{"id":14844,"date":"2022-05-13T15:36:34","date_gmt":"2022-05-13T14:36:34","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14844"},"modified":"2022-05-13T15:40:03","modified_gmt":"2022-05-13T14:40:03","slug":"space-for-you","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/space-for-you","title":{"rendered":"Space For You"},"content":{"rendered":"<div class=\"lazyblock-video-Z2ruWJY wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/y2KE2iBQMAk?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1nF8dz wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><a href=\"http:\/\/www.linkedin.com\/\"><span style=\"font-weight: 400\">LinkedIn<\/span><\/a><span style=\"font-weight: 400\">, the world\u2019s largest professional network, has today launched \u2018<\/span><a href=\"https:\/\/www.linkedin.com\/posts\/linkedin_space-for-you-activity-6930409399316328448-OwQJ?utm_source=linkedin_share&amp;utm_medium=ios_app\"><span style=\"font-weight: 400\">Space For You<\/span><\/a><span style=\"font-weight: 400\">\u2019, a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn\u2019s members are increasingly asking questions, looking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the pandemic prompting many people\u00a0 to think deeply about what they want from their careers and work life, LinkedIn research finds that 61% of people globally are considering changing jobs in 2022, with 67% workers in the UK considering a move.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">LinkedIn worked with agency of record, <\/span><a href=\"https:\/\/www.vccp.com\/\"><span style=\"font-weight: 400\">VCCP London<\/span><\/a><span style=\"font-weight: 400\"> to mastermind the new brand campaign which launches with a 60 second film directed by award-winning filmmaker and photographer <\/span><a href=\"http:\/\/www.fernberresford.com\/about\"><span style=\"font-weight: 400\">Fern Berresford<\/span><\/a> <span style=\"font-weight: 400\">from<\/span> <a href=\"https:\/\/www.rattlingstick.com\/about-us\/\"><span style=\"font-weight: 400\">Rattling Stick<\/span><\/a><span style=\"font-weight: 400\">, and a<\/span> <span style=\"font-weight: 400\">nominee for Young Directors Award at Cannes Lions. The creative is brought to life through the medium of an ever expanding table which represents how LinkedIn is a universal, communal space for everyone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The film begins around a kitchen table as a woman ponders her career options, but soon is joined by an entire community of fellow professionals who too are navigating their future. As more and more people pull up chairs and even additional tables to join her, this reflects how LinkedIn celebrates every kind of career, from working parents, to remote workers and side hustlers. Space for You shows how an entire community can be born from one table and one idea. To get a feel for her preferred working environment, the lead character pulls up her chair to sit with different people and the film draws to a close with the hero strapline: <\/span><i><span style=\"font-weight: 400\">\u2018Wherever your career is right now, there\u2019s always a space for you.\u2019\u00a0<\/span><\/i><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/ngairemoyes\/\"><b>Ngaire Moyes<\/b><\/a><b>, Vice President, Communications and Brand, International, at LinkedIn said<\/b><span style=\"font-weight: 400\">: <\/span><i><span style=\"font-weight: 400\">\u201cThe pandemic prompted many people to rethink what they want from work and life, and we\u2019ve seen that first-hand on LinkedIn as people have reached out to their community for help and support as they consider what\u2019s next for them. We\u2019re committed to fostering a sense of community for our members, inspiring them to open up, talk, help, and support each other. With Space For You, we wanted to shine a light on how our professional community can help people discover what\u2019s next for them, and how LinkedIn is a space where they can connect with diverse people and spark conversations about their careers. Wherever your career is right now, there is always a space for you on LinkedIn<\/span><\/i><span style=\"font-weight: 400\">.\u201d\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/matthew-lloyd-54bb8918\/\"><b>Matthew Lloyd<\/b><\/a><b>,<\/b> <b>Deputy Executive Creative Director at VCCP added: <\/b><i><span style=\"font-weight: 400\">\u201cPeople are asking big questions about life and work. The need for a supportive, like-minded community to help navigate the way, is greater now than ever. We wanted to showcase the breadth of conversations and support you can find on LinkedIn, no matter who you are or what your career questions are. With LinkedIn as the universal communal space \u2014 a table \u2014 we show the platform as a place for honest conversations, human connections, speeches, statements, agreements, disagreements, or sometimes just a place to sit and listen.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">The campaign is live across TV, VoD, and Social, including YouTube, Facebook, Instagram, Twitter and LinkedIn. Join the conversation on LinkedIn with <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23FindYourSpace&amp;origin=GLOBAL_SEARCH_HEADER&amp;sid=fo~\"><i><span style=\"font-weight: 400\">#FindYourSpace<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.<\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-foQ9 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-2.png\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1sTgxQ wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        \u201cPeople are asking big questions about life and work. The need for a supportive, like-minded community to help navigate the way, is greater now than ever. We wanted to showcase the breadth of conversations and support you can find on LinkedIn, no matter who you are or what your career questions are.\u201d \n        <cite>Matthew Lloyd, Deputy Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14844","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"12788","hero_video":"","hero_image":{"ID":14846,"id":14846,"title":"LinkedIN SFU","filename":"LinkedIN-SFU.png","filesize":3451096,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU.png","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/space-for-you\/attachment\/linkedin-sfu","alt":"","author":"57","description":"","caption":"","name":"linkedin-sfu","status":"inherit","uploaded_to":14844,"date":"2022-05-13 13:53:24","modified":"2022-05-13 13:53:24","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"LinkedIn 'Space For You'","meta-description":"LinkedIn, the world\u2019s largest professional network, has today launched \u2018Space For You\u2019, a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn\u2019s members are increasingly asking questions, looking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/LinkedIN-SFU.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14800,"post_author":"57","post_date":"2022-04-22 18:16:22","post_date_gmt":"2022-04-22 17:16:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"702126043\",\"blockId\":\"Z1VCsTo\",\"blockUniqueClass\":\"lazyblock-video-Z1VCsTo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA unique prison rehabilitation programme has established the UK\\u2019s first clothing brand created by young ex-offenders, as new data highlights the challenges that people with criminal convictions face in finding work.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe initiative from social enterprise, Inside Out, and supported by LinkedIn, the world\\u2019s largest professional network, brought together recent prison leavers aged 18 to 27 years old. The group, who have all struggled to find employment, received training and mentoring as they look to secure career opportunities. The programme has helped the group to create and market the UK\\u2019s first clothing brand created, designed and hand produced by young ex-offenders.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe group were taught technical skills, like \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/dawid1\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003escreen printing and design, and were also supported to develop their business skills, like sales and marketing, and build essential soft skills - including teamwork and problem solving.\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e They were also supported to build their professional profiles on LinkedIn, and learned about best practices on networking and applying for roles.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe clothing range which consists of a thirteen-piece collection of branded hoodies, hats, T-shirts, facemasks and bags is available for purchase at \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.eventbrite.com\\\/cc\\\/inside-out-x-linkedin-present-blank-canvas-256379\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epop-up store,\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Blank Canvas\\u2019, located at Westfield Stratford, London, from 19th to 28th April. The initiative has been created by Inside Out founder \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/gregmckenzie1\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGreg McKenzie\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in collaboration with \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/zack-fortag-b08b20125\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eZack Fortag\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - who first met on LinkedIn - in partnership with LinkedIn.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe project launches as new data from Cebr (Centre for Economics and Business Research), commissioned by LinkedIn, estimates that just two in 10 prison leavers are able to find work in the first year of their release. The data also shows that the unemployment rate for ex-offenders is 89% six weeks after their release, with analysis by Cebr on prison leavers from 2020\\u00a0 forecasting that this only improves to 44% a year after their release.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/tashan-lane-pierre-9a83a1235\\\/\\u0022\\u003e\\u003cb\\u003eTashan Lane-Pierre\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e, Project Ambassador, Inside Out Project, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cI started my own clothing line in 2017 before I went to prison. Now that I\\u2019m out, I want to learn the business of fashion, how it\\u2019s produced behind the scenes in the hope that I\\u2019ll be able to run my own label one day. The skills I\\u2019m learning through this project will help me in business and I\\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/eur02.safelinks.protection.outlook.com\\\/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjaninechamberlin%2F\\u0026amp;data=04%7C01%7Cnatalie.godsell%40brands2life.com%7C2afbd3ff07a748c245e608da17063e4a%7Cc3b1e3e0d7dc4a4ebd68519f408e9175%7C1%7C0%7C637847612823626536%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000\\u0026amp;sdata=jKkFwUit5uns08LLS17Ylvc35uiS2BVeGtb9gfWVxSY%3D\\u0026amp;reserved=0\\u0022\\u003e\\u003cb\\u003eJanine Chamberlin\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e, UK Country Manager at LinkedIn, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThis group is full of ideas and it\\u2019s been amazing to see their drive to go on and make a positive impact in the world. Ex-offenders have a lot to offer potential employers and I really hope the skills they\\u2019ve learned and the networks they are building through this programme will help them find a fresh start and a new role.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJames Timpson, CEO of Timpsons, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere are around 13 million people in the UK with a criminal conviction. It seems crazy not to consider these people for employment, particularly when so many employers are struggling to hire. We know that providing access to job opportunities reduces the rate of re-offending. For employers, it\\u2019s about making a simple switch away from what candidates may have done in the past, to instead focusing on what they can do in the future. The majority of ex-offenders we recruit are loyal and hardworking. Many get promoted to bigger roles. We think they make excellent colleagues.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInside Out\\u003c\\\/b\\u003e \\u003cb\\u003eproject founder \\u003c\\\/b\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/gregmckenzie1\\\/\\u0022\\u003e\\u003cb\\u003eGreg McKenzie\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003esaid:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cUnemployment rates for former prisoners are much higher than among the wider population, even ten years after release. But there is a positive correlation between employment and reduced reoffending, which shows the need for proactive policies to ensure more prison leavers are able to access job opportunities and the tools and training they need to succeed. This is what Inside Out is all about.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInside Out co-director\\u003c\\\/b\\u003e \\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/zack-fortag-b08b20125\\\/\\u0022\\u003e\\u003cb\\u003eZack Fortag\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said that more needs to be done to help young people who have been through the prison system: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cOur research shows a real lack of opportunity for prison leavers in the entrepreneurial space. With Inside Out we have a long-term vision to solve this mainstream issue.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1WJ0Ke\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1WJ0Ke\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The skills I\\u2019m learning through this project will help me in business and I\\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions.\",\"quotee\":\"Tashan Lane-Pierre, Project Ambassador, Inside Out Project\",\"blockId\":\"jhJ1x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-jhJ1x\"} \/-->","post_title":"Inside Out x LinkedIn","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"inside-out-x-linkedin","to_ping":"","pinged":"","post_modified":"2022-04-22 18:16:23","post_modified_gmt":"2022-04-22 17:16:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14800","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":14436,"post_author":"57","post_date":"2022-01-05 12:46:12","post_date_gmt":"2022-01-05 12:46:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"662600255\",\"blockId\":\"ZEcLnw\",\"blockUniqueClass\":\"lazyblock-video-ZEcLnw\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"662600867\",\"blockId\":\"12FwWB\",\"blockUniqueClass\":\"lazyblock-video-12FwWB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eCadbury Creme Egg\\u003c\\\/strong\\u003e and global creative agency\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, launch a new integrated brand campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto the UK and ROI markets.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe highly anticipated Cadbury Creme Egg Hunt is back, but this time it comes with a warning sign. Created by VCCP London to mark the lead up to Easter, Cadbury is offering lucky (or not so lucky) finders of the limited edition, half milk chocolate, half white chocolate eggs up to a huge \\u00a310,000 to be won, on one condition - that the winning egg is not eaten.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Creme Egg is no stranger to creating campaigns that have entertained the nation for decades. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a spin on one of the most iconic advertising campaigns in recent decades; \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich was first launched by Cadbury in the 1980s.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year\\u2019s Creme Egg Easter campaign creates a modern twist by challenging people\\u2019s ability to resist eating the elusive treat. In order to claim a prize, recipients must show proof that they have resisted the urge to eat the deliciously tempting winning Cadbury Creme Egg. There will be one hundred and forty six limited edition Creme Eggs in circulation, all valued at different winning amounts, from \\u00a350 to \\u00a310,000.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLyndsey Homer, Brand Manager at Cadbury said: \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cCadbury Creme Egg is one of the most iconic and well known products in the Cadbury portfolio. We wanted to create a campaign that both honoured the special heritage of the brand, whilst injecting some new energy into it. I\\u2019m so excited to see our campaign come to life, and can\\u2019t wait to see how fans, new and old, react to our cheeky campaign.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe disruptive, integrated campaign launches with two 30\\u201d films, written by \\u003cstrong\\u003eVCCP Creatives\\u003c\\\/strong\\u003e; \\u003cstrong\\u003eSimon Connor\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eStephen Cross\\u003c\\\/strong\\u003e and directed by award-winning Director, \\u003cstrong\\u003eJeff Low\\u003c\\\/strong\\u003e. Both films showcase everyday situations where Cadbury Creme Egg fans typically like to enjoy their chocolate treat. The first film, \\u2018Bath\\u2019, sees a man running a relaxing bath, ready to soak and enjoy his Cadbury Creme Egg in peace, only to discover he\\u2019s picked up one of the winning eggs you can\\u2019t eat. He shares the discovery with his partner who pleads with him not to eat it as it\\u2019s worth a lot of money. The film draws to a comical end, and we\\u2019re left not knowing if he\\u2019s going to fight the temptation as his partner yells from outside the bathroom \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDon\\u2019t eat it!!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second film \\u2018Bed,\\u2019 depicts a Cadbury Creme Egg fan tucked up in bed, again ready to wind down for the evening and tuck into his winning egg. He\\u2019s then interrupted by his partner who devastatingly tells him that he can\\u2019t eat it. The film ends with the man enviously eyeing up his partner who\\u2019s enjoying her Creme Egg with a spoon, and concludes with the man disappointedly saying\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018I want an egg, I want to eat an egg.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director at VCCP London added:\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Creme Eggs are a childhood classic and a British institution. So we were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. It's been fun flipping that campaign on its head. It's sticky work. We\\u2019ve eaten about 40 each. Hopefully people love the campaign like we do and maybe even find a winner. That they can\\u2019t eat of course.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor radio, Cadbury Creme Egg will reunite with actor and comedian Matt Lucas to create a series of radio public service announcement style ads warning the nation that they must resist the temptation to eat the winning eggs. Supporting this, Cadbury Creme Egg will also use YouGov data to target Creme Egg lovers based on whether they are lickers, eat their Creme Egg all in one or enjoy it with a spoon.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill run in the UK and ROI from 5th January until Easter across VOD, social (Instagram, Twitter, Snapchat), YouTube, radio, DOOH, OOH, retail and partnerships. PR will be supported by Golin. All media has been planned and executed by Carat.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1zEm0w\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1zEm0w\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bath%22,%22caption%22:%22%22,%22id%22:14439,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14439%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bath.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bed%22,%22caption%22:%22%22,%22id%22:14440,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14440%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bed.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%2225796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2%22,%22caption%22:%22%22,%22id%22:14441,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14441%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/25796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"dot-controls\":false,\"blockId\":\"10cLmV\",\"blockUniqueClass\":\"lazyblock-carousel-10cLmV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. \",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP London \",\"blockId\":\"Z1Eapjm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1Eapjm\"} \/-->","post_title":"Cadbury Creme Egg 'How do you NOT eat yours'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-creme-egg-how-do-you-not-eat-yours","to_ping":"","pinged":"","post_modified":"2022-01-27 09:26:24","post_modified_gmt":"2022-01-27 09:26:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14436","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}