{"id":15177,"date":"2022-08-03T11:03:37","date_gmt":"2022-08-03T10:03:37","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15177"},"modified":"2022-08-03T11:03:37","modified_gmt":"2022-08-03T10:03:37","slug":"i-spy-maynards","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/i-spy-maynards","title":{"rendered":"I Spy Maynards"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-29QPSY wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h2 class=\"Hero_Title__DggdK\">Maynards Bassetts Launches Biggest I-Spy Game To Celebrate Summer Road Trip<\/h2>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1b2HHF wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/736088649?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1id6eR wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">No car journey is ever complete without a bag of sweets stashed away in the glove compartment. With the great British Summer road trip ahead of us, <\/span><b>Maynards Bassetts<\/b><span style=\"font-weight: 400\"> and agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\"> today are inviting the nation to play a larger than life game of i-spy, as giant inflatable sweets are hidden up and down the country.<\/span><\/p>\n<p><b>\u2018I spy Maynards\u2019 <\/b><span style=\"font-weight: 400\">is the latest campaign from Maynards Bassetts and is designed to highlight that Wine Gums and Jelly Babies are the perfect travel companions for summer road trips. To celebrate, Maynards Bassetts have turned the creative juices up and have hidden giant inflatable 20ft Maynards Bassetts Jelly Babies (Brilliant and Bubbles) and Round Sherry and Port Wine Gums along Britain\u2019s roadside for everyone to find in the massive game of <\/span><b>#ispymaynards.<\/b><\/p>\n<p><span style=\"font-weight: 400\">To drive intrigue and encourage Brits to hunt down the giant sweets, the campaign will be supported by colourful and playful OOH billboards across the country. Also rolling out across Absolute Radio in a deal brokered by Bauer Media and The Story Lab, an on-air activation running until the 5th August will encourage families to keep their eyes peeled for giant sweets as they set off on their annual staycations. Running throughout the first week of the school holidays, Absolute Radio\u2019s breakfast show hosts Dave Berry and Matt Dyson played a game of i-spy live on air offering the audience a chance to win big with Maynards Bassetts. Additionally, spotlights across the Absolute Radio Network direct the audience to a dedicated #ispymaynards page where they can either guess a location based on a series of clues or detail where they have spied the giant sweets in real life to be in with the chance to win.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To further drive awareness and spark conversations, impactful and high reach formats will go live across Maynards Bassetts owned Twitter and Facebook channels to show the giant Wine Gums and Jelly Babies hidden near iconic roadside landmarks or within the countryside.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">As the staple of every family getaway, Maynards Bassetts jellies are the original icon of the jelly sweet category and the campaign places Maynards Bassetts in a moment where sweets already exist &#8211; the Great Road Trip.\u00a0<\/span><\/p>\n<p><b>Anna Ulrich, Brand Manager at Maynards Bassetts<\/b><span style=\"font-weight: 400\"> said: \u201cOur goal for this summer was to continue evolving our Set the Juice Loose campaign by adding an activation element to it. We are engaging with our consumers by inviting them to take part in a popular car game, i-spy. Whether you are going on a road trip with your family or a shorter journey, Maynards Bassetts sweets are the perfect travel companion so we wanted to celebrate this perfect pairing.<\/span><\/p>\n<p><b>David Masterman, Executive Creative Director at VCCP London<\/b><span style=\"font-weight: 400\"> added: \u201cJourneys have always been better with a bag of Maynards Bassetts sweets, and we&#8217;re just simply reminding people of that fact with a bunch of twenty foot high Jelly Babies and some Wine Gums the size of trucks.&#8221;<\/span><\/p>\n<p><b>Jonathon Kriening, Media Planning Manager at Carat London<\/b><span style=\"font-weight: 400\"> added: \u201cWe wanted to bring this campaign to life through an integrated media ecosystem that would deliver a dual objective of building anticipation through attention grabbing &amp; standout formats, and entice people to take part in the competition for their chance to win.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2018I-spy Maynards\u2019 is live from today in the UK until 7th August and will roll out across OOH, radio, PPC, an activation and across social media including Twitter and Facebook. A consumer PR campaign will be run by Good Relations. The media strategy and buying was realised by Carat, while The Story Lab planned and developed the Radio partnership in collaboration with Bauer Media.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/08\/Slide-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-15179\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-3-1024x1024.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-3-300x300.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-3-150x150.jpg 150w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-3-768x768.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-3.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/08\/Slide-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-15180\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-1-1024x1024.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-1-300x300.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-1-150x150.jpg 150w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-1-768x768.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Slide-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-15177","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"12022","hero_video":"","hero_image":{"ID":15178,"id":15178,"title":"Maynards cover pic","filename":"Maynards-cover-pic.png","filesize":3083793,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic.png","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/i-spy-maynards\/attachment\/maynards-cover-pic","alt":"","author":"57","description":"","caption":"","name":"maynards-cover-pic","status":"inherit","uploaded_to":15177,"date":"2022-08-03 09:39:34","modified":"2022-08-03 09:39:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London - Maynards Bassetts 'I Spy Maynards'","meta-description":"Maynards Bassetts Launches Biggest I-Spy Game To Celebrate Summer Road Trip","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/08\/Maynards-cover-pic.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":12021,"post_author":"22","post_date":"2020-09-07 11:50:39","post_date_gmt":"2020-09-07 10:50:39","post_content":"<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22z35VwAS5VEo%22%7D,%7B%22video-id%22:%22WtIBjZILqYY%22,%22video-source%22:%22youtube%22%7D,%7B%22video-source%22:%22youtube%22,%22video-id%22:%22C8wzt5lE0RU%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZR1NRw\",\"blockUniqueClass\":\"lazyblock-carousel-ZR1NRw\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eFrom Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation\\u2019s favourite brands, VCCP chose to look to the juicy history of Maynards Bassetts for inspiration.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn an increasingly competitive candy category, the task for Maynards Bassetts was to reassert the brand as a leader, and remind the nation of the brand\\u2019s heritage of bringing high quality, delicious sweets to market for over one hundred years.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWhat better way to do this than bringing back one of the catchiest lines in British advertising?\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFrom the 7th of September, across outdoor and digital, Maynards Bassetts will be asking the nation to \\u2018Set the juice loose\\u2019 once more.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eMaynards Bassetts will be showcasing the barely containable, mouth-wateringly juicy qualities of some of their favourite sweets across a dozen creative executions \\u002d\\u002d so full of flavour that they are about to burst out of their advertising. When you see the eye-catching work out and about, you\\u2019ll also notice that each execution has been made bespoke for its environment, right down to how the shards of glass crack.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eChapter one of the revitalisation of Maynards Bassetts is a celebratory product showcase that aims to get the brand back on the radar of the British public. Keep your eyes peeled for even more \\u201cjuice-loosing\\u201d over the coming months.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eElise Burditt, Associate Director Joyful \\u0026amp; Refreshing Candy UK\\u0026amp;IE at Mondelez,\\u003c\\\/strong\\u003e \\u003cstrong\\u003esaid: \\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201c\\u003c\\\/em\\u003e\\u003cem\\u003eWe are thrilled to be getting the iconic Maynards Bassetts brand back on air. We hope people enjoy the fun new twist on our classic campaign as we look to remind everyone of the deliciously juicy experience of eating a Wine Gum or Jelly Baby.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eDavid Masterman, Creative Director at VCCP, added: \\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201c\\u2019Set the juice loose\\u2019 was one of the lines that made me want to be in advertising, we\\u2019re picking up where the Scotsman and the moose left off.\\u201d \\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"It's time to bring back one of the catchiest lines in British advertising.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%222%20MB%20Juice%20WG%20Green%22,%22caption%22:%22%22,%22id%22:12018,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/2-mb-juice-wg-green\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/2-MB-Juice-WG-Green.jpg%22%7D\",\"blockId\":\"2c29oV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2c29oV\"} \/-->","post_title":"Set the juice loose","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"set-the-juice-loose","to_ping":"","pinged":"","post_modified":"2020-09-07 11:55:47","post_modified_gmt":"2020-09-07 10:55:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12021","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15040,"post_author":"57","post_date":"2022-07-19 09:51:26","post_date_gmt":"2022-07-19 08:51:26","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand global agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday launches a new nationwide campaign called\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Cadbury Mystery Bars\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ein honour of the two new limited-edition, cream filled flavours of the famous Cadbury Dairy Milk bar. Putting the nation\u2019s taste buds to the ultimate test, Cadbury is giving chocolate lovers with impeccable detective skills the chance to win a \u00a35,000 mystery prize for those who manage to successfully unwrap the mystery and guess the flavours.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo dial up anticipation for the mysterious new flavours, the elusive new campaign marks a step change for Cadbury Dairy Milk from their traditional advertising approach and as the creative features disruptive, intentionally glitching media placements which playfully teases the new limited-edition flavours. Eagle-eyed chocolate lovers and savvy shoppers are encouraged to keep their eyes peeled for crinkled bus stop ads, \u2018glitchy\u2019 digital posters and social posts that don\u2019t seem to fully load.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding anticipation for the nationwide competition is central to the campaign and has been inspired by how participative modern culture is. By offering Cadbury fans the chance to unknowingly trial the new flavours taps into the spirit of solving a delicious Cadbury mystery, which adds to the iconic product experience of the Cadbury Dairy Milk brand.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003ePippa Rodgers, Brand Manager for Cadbury Dairy Milk comment\\u003c\/b\\u003e\\u003cb\\u003es:\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWe are incredibly excited to launch this brand new competition from Cadbury Dairy Milk and challenge the nation to solve the flavours of Cadbury Mystery Bars. We can\u2019t wait to see the public\u2019s reactions and creative guesses as friends and family come together to solve the mystery flavours!\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAvailable to purchase in stores from mid-July until October 2022, Cadbury Dairy Milk Mystery Bar 01 and Cadbury Mystery Bar 02 are the Cadbury Dairy Milk chocolate people know and love but with two new delicious, mystery flavoured fillings.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChoccy fans who follow Cadbury\u2019s social channels or and those who subscribe to the famous chocolate brand\u2019s emailing list will receive clever clues as to possible flavours for the new Mystery Bars before being finally unwrapped in October 2022.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director at VCCP London said: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cOur campaign deliberately obscures the Mystery Bar flavours to drive intrigue \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eacross OOH, DOOH, radio and social, in \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea series of different ways that are bespoke to the individual media formats.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Cadbury Mystery Bars\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill run in the UK from today for 8 weeks across multiple formats including OOH, online, social as well as media partnerships including a digital audio campaign with Spotify. All media has been planned and executed by Carat. A consumer PR campaign has been led by Ogilvy PR.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo enter the competition, the public can purchase one or both of the Cadbury Mystery Bars, then visit \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/mysterybars.cadbury.co.uk\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehttps:\/\/mysterybars.cadbury.co.uk\/\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0 to submit their guesses. There will be one winner per bar and the winners will be selected at random from correct guesses. T\\u0026amp;Cs apply. A rich reward worth \u00a35,000 is up for grabs for those flavour detectives eager to unravel the mystery, but just like the flavours, the prize will be under wraps.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1URGUP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1URGUP\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our campaign deliberately obscures the Mystery Bar flavours to drive intrigue across OOH, DOOH, radio and social, in a series of different ways that are bespoke to the individual media formats.\",\"quotee\":\"Angus Vine, Creative Director at VCCP London\",\"blockId\":\"Z2rzYPp\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2rzYPp\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Mystery-Bars-11%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11-300x169.png%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11-1024x576.png%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11-768x432.png%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11-1536x864.png%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:15042,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=15042%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/07\/Mystery-Bars-11.png%22,%22sizes%22:%22%22%7D\",\"blockId\":\"ZiyWOD\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZiyWOD\"} \/-->","post_title":"Mystery Bars","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mystery-bars","to_ping":"","pinged":"","post_modified":"2022-07-19 09:51:26","post_modified_gmt":"2022-07-19 08:51:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15040","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13237,"post_author":"44","post_date":"2021-04-28 16:09:28","post_date_gmt":"2021-04-28 15:09:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"542673525\",\"blockId\":\"vvuTQ\",\"blockUniqueClass\":\"lazyblock-video-vvuTQ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eOur latest work for Walkers taps into an age-old debate around how the nation eats their lunchtime sandwiches with their packet of crisps.\\u00a0This integrated campaign encourages consumers to choose a side in this crucial debate. Whether you are #CrispIN or #CrispOUT, we can all agree that a lunchtime sandwich is always better with Walkers crisps.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe campaign launches with a hilarious film, directed by James Rouse from Outsider, exploring a range of different human reactions to the infamous crisp sandwich. Firstly, we see a grandma decide to #CrispIn for her lunch and unapologetically eats her sandwich in front of her grandson. Later we see a husband and wife eating in a smart restaurant where, much to the distaste of his wife, the husband tucks into his crisp sandwich. Another scene depicts a company meeting, whereby a woman embarrassingly drops her crisps out of her sandwich... her bosses are not amused.\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eFernando Kahane, senior marketing director at Walkers\\u003c\\\/strong\\u003e: \\u003cem\\u003e\\u0022We live in a great nation, full of differing opinions and beliefs and although we may not agree on everything, we can all agree on one thing \\u2013 a sandwich without Walkers crisps is a sandwich not worth eating. Having conducted the biggest research into crisp sandwiches, this campaign has been inspired by our consumers and their habitual behaviours. Tapping into the lunchtime sandwich market, we wanted to finally join in with the quirky, and sometimes controversial, national debate around the crisp sandwich.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eMark Orbine, executive creative director at VCCP\\u003c\\\/strong\\u003e: \\u003cem\\u003e\\u0022Do you stack your Smokey Bacon flavour in your cheese and salad bap? Stuff a few Prawn Cocktail into your Meatball Marinara Sub? Or do you prefer to sprinkle your Cheese \\u0026amp; Onion to the side of your tuna pita pocket? When it comes to sandwiches, are you crispIN? Or crispOUT? This is a debate that's been raging for a while.\\u0022\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAs well as having the opportunity to choose whether to #CrispIN or #CrispOUT at home, consumers will have the ability to pick a side in Subway stores throughout the UK. This collaboration is the first of its kind and will ask customers #WhichWay, allowing them to add Walkers crisps to any Sub, wrap or salad for an extra 20p. Walkers have also decided to release a new Flamin' Hot flavour to cater to those of us who want to spice up our lives through our lunchtime sandwiches.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis work follows the recent Brand equity campaign which marked a new positioning for Walkers, moving from product to purpose, and using humour to create positivity.\\u003c\\\/p\\u003e\",\"blockId\":\"jTAGb\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-jTAGb\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It was time for Walkers to finally get involved. To hero the stackers, the sprinklers, the crunches. 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