{"id":15271,"date":"2022-08-30T09:24:01","date_gmt":"2022-08-30T08:24:01","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15271"},"modified":"2022-09-05T11:58:45","modified_gmt":"2022-09-05T10:58:45","slug":"sign-with-fingers-big-and-small","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/sign-with-fingers-big-and-small","title":{"rendered":"Sign With Fingers Big and Small"},"content":{"rendered":"<div class=\"lazyblock-video-1aUsqf wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/5HV1hisoxNI?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bhSpy wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><b>Cadbury Fingers, <\/b><span style=\"font-weight: 400\">the <\/span><span style=\"font-weight: 400\">iconic shareable biscuit brand loved by families<\/span> <span style=\"font-weight: 400\">is today launching a new integrated campaign, together with agency of record <\/span><b>VCCP London.\u00a0 <\/b><span style=\"font-weight: 400\">The latest chapter of its <\/span><i><span style=\"font-weight: 400\">\u2018For Fingers Big and Small\u2019 <\/span><\/i><span style=\"font-weight: 400\">campaign series, <\/span><i><span style=\"font-weight: 400\">\u2018Sign with Fingers Big and Small\u2019 <\/span><\/i><span style=\"font-weight: 400\">encourages people across the nation to learn some British Sign Language to help people come together.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Created in partnership with the <\/span><b>National Deaf Children\u2019s Society<\/b><span style=\"font-weight: 400\">, the latest campaign highlights the difference British Sign Language (BSL) can make in helping deaf BSL users feel included in shared moments. Cadbury Fingers are made for when everybody comes together, yet many in the deaf community report feelings of isolation and exclusion in the kinds of shared moments that Fingers are made for. <\/span><i><span style=\"font-weight: 400\">\u2018Sign with Fingers Big and Small\u2019 <\/span><\/i><span style=\"font-weight: 400\">aims to get Brits started with little lessons to learn some everyday phrases and conversation starters in BSL.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The new campaign<\/span> <span style=\"font-weight: 400\">aims to ensure that deaf people do not miss out on these moments in the future, and celebrates the role of fingers in helping more people come together and be a part of everyday interactions.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The campaign launches with a powerful 30\u201d hero film, directed by Lucy Bridger, and features a deaf teenager who describes in BSL her experience of missing out as a deaf person. As her mother bustles around the kitchen, and places a box of Fingers on the kitchen countertop, the young girl looks directly at the camera and begins signing in BSL, with subtitles appearing underneath her. To highlight the exclusion experienced by deaf people, some of the subtitles are then hidden during the scene by her mother, steam boiling from the kettle, and her younger brother, offering viewers a small glimpse into disrupted interactions she experiences every day. The moving film ends with a call to action for the nation; <\/span><i><span style=\"font-weight: 400\">\u2018Feel like you\u2019ve missed bits? Let\u2019s help more people feel included.\u2019\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Cadbury Fingers worked with Rebecca A Withey, a deaf writer and consultant, and a co-creation panel made up of people from across the deaf community to inform the entire creative approach. <\/span><span style=\"font-weight: 400\">The set up of the scene was influenced by \u2018Dinner Table Syndrome\u2019 &#8211; a phenomenon where deaf people are inadvertently left out of shared everyday conversations. <\/span><span style=\"font-weight: 400\">The new creative highlights how it\u2019s all too often that someone deaf is missed out; a word they can\u2019t quite lip-read or a joke they\u2019re cut off from. The film brings this to the fore, in a way that really makes hearing people stop and think for the first time.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Alongside the AV, which plays out on VOD, CTV and YouTube, the campaign features little lessons in BSL to help people start to learn everyday sayings in BSL such as <\/span><i><span style=\"font-weight: 400\">\u2018Fancy a cuppa?\u2019<\/span><\/i><span style=\"font-weight: 400\"> or \u2018<\/span><i><span style=\"font-weight: 400\">Having a good day?\u2019, <\/span><\/i><span style=\"font-weight: 400\">alongside other regular conversational topics such as <\/span><i><span style=\"font-weight: 400\">\u201ctypical British weather isn\u2019t it\u201d<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">\u201cwhat a goal!\u201d <\/span><\/i><span style=\"font-weight: 400\">to help kickstart people\u2019s BSL learning journey.<\/span> <span style=\"font-weight: 400\">Illustrated animations of these phrases will feature in DOOH, on YouTube and in social activity on Facebook, Instagram and Twitter.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">These illustrated phrases direct to BSL lessons, taught by the lead actor in the AV, on the <a href=\"https:\/\/signwithfingers.cadbury.co.uk\/\">\u2018Sign with Fingers Hub\u2019<\/a>, which also includes links to additional resources and learning, provides deaf awareness and inclusion advice, and discusses the various other communications methods deaf people use beyond BSL.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Following the AV launch, the 360-marketing campaign will see OOH, digital, social, influencer and partnership activations go live.<\/span><\/p>\n<p style=\"text-align: left\"><b>Susanne Nowak, Senior Brand Manager Cadbury Biscuits said: <\/b><i><span style=\"font-weight: 400\">\u201cCadbury Fingers are the much loved chocolate biscuits made for sharing and we\u2019re on a mission to ensure no one misses out on those everyday shared moments like enjoying a cuppa or an afternoon biscuit with friends and family.\u00a0 Helping people learn some British Sign Language (BSL) will play a really important role in helping deaf BSL users feel included, and while BSL involves much more than just the use of hands, fingers are a fundamental part of signing. We\u2019re immensely proud of our new campaign and hope it will encourage the nation to learn a little bit of sign language to ensure everyone feels included.\u201d\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>Mike Wade, Director of Fundraising and Communications at the National Deaf Children\u2019s Society<\/b><span style=\"font-weight: 400\">, said:<\/span><i><span style=\"font-weight: 400\"> \u201cThis campaign will draw attention to some of the everyday challenges deaf children and young people face. It also gives everyone the chance to get involved, learn some simple signs and pick up deaf awareness tips. There&#8217;s a long way to go to help deaf children and young people to feel truly included, but these small steps will make a big difference.&#8221;<\/span><\/i><\/p>\n<p style=\"text-align: left\"><b>Laura Muse, Creative Director at VCCP London<\/b><span style=\"font-weight: 400\"> added: <\/span><i><span style=\"font-weight: 400\">\u201cTeaching people how to communicate with their own fingers, through British Sign Language, is one of those ideas that you know is brilliant from the first time you see it. And to make it feel as easy, and as fun, as sharing a box of biscuits has been an absolute pleasure.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The integrated <\/span><i><span style=\"font-weight: 400\">\u2018Sign with Fingers Big and Small\u2019 <\/span><\/i><span style=\"font-weight: 400\">is live from today until the 31st October. Cadbury Fingers worked with global agency of record, VCCP London, <\/span><span style=\"font-weight: 400\">content studio <\/span><b>Girl&amp;Bear,<\/b> <span style=\"font-weight: 400\">and VCCP\u2019s newly launched Product and Service innovation company,<\/span><b> Bernadette,<\/b><span style=\"font-weight: 400\"> to mastermind the new campaign.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2e6RWs wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture 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1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/CAD02305_PP_Cadbury_Fingers_MissingOut_BSL_TVC_16X9_PR001-0002.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/CAD02305_PP_Cadbury_Fingers_MissingOut_BSL_TVC_16X9_PR001-0003.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/CAD02305_PP_Cadbury_Fingers_MissingOut_BSL_TVC_16X9_PR001-0003.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/CAD02305_PP_Cadbury_Fingers_MissingOut_BSL_TVC_16X9_PR001-0004.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/CAD02305_PP_Cadbury_Fingers_MissingOut_BSL_TVC_16X9_PR001-0004.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          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to \u2018Sign with Fingers Big and Small\u2019   Cadbury Fingers partners with the National Deaf Children\u2019s Society to help more people come together ","meta-description":"The new campaign encourages the nation to learn some British Sign Language - a language in which hands and fingers play a crucial role, to help include the deaf community in more precious shared moments.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/CAD02305_PP_Cadbury_Fingers_MissingOut_BSL_TVC_16X9_PR001-0005.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":15002,"post_author":"57","post_date":"2022-07-11 09:01:00","post_date_gmt":"2022-07-11 08:01:00","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"pXYjd1hR0cA\",\"blockId\":\"ZYfbkF\",\"blockUniqueClass\":\"lazyblock-video-ZYfbkF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury calls on UK-based Aussies to spread the word on why they love the iconic chocolate bar, Caramilk, so much \\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis summer, \\u003c\/span\\u003e\\u003cb\\u003eCadbury Caramilk\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is back and has recruited an army of Aussies to help spread the word about Caramilk. Cadbury Caramilk will be sponsoring a thousand lucky Aussies as walking, talking advertisements for the viral chocolate as they share the hype with Brits who are curious about what the fuss was all about Down Under.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and global creative agency, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, together with global production studio, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday launch the latest instalment in the successful \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Just Ask An Aussie\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign series. Last year\u2019s campaign featured the standout \u2018Aussie on a billboard\u2019 and contributed to a record-breaking year for Caramilk: the newly developed bar for the UK became Mondelez\u2019s biggest ever confectionery launch.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBack with a bang, Cadbury is now decking out Caramilk-loving Aussies in sponsorship merchandise, from Caramilk tees, to totes and hoodies. After signing up from a dedicated\u00a0\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewebsite, sponsored Aussies are paid (in Caramilk) and receive merchandise bearing the message \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cIt\u2019s amazing, just ask this Aussie\u201d, \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eencouraging those who encounter the ambassadors to ask what the fuss is all about. The sponsored Aussies will be super easy to spot, ensuring that no one ever feels like they\u2019re more than a few miles away from a mega-fan.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe latest chapter in the Caramilk campaign heroes a 30\u201d film which will roll out across multiple formats including VOD and YouTube. The playful creative which amplifies the spirit of Caramilk, features a handful of sponsored Aussies donning their merchandise and engaging with the British public as they proclaim their love for the cult classic chocolate bar.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eInfluencer activity will also roll out across TikTok as Caramilk enlists the support of Aussie TikToker \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@rhiannon.cunningham?lang=en\\u0022\\u003e\\u003cb\\u003eRhiannon Cunningham \\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto be one of our sponsored Aussies and spread the word.\u00a0\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help find and recruit these Caramilk-loving sponsored Aussies, Cadbury ran media in Aussie hotspots, including DOOH and digital banners through a media partnership with LADBible, led by The Story Lab \\u0026amp; Carat.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eBryony Tate, Brand Manager at Mondelez\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e says,\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cLast year, we launched Cadbury Caramilk in the UK with a bang, sharing Aussies\u2019 love of Caramilk far and wide. This year, we\u2019re excited to take the \u2018Just Ask An Aussie\u2019 idea to the next level, sponsoring a thousand Aussies to make sure there\u2019s always one nearby for Brits to ask for themselves.\u201d \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cHow do you top sticking an actual Aussie on a billboard? You recruit 1000 walking, talking billboards to spread the word instead. Aussies have loved Caramilk for years and with over 138,000 Aussies living in the UK, it makes them the perfect spokespeople for the brand. 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kindness in everyone. We are living through unprecedented times but through it all, it has been the small every day acts of kindness that have united everyone.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eCadbury launched a new film which shows how the smallest of gestures can bring a smile to someone who really needs it. The latest 60\\u0022 TVC shows a little boy on the commute home with his mum, clutching the iconic Cadbury Dairy Milk bar. He sits there trying to distract himself but notices a teenage girl who is clearly quite upset. The boy offers her his chocolate bar, leading to an exchange of smiles. The touching story shows the impact that a small and unexpected act of kindness can have, showcasing that there really is a glass and a half in everyone.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe campaign rolled out across TV, VOD and Digital Video. The 60 and 30 second films were directed by Fr\\u00e9deric Planchon, who previously directed \\u201cMum\\u2019s birthday\\u201d and \\u0022Fence\\u0022.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cb\\u003eColin O\\u2019Toole, Associate Director Marketing Cadbury UK\\u0026amp;I from Cadbury said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003cem\\u003e\\u201cCadbury chocolate has long been associated with moments of giving and generosity, helping to bring out that glass and a half in people. In a time when we haven't had much human interaction, our latest advert reminds people of the big impact we can all have on others with even the smallest acts of kindness.\\u0022\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1FsDe5\",\"blockUniqueClass\":\"lazyblock-text-full-width-1FsDe5\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PR-2%22,%22caption%22:%22%22,%22id%22:13478,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13478%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/PR-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PR-3%22,%22caption%22:%22%22,%22id%22:13479,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13479%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/PR-3.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PR-4%22,%22caption%22:%22%22,%22id%22:13480,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13480%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/PR-4.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2iTwUh\",\"blockUniqueClass\":\"lazyblock-carousel-Z2iTwUh\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\\u2019ve all been there - on a bus or a train and seen someone sad and upset. Most of the time we look away, minding our own business. But the generous hearted amongst us know better. This film tells that story.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP\",\"blockId\":\"Z1OpXmw\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1OpXmw\"} \/-->","post_title":"Cadbury Dairy Milk 'Bus'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-dairy-milk-bus","to_ping":"","pinged":"","post_modified":"2021-07-22 15:43:41","post_modified_gmt":"2021-07-22 14:43:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13472","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13865,"post_author":"54","post_date":"2021-08-09 12:08:23","post_date_gmt":"2021-08-09 11:08:23","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"582992083\",\"blockId\":\"Z1gB7nT\",\"blockUniqueClass\":\"lazyblock-video-Z1gB7nT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith more twists and turns over the past 18 months than the last season of the Bachelor, Cadbury Twirl has turned psychic in its latest campaign for the unique chocolate bar.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe real magic of a Twirl bar comes from the inside, with distinctive swirls and curls unlike any other. \\u201cYour future\\u2019s in the swirls and curls\\u201d is our latest integrated campaign with Cadbury, which encourages people to get these unique swirls and curls \\u0022read\\u0022, scanning the intricate patterns for a glimpse of their future.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAimed at young Millenials, the campaign launched across Australia and New Zealand. People can use their phones to scan and analyse the patterns within their Twirl through an online interactive experience, created by VCCP CX, at \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/readmytwirl.com\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ereadmytwirl.com\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. This is supported by a light-hearted and relatable 30\\u0022 TVC featuring two sisters and a particularly ambiguous Twirl reading directed by celebrated Director Dave Wood and produced by Good Oil.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign also plays out across OLV and social media on Facebook, Instagram, Snap and YouTube where targeted predictions eerily have something to say about what you're watching or about cultural events that happen to be going on across Australia and New Zealand at the time.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAnthony Ho, Associate Director Equity \\u0026amp; Partnerships Australia \\u0026amp; New Zealand \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat\\u003c\\\/span\\u003e\\u003cb\\u003e Mondel\\u0113z \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u201cWe needed a global campaign platform that could inject some fun into the brand and engage consumers with Twirl and its distinctive features. The ability to make people stop and look at their chocolate, mid-snack, is an exciting opportunity and has truly made Twirl the hero of its own advertising in this campaign.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u201cForget the magic eight ball, the fortune cookie, the alignments of the planets or tea, if you really want to know your future, the answer is in the swirls and curls of a delicious Twirl. Who knew?! (Well we did when Aly and Emma came up with this idea after seeing it written in their Twirls about three years ago), and we are very thrilled that that prediction has come so gloriously true. Now for the Lottery.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia was planned and executed by Wavemaker.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe brand platform will run from 8th August into 2022 in Australia and New Zealand.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"If you really want to know your future, the answer is in the swirls and curls of a delicious Twirl.\",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP\",\"blockId\":\"xODOn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-xODOn\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury_Twirl_Carousel4_1152x648_V02-1%22,%22caption%22:%22%22,%22id%22:13872,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13872%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Cadbury_Twirl_Carousel4_1152x648_V02-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Twirl_Scanner_Over-the-shoulder%22,%22caption%22:%22%22,%22id%22:13873,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13873%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Twirl_Scanner_Over-the-shoulder.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Twirl_Scanner_scanning-in-progress%22,%22caption%22:%22%22,%22id%22:13874,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13874%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Twirl_Scanner_scanning-in-progress.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"160u53\",\"blockUniqueClass\":\"lazyblock-carousel-160u53\"} \/-->","post_title":"Cadbury Twirl \u201cYour future\u2019s in the swirls and curls\u201d","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-twirl-your-futures-in-the-swirls-and-curls","to_ping":"","pinged":"","post_modified":"2021-08-09 12:08:24","post_modified_gmt":"2021-08-09 11:08:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13865","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/15271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=15271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}