{"id":14880,"date":"2022-05-24T10:24:55","date_gmt":"2022-05-24T09:24:55","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14880"},"modified":"2022-05-27T14:24:34","modified_gmt":"2022-05-27T13:24:34","slug":"tfl-elizabeth-line","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/tfl\/tfl-elizabeth-line","title":{"rendered":"TfL Elizabeth Line"},"content":{"rendered":"<div class=\"lazyblock-video-Z7ivWQ wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/712047773?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1KjxcF wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>TfL celebrates the historic launch of the Elizabeth line with a new marketing campaign from VCCP that brings more of London together.<\/b><\/p>\n<p><span style=\"font-weight: 400\">TfL, has today launched the Elizabeth line which will transform travel across London and the South East by dramatically improving transport links, cutting journey times, providing additional capacity, and transforming accessibility with spacious new stations and walk-through trains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">TfL worked with UK agencies of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\"> and<\/span><b> Wavemaker <\/b><span style=\"font-weight: 400\">to create the integrated campaign which celebrates the most significant upgrade to London\u2019s transport network since the Jubilee extension. Stretching from Berkshire in the west, through central London and out to Essex in the east, the new work highlights how the Elizabeth line will be crucial to London&#8217;s recovery from the pandemic, by providing transport users with new journey options across the capital and adding an estimated \u00a342bn to the UK economy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Elizabeth line launches with a beautiful 40\u201d hero film directed by celebrated HLA Director,<\/span><b> Simon Ratigan, <\/b><span style=\"font-weight: 400\">and the creative debuts the new purple Elizabeth line signage, as well as featuring recognisable elements of TfL\u2019s iconic infrastructure. To elevate the state-of-the-art architecture of London\u2019s newest railway, VCCP London worked with the <\/span><b>Chineke! Orchestra <\/b><span style=\"font-weight: 400\">to record a bespoke arrangement of the famous waltz \u2018Blue Danube\u2019 by Johann Strauss. The Chineke! Orchestra brings together musicians from over 30 different nationalities and has just relocated their rehearsal space to Woolwich Works, a stones throw from the new Elizabeth line station. Their involvement is a fitting tribute to how the brand new service is bringing together more people and places, across London, than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Throughout the film, many of the incredible customer benefits of the new line are highlighted including step free access, more space and faster journey times. The orchestral track is complementary to the new train line, as the music builds to create a soaring crescendo which is a true celebration of the campaign strapline which is \u2018<\/span><i><span style=\"font-weight: 400\">bringing more of London together\u2019.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The campaign targets London and the surrounding areas which the world class line will service as TfL connects more people and places together than ever before. The media communications strategy, as well as the planning and buying for this fully integrated campaign executed by <\/span><b>Wavemaker <\/b><span style=\"font-weight: 400\">reflects this. High reaching, high impact media channels including TV and pan-London OOH are supported by a regional approach with VOD, Finecast and regional press to ensure the campaign reaches travellers across the Elizabeth line from Reading in the west and Shenfield in the east. This includes the adaptation of iconic TfL roundels with some of the Elizabeth line\u2019s key benefits. Appearing in OOH across London, the roundel <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">signs have been reworked to include slogans such as \u2018<\/span><i><span style=\"font-weight: 400\">it\u2019s here,\u2019 \u2018step free,\u2019 more space,<\/span><\/i><span style=\"font-weight: 400\">\u2019 and \u2018<\/span><i><span style=\"font-weight: 400\">faster journeys\u2019\u00a0 <\/span><\/i><span style=\"font-weight: 400\">in TfL\u2019s signature sans-serif typeface to maintain TfL\u2019s world-famous identity. Alongside this, TfL has also wrapped several iconic London buses with bespoke creative to celebrate the line and raise awareness of the Elizabeth line across the capital.<\/span><\/p>\n<p><b>Miranda Leedham, Head of Customer Marketing &amp; Behaviour Change at Transport for London<\/b> <b>said<\/b><b>:<\/b> <span style=\"font-weight: 400\">\u201cAt TfL we are incredibly committed to bringing our capital the best service possible and the opening of the Elizabeth line is set to be a truly historic moment for London and the UK. We\u2019re delighted with the end product of our new campaign and we look forward to welcoming our customers to the Elizabeth line and bringing more of London together.\u201d\u00a0<\/span><\/p>\n<p><b>Simon Learman, Creative Director at VCCP London<\/b> <b>added:<\/b><span style=\"font-weight: 400\"> \u201cThe TfL network is the lifeblood of the nation\u2019s capital, so we set out to create a film that celebrated how the new Elizabeth line will connect\u00a0 more of London and beyond. It\u2019s not every day you get to work on such a significant launch and with musicians of the stature of Chineke. This elegant and exhilarating film is a fitting tribute to the spectacular new Elizabeth line, brought to life through a truly wonderful orchestra.\u201d<\/span><\/p>\n<p><b>\u00a0Kelly Parker, Chief Operating Officer at Wavemaker UK commented: <\/b><span style=\"font-weight: 400\">\u201cThe Elizabeth line is the jewel in the crown of the TfL network, connecting London from East to West. It was therefore vital that the strategy for the media communications, planning and buying reflected this reach, ensuring that everyone the new Elizabeth line touches can experience this beautifully created campaign. It\u2019s been a pleasure to work with the team at TfL and VCCP London to create this elegant moment in time.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The integrated campaign for the Elizabeth line is live from today and will run in London for 6 weeks across TV, VOD, radio, online video, digital display, OOH, DOOH, print, CRM, Door Drops and special build bus wraps.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14880","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10365","hero_video":"712047773","hero_image":{"ID":14893,"id":14893,"title":"Screenshot 2022-05-27 at 14.23.35","filename":"Screenshot-2022-05-27-at-14.23.35.png","filesize":2437499,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35.png","link":"https:\/\/www.vccp.com\/uk\/work\/tfl\/tfl-elizabeth-line\/attachment\/screenshot-2022-05-27-at-14-23-35","alt":"","author":"57","description":"","caption":"","name":"screenshot-2022-05-27-at-14-23-35","status":"inherit","uploaded_to":14880,"date":"2022-05-27 13:24:00","modified":"2022-05-27 13:24:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1602,"height":900,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-768x431.png","medium_large-width":640,"medium_large-height":359,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-1024x575.png","large-width":640,"large-height":359,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-1536x863.png","1536x1536-width":1536,"1536x1536-height":863,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35.png","2048x2048-width":1602,"2048x2048-height":900,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-1602x720.png","Header-width":1602,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35.png","Wide-width":1602,"Wide-height":900,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-768x900.png","Mobile-width":768,"Mobile-height":900,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Transport for London - Elizabeth Line ","meta-description":"TfL celebrates the historic launch of the Elizabeth line with a new marketing campaign from VCCP that brings more of London together.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-27-at-14.23.35.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13778,"post_author":"54","post_date":"2021-07-19 19:50:37","post_date_gmt":"2021-07-19 18:50:37","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"8PyA4qwC2gc\",\"blockId\":\"2g0nVq\",\"blockUniqueClass\":\"lazyblock-video-2g0nVq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur latest integrated campaign with \\u003cstrong\\u003eTfL\\u003c\\\/strong\\u003e turns their world famous signage into visual representations of activities and destinations that Londoners have missed during lockdown.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TfL network is the lifeblood of the City of London, connecting all corners of the nation\\u2019s capital in a way that no other city on the globe is able to, and enabling people to live their best lives. Throughout 2019 TfL\\u2019s underground network provided affordable and efficient transportation to over 1.34bn passengers. Yet, with government restrictions in place, working from home and London\\u2019s activities closing all due to Covid-19, it made these once everyday events become a faint memory of the past.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u2018Welcome back. Tube it. Bus it. Train it.\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 welcomes back the public and encourages them to go back out and take part in all the activities and destinations they have missed with TfL and their services, be it by Tube, bus, train, tram, riverboat or Airline.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTargeting \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eyo\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eunger Londoners aged between 18 and 44 years old, who are ready to get back to living life, the film reminds Londoners that public transport isn\\u2019t just about routes and timetables. It\\u2019s about our lives. The film features real members of the public to authentically communicate the personal journeys that we all take with the TfL network.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMiranda Leedham\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eHead of Customer Marketing and Behaviour Change at TfL said:\\u00a0\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cIn my opinion very few brands are so linked to a city as TfL is to London. When VCCP first showed us this campaign as part of their pitch presentation, we were delighted to see our network, our most recognisable branding devices and our role as the facilitator of London life all brought to life in such a charming way. We hope that this campaign will welcome Londoners back \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand motivate them to get back to living life again to their fullest.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Learman\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eCreative Director at VCCP added:\\u00a0\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u201c\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTfL and London are inseparable. No other brand reflects the city more and shares so much in both its success and hard times. Its world famous, iconic signage and transport are proud emblems of our city. We\\u2019ve used the much loved, iconic signage across the campaign to remind people of the role of TfL in their daily lives and what makes London so unique.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDirected by celebrated HLA Director, \\u003cstrong\\u003eSimon Ratigan\\u003c\\\/strong\\u003e, the shoot was conducted in the tightest levels of lockdown, forcing the AV and Stills team into new approaches which required the highest level of safety precautions. A small mobile crew spent three days on the network, touching all parts of London and shooting real people using the network, rather than actors, allowing us to get real emotions and reflect the true character of London and the TfL network.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign will run until the end of September rolling out across TV, VOD, social media executions across Facebook, Instagram and Twitter. OOH, online video across YouTube as well as CRM. Alongside this, Wavemaker Content partnered TfL with TimeOut magazine for print and digital content.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We\\u2019ve used the much loved, iconic signage across the campaign to remind people of its role in their daily lives and what makes London so unique.\",\"quotee\":\"Simon Learman, Creative Director at VCCP\",\"blockId\":\"Zn17di\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zn17di\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_40sec_WIP_Master_12_05_21_Viewing-QT.00_00_37_14.Still003-1-1%22,%22caption%22:%22%22,%22id%22:13782,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13782%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_40sec_WIP_Master_12_05_21_Viewing-QT.00_00_37_14.Still003-1-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0003%22,%22caption%22:%22%22,%22id%22:13783,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13783%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0003.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0007%22,%22caption%22:%22%22,%22id%22:13784,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13784%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0007.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0019%22,%22caption%22:%22%22,%22id%22:13785,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13785%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0019.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0012%22,%22caption%22:%22%22,%22id%22:13786,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13786%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0012.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"2cwKAT\",\"blockUniqueClass\":\"lazyblock-carousel-2cwKAT\"} \/-->","post_title":"TfL 'Welcome back. Tube it. Bus it. Train it.'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tfl-welcome-back-tube-it-bus-it-train-it","to_ping":"","pinged":"","post_modified":"2021-08-09 12:08:57","post_modified_gmt":"2021-08-09 11:08:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13778","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":14452,"post_author":"57","post_date":"2022-01-10 13:42:29","post_date_gmt":"2022-01-10 13:42:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, the UK\\u2019s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eagencies of record \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e alongside its CX and production arms \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\\u201d hero film called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetty-Hoo-Hoo\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by renowned Somesuch\\u2019s director, Sam Hibbard, who created all previous spots in the series. The creative spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza eating habits following the first yodel campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TVC opens with Betty sitting in her armchair at home, putting the yodel call out to her friends asking who fancies a Domino\\u2019s. We then see two of her friends respond who are in the middle of a game of bingo. They reply with a cheery \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Great call, Betty!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which then kicks off other characters in the film yodelling their own orders such as a \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTexas BBQ\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVegi Supreme\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMighty Meaty\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u2019 The playful creative draws to a close with a man, mid chest wax, yodelling out that all delicious Domino\\u2019s pizza\\u2019s will be half price this January.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis yodelling yelp is then interrupted by the two gamers from the first commercial, as his cries echo into their home. The final scene concludes with a classic Domino\\u2019s moment showing Betty and all her friends enjoying a Domino\\u2019s feast together and finishes with the voiceover declaring that Domino\\u2019s customers will receive 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters, the campaign will continue to be audio-first and will also roll out across radio with a series of announcements to highlight the new deal. The radio ads make light of stereotypical dreary feelings of January felt by most following Christmas, and encourage people to view the month more positively, whilst highlighting the incredible nationwide offer. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Dreaded January, cold, dark\\u2026 Did we mention the cold? The only thing we\\u2019ve got to look forward to after all this \\u201cJanuaryness\\u201d is, ugh, dreaded February.\\u2019 Wish it could be January for ever, January.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cAt Domino\\u2019s we\\u2019re proud our pizza is the meal of choice for crowd-pleasing moments between family and friends. We want to kick off 2022 in style whilst highlighting what our customers love about us\\u2013 generous portions and fantastic value with market-leading prices and deals. Betty was the unexpected star of our first DOMIN-OH-HOO-HOO ad, and we\\u2019re delighted to bring her back to the centre stage where she belongs!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cIf ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning today until 10\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e April the integrated campaign will roll out across a wide mix of channels including TVC, VOD, radio, print and instore, OOH, DOOH, YouTube and digital. The hero TV spot will run across channels from ITV to Channel 4 and Sky as well as on VOD across channels including All 4, to BT Sport VOD, Sky, ITVSTV Player and Google Preferred. 6 and 10\\u201d cut downs of the TVC will be used in the digital space. Havas Media are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFans can join in the Domino\\u2019s yodelling community by using the campaign hashtag #DominOhHooHoo.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2cmswH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2cmswH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"664173557\",\"blockId\":\"Z1yigK3\",\"blockUniqueClass\":\"lazyblock-video-Z1yigK3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"If ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"1Pnbmu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Pnbmu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bingo_Still%22,%22caption%22:%22%22,%22id%22:14453,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14453%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bingo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gathering_Still%22,%22caption%22:%22%22,%22id%22:14454,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14454%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gathering_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Judo_Still%22,%22caption%22:%22%22,%22id%22:14455,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14455%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Judo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lady_Still%22,%22caption%22:%22%22,%22id%22:14456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Lady_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wax_Still%22,%22caption%22:%22%22,%22id%22:14457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Wax_Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1wgtNE\",\"blockUniqueClass\":\"lazyblock-carousel-Z1wgtNE\"} \/-->","post_title":"Domino's Betty-Hoo-Hoo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-betty-hoo-hoo","to_ping":"","pinged":"","post_modified":"2022-01-10 13:42:30","post_modified_gmt":"2022-01-10 13:42:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14452","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}