{"id":14974,"date":"2022-07-01T08:45:42","date_gmt":"2022-07-01T07:45:42","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14974"},"modified":"2022-07-01T08:45:42","modified_gmt":"2022-07-01T07:45:42","slug":"virgin-media-hyped","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/virgin-media-hyped","title":{"rendered":"Virgin Media &#8216;Hyped&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-2juqBu wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/c6h1eNO4Kks?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZEEGKV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today, Virgin Media releases <\/span><b><i>\u2018Hyped\u2019<\/i><\/b> <span style=\"font-weight: 400\">a multi-million pound integrated brand campaign to celebrate Virgin Media\u2019s new entertainment service, <\/span><b>Stream<\/b><span style=\"font-weight: 400\">. Running throughout the UK for 8 weeks across multiple touchpoints, the bold and attention-grabbing campaign further demonstrates Virgin Media\u2019s commitment to being \u2018Better, connected\u2019 by giving customers more flexibility, control and great value on their entertainment.<\/span><\/p>\n<p><b>Stream<\/b><span style=\"font-weight: 400\">, the latest offering in Virgin Media\u2019s TV line-up, seamlessly combines the most-loved TV channels with on-demand apps, popular streaming subscriptions and must-watch movies, offering customers a new way to enjoy their favourite entertainment all in one place, and at great value, via a small plug-and-play box powered entirely by Virgin Media\u2019s superior broadband.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u2018Hyped\u2019 <\/span><\/i><span style=\"font-weight: 400\">will appear across multiple formats and leads with a hero 60\u201d spot which will premiere during Coronation Street on ITV and Channel 4\u2019s Celebrity Pride Gogglebox. The TVC opens on a couple being disturbed when their TV starts talking to them. Voiced by British Garage icon, MC Neat, the TV announces \u2018Listen, this is your TV speaking!\u2019 Viewers are then taken on a journey as hyped TVs around the country disrupt their owners&#8217; viewing experience to tell them about the benefits of Stream. In blocks of flats, houses and high street shops, people react as their TVs burst into life as an eye-catching and bold mouth takes over their screens. A man in a bath sits up and takes notice, while a stunned couple are rooted to the spot in their local chippy. As the track builds, the TVs energetically rap about the many benefits of Stream. The iconic Virgin Media red provides a background for the mouths as they morph into different textures and colours. The film concludes with the line \u2018The future of viewing is here, the future of viewing is Stream\u2019. Bespoke 20\u201d edits of the film will run across TV, OVOD and BVOD and have been created to target customers with interests in music, gaming and entertainment, as well as families.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Centred around the real experts of entertainment &#8211; TVs &#8211; Virgin Media and VCCP London worked with partners Electric Theatre Collective, Jungle, Soho Music and Duffy Sound, as well as celebrated director Rollo Jackson from Somesuch to bring the disruptive and attention-grabbing creative to life. Virgin Media also partnered with MC Neat to co-create the bespoke rap, with the Garage artist directly inspiring the mouth which was then created using CGI.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a fully-integrated campaign, Stream will roll out across VOD, OLV, social, digital display and retail, including digital screens. With disruption at the core of the advert and proposition, <\/span><span style=\"font-weight: 400\">Virgin Media has utilised a range of innovative and disruptive <\/span><span style=\"font-weight: 400\">media buys to ensure the campaign has multiple consumer touch points and <\/span><span style=\"font-weight: 400\">maximum awareness <\/span><span style=\"font-weight: 400\">and impa<\/span><span style=\"font-weight: 400\">ct. <\/span><span style=\"font-weight: 400\">5\u201d blipverts will interrupt ad breaks, saying <\/span><i><span style=\"font-weight: 400\">\u2018I\u2019ve seen the future of viewing for you\u2019<\/span><\/i><span style=\"font-weight: 400\">. In a Virgin Media first, the entertainment provider will be hijacking Domino\u2019s commercials, so the <\/span><i><span style=\"font-weight: 400\">Hyped mouth <\/span><\/i><span style=\"font-weight: 400\">can tell viewers about Stream from Virgin Media.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Across social, MG OMD has planned for ads to be intercepted on YouTube with contextually relevant messaging, choosing passion points relevant for our audience and pre-rolls against YouTube content for Gaming, Music and Entertainment and the creative will unexpectedly reference the nature of the content the viewer is about to watch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Discussing the new campaign, <\/span><b>Amy Gilbert, Marketing Director at Virgin Media <\/b><span style=\"font-weight: 400\">said, \u201c<\/span><i><span style=\"font-weight: 400\">Stream offers a convenient, flexible and more personal connected entertainment experience, bringing the future of viewing right into our customers\u2019 living rooms. For a truly disruptive proposition, we needed a truly disruptive creative approach, so we\u2019ve taken the idea beyond a TV spot, disrupting viewers in blipverts across ad breaks and in VOD; with a little help from MC Neat. Disruption is part of Virgin Media\u2019s DNA and that\u2019s exactly why it\u2019s at the heart of this campaign.\u201d<\/span><\/i><\/p>\n<p><b>David Masterman, Creative Director at VCCP<\/b> <b>London <\/b><span style=\"font-weight: 400\">added, \u201c<\/span><i><span style=\"font-weight: 400\">Stream from Virgin Media is here and viewing will never be quite the same again. We picked the experts of viewing to announce Stream\u2019s arrival. The ones who\u2019ve watched us ask \u201cWhat\u2019s it on?\u201d for the hundredth time. The ones who\u2019ve seen us running around the house looking for that 4th remote. Our TVs, of course. We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Stream is available to both new and existing customers who take a Virgin Media broadband only or broadband and home phone package, offering a quick and easy entertainment add-on that pairs perfectly with the company\u2019s lightning-fast broadband \u2013 offering speeds up to 22x faster than the UK average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Customers can enjoy Stream on a fuss-free 30-day rolling contract so they can add or remove subscriptions every month, with the ability to save on their streaming subscriptions when adding them to the service. From news channels to sport and kids TV, Stream provides a one-stop-shop so customers can easily select and swap the channels and streaming services that truly matter to them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O2 worked with UK agency of record, <\/span><b>VCCP London,<\/b><span style=\"font-weight: 400\"> content studio <\/span><b>Girl&amp;Bear,<\/b> <span style=\"font-weight: 400\">and VCCP\u2019s newly launched Product and Service innovation company,<\/span><b> Bernadette,<\/b><span style=\"font-weight: 400\"> to devise the new campaign. <\/span><i><span style=\"font-weight: 400\">\u2018Hyped\u2019 <\/span><\/i><span style=\"font-weight: 400\">runs from today for 8 weeks across TV, online video, BVOD, digital display, social, retail. <\/span><span style=\"font-weight: 400\">MG OMD handled the media planning and buying for the campaign <\/span><span style=\"font-weight: 400\">and Rapp will do the customer communications.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2jOsr5 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?&#8221; \n        <cite>David Masterman, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"lazyblock-carousel-1Oana6 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              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data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/VCC_VIME008_060_VM_HYPE_TV__2022_06_28.00_00_15_14.Still002.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/VCC_VIME008_060_VM_HYPE_TV__2022_06_28.00_00_15_14.Still002.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_002.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_002.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_003.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_003.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              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data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_005.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_005.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_008.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_008.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              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                     <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14974","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"14792","hero_video":"","hero_image":{"ID":14982,"id":14982,"title":"virgin_hyped_005","filename":"virgin_hyped_005.jpg","filesize":1386757,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_005.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/virgin-media-hyped\/attachment\/virgin_hyped_005","alt":"","author":"57","description":"","caption":"","name":"virgin_hyped_005","status":"inherit","uploaded_to":14974,"date":"2022-07-01 07:24:01","modified":"2022-07-01 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Media 'Hyped'","meta-description":"TVs across the nation are HYPED about the launch of Stream in Virgin Media\u2019s new brand campaign","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/07\/virgin_hyped_003.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14783,"post_author":"57","post_date":"2022-04-08 08:32:02","post_date_gmt":"2022-04-08 07:32:02","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"696999540\",\"blockId\":\"25PjbC\",\"blockUniqueClass\":\"lazyblock-video-25PjbC\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, \\u003ca href=\\u0022https:\\\/\\\/www.virginmedia.com\\\/broadband\\u0022\\u003eVirgin Media O2\\u003c\\\/a\\u003e has launched\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eVolt\\u2019\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea multi-million pound integrated brand campaign to drive awareness for its joint proposition,\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVolt. Running throughout the UK for five weeks across multiple touchpoints, the campaign demonstrates how Virgin Media and O2 are \\u2018Better, connected\\u2019 by giving customers more and supercharging the nation\\u2019s connectivity.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe first joint customer value proposition from Virgin Media O2 launched in October 2021 following Virgin Media and O2\\u2019s \\u00a331bn merger and offers customers faster broadband speeds and double mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2. \\u00a0 As the leading converged challenger brand in the market, Volt brings together O2\\u2019s award winning mobile network and the UK\\u2019s fastest major broadband provider to deliver speed, flexibility and reliability.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill appear across multiple formats with a leading 60\\u201d spot that will premiere during the final of Ant and Dec\\u2019s \\u2018Saturday Night Takeaway,\\u2019. The Volt proposition will also feature during a special in-show moment between the duo. This is a brand first ITV partnership, led by MG OMD, that will see Volt transform and supercharge the sets of iconic ITV shows. The 60\\u201d edit will debut across UK cinemas via a \\u2018Gold spot\\u2019 execution on the opening day of Fantastic Beasts: The Secrets of Dumbledore. The hero symbol of the creative is the Volt energy bolt, which represents the unmatched power of the Virgin Media O2 connectivity. Viewers are taken on a journey through multiple scenes which sees customers doing the things they love, powered by broadband and data. Volt visits the worlds of gamers, streamers, music-lovers and many more, as their worlds are spectacularly supercharged by unparalleled connectivity. The film is driven along by Iggy Pop\\u2019s \\u2018Lust for Life\\u2019, an iconic track steeped in history, remixed by none-other than The Prodigy, while British broadcaster and radio host,\\u003c\\\/span\\u003e\\u003cb\\u003e Julie Adenuga\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e delivers the distinctive voiceover.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with partners \\u003c\\\/span\\u003e\\u003cb\\u003eElectric Theatre Collective\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and celebrated director \\u003c\\\/span\\u003e\\u003cb\\u003eRich Hall \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efrom \\u003c\\\/span\\u003e\\u003cb\\u003eRiff Raff Films \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto develop the disruptive look and feel of the film which take viewers on a cinematic journey. The film has been intentionally shot to produce a performance which is disruptive, dynamic and littered with unique transformations and camera angles as viewers watch how Volt transforms lives from good to great. The distinctive Volt energy bolt is used across every touchpoint of the campaign, sweeping across large format digital placements in OOH across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights \\u2013 the largest advertising display in Europe. The display will use Ocean Outdoor's 3D enabled deep screen technology to bring the Volt electric energy stream creative to life. An innovative approach has been taken with social, as Virgin Media O2 has partnered with talented content creators such as \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/curlykidlife\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e@curlykidlife\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/theburntchip\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e@TheBurntChip\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/thevivienne_\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e@TheVivienne \\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto produce social-first TikTok, Facebook, Instagram and Snapchat video ads that bring the transformative power of Volt to life however they want. As a fully integrated campaign, Volt will also roll out across VOD, OLV, audio and retail, including window vinyls.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign showcases the core audience groups that Volt aims to speak to, from gamers for whom fast and powerful broadband is critical, to social media lovers, those streaming their favourite content at home and on the go, families who have teenagers and those who want to keep connected to loved ones. Virgin Media O2\\u2019s Volt offering will connect customers like never before, inside the home with brilliant broadband and outside the home with reliable mobile connectivity.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\\\/span\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2 said, \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cAt Virgin Media O2 we\\u2019re committed to connecting more people to the things they love, whilst offering them more benefits than ever before. With Volt, our customers can enjoy faster Virgin Media broadband speeds and double O2 mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThis campaign marks the next chapter of Virgin Media O2 supercharging connectivity across the UK, but with millions of people still facing the digital divide, we\\u2019re committed to helping end data poverty for good. Last year we supercharged our commitment to help more people and today I\\u2019m proud to say that Virgin Media O2 has now donated 23 million GB of data to the National Databank to help those who truly need it.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cb\\u003e\\u003ci\\u003e\\u00a0\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Muse, Creative Director at VCCP\\u003c\\\/b\\u003e \\u003cb\\u003eLondon \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe internet is so much more than dancing trends, comment sections or mundane work calls. Every single part of our lives depends on great connectivity these days - it makes us who we are. And as two of the UKs superbrands, no-one knows that better than Virgin Media O2. So what better way to show the power of Volt than our red and blue streams of energy literally transforming the world around us. Whether it\\u2019s impossible camera moves, blockbuster CGI or spectacular new OOH tech, this campaign really is supercharged and like nothing you\\u2019ve seen before.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Withington, Head of Planning at MG OMD\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e echoes\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cVolt is an exciting proposition in a hugely competitive market. We had to bring both the art and science of media together to give this campaign the platform it deserves and grab the attention of the public. We are really proud of this work and it's been a demonstration of real integration between ourselves, Virgin Media O2 and VCCP.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 worked with agency of record \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London, VCCP CX\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and\\u003c\\\/span\\u003e\\u003cb\\u003e Girl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to devise the new campaign\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA consumer PR campaign will be run by Hope \\u0026amp; Glory and media has been planned and executed by MG OMD.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe joint offering \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVolt,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis available to new and existing customers of both Virgin Media and O2 and offers even greater value from their services, with added benefits including a Virgin Media broadband speed boost, double the O2 mobile data for every eligible O2 Pay Monthly plan in single households and the ability to roam freely with the use of inclusive mobile data in 75 destinations worldwide. The Volt offering also includes Wi-Fi blackspot busting pods so customers can tackle Wi-Fi blackspots at home, as well as up to \\u00a3150 off an additional connected device such as a tablet, laptop or smartwatch. Volt offers Virgin Media and O2 customers all of these benefits at no extra cost, highlighting Virgin Media O2\\u2019s commitment to offer more choice, convenience and innovation with seamless broadband, entertainment and mobile services all available under one roof.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Volt\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign comes as Virgin Media O2 has now donated 23 million GB of data to the National Databank, as part of its supercharged commitment to provide free mobile data to more than 250,000 people across the UK to help tackle data poverty.\\u00a0 The National Databank \\u2013 which is a like a foodbank but for data, was set up by Virgin Media O2 and digital inclusion charity, Good Things Foundation, to provide connectivity to those most in need.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZCYtf1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZCYtf1\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Bonus-1%22,%22caption%22:%22%22,%22id%22:14785,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14785%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Bonus-1.jpg%22%7D\",\"blockId\":\"Z15ugQR\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z15ugQR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Whether it\\u2019s impossible camera moves, blockbuster CGI or spectacular new OOH tech, this campaign really is supercharged and like nothing you\\u2019ve seen before.\",\"quotee\":\"Laura Muse, Creative Director at VCCP London\",\"blockId\":\"n2vhl\",\"blockUniqueClass\":\"lazyblock-quote-full-width-n2vhl\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero%22,%22caption%22:%22%22,%22id%22:14786,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14786%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Hero.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lazers%22,%22caption%22:%22%22,%22id%22:14787,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14787%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Lazers.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bonus2%22,%22caption%22:%22%22,%22id%22:14788,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14788%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Bonus2.jpg%22%7D%7D,%7B%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1Cpd5F\",\"blockUniqueClass\":\"lazyblock-carousel-1Cpd5F\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virgin Media O2 'Volt'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virgin-media-o2-volt","to_ping":"","pinged":"","post_modified":"2022-04-25 17:42:11","post_modified_gmt":"2022-04-25 16:42:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14783","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14965,"post_author":"57","post_date":"2022-07-01 08:17:02","post_date_gmt":"2022-07-01 07:17:02","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"_lInkm7u7M4\",\"blockId\":\"Z10lBNE\",\"blockUniqueClass\":\"lazyblock-video-Z10lBNE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eO2 captures the magic of sharing weird and wonderful holiday moments in \\u003c\/b\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Share my Clogs\u2019 \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cb\\u003ecampaign \\u003c\/b\\u003e\\u003cb\\u003e\\u003ci\\u003e\u00a0\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 has today launched \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Share my Clogs,\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea new integrated campaign designed to remind customers how they can holiday this summer without the hassle of European roaming costs. Unlike all other major networks, customers of O2\u2019s award-winning network will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSignifying a new playful creative direction, the energetic campaign taps into the magic of holidaying with an unexpected twist as a pair of clogs become the icon for O2\u2019s promise of infinite holiday sharing whilst abroad. Building on the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Roam Freely\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign launched earlier this year which saw Bubl jetset across Europe and O2\u2019s sponsorship of ITV\u2019s Love Island, the creative echoes the sentiment of the nation as consumers embrace travel abroad this summer.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign leads with a 40\u201d spot which will premiere on Celebrity Gogglebox and celebrates the magic of worry-free wanderlust with the help of Bubl who shows just how easy it is to go abroad and keep loved ones updated with the latest travel content. The film opens with a scene of serenity as Sean Bean announces to viewers; \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018did you know you can still Roam Freely in the EU with O2?\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0 He is then interrupted by an O2 customer, voiced by Robert Webb who demonstrates exactly how much holiday content he\u2019s able to share whilst abroad - from quirky clogs, to beret-wearing dogs, strudels and even touristy, naff doodles. The uniquely composed track brings a big orchestral feel to the film which compliments the action packed creative as it highlights exactly how people feel when they go on holiday and closes with O2\u2019s commitment to customers, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018We\u2019re better, connected.\u2019\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAll media was planned and handled by\\u003c\/span\\u003e\\u003cb\\u003e Havas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (part of Havas Media Group UK), and supports the existing strategy to activate all media in a travel context. Supporting TV, \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShare my Clogs\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e will also roll out across multiple formats including OOH in travel environments including airports, trains and train stations and TfL, a Daily Telegraph \u2018Travel\u2019 takeover and O2 ads served on Trip Advisor. It will be further supported through OLV, display, radio as well as cinema which makes a return for the first time in several years for O2, with a bronze spot in this summer\u2019s blockbuster Thor, as well as supporting social platforms including Twitter and TikTok.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBringing the campaign further to life on social media and in earned media, O2 will partner with travel influencers, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@petite.blondine?lang=en\\u0022\\u003e\\u003cb\\u003eEmma Cooke\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@leeshbrock?lang=en\\u0022\\u003e\\u003cb\\u003eLeesh Brock\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on TikTok as they share their quirkiest content from their holidays and encourage their followers to share with own versions by using the hashtag #O2RoamFreely. On Twitter, O2 has created a holiday content generator where Twitter users will be able to respond to O2 tweets using the hashtag #O2RoamFreely with a European flag emoji of choice to unlock unknown destination facts about their chosen holiday hotspot.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs a further nod to the Love Island partnership, O2 has collaborated with this year\u2019s Islanders to create a bespoke\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Share my Clogs\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e mash up film of the Islanders dawning clogs themselves that will be released later this month. Additional Love Island activity also includes collaborations with ex-Islanders\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/chloeburrows\/?hl=en\\u0022\\u003e \\u003cb\\u003eChloe Burrows\\u003c\/b\\u003e\\u003c\/a\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/amberrosegill\/?hl=en\\u0022\\u003e\\u003cb\\u003eAmber Gill \\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewho will create two pieces of TikTok native content using the duet feature on the platform. The ex-Islanders will react to a highlights reel from the show, and divulge some of their own behind-the-scenes content from their time on the hit reality tv show!\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the official network partner of Love Island, Virgin Media O2 is also running a Priority partnership campaign with Jet2holidays, offering a selection of prizes and opportunities via Priority throughout the remainder of the year. O2 worked with Global Customer Engagement Agency, The Marketing Store to facilitate the partnership, which will offer all Priority members an exclusive Jet2holidays money off discount worth \u00a375 during the \u2018Share my Clogs\u2019 campaign period, and lucky Virgin Media and O2 customers will be in with the chance to win 122 Jet2holidays vouchers worth up to \u00a32500, as well as various VIBE by Jet2holidays packages, including an Island VIBE experience in Majorca.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cSummer is here and you can certainly feel the energy and excitement in the air. \u2018Share my Clogs\u2019 is the third chapter in our Roam Freely campaign and it\u2019s a reflection of how Brits are embracing travel abroad this year. After two Covid disrupted years for travel, we\u2019re delighted to be able to give our customers that extra benefit to make their holidays even more special. We\u2019re determined to ensure the nation knows that we\u2019re the only major UK network not to reintroduce EU roaming charges so that our customers can roam freely and share selfies, snaps and stories without any hassle.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eKimberley Gill, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003edded: \u201cInstead of highlighting what other networks may not be doing to help their customers abroad, we wanted to celebrate that O2 lets you roam for free. What I love about the campaign is it\u2019s so wonderfully daft, a rallying cry to go out, and do it all, and share it all! Share My Clogs might sound frivolous, but it couldn\u2019t be more hardworking.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new campaign which sees O2\u2019s friendly little blue robot, Bubl, help holidaymakers share their holiday snaps, mishaps, and experiences hassle and cost-free with friends and family back home. The integrated campaign by O2 is live from today until mid-August. PR is supported by \\u003c\/span\\u003e\\u003cb\\u003eHope\\u0026amp;Glory.\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1Cacg3\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Cacg3\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/carousel 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\/-->","post_title":"O2 'Share My Clogs'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-share-my-clogs","to_ping":"","pinged":"","post_modified":"2022-07-01 08:17:02","post_modified_gmt":"2022-07-01 07:17:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14965","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14608,"post_author":"57","post_date":"2022-02-17 09:51:40","post_date_gmt":"2022-02-17 09:51:40","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"677609498\",\"blockId\":\"Z1MSuHJ\",\"blockUniqueClass\":\"lazyblock-video-Z1MSuHJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 has today launched \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Roam Freely,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea new integrated marketing campaign designed to highlight how O2 is helping its customers holiday without the hassle of European roaming costs. Instead, customers will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo bring the fresh new creative to life, O2 tapped into rising consumer confidence as the travel industry braces for a comeback, with half of Brits planning two or more holidays in 2022.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the first time ever, Bubl, O2\\u2019s reliable little blue robot, is seen jet setting across Europe as it enjoys a whistle stop tour of Europe\\u2019s finest cities following the two year disruption to travel. O2 worked with UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand content studio \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new campaign which sees Bubl \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Roam Freely\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new spot celebrates the magic of worry-free wanderlust as the 30\\u201d hero film opens to the chorus of clicking cameras as Bubl, oozing stardom status, gets ready to board a flight to Europe. The soundtrack builds to an upbeat tempo, brought to life through a whirlwind of static shots, as carefree Bubl is whisked off to its first European destination. Bubl takes viewers on a hassle-free adventure across Europe, through a series of playful selfies capturing the magic of holiday hotspots including Lisbon, Paris and Rome, even managing to squeeze in a quick stop to the French Alps for a ski trip. In the playful creative, viewers see Bubl kitted out with various holiday accessories including sunglasses, ski goggles and even a snorkel. The film draws to a close with O2 spotlighting its commitment to its customers and heroes the strapline \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018The only major network that isn\\u2019t bringing back EU roaming charges for anyone. Up to 25GB\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe creative for \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRoam Freely\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e marks a step change from previous O2 campaigns which have featured the friendly robot, Bubl. The use of static images in film is the first of its kind for O2, the format of which is designed to tell the story of Bubl roaming freely throughout Europe.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e The playful \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Roam Freely\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign is a follow up to the tactical \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Odd One Out\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign launched in January to celebrate Virgin Media O2\\u2019s announcement not to reintroduce roaming charges in the EU for its customers.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at O2, Virgin Mobile \\u0026amp; Virgin Media O2 \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cOur \\u2018Roam Freely\\u2019 campaign is a playful reflection of Britain\\u2019s mood as the nation gets excited about the prospect of travelling again. More so than ever, after two Covid disrupted years for travel, we\\u2019re delighted to be able to give our customers that extra benefit to make their holidays even more special. We\\u2019re very proud to say that we\\u2019re the only major UK network not to reintroduce EU\\u00a0 roaming charges and want to celebrate that our customers will be able to \\u2018Roam Freely\\u2019!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cHow much are we all looking forward to travelling again? Holidays are back and everyone\\u2019s favourite little blue robot, Bubl, has been on a joyous European tour. Our \\u2018Roam Freely\\u2019 campaign showcases that O2 is the only major network that won't fleece you with roaming charges.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eintegrated campaign by O2 is live from today and will run until the end of March across hero TV spots including This Morning, Coronation Street and Saturday Night Takeaway.\\u00a0 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRoam Freely\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill also roll out across multiple formats including digital and supporting social platforms. Media has been planned and executed by Havas Media. 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