{"id":14990,"date":"2022-07-05T11:56:24","date_gmt":"2022-07-05T10:56:24","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14990"},"modified":"2022-07-05T11:56:24","modified_gmt":"2022-07-05T10:56:24","slug":"followinherfootsteps","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/followinherfootsteps","title":{"rendered":"#FollowInHerFootsteps"},"content":{"rendered":"<div class=\"lazyblock-video-Z1BRtqO wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/726972051?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1Hn8dF wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><b>LinkedIn highlights the importance of female role models in new UEFA Women&#8217;s EURO 2022 campaign<\/b><\/p>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400\">As part of its <\/span><a href=\"https:\/\/www.thefa.com\/news\/2022\/feb\/22\/linkedin-announced-as-national-sponsor-of-weuro2022#:~:text=LinkedIn%20announced%20as%20a%20national%20sponsor%20of%20UEFA%20Women%27s%20EURO%20England%202022&amp;text=Today%20UEFA%20and%20The%20FA,Group%2C%20Pandora%20and%20Starling%20Bank.\"><span style=\"font-weight: 400\">national sponsorship of the UEFA Women\u2019s EURO 2022<\/span><\/a><span style=\"font-weight: 400\">,<\/span> <a href=\"https:\/\/www.linkedin.com\/\"><span style=\"font-weight: 400\">LinkedIn<\/span><\/a><span style=\"font-weight: 400\"> &#8211; the world\u2019s largest professional network &#8211; has launched a new campaign to spotlight the importance of role models that inspire future generations on and off the pitch. <\/span><span style=\"font-weight: 400\">The sponsorship is the latest in a series of campaigns and initiatives from LinkedIn focused on \u2018making work work for women\u2019, designed to address the issues women face professionally and build a more equitable world of work for all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">LinkedIn has teamed up with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/carol-thomas-bem-171516242\/\"><span style=\"font-weight: 400\">Carol Thomas BEM<\/span><\/a><span style=\"font-weight: 400\">, the first captain to lead England to a Women\u2019s EURO in 1984, to encourage others to <\/span><i><span style=\"font-weight: 400\">\u2018Follow in Her Footsteps<\/span><\/i><span style=\"font-weight: 400\">\u2019. Carol will retrace her historic steps in a 30-mile walk on July 4th and 5th from Crewe\u2019s Mornflake Stadium (the site of the first Women\u2019s EURO game in 1984), to Old Trafford where this year\u2019s tournament will kick off on July 6th in front of a sold out crowd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Carol will be joined on the walk by other trailblazers and role models from the world of football, including professional player for Crystal Palace F.C., ambassador, and qualified lawyer <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chloe-morgan-71a25a216\/?originalSubdomain=uk\"><span style=\"font-weight: 400\">Chloe Morgan<\/span><\/a><span style=\"font-weight: 400\">; first captain of the Somali Women\u2019s National Team and Director of Women\u2019s Football at Hilltop Football Club, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/iqra-ismail-a32931184\/\"><span style=\"font-weight: 400\">Iqra Ismail<\/span><\/a><span style=\"font-weight: 400\">; former England footballer<\/span><span style=\"font-weight: 400\"> (gaining 129 caps) <\/span><a href=\"https:\/\/www.linkedin.com\/in\/rachel-yankey-obe-9aa664243\/\"><span style=\"font-weight: 400\">Rachel Yankey<\/span><\/a><span style=\"font-weight: 400\">, and retired Swedis<\/span><span style=\"font-weight: 400\">h Captain a<\/span><span style=\"font-weight: 400\">nd Carol\u2019s former opponent, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/anette-b%C3%B6rjesson-80158476\/\"><span style=\"font-weight: 400\">Anette Borjesson<\/span><\/a><span style=\"font-weight: 400\">.\u00a0LinkedIn\u2019s UK Country Manager, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/janinechamberlin\/recent-activity\/posts\/\"><span style=\"font-weight: 400\">Janine Chamberlin<\/span><\/a><span style=\"font-weight: 400\">, will also join Carol for the duration of the walk.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign was inspired by new research commissioned by LinkedIn, which reveals that nearly half (43%) of professional women believe they would be more successful if they had a role model in the workplace, with more than half of women surveyed (55%) agreeing that there are still a lack of relatable role models in the workplace, and 76% of them believing that relatable role models should be more visible. They feel strongly about this lack of visibility, with 57% believing that having a relatable role model is crucial to achieving career success and 70% agreeing it\u2019s easier to be like someone you can see.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/darain\/\"><b>Darain Faraz<\/b><\/a><b>, International Brand Marketing Director at LinkedIn<\/b><span style=\"font-weight: 400\"> comments: <\/span><i><span style=\"font-weight: 400\">\u201cAt LinkedIn we\u2019re championing an equitable world of work that\u2019s diverse and inclusive &#8211; the UEFA Women\u2019s EURO 2022 epitomises and celebrates these values. <\/span><\/i><i><span style=\"font-weight: 400\">This sponsorship follows LinkedIn\u2019s global partnership earlier this year with <\/span><\/i><a href=\"https:\/\/www.internationalwomensday.com\/Missions\/18466\/LinkedIn-s-FlexibleIs-campaign-creates-a-fairer-world-of-work-for-women\"><i><span style=\"font-weight: 400\">International Women\u2019s Day<\/span><\/i><\/a><i><span style=\"font-weight: 400\">\u00a0 \u2013 where our campaign sought to break biases around career flexibility. Sponsoring what is set to be the <\/span><\/i><i><span style=\"font-weight: 400\">largest women\u2019s European sporting event in history felt like a natural next step in our sustained commitment to making the world of work work for women.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">We want to spotlight and celebrate inspirational women across LinkedIn\u2019s community of 32+ million UK professionals through this campaign. Seeing people from all walks of life achieve success encourages others to follow in their footsteps and this is key to achieving an equitable workplace for all. Ultimately, it\u2019s easier to be what you can see!\u201d<\/span><\/i><\/p>\n<p><b>Matt Lloyd, Deputy Executive Creative Director at VCCP<\/b><span style=\"font-weight: 400\"> added:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cWe were inspired by LinkedIn\u2019s mission to make female role models more visible and our team went in search of a way to bring this to life that would demonstrate the power of the platform. We unearthed the story of the first Women\u2019s EURO Championships in 1984 and England\u2019s captain, Carol Thomas, and were astounded that so little was known about it. We knew straight away this was the story we had to tell, it was the perfect demonstration of a relatable role model that needed to become more visible. Carol was really excited to get involved and totally up for the challenge of the 30-mile walk. This inspired everyone else to get involved in the walk and the campaign, from our other famous role models to UEFA and the full production team.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Created in partnership with creative a<\/span><span style=\"font-weight: 400\">gency of record<\/span> <a href=\"https:\/\/www.vccp.com\/\"><span style=\"font-weight: 400\">VCCP London<\/span><\/a><span style=\"font-weight: 400\"> and PR agency <\/span><a href=\"https:\/\/brands2life.com\/\"><span style=\"font-weight: 400\">Brands2Life<\/span><\/a><span style=\"font-weight: 400\">, the fully integrated campai<\/span><span style=\"font-weight: 400\">gn was produced by <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><span style=\"font-weight: 400\">Girl&amp;Bear<\/span><\/a><span style=\"font-weight: 400\"> and w<\/span><span style=\"font-weight: 400\">ill be supported with earned and paid media across OOH and digital channels, including LinkedIn, and a paid media partnership with Telegraph Women\u2019s Sport. As part of the campaign, LinkedIn is encouraging influencers, creators, and its community to champion and celebrate the female role models who have inspired them throughout their career, using the #FollowInHerFootsteps hashtag.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><i><span style=\"font-weight: 400\">The campaign will run for 4 weeks on LinkedIn and other social and digital channels, and across OOH. Join the conversation on LinkedIn with <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23Followinherfootsteps&amp;origin=GLOBAL_SEARCH_HEADER&amp;sid=ui4\"><i><span style=\"font-weight: 400\">#FollowInHerFootsteps<\/span><\/i><\/a><i><span style=\"font-weight: 400\">. A video has also been created to celebrate the campaign, featuring rare archival footage of women\u2019s football through the generations, which can be viewed <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/pulse\/its-easier-what-you-can-see-why-we-need-more-female-chamberlin\/?trackingId=wSw5WWgBQ1KSPmJabZDXhw%3D%3D\"><i><span style=\"font-weight: 400\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400\">. <\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14990","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"12788","hero_video":"","hero_image":{"ID":14994,"id":14994,"title":"LinkedIn Euros","filename":"LinkedIn-Euros.png","filesize":1861021,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros.png","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/followinherfootsteps\/attachment\/linkedin-euros","alt":"","author":"57","description":"","caption":"","name":"linkedin-euros","status":"inherit","uploaded_to":14990,"date":"2022-07-05 10:45:09","modified":"2022-07-05 10:45:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"LinkedIn #FollowInHerFootsteps","meta-description":"LinkedIn highlights the importance of female role models in new UEFA Women's EURO 2022 campaign.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/LinkedIn-Euros.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14800,"post_author":"57","post_date":"2022-04-22 18:16:22","post_date_gmt":"2022-04-22 17:16:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"702126043\",\"blockId\":\"Z1VCsTo\",\"blockUniqueClass\":\"lazyblock-video-Z1VCsTo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA unique prison rehabilitation programme has established the UK\\u2019s first clothing brand created by young ex-offenders, as new data highlights the challenges that people with criminal convictions face in finding work.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe initiative from social enterprise, Inside Out, and supported by LinkedIn, the world\\u2019s largest professional network, brought together recent prison leavers aged 18 to 27 years old. The group, who have all struggled to find employment, received training and mentoring as they look to secure career opportunities. The programme has helped the group to create and market the UK\\u2019s first clothing brand created, designed and hand produced by young ex-offenders.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe group were taught technical skills, like \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/dawid1\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003escreen printing and design, and were also supported to develop their business skills, like sales and marketing, and build essential soft skills - including teamwork and problem solving.\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e They were also supported to build their professional profiles on LinkedIn, and learned about best practices on networking and applying for roles.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe clothing range which consists of a thirteen-piece collection of branded hoodies, hats, T-shirts, facemasks and bags is available for purchase at \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.eventbrite.com\\\/cc\\\/inside-out-x-linkedin-present-blank-canvas-256379\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epop-up store,\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Blank Canvas\\u2019, located at Westfield Stratford, London, from 19th to 28th April. The initiative has been created by Inside Out founder \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/gregmckenzie1\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGreg McKenzie\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in collaboration with \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/zack-fortag-b08b20125\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eZack Fortag\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - who first met on LinkedIn - in partnership with LinkedIn.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe project launches as new data from Cebr (Centre for Economics and Business Research), commissioned by LinkedIn, estimates that just two in 10 prison leavers are able to find work in the first year of their release. The data also shows that the unemployment rate for ex-offenders is 89% six weeks after their release, with analysis by Cebr on prison leavers from 2020\\u00a0 forecasting that this only improves to 44% a year after their release.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/tashan-lane-pierre-9a83a1235\\\/\\u0022\\u003e\\u003cb\\u003eTashan Lane-Pierre\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e, Project Ambassador, Inside Out Project, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cI started my own clothing line in 2017 before I went to prison. Now that I\\u2019m out, I want to learn the business of fashion, how it\\u2019s produced behind the scenes in the hope that I\\u2019ll be able to run my own label one day. The skills I\\u2019m learning through this project will help me in business and I\\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/eur02.safelinks.protection.outlook.com\\\/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjaninechamberlin%2F\\u0026amp;data=04%7C01%7Cnatalie.godsell%40brands2life.com%7C2afbd3ff07a748c245e608da17063e4a%7Cc3b1e3e0d7dc4a4ebd68519f408e9175%7C1%7C0%7C637847612823626536%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000\\u0026amp;sdata=jKkFwUit5uns08LLS17Ylvc35uiS2BVeGtb9gfWVxSY%3D\\u0026amp;reserved=0\\u0022\\u003e\\u003cb\\u003eJanine Chamberlin\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e, UK Country Manager at LinkedIn, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThis group is full of ideas and it\\u2019s been amazing to see their drive to go on and make a positive impact in the world. Ex-offenders have a lot to offer potential employers and I really hope the skills they\\u2019ve learned and the networks they are building through this programme will help them find a fresh start and a new role.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJames Timpson, CEO of Timpsons, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere are around 13 million people in the UK with a criminal conviction. It seems crazy not to consider these people for employment, particularly when so many employers are struggling to hire. We know that providing access to job opportunities reduces the rate of re-offending. For employers, it\\u2019s about making a simple switch away from what candidates may have done in the past, to instead focusing on what they can do in the future. The majority of ex-offenders we recruit are loyal and hardworking. Many get promoted to bigger roles. We think they make excellent colleagues.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInside Out\\u003c\\\/b\\u003e \\u003cb\\u003eproject founder \\u003c\\\/b\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/gregmckenzie1\\\/\\u0022\\u003e\\u003cb\\u003eGreg McKenzie\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003esaid:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cUnemployment rates for former prisoners are much higher than among the wider population, even ten years after release. But there is a positive correlation between employment and reduced reoffending, which shows the need for proactive policies to ensure more prison leavers are able to access job opportunities and the tools and training they need to succeed. This is what Inside Out is all about.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInside Out co-director\\u003c\\\/b\\u003e \\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/zack-fortag-b08b20125\\\/\\u0022\\u003e\\u003cb\\u003eZack Fortag\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said that more needs to be done to help young people who have been through the prison system: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cOur research shows a real lack of opportunity for prison leavers in the entrepreneurial space. With Inside Out we have a long-term vision to solve this mainstream issue.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1WJ0Ke\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1WJ0Ke\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The skills I\\u2019m learning through this project will help me in business and I\\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions.\",\"quotee\":\"Tashan Lane-Pierre, Project Ambassador, Inside Out Project\",\"blockId\":\"jhJ1x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-jhJ1x\"} \/-->","post_title":"Inside Out x LinkedIn","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"inside-out-x-linkedin","to_ping":"","pinged":"","post_modified":"2022-04-22 18:16:23","post_modified_gmt":"2022-04-22 17:16:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14800","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14844,"post_author":"57","post_date":"2022-05-13 15:36:34","post_date_gmt":"2022-05-13 14:36:34","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"y2KE2iBQMAk\",\"blockId\":\"Z2ruWJY\",\"blockUniqueClass\":\"lazyblock-video-Z2ruWJY\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.linkedin.com\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the world\\u2019s largest professional network, has today launched \\u2018\\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/posts\\\/linkedin_space-for-you-activity-6930409399316328448-OwQJ?utm_source=linkedin_share\\u0026amp;utm_medium=ios_app\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpace For You\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019, a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn\\u2019s members are increasingly asking questions, looking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith the pandemic prompting many people\\u00a0 to think deeply about what they want from their careers and work life, LinkedIn research finds that 61% of people globally are considering changing jobs in 2022, with 67% workers in the UK considering a move.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn worked with agency of record, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.vccp.com\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP London\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new brand campaign which launches with a 60 second film directed by award-winning filmmaker and photographer \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.fernberresford.com\\\/about\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFern Berresford\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efrom\\u003c\\\/span\\u003e \\u003ca href=\\u0022https:\\\/\\\/www.rattlingstick.com\\\/about-us\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRattling Stick\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and a\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enominee for Young Directors Award at Cannes Lions. The creative is brought to life through the medium of an ever expanding table which represents how LinkedIn is a universal, communal space for everyone.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe film begins around a kitchen table as a woman ponders her career options, but soon is joined by an entire community of fellow professionals who too are navigating their future. As more and more people pull up chairs and even additional tables to join her, this reflects how LinkedIn celebrates every kind of career, from working parents, to remote workers and side hustlers. Space for You shows how an entire community can be born from one table and one idea. To get a feel for her preferred working environment, the lead character pulls up her chair to sit with different people and the film draws to a close with the hero strapline: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Wherever your career is right now, there\\u2019s always a space for you.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/ngairemoyes\\\/\\u0022\\u003e\\u003cb\\u003eNgaire Moyes\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e, Vice President, Communications and Brand, International, at LinkedIn said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThe pandemic prompted many people to rethink what they want from work and life, and we\\u2019ve seen that first-hand on LinkedIn as people have reached out to their community for help and support as they consider what\\u2019s next for them. We\\u2019re committed to fostering a sense of community for our members, inspiring them to open up, talk, help, and support each other. With Space For You, we wanted to shine a light on how our professional community can help people discover what\\u2019s next for them, and how LinkedIn is a space where they can connect with diverse people and spark conversations about their careers. Wherever your career is right now, there is always a space for you on LinkedIn\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u201d\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/matthew-lloyd-54bb8918\\\/\\u0022\\u003e\\u003cb\\u003eMatthew Lloyd\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e,\\u003c\\\/b\\u003e \\u003cb\\u003eDeputy Executive Creative Director at VCCP added: \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cPeople are asking big questions about life and work. The need for a supportive, like-minded community to help navigate the way, is greater now than ever. We wanted to showcase the breadth of conversations and support you can find on LinkedIn, no matter who you are or what your career questions are. With LinkedIn as the universal communal space \\u2014 a table \\u2014 we show the platform as a place for honest conversations, human connections, speeches, statements, agreements, disagreements, or sometimes just a place to sit and listen.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign is live across TV, VoD, and Social, including YouTube, Facebook, Instagram, Twitter and LinkedIn. Join the conversation on LinkedIn with \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/search\\\/results\\\/all\\\/?keywords=%23FindYourSpace\\u0026amp;origin=GLOBAL_SEARCH_HEADER\\u0026amp;sid=fo~\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e#FindYourSpace\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/a\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1nF8dz\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1nF8dz\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LinkedIN%20SFU%202%22,%22caption%22:%22%22,%22id%22:14847,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14847%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/LinkedIN-SFU-2.png%22%7D\",\"blockId\":\"foQ9\",\"blockUniqueClass\":\"lazyblock-image-full-width-foQ9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u201cPeople are asking big questions about life and work. The need for a supportive, like-minded community to help navigate the way, is greater now than ever. We wanted to showcase the breadth of conversations and support you can find on LinkedIn, no matter who you are or what your career questions are.\\u201d\",\"quotee\":\"Matthew Lloyd, Deputy Executive Creative Director at VCCP\",\"blockId\":\"1sTgxQ\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1sTgxQ\"} \/-->","post_title":"Space For You","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"space-for-you","to_ping":"","pinged":"","post_modified":"2022-05-13 15:40:03","post_modified_gmt":"2022-05-13 14:40:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14844","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10811,"post_author":"11","post_date":"2020-06-08 13:46:00","post_date_gmt":"2020-06-08 12:46:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"427012188\",\"blockId\":\"2jizkb\",\"blockUniqueClass\":\"lazyblock-video-2jizkb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis year Teva wanted to use World MS Day to celebrate the progress and great work of the MS Community, including HCPs and patient support groups, who have helped improve outcomes for those living with MS by sharing an MS patient story animation to say thank you.\\u00a0 \\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAt the heart of the campaign is a moving animation that tells the real-life story of Ara, a young woman and musician, who thought she\\u2019d lose everything when MS threatened her ability to play music. But, with support from her neurologist, her nurse, and her partner Steve, Ara has been able to keep playing the music she loves. The song in this animation \\u0022More than today\\u0022 was in fact written and recorded by Ara herself.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAlong with the animation we have produced FB\\\/LinkedIn\\\/Twitter social posts, a HCP email driver, content for the TevaPharm and Life Effects websites and the Teaser movie poster which was launched at EAN in May. The campaign went live on Saturday and has already had thousands of views and comments.\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"Every year, neurologists are bombarded with promotional messages on World MS Day that can get lost in the noise.\",\"blockId\":\"Z2h6nbY\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2h6nbY\"} \/-->","post_title":"World MS Day","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"world-ms-day","to_ping":"","pinged":"","post_modified":"2020-08-28 14:14:59","post_modified_gmt":"2020-08-28 13:14:59","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10811","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}