{"id":14897,"date":"2022-05-30T09:40:27","date_gmt":"2022-05-30T08:40:27","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&p=14897"},"modified":"2022-05-30T09:40:27","modified_gmt":"2022-05-30T08:40:27","slug":"crisp-in-or-crisp-out","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/crisp-in-or-crisp-out","title":{"rendered":"Crisp IN or Crisp OUT"},"content":{"rendered":"
\n
\n \n \n

The<\/b> \u2018CrispIN, CrispOUT\u2019 <\/i><\/b>national debate is BACK, but this time it\u2019s political with celebrities on the campaign trail.<\/b><\/p>\n

Today \u2018<\/span>CrispIN, CrispOUT\u2019<\/span><\/i> is back, this time bigger than ever before as <\/span>Walkers<\/b> reignites the debate that divided the nation. Devised by UK agency of record, <\/span>VCCP London<\/b>, the playful campaign seeks to re-open the hottest topic on everyone\u2019s lips: whether Walkers crisps are best enjoyed in or out of sandwiches!<\/span><\/p>\n

In order to settle the crisp controversy once and for all, and building on the success of last year\u2019s campaign, the second chapter of \u2018<\/span>CrispIN, CrispOUT\u2019 <\/span><\/i>enlists the help of Walkers\u2019 celebrity crisp fans including <\/span>Gordon Ramsay, Gemma Collins, Munya Chawawa, Nigella Lawson, Fred Sirieix <\/b>and <\/span>Ed Balls. <\/b>With no other place than the town \u2018Sandwich\u2019 in Kent, England to settle the debate, residents a.k.a the local \u2018Sandwiches\u2019 will be able to cast their votes on whether Walkers crisps are best enjoyed in a sandwich, or out at the big event itself on the 19th June. Local \u2018Sandwiches\u2019 will also be joined by special appearances from some of the campaign\u2019s biggest stars as they help reveal the winning vote.\u00a0\u00a0<\/span><\/p>\n

Tapping into modern culture, the iconic campaign is catapulted into current times with a 90\u201d hero film that will debut on social. The creative features appearances from celebrities of all corners of culture including viral comedian Munya Chawawa who stars as the news anchor for \u2018Walkers News\u2019, and Gordan Ramsay who famously weighed in on the Walkers debate last year. The new creative is brought to life through the platform of a political spoof debate with TV personality Gemma Collins, and TV chef Nigella Lawson firmly in the \u2018CrispIN\u2019 camp and politician Ed Balls and First Dates TV Host Fred Sirieix firmly in the \u2018CrispOUT\u2019 camp. The creative heroes the celebrity party leaders as they share their crisp manifestos in the lead up to the big vote, passionately telling the nation why they should back their side of the debate.\u00a0<\/span><\/p>\n

With the knowledge that sandwiches are Britain\u2019s number one lunchtime food of choice<\/span>, the campaign has been inspired by Walkers fans and their habitual behaviours.The original \u2018<\/span>CrispIN, CrispOUT\u2019 <\/span><\/i>campaign which debuted last year became the most hotly contested subject in the country. From morning TV to Gordon Ramsay\u2019s Twitter, Walkers\u2019 fans were adamant on having their say in this culinary conundrum. However, whilst Walkers certainly got the nation talking, it didn\u2019t get the nation agreeing, and as a brand that exists to bring positivity and humour to the nation the <\/span>\u2018CrispIN, CrispOUT\u2019 <\/span><\/i>campaign trail is<\/span> a true demonstration of Walkers brand purpose, <\/span>with a special touch of Walkers wit whilst weaving in popular British culture.\u00a0<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

\r\n
\r\n
\r\n