{"id":14832,"date":"2022-05-09T11:21:14","date_gmt":"2022-05-09T10:21:14","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14832"},"modified":"2023-02-15T09:06:59","modified_gmt":"2023-02-15T09:06:59","slug":"voices-of-business","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/sage\/voices-of-business","title":{"rendered":"Voices of business"},"content":{"rendered":"<div class=\"lazyblock-video-ZT4MyD wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/o5QVf38Tjw8?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZhS37F wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Sage<\/b><span style=\"font-weight: 400\"> (FTSE: SGE), the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, unveils its first global marketing campaign following its brand refresh in April. The new campaign is designed to reflect the changing needs of its SMB customers worldwide and bring the brand refresh to life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Representing Sage\u2019s new purpose &#8211; to knock down barriers so everyone can thrive \u2013 the campaign shows how this starts with customers. It focuses on real life customers and the <\/span><span style=\"font-weight: 400\">confidence and control that Sage software can deliver through <\/span><span style=\"font-weight: 400\">simplicity and insight with a human touch to help business flow.\u00a0\u00a0<\/span><span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign launches with two 30\u201d hero films created by<\/span><b> VCCP London<\/b><span style=\"font-weight: 400\"> featuring Sage customers Laura Rose, CEO, Equestrian Rose Ltd and Joanne Halsall, Head of Finance, Crow Wood Leisure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Customer <\/span><span style=\"font-weight: 400\">stories are elevated through playful character animation, set within a black and white world. The customer voices are connected using the iconic Sage green flow \u2013 a representation of how the Sage experience lifts customers to the next level of their business journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Laura Rose said, \u201cFor me, putting us &#8211; their customers &#8211; front and centre in a national campaign shows just how much Sage believes in SMBs. They understand how we love to talk about our business and hear from each other about the joy and hard work tied up in them. It\u2019s motivating and reassuring in equal measure and it&#8217;s nice that Sage gets that.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">To fuel the business confidence that the advertising focuses on, Sage today launches Sage Membership<\/span><span style=\"font-weight: 400\">, giving customers and partners\u2019 automatic access to exclusive benefits such as expert human advice, learning and community. This includes access to Member Masterclass, which offers exclusive talks and articles from the world\u2019s leading experts and trailblazers on the challenges that are most important for businesses today\u2014created exclusively for Sage customers and partners and available for a limited time to everyone. Season one will give expert human advice on how to find and keep great people such as featuring Michael Acton Smith, Co-founder of Calm, Khalilah Olokunola, VP of Human Resources at TRU Colors Brewery, and Charlie Gladstone, Entrepreneur and Co-found of Do.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sage, a long time champion of small and medium businesses, worked with\u00a0<\/span><b>VCCP London,<\/b><span style=\"font-weight: 400\">\u00a0to create the campaign, and\u00a0<\/span><b>SomeOne<\/b><span style=\"font-weight: 400\">\u00a0to oversee the Brand and strategic development, alongside Interim EVP Brand Marketing for Sage, Susie Moore.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">This is the first campaign VCCP, with its global content studio\u00a0<\/span><b>Girl&amp;Bear <\/b><span style=\"font-weight: 400\">and Product and Service Innovation company\u00a0<\/span><b>Bernadette,<\/b><span style=\"font-weight: 400\">\u00a0has produced for Sage. <\/span><b>SomeOne<\/b><span style=\"font-weight: 400\">\u00a0will lead the roll-out of the refreshed brand and will continue to oversee its implementation.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new campaign cements Sage\u2019s reputation as the right partner for SMBs, globally. TV advertising will be supported by an expansive out of home (OOH) campaign as well as digital and social.\u00a0 <\/span><span style=\"font-weight: 400\">A sweeping digital activation of the Sage flow throughout the new Elizabeth Line tube stations will also bring the campaign to life.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With a fully integrated approach, the Sage campaign activity has been closely aligned with the roll out of the refreshed Sage brand<\/span><span style=\"font-weight: 400\">, created by <\/span><b>Wolff Olins<\/b><span style=\"font-weight: 400\"> in conjunction with <\/span><b>Homebrew <\/b><span style=\"font-weight: 400\">which<\/span> <span style=\"font-weight: 400\">debuts a modern look and feel across the company\u2019s main touchpoints. <\/span><b>Seed Animation Studio<\/b><span style=\"font-weight: 400\"> designed, directed and animated the moving image content for TV and online.<\/span><\/p>\n<p><b>Cath Keers, Chief Marketing Officer, Sage<\/b><span style=\"font-weight: 400\">: <\/span><i><span style=\"font-weight: 400\">\u201cIt\u2019s tough being in business right now. Our refreshed brand is about how we show up for customers globally &#8211; removing complexity, delivering insights and building human <\/span><\/i><i><span style=\"font-weight: 400\">connections for them, for our colleagues and within society. <\/span><\/i><span style=\"font-weight: 400\">\u00a0<\/span><i><span style=\"font-weight: 400\">We\u2019ve been a trusted brand for SMBs since Sage was a start-up 40 years ago, but the way we support them has changed and the refresh will enable us to reflect that consistently across all our markets.<\/span><\/i><i><span style=\"font-weight: 400\">\u201d<\/span><\/i><\/p>\n<p><b>Mark Orbine, Executive Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">added: <\/span><i><span style=\"font-weight: 400\">\u201cSage represents all the proud, gritty and determined business owners in the world. From those businesses founded from side hustles and kitchen table start-ups all the way up to those more mature and established businesses, the brand refresh is all about putting those customers at the very heart of Sage as they continue to challenge the business world every day.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The global brand platform by Sage is live from today and will run across multiple markets including the UK, US, Canada, South Africa, France, Spain and Germany. The integrated campaign will roll out across multiple formats including TV, OOH, social, radio, OLV and digital. Media has been planned and executed by <\/span><b>Neo Media World<\/b><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-x2OWR wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Leaping-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Leaping-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n   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<\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14832","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"14836","hero_video":"","hero_image":{"ID":14834,"id":14834,"title":"Sage-Skater","filename":"Sage-Skater.jpg","filesize":959254,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/sage\/voices-of-business\/attachment\/sage-skater","alt":"","author":"57","description":"","caption":"","name":"sage-skater","status":"inherit","uploaded_to":14832,"date":"2022-05-09 08:38:01","modified":"2022-05-09 08:38:01","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Sage 'Voices of business'","meta-description":"Representing Sage\u2019s new purpose - to knock down barriers so everyone can thrive \u2013 the campaign shows how this starts with customers. It focuses on real life customers and the confidence and control that Sage software can deliver through simplicity and insight with a human touch to help business flow.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/05\/Sage-Skater.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10758,"post_author":"3","post_date":"2016-06-13 12:01:00","post_date_gmt":"2016-06-13 11:01:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVitality ambassadors, including England Cricket captain Joe Root, Olympic gold medallist Jessica Ennis-Hill, five-time Paralympic champion Ellie Simmonds and England Rugby\u2019s Maro Itoje, are supporting the new \u2018Bring a Ball\u2019 campaign we\u2019ve launched with our client Vitality, the health and life insurer.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign aims to encourage the nation to be active through playing ball sports. The sport stars, which also include footballers Theo Walcott and Jordan Henderson, and England Netball coach Tracey Neville, will be starring in a series of videos revealing how playing ball sports helped to kick-start their careers, as well as their healthy lifestyles.\\u003c\/p\\u003e\",\"quote\":\"Launching the \u2018Bring a Ball\u2019 campaign for our client Vitality.\",\"blockId\":\"jCTxd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-jCTxd\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Vitality-image-2%22,%22caption%22:%22%22,%22id%22:10760,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10760%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Vitality-image-2.jpg%22%7D\",\"blockId\":\"tD1BS\",\"blockUniqueClass\":\"lazyblock-image-full-width-tD1BS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe \u2018Bring a Ball\u2019 campaign was launched off the back of Vitality\u2019s research, which showed that making small improvements to your lifestyle and behaving as an \u2018Everyday Athlete\u2019 can improve a person\u2019s life span by more than three years. Based on analysis of 6,600 members over the course of 12 months, Vitality found that previously sedentary people who increased their activity levels to the government recommended 150 minutes a week saw their life expectancy boosted by 3.1 years.\\u003cbr \/\\u003e\u00a0\\u003cbr \/\\u003eFurther research conducted by Vitality found the main barriers preventing people from taking part in sport or exercise include time constraints (31%), cost (21%) and lack of enjoyment (19%). To overcome these barriers, the campaign, which we created and are delivering, encourages people to take part in fun ball sports and to share photos of their friends and family playing games. Vitality will also be giving away various sports balls throughout the summer months, and offering the public a chance to upgrade their old, worn out equipment.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Vitality-image-3%22,%22caption%22:%22%22,%22id%22:10761,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10761%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Vitality-image-3.jpg%22%7D\",\"blockId\":\"XF61K\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-XF61K\"} \/-->","post_title":"Bring a Ball with Vitality","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bring-a-ball-with-vitality","to_ping":"","pinged":"","post_modified":"2020-08-24 14:57:24","post_modified_gmt":"2020-08-24 13:57:24","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10758","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14718,"post_author":"57","post_date":"2022-03-18 13:43:20","post_date_gmt":"2022-03-18 13:43:20","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"cqQmVWIOy1M\",\"blockId\":\"Z1vfUU4\",\"blockUniqueClass\":\"lazyblock-video-Z1vfUU4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e today welcomes back its iconic, Easter egg hiding experience\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ca href=\\u0022http:\\\/\\\/worldwidehide.cadbury.co.uk\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/a\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efor a second year running, making it bigger and better than ever before. Enabling chocolate fans to generously hide a purple egg for a loved one, the hugely successful Easter activation proves Cadbury's belief that there's a glass and a half in everyone under the \\u2018Show you care, hide it\\u2019 platform. Running in the lead up to Easter, the campaign will roll out in more global markets this year as well as take physical form through event activations and an exclusive partnership with football team, \\u003c\\\/span\\u003e\\u003cb\\u003eManchester United.\\u00a0\\u00a0\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on its debut success last year which saw 800,000 virtual eggs hidden and a sell out of the bespoke products, the famous virtual campaign will roll out both virtually and physically this year. In more locations than last year \\u2018Worldwide Hide\\u2019 will roll out across Cadbury\\u2019s key markets UK, Ireland, Australia and new to this year, South Africa.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury will also go one step further this Easter by utilising its football partnership with Manchester United to bring more magic to chocolate football fans this Easter season and own the cultural moment. In celebration of its partnership Cadbury has created a Limited Edition Cadbury Dairy Milk and Manchester United Easter Egg and people will be able to choose from three designs each celebrating Manchester United through distinctive club iconography. Football fans will be able to access a special WorldWide Hide platform which is co branded and offers a special virtual \\u2018Man Utd egg\\u2019 to hide for their loved ones for free. Celebrated players Harry Maguire, Paul Pogba, Tom Heaton and Nemanja Mati\\u0107 will feature in 30\\u201d\\u00a0 and 10\\u201d content films talking about their experience of hiding easter eggs for loved ones and will be hosted across Cadbury and Manchester United social media channels.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the lead up to Easter two \\u2018Huge Hides\\u2019 will pop up in Manchester at Old Trafford and at Butler's Wharf in London as two giant purple Cadbury eggs, each measuring 3 metres in height which will aim to bring the Cadbury Worldwide Hide experience into the real world. The Instagrammable giant eggs will also feature prominent hashtags, beautiful stories as to why they\\u2019re hidden there, alongside a QR code to drive people to a bespoke Manchester United brand platform.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eworked with global agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP CX \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\\\/span\\u003e\\u003cb\\u003e Girl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto give chocolate fans the chance to hide iconic purple Cadbury Easter eggs anywhere in the world for someone they love. Created during lockdown last year, the magical experience is designed to bring people across the world together. Shifting the focus from hunting, which is typically associated with small children and their families, to hiding - an opportunity for everyone to get involved and to demonstrate generosity.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ca href=\\u0022http:\\\/\\\/worldwidehide.cadbury.co.uk\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Cadbury Worldwide Hide\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis a digital platform and using Google Maps Street View, hiders hide an egg and then share a personalised clue with a loved one to help them find it. The hider has two options; to either purchase one of 3 Cadbury Easter eggs from the Cadbury Worldwide Hide range or simply hide a virtual egg for free for their loved one to find. \\u200bThis year the platform is working with a different range of fulfilment partners, including Amazon, to maximise Cadbury\\u2019s e-commerce potential.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Clements, Senior Marketing Director at Mondelez International said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u201cWe were thrilled to learn from last year\\u2019s activation that \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e genuinely helped to connect people so this year we set out to go bigger and better, connecting more people across the globe and in more ways. Generosity is at the heart of the Cadbury brand, and Easter is an opportunity to show that there\\u2019s a glass and a half in everyone. The Worldwide Hide provides a perfect opportunity to show our generous side and by flipping this Easter ritual on its head we demonstrate how hiding an egg can be a generous act for a loved one.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u2018\\u2018We love '\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShow you care, hide it\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e' because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide will run from today \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003euntil 18th April a\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003end will roll out across TV, BVOD, social, display, OOH, DOOH, PR, in-store and online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2fx35P\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2fx35P\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Landing-Page%22,%22caption%22:%22%22,%22id%22:14720,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14720%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Landing-Page.png%22%7D%7D,%7B%22image-1152x648%22:%22%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Updated-Map-1%22,%22caption%22:%22%22,%22id%22:14722,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14722%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Updated-Map-1.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZAVfB9\",\"blockUniqueClass\":\"lazyblock-carousel-ZAVfB9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Streetview-1%22,%22caption%22:%22%22,%22id%22:14724,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14724%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Streetview-1.png%22%7D\",\"blockId\":\"i3HY0\",\"blockUniqueClass\":\"lazyblock-image-full-width-i3HY0\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We love 'Show you care, hide it' because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP London\",\"blockId\":\"2sIupr\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2sIupr\"} \/-->","post_title":"Worldwide Hide 2.0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-worldwide-hide-2-0","to_ping":"","pinged":"","post_modified":"2022-03-18 13:44:50","post_modified_gmt":"2022-03-18 13:44:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}