22,%22caption%22:%22%22,%22id%22:14306,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14306%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Hero-Choir-PR2-SUB.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero-Choir-PR3%22,%22caption%22:%22%22,%22id%22:14307,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14307%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Hero-Choir-PR3.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"2ieDSO\",\"blockUniqueClass\":\"lazyblock-carousel-2ieDSO\"} \/-->","post_title":"Domino's Christmas DOMIN-OH-HOO-HOO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-christmas-domin-oh-hoo-hoo","to_ping":"","pinged":"","post_modified":"2021-11-15 12:06:39","post_modified_gmt":"2021-11-15 12:06:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14301","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13566,"post_author":"44","post_date":"2021-06-11 17:18:49","post_date_gmt":"2021-06-11 16:18:49","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"ZkL07bNUjts\",\"blockId\":\"dQvmP\",\"blockUniqueClass\":\"lazyblock-video-dQvmP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur newest work for Domino\u2019s welcomes the nation back to enjoy group get-togethers. Introducing the new Group Ordering app feature, the integrated campaign aims to re-engage customers and encourage them to connect with their friends, family and colleagues through their shared love of a Domino's.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDOMIN-OH-HOO-HOO is the third chapter in the new brand platform \u2018We Got This\u2019 positioning Domino's as the go-to delivery service for get-togethers. Sharing a Domino's feast with your mates or loved ones has never been easier, with the new group order app function. Building upon their reputation as the ultimate reliable, crowd pleasing and easy to order pizza brand.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe hero film depicts a hilarious portrayal of a young man rallying up his friends to order a Domino\u2019s. The film begins with him on his balcony unexpectedly yodeling \u201cDOMIN-OH-HOO-HOO\u201d. A subtitle helpfully translates this to \u201cDomino\u2019s round mine?\u201d. His two friends, mid video game, hear the rallying call, and respond that they would both love a pizza. A Pepperoni Passion in fact. The final mate, a mechanic in his garage, yodels an extensive list of demands, from the specific size, base type, to choice of toppings and sides. The host\u2019s face suggests that this isn\u2019t his first rodeo, and he reminds the mechanic to say \u201cplease\u201d. The final scene shows all four friends happily tucking into their Dominos feast.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe lead creatives on the campaign were Daniel Glover-James, Elias Torres and David Masterman, and the film was directed by director, Sam Hibbard. A Yodelling teacher from Germany coached the actors on their performances, ensuring that all of them projected an authentic yodel.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign features an array of out of home, special builds, murals, social films and a Snap lens which allows consumers to yodel to win pizza. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\u2019s said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e: \\u003cem\\u003e\u201cAs the nation recovers from the pandemic, we wanted to encourage families and friends to reconnect and enjoy a Domino\u2019s together! What better way to get people's attention than to yodel it from the rooftops (or your flat window).\u201d\\u003c\/em\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1DAvVV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1DAvVV\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_2%22,%22caption%22:%22%22,%22id%22:13568,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13568%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_4%22,%22caption%22:%22%22,%22id%22:13570,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13570%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_4.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_3-1%22,%22caption%22:%22%22,%22id%22:13582,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13582%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_3-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Dominos_OOH_2-1%22,%22caption%22:%22%22,%22id%22:13583,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13583%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Dominos_OOH_2-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZYxERA\",\"blockUniqueClass\":\"lazyblock-carousel-ZYxERA\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"How to cut through in a world where everyone is talking about reunions? We yodel. Domino\u2019s has always brought people together, but after the year we've all been through, it means so much more. At long last, it's time to put out the call.\",\"quotee\":\"David Masterman, Creative Director, VCCP\",\"blockId\":\"ihgLd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ihgLd\"} \/-->","post_title":"DOMIN-OH-HOO-HOO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"domin-oh-hoo-hoo","to_ping":"","pinged":"","post_modified":"2024-07-09 09:37:54","post_modified_gmt":"2024-07-09 08:37:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13566","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/15360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}