{"id":15301,"date":"2022-08-30T10:16:49","date_gmt":"2022-08-30T09:16:49","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15301"},"modified":"2022-08-30T10:16:49","modified_gmt":"2022-08-30T09:16:49","slug":"switch-up-to-new","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/switch-up-to-new","title":{"rendered":"Switch-up-to-new"},"content":{"rendered":"<div class=\"lazyblock-video-ZVkU3o wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/RJokzu8sAoU?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1SgusU wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><b>O2 <\/b><span style=\"font-weight: 400\">is today launching \u2018<\/span><i><span style=\"font-weight: 400\">Switch-up-to-new when it suits you<\/span><\/i><span style=\"font-weight: 400\">\u2019 a new integrated campaign, together with agency of record <\/span><b>VCCP London,<\/b><span style=\"font-weight: 400\"> to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they\u2019d like. O2 Switch Up will automatically be included in Plus Plans at no extra cost, offering customers a completely non-restrictive contract and even more flexibility to swap their mobile to suit their needs.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">To celebrate this market leading offering from O2, the campaign leads with a 30\u201d spot which will premiere on Friday 26<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> August. The new creative enlists the help of O2\u2019s friendly blue Robot, Bubl as it wanders through a busy park on the hunt for a current O2 customer who is ready to \u2018Switch Up\u2019 their mobile phone. Treating viewers for the first time ever to the world through Bubl\u2019s eyes, the film sees Bubl hone in on a prospective customer, as a precision lens appears, allowing Bubl to track down its target through \u2018Bubl vision.\u2019 Determined to complete its mission, Bubl sprints and leaps like an undercover agent as it makes its journey through the park, before opening its tummy cupboard, allowing the O2 customer to hand over her phone, swapping it for a new phone.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><b>Havas Media UK<\/b><span style=\"font-weight: 400\">, part of Havas Media Group UK, is handling media planning and buying\u00a0with the strategy of the campaign building\u00a0on the growth in consideration created by Roam Freely campaign. Alongside TV, \u2018O2 Switch Up\u2019\u00a0pivots media strategy to focus on high dwell entertainment spaces including VOD, Cinema, OLV, social, OOH, radio, Twitch and across partnerships. Supporting campaign assets showcase Bubl brandishing its \u2018Switch Up\u2019 tummy cupboard, demonstrating how easy it is for O2 customers to swap their devices, revealing the hero campaign strapline <\/span><i><span style=\"font-weight: 400\">\u2018Switch-up-to-new when it suits you<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>Simon Valcarcel, Marketing Director at Virgin Media O2 <\/b><span style=\"font-weight: 400\">said: <\/span><i><span style=\"font-weight: 400\">\u201cWe\u2019ve always been customer led. Now we\u2019re giving our customers even more freedom and flexibility so that they\u2019re in control. O2 Switch Up gives our customers the power to decide what phone they have and when they have it, all on their terms and with the peace of mind that their previous phone won\u2019t go to waste. With a whole host of exciting new phones set to be released in the coming months we can\u2019t wait to see our customers start switching and getting the most from their new handsets.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>Laura Muse, Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">a<\/span><i><span style=\"font-weight: 400\">dded: \u201cLife changes at an insane rate these days, so being free to find a phone that suits you is brilliant. O2 are really looking out for everyone. And there\u2019s no better way to show that than seeing the world through our clever and lovable Bubl\u2019s eyes.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The new \u2018Switch Up\u2019 proposition from O2 gives its customers greater flexibility and control over their device. Once customers have O2 Switch Up as part of their<\/span><span style=\"font-weight: 400\"> Plus Plan,<\/span><span style=\"font-weight: 400\"> they can use it to switch to a new phone whenever they want to, whether it be the latest flagship launch or one of O2\u2019s \u2018Like New\u2019 phones, the choice is entirely theirs. With no limits to how long customers need to have had their current phone or how long is left on their existing contract, switching devices has never been easier. Alternatively, customers can add O2 Switch Up to a new Custom Plan as a Bolt On for just \u00a33.99 a month to enjoy complete freedom to keep up with the latest devices.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Through O2 Switch Up<\/span><i><span style=\"font-weight: 400\">,<\/span><\/i><span style=\"font-weight: 400\"> the phone being swapped will be checked to ensure it meets the required condition criteria and a new handset and Plus Plan or Custom Plan will be activated to complete the switch, with no need for customers to pay off the remainder of their previous plan. The handset that is traded in will be refurbished and resold as a \u2018Like New\u2019 device for somebody else to enjoy, helping to avoid e-waste and increase O2\u2019s \u2018Like New\u2019 offering. To date, O2 has refurbished and reused over 3.5m devices through O2 Recycle, helping to extend the life cycle of devices for customers looking to buy second hand.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The integrated<\/span><span style=\"font-weight: 400\"> \u2018<\/span><i><span style=\"font-weight: 400\">Switch-up-to-new when it suits you<\/span><\/i><span style=\"font-weight: 400\">\u2019<\/span><span style=\"font-weight: 400\"> campaign by O2 is live from today until the end of October and O2 worked with UK agency of record, <\/span><b>VCCP London,<\/b><span style=\"font-weight: 400\"> content studio <\/span><b>Girl&amp;Bear,<\/b> <span style=\"font-weight: 400\">and VCCP\u2019s newly launched Product and Service innovation company,<\/span><b> Bernadette,<\/b><span style=\"font-weight: 400\"> to mastermind the new campaign. PR is supported by <\/span><b>Hope&amp;Glory. <\/b><span style=\"font-weight: 400\">Media has been planned and handled by<\/span><b> Havas Media UK. <\/b><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Icmgq wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/O2MO1398-Switch-Up-1920x720px-PR.jpg 1152w\">\r\n            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data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Artboard-3.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Artboard-3.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"3\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-15301","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10387","hero_video":"","hero_image":{"ID":15306,"id":15306,"title":"Artboard-1","filename":"Artboard-1.png","filesize":2915562,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Artboard-1.png","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/switch-up-to-new\/attachment\/artboard-1-4","alt":"","author":"57","description":"","caption":"","name":"artboard-1-4","status":"inherit","uploaded_to":15301,"date":"2022-08-30 09:03:54","modified":"2022-08-30 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London | O2 Switch-up-to-new","meta-description":"O2 is today launching \u2018Switch-up-to-new when it suits you\u2019 a new integrated campaign, together with agency of record VCCP London, to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they\u2019d like. ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/O2MO1398-Switch-Up-1920x720px-PR-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14608,"post_author":"57","post_date":"2022-02-17 09:51:40","post_date_gmt":"2022-02-17 09:51:40","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"677609498\",\"blockId\":\"Z1MSuHJ\",\"blockUniqueClass\":\"lazyblock-video-Z1MSuHJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 has today launched \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Roam Freely,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea new integrated marketing campaign designed to highlight how O2 is helping its customers holiday without the hassle of European roaming costs. Instead, customers will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo bring the fresh new creative to life, O2 tapped into rising consumer confidence as the travel industry braces for a comeback, with half of Brits planning two or more holidays in 2022.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the first time ever, Bubl, O2\\u2019s reliable little blue robot, is seen jet setting across Europe as it enjoys a whistle stop tour of Europe\\u2019s finest cities following the two year disruption to travel. O2 worked with UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand content studio \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new campaign which sees Bubl \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Roam Freely\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new spot celebrates the magic of worry-free wanderlust as the 30\\u201d hero film opens to the chorus of clicking cameras as Bubl, oozing stardom status, gets ready to board a flight to Europe. The soundtrack builds to an upbeat tempo, brought to life through a whirlwind of static shots, as carefree Bubl is whisked off to its first European destination. Bubl takes viewers on a hassle-free adventure across Europe, through a series of playful selfies capturing the magic of holiday hotspots including Lisbon, Paris and Rome, even managing to squeeze in a quick stop to the French Alps for a ski trip. In the playful creative, viewers see Bubl kitted out with various holiday accessories including sunglasses, ski goggles and even a snorkel. The film draws to a close with O2 spotlighting its commitment to its customers and heroes the strapline \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018The only major network that isn\\u2019t bringing back EU roaming charges for anyone. Up to 25GB\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe creative for \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRoam Freely\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e marks a step change from previous O2 campaigns which have featured the friendly robot, Bubl. The use of static images in film is the first of its kind for O2, the format of which is designed to tell the story of Bubl roaming freely throughout Europe.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e The playful \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Roam Freely\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign is a follow up to the tactical \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Odd One Out\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign launched in January to celebrate Virgin Media O2\\u2019s announcement not to reintroduce roaming charges in the EU for its customers.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at O2, Virgin Mobile \\u0026amp; Virgin Media O2 \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cOur \\u2018Roam Freely\\u2019 campaign is a playful reflection of Britain\\u2019s mood as the nation gets excited about the prospect of travelling again. More so than ever, after two Covid disrupted years for travel, we\\u2019re delighted to be able to give our customers that extra benefit to make their holidays even more special. We\\u2019re very proud to say that we\\u2019re the only major UK network not to reintroduce EU\\u00a0 roaming charges and want to celebrate that our customers will be able to \\u2018Roam Freely\\u2019!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cHow much are we all looking forward to travelling again? Holidays are back and everyone\\u2019s favourite little blue robot, Bubl, has been on a joyous European tour. Our \\u2018Roam Freely\\u2019 campaign showcases that O2 is the only major network that won't fleece you with roaming charges.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eintegrated campaign by O2 is live from today and will run until the end of March across hero TV spots including This Morning, Coronation Street and Saturday Night Takeaway.\\u00a0 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRoam Freely\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill also roll out across multiple formats including digital and supporting social platforms. Media has been planned and executed by Havas Media. PR is supported by Hope\\u0026amp;Glory\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1grDC6\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1grDC6\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Holidays are back and everyone\\u2019s favourite little blue robot, Bubl, has been on a joyous European tour. 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The \\u003c\/span\\u003e\\u003cb\\u003e\u2018O2 Roam Freely Lounge\u2019\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is located in Gatwick North Terminal and will offer O2 customers, their friends and family a haven to relax in before jet setting off on holiday, ensuring that the holiday magic starts right at the airport.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe activation forms part of O2\u2019s summer brand platform \u2018Roam Freely\u2019 which last month saw Bubl jetset across Europe in a pair of clogs and O2\u2019s headline sponsorship of ITV\u2019s Love Island, and seeks to remind people that O2 is the only major network to maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDevised by UK agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and global content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the \u2018O2 Roam Freely Lounge\u2019 is an extension of the Roam Freely promise, and echoes the sentiment of the nation as consumers embrace travel abroad this summer. \\u003c\/span\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e together with \\u003c\/span\\u003e\\u003cb\\u003eGrand Visual and Blackjack, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esecured the 4400 square feet of space which sees O2 take over an exciting lounge in one of the UK\u2019s busiest airports, and is the first time such a deal has been reached in the UK and for a telco brand. The O2 \u2018Roam Freely Lounge\u2019 will act as a haven for those looking to relax before boarding, or as a quiet getaway for those still working ahead of take-off.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on the O2 \u2018Roam Freely\u2019 promise of cost-free, hassle-free travel, the lounge will allow guests to kickstart the holiday excitement by offering holiday-makers the first drink of their holiday, snap-worthy scenery and travel-themed decor to hint at all the adventures ahead. Parents travelling with children will be able to use the Disney+ room which includes movies for everyone to enjoy and turn any delays into a world of entertainment. For those who want to keep streaming beyond the lounge, O2 also offers new and upgrading customers six months of Disney+ on O2. Comfortable seating to relax, free WiFi, and device charging points, as well as special holiday deals such as Duolingo and hire car discounts via Priority will also be available.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo gain entry, O2 Priority members can download a valid QR code available through Priority which will then be validated at the \u2018Welcome Desk\u2019 in the Lounge. The lounge is open from today until 30\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e September, with access available to O2 customers and any friends and family they are travelling with. Lounge guests will also be able to get a pre-loaded O2 SIM card so they can also benefit from free EU roaming while they\u2019re away, even if they are on a different network.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2tszJl\",\"blockUniqueClass\":\"lazyblock-text-full-width-2tszJl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"O2 is all about cost-free, hassle free travel and our Lounge is the perfect extension of the Roam Freely promise.\",\"quotee\":\"Creative Director at VCCP London\",\"blockId\":\"Z1oREsO\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1oREsO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo drive awareness of the lounge, a campaign targeting O2 Priority members will run and will include push notifications geo-targeting customers nearby Gatwick Airport\u2019s North terminal as well as utilising O2 owned ecosystem to drive awareness, engagement and excitement of the lounge through social channels.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor those not travelling from Gatwick North Terminal or worried about their outbound flight being delayed, O2 is offering free lounge access for Priority members and up to three travel companions at airports globally with \\u003c\/span\\u003e\\u003cb\\u003eSmartDelay\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, providing a place to relax if their flight is delayed by 60 minutes or more.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at Virgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cThe summer holidays are in full swing and it\u2019s exciting to see so many people travelling again, however I know I\u2019m not alone in worrying about the stress of busy airports. That\u2019s why we\u2019re so thrilled to welcome O2 customers to our special lounge at Gatwick airport to offer them a relaxing haven, complete with everything needed to get that holiday feeling before take-off. At O2 we\u2019re truly committed to taking the hassle out of holidaying. It starts with our preflight Oasis at Gatwick, and continues with inclusive EU roaming. After two Covid disrupted years for travel, we\u2019re delighted to be able to give our customers that extra benefit to make their holidays even more special.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eDaryn Lawrence, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cLove holidays, but loath airport travel? Yeah me too. Instead of airports being a place to begrudge we thought we\u2019d flip the script and allow O2 customers to embrace the magic of travel right at the start with a relaxing lounge, equipped with everything needed to kickstart that holiday feeling. O2 is all about cost-free, hassle free travel and our Lounge is the perfect extension of the Roam Freely promise.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the O2 Roam Freely Lounge and SmartDelay perk, O2 has partnered with Holiday Extras to offer Virgin Media and O2 customers three months of hassle-free holiday savings via Priority, including discounts of up to 35% off airport parking and 15% off car hire, travel insurance, airport transfers and airport hotels so Priority members can pocket some savings ahead of their holiday.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo access these rewards, those on O2 can register using their mobile number. For Virgin Media cable customers they can download the Priority app via their relevant app store and register using the email address that is linked to their My Virgin Media account.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1jMmVt\",\"blockUniqueClass\":\"lazyblock-text-full-width-1jMmVt\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Hyped\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea multi-million pound integrated brand campaign to celebrate Virgin Media\u2019s new entertainment service, \\u003c\/span\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Running throughout the UK for 8 weeks across multiple touchpoints, the bold and attention-grabbing campaign further demonstrates Virgin Media\u2019s commitment to being \u2018Better, connected\u2019 by giving customers more flexibility, control and great value on their entertainment.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the latest offering in Virgin Media\u2019s TV line-up, seamlessly combines the most-loved TV channels with on-demand apps, popular streaming subscriptions and must-watch movies, offering customers a new way to enjoy their favourite entertainment all in one place, and at great value, via a small plug-and-play box powered entirely by Virgin Media\u2019s superior broadband.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill appear across multiple formats and leads with a hero 60\u201d spot which will premiere during Coronation Street on ITV and Channel 4\u2019s Celebrity Pride Gogglebox. The TVC opens on a couple being disturbed when their TV starts talking to them. Voiced by British Garage icon, MC Neat, the TV announces \u2018Listen, this is your TV speaking!\u2019 Viewers are then taken on a journey as hyped TVs around the country disrupt their owners' viewing experience to tell them about the benefits of Stream. In blocks of flats, houses and high street shops, people react as their TVs burst into life as an eye-catching and bold mouth takes over their screens. A man in a bath sits up and takes notice, while a stunned couple are rooted to the spot in their local chippy. As the track builds, the TVs energetically rap about the many benefits of Stream. The iconic Virgin Media red provides a background for the mouths as they morph into different textures and colours. The film concludes with the line \u2018The future of viewing is here, the future of viewing is Stream\u2019. Bespoke 20\u201d edits of the film will run across TV, OVOD and BVOD and have been created to target customers with interests in music, gaming and entertainment, as well as families.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCentred around the real experts of entertainment - TVs - Virgin Media and VCCP London worked with partners Electric Theatre Collective, Jungle, Soho Music and Duffy Sound, as well as celebrated director Rollo Jackson from Somesuch to bring the disruptive and attention-grabbing creative to life. Virgin Media also partnered with MC Neat to co-create the bespoke rap, with the Garage artist directly inspiring the mouth which was then created using CGI.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs a fully-integrated campaign, Stream will roll out across VOD, OLV, social, digital display and retail, including digital screens. With disruption at the core of the advert and proposition, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media has utilised a range of innovative and disruptive \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emedia buys to ensure the campaign has multiple consumer touch points and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emaximum awareness \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand impa\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ect. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e5\u201d blipverts will interrupt ad breaks, saying \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018I\u2019ve seen the future of viewing for you\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. In a Virgin Media first, the entertainment provider will be hijacking Domino\u2019s commercials, so the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHyped mouth \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecan tell viewers about Stream from Virgin Media.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAcross social, MG OMD has planned for ads to be intercepted on YouTube with contextually relevant messaging, choosing passion points relevant for our audience and pre-rolls against YouTube content for Gaming, Music and Entertainment and the creative will unexpectedly reference the nature of the content the viewer is about to watch.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\/span\\u003e\\u003cb\\u003eAmy Gilbert, Marketing Director at Virgin Media \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream offers a convenient, flexible and more personal connected entertainment experience, bringing the future of viewing right into our customers\u2019 living rooms. For a truly disruptive proposition, we needed a truly disruptive creative approach, so we\u2019ve taken the idea beyond a TV spot, disrupting viewers in blipverts across ad breaks and in VOD; with a little help from MC Neat. Disruption is part of Virgin Media\u2019s DNA and that\u2019s exactly why it\u2019s at the heart of this campaign.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\/b\\u003e \\u003cb\\u003eLondon \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream from Virgin Media is here and viewing will never be quite the same again. We picked the experts of viewing to announce Stream\u2019s arrival. The ones who\u2019ve watched us ask \u201cWhat\u2019s it on?\u201d for the hundredth time. The ones who\u2019ve seen us running around the house looking for that 4th remote. Our TVs, of course. We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream is available to both new and existing customers who take a Virgin Media broadband only or broadband and home phone package, offering a quick and easy entertainment add-on that pairs perfectly with the company\u2019s lightning-fast broadband \u2013 offering speeds up to 22x faster than the UK average.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCustomers can enjoy Stream on a fuss-free 30-day rolling contract so they can add or remove subscriptions every month, with the ability to save on their streaming subscriptions when adding them to the service. From news channels to sport and kids TV, Stream provides a one-stop-shop so customers can easily select and swap the channels and streaming services that truly matter to them.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to devise the new campaign. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eruns from today for 8 weeks across TV, online video, BVOD, digital display, social, retail. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMG OMD handled the media planning and buying for the campaign \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand Rapp will do the customer communications.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZEEGKV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZEEGKV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?\\u0022\",\"quotee\":\"David Masterman, Creative Director at VCCP London\",\"blockId\":\"2jOsr5\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2jOsr5\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/carousel 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