{"id":14800,"date":"2022-04-22T18:16:22","date_gmt":"2022-04-22T17:16:22","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14800"},"modified":"2022-04-22T18:16:23","modified_gmt":"2022-04-22T17:16:23","slug":"inside-out-x-linkedin","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/inside-out-x-linkedin","title":{"rendered":"Inside Out x LinkedIn"},"content":{"rendered":"<div class=\"lazyblock-video-Z1VCsTo wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/702126043?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1WJ0Ke wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">A unique prison rehabilitation programme has established the UK\u2019s first clothing brand created by young ex-offenders, as new data highlights the challenges that people with criminal convictions face in finding work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The initiative from social enterprise, Inside Out, and supported by LinkedIn, the world\u2019s largest professional network, brought together recent prison leavers aged 18 to 27 years old. The group, who have all struggled to find employment, received training and mentoring as they look to secure career opportunities. The programme has helped the group to create and market the UK\u2019s first clothing brand created, designed and hand produced by young ex-offenders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The group were taught technical skills, like <\/span><a href=\"https:\/\/www.linkedin.com\/in\/dawid1\/\"><span style=\"font-weight: 400\">screen printing and design, and were also supported to develop their business skills, like sales and marketing, and build essential soft skills &#8211; including teamwork and problem solving.<\/span><\/a><span style=\"font-weight: 400\"> They were also supported to build their professional profiles on LinkedIn, and learned about best practices on networking and applying for roles.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The clothing range which consists of a thirteen-piece collection of branded hoodies, hats, T-shirts, facemasks and bags is available for purchase at <\/span><a href=\"https:\/\/www.eventbrite.com\/cc\/inside-out-x-linkedin-present-blank-canvas-256379\"><span style=\"font-weight: 400\">pop-up store,<\/span><\/a><span style=\"font-weight: 400\"> \u2018Blank Canvas\u2019, located at Westfield Stratford, London, from 19th to 28th April. The initiative has been created by Inside Out founder <\/span><a href=\"https:\/\/www.linkedin.com\/in\/gregmckenzie1\/\"><span style=\"font-weight: 400\">Greg McKenzie<\/span><\/a><span style=\"font-weight: 400\"> in collaboration with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/zack-fortag-b08b20125\/\"><span style=\"font-weight: 400\">Zack Fortag<\/span><\/a><span style=\"font-weight: 400\"> &#8211; who first met on LinkedIn &#8211; in partnership with LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The project launches as new data from Cebr (Centre for Economics and Business Research), commissioned by LinkedIn, estimates that just two in 10 prison leavers are able to find work in the first year of their release. The data also shows that the unemployment rate for ex-offenders is 89% six weeks after their release, with analysis by Cebr on prison leavers from 2020\u00a0 forecasting that this only improves to 44% a year after their release.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/tashan-lane-pierre-9a83a1235\/\"><b>Tashan Lane-Pierre<\/b><\/a><b>, Project Ambassador, Inside Out Project, said:<\/b> <i><span style=\"font-weight: 400\">\u201cI started my own clothing line in 2017 before I went to prison. Now that I\u2019m out, I want to learn the business of fashion, how it\u2019s produced behind the scenes in the hope that I\u2019ll be able to run my own label one day. The skills I\u2019m learning through this project will help me in business and I\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions.\u201d<\/span><\/i><span style=\"font-weight: 400\">\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/eur02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjaninechamberlin%2F&amp;data=04%7C01%7Cnatalie.godsell%40brands2life.com%7C2afbd3ff07a748c245e608da17063e4a%7Cc3b1e3e0d7dc4a4ebd68519f408e9175%7C1%7C0%7C637847612823626536%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&amp;sdata=jKkFwUit5uns08LLS17Ylvc35uiS2BVeGtb9gfWVxSY%3D&amp;reserved=0\"><b>Janine Chamberlin<\/b><\/a><b>, UK Country Manager at LinkedIn, said:<\/b> <i><span style=\"font-weight: 400\">\u201cThis group is full of ideas and it\u2019s been amazing to see their drive to go on and make a positive impact in the world. Ex-offenders have a lot to offer potential employers and I really hope the skills they\u2019ve learned and the networks they are building through this programme will help them find a fresh start and a new role.\u201d<\/span><\/i><\/p>\n<p><b>James Timpson, CEO of Timpsons, said:<\/b> <i><span style=\"font-weight: 400\">\u201cThere are around 13 million people in the UK with a criminal conviction. It seems crazy not to consider these people for employment, particularly when so many employers are struggling to hire. We know that providing access to job opportunities reduces the rate of re-offending. For employers, it\u2019s about making a simple switch away from what candidates may have done in the past, to instead focusing on what they can do in the future. The majority of ex-offenders we recruit are loyal and hardworking. Many get promoted to bigger roles. We think they make excellent colleagues.\u201d<\/span><\/i><\/p>\n<p><b>Inside Out<\/b> <b>project founder <\/b><a href=\"https:\/\/www.linkedin.com\/in\/gregmckenzie1\/\"><b>Greg McKenzie<\/b><\/a><span style=\"font-weight: 400\">, <\/span><b>said:<\/b> <i><span style=\"font-weight: 400\">\u201cUnemployment rates for former prisoners are much higher than among the wider population, even ten years after release. But there is a positive correlation between employment and reduced reoffending, which shows the need for proactive policies to ensure more prison leavers are able to access job opportunities and the tools and training they need to succeed. This is what Inside Out is all about.\u201d<\/span><\/i><\/p>\n<p><b>Inside Out co-director<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/zack-fortag-b08b20125\/\"><b>Zack Fortag<\/b><\/a><span style=\"font-weight: 400\"> said that more needs to be done to help young people who have been through the prison system: <\/span><i><span style=\"font-weight: 400\">\u201cOur research shows a real lack of opportunity for prison leavers in the entrepreneurial space. With Inside Out we have a long-term vision to solve this mainstream issue.\u201d<\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-jhJ1x wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The skills I\u2019m learning through this project will help me in business and I\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions. \n        <cite>Tashan Lane-Pierre, Project Ambassador, Inside Out Project<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14800","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"12788","hero_video":"","hero_image":{"ID":14801,"id":14801,"title":"Artboard 11","filename":"Artboard-11.png","filesize":3196053,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11.png","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/inside-out-x-linkedin\/attachment\/artboard-11","alt":"","author":"57","description":"","caption":"","name":"artboard-11","status":"inherit","uploaded_to":14800,"date":"2022-04-22 17:00:18","modified":"2022-04-22 17:00:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Inside Out x LinkedIn","meta-description":"A unique prison rehabilitation programme has established the UK\u2019s first clothing brand created by young ex-offenders, as new data highlights the challenges that people with criminal convictions face in finding work.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Artboard-11.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":12782,"post_author":"44","post_date":"2021-03-08 12:58:18","post_date_gmt":"2021-03-08 12:58:18","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"520059448\",\"blockId\":\"x2uQV\",\"blockUniqueClass\":\"lazyblock-video-x2uQV\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eWe\\u2019ve launched our first campaign for LinkedIn, the world's largest professional network, for International Women's Day 2021 with creators, content and community at its heart\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAs the lead creative agency, we created this global campaign to publish advice, insights and inspirational stories to celebrate women's voices on and off the LinkedIn platform and encourage conversations that help and empower them.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eLinkedIn's data has shown that Covid-19 has disproportionately impacted women's careers.Women's jobs are more vulnerable than men's and women have been hired at a lower rate since the pandemic. Significantly, women around the world applied to 11% fewer jobs compared to men in 2020.\\u00a0\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThis campaign leads with an emotive film showcasing inspirational real-life stories of seven women from around the world. The film, directed by social-conscious filmmaker Jessie Ayles, takes viewers across the world to meet real women telling us their emotive accounts of doubts, fears and vulnerabilities they have experienced during the pandemic.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe seven women featured tell their personal stories about who in their community gave them the confidence and support to get through the pandemic in order to highlight both the issue and the solution. The campaign also leans on influencers and the wider community to share their stories of women who have inspired them using #WeCanDoIt, as well as voices from male influencers on how to be a better ally for women in the workplace.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe aim is to engage our members\\u2019 on International Women\\u2019s Day with inspirational stories that encourage honest conversations about the pressures working women are under during the Covid-19 pandemic.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSenior Director of Brand \\u0026amp; Communications, International, (EMEA, LATAM \\u0026amp; APAC) at LinkedIn, Ngaire Moyes said:\\u003c\\\/b\\u003e\\u003cb\\u003e\\u00a0\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWomen have faced greater economic hardship through the Covid-19 pandemic, disproportionately losing jobs and income. Decades of progress in gender equality has been undone in a matter of months. This shift has impacted how our female members interact on the platform and we have seen countless examples of the LinkedIn community sharing their stories and supporting each other in whatever way they can.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"1PJjNG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1PJjNG\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"#WeCanDoIt is a powerful campaign that has community at its heart, demonstrating the fact that women are not alone and raising awareness of the issue and showing that we can all make a difference. We\\u2019re proud to partner with LinkedIn to help empower women and celebrate their voices on International Women\\u2019s Day.\\n\",\"quotee\":\"Nicky Vita, Head of Planning, VCCP \",\"blockId\":\"2mDeFn\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2mDeFn\"} \/-->","post_title":"LinkedIn's International Women's Day Campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"linkedins-international-womens-day-campaign","to_ping":"","pinged":"","post_modified":"2021-05-19 12:55:20","post_modified_gmt":"2021-05-19 11:55:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12782","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13302,"post_author":"44","post_date":"2021-05-14 09:10:15","post_date_gmt":"2021-05-14 08:10:15","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"581118197\",\"blockId\":\"ZyrjfY\",\"blockUniqueClass\":\"lazyblock-video-ZyrjfY\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur newest work for LinkedIn, the world\\u2019s largest professional community, is shining a light on the unique benefits of its business platform. After an extremely challenging year, the UK unemployment rate has increased to 4.9%. This integrated\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0campaign focuses on taking small steps towards new opportunities, with the help of LinkedIn\\u2019s supportive community.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign leads with a TVC which tells the personal story of \\u2018Vik\\u2019 and his rather sorry-looking desk plant, 'Robert'. Vik utilises the LinkedIn platform and the wider professional community to start taking small steps towards finding employment. As Vik's opportunities and confidence grows, we also see his once drooping plant 'Robert' start to blossom.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe story will be strategically placed across TV, YouTube, Facebook, Instagram, Twitter and LinkedIn itself. LinkedIn will also make its TikTok debut with a bespoke hashtag challenge, starting in June.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe fully integrated campaign sees LinkedIn teaming up with a series of influencers to talk about their career growth and, in-keeping with the plant theme, the professional network will host a #KeepGrowing social activation for members to win one of hundreds of \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/company\\\/patchplants\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePatch\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e plants. The campaign will culminate with a socially-distanced careers event in June, complete with live jobs vacancies and career advice.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDarain Faraz, Director, Brand Marketing at LinkedIn: \\u003c\\\/b\\u003e\\u003cem\\u003e\\u0022\\u003c\\\/em\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\\u2019s been a challenging year for all of us, but green shoots are emerging, and we wanted the new ad to reflect that. The pandemic has changed how our members interact with LinkedIn - we\\u2019ve seen extraordinary engagement on the platform and countless heartwarming examples of the LinkedIn community coming together to support each other through these challenging times.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe hope the creative reminds our audience of the power of LinkedIn and the opportunities their connections can facilitate, as well as the wealth of content and conversation that can support them at this time. We want our members to recognise LinkedIn is a place for everyone and that the next small step in their career, at this most unusual of times, starts with us.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJoin the conversation on LinkedIn and across other social media channels using #KeepGrowing.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1MN0L5\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1MN0L5\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\\u2019s been wonderful to work on a campaign that's so relevant to the moment we're all living in, we\\u2019ve all seen family and friends go through the difficulties of this time. We wanted our creative to tell the story that on LinkedIn it's the small steps that make the big difference, and you don't need the loudest voice to be heard.\",\"quotee\":\"Matt Lloyd, Executive Creative Director at VCCP\",\"blockId\":\"ZTORkF\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZTORkF\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22linkedInALittleCanLeadToALot_30sec_tv_titled_no_crop_2021_04_20_1254.00_00_16_01.Still006-1%22,%22caption%22:%22%22,%22id%22:13304,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13304%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/linkedInALittleCanLeadToALot_30sec_tv_titled_no_crop_2021_04_20_1254.00_00_16_01.Still006-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_41_04.Still020%22,%22caption%22:%22%22,%22id%22:13305,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13305%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_41_04.Still020.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_56_11.Still024-1%22,%22caption%22:%22%22,%22id%22:13306,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13306%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_56_11.Still024-1.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z11XhCi\",\"blockUniqueClass\":\"lazyblock-carousel-Z11XhCi\"} \/-->","post_title":"LinkedIn Plants","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"linkedin-plants","to_ping":"","pinged":"","post_modified":"2021-07-30 11:07:44","post_modified_gmt":"2021-07-30 10:07:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13302","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14502,"post_author":"57","post_date":"2022-01-20 15:13:02","post_date_gmt":"2022-01-20 15:13:02","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"668331749\",\"blockId\":\"2nEPlk\",\"blockUniqueClass\":\"lazyblock-video-2nEPlk\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTogether with \\u003cstrong\\u003eO2\\u003c\\\/strong\\u003e, we launched a new social first campaign designed to promote the Samsung Galaxy Z Flip3 foldable phone, available to purchase on O2. Masterminded with\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the new campaign sees iconic Noughties pop band, Steps, take over the famous The O2 arena with a surprise flashmob.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo bring the campaign to life, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 tapped into the increasing trend of throwback nostalgia, together with the help of Steps to pay homage to retro features of the foldable phone. O2 surprised the public at The O2 arena with a flashmob style performance from Steps to demonstrate that the Galaxy Z Flip3 is the perfect mix of the noughties, with a 2022 upgrade.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe social films take O2 customers on a journey of Noughties nostalgia by highlighting the retro foldable nature of the Galaxy Z Flip3, as well as the new updated features such as its hands-free selfies and split screen. The hero 60\\u201d social film was shot partially on the new Galaxy Z Flip3 model and opens with a lone dancer setting up his phone in The O2 as he gets ready to film a routine to Steps\\u2019 hit track\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cDeeper Shade of Blue\\u201d. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe song has been updated with a modern remix to continue the theme of the upgraded Noughties vision. As his dance kicks off, the hero character is joined by additional dancers and even Bubl, O2\\u2019s lovable blue robot, can be seen dancing on a digital screen as the flashmob begins to build. The dancers are interrupted by a security guard as there\\u2019s an ever present risk that security will shut down the routine.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHowever, the hero dancer is joined by more and more people and they all enjoy the foldable features of the new Galaxy Z Flip3, helping them capture stunning selfies with just a wave, and record hands-free with Flex Mode. The impromptu dance troupe is finally joined by iconic pop brand, Steps.. The flashmob reaches a crescendo as Steps bust out their signature choreography, and the film draws to a close with the hero strapline \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Noughties just got an upgrade. Get the iconic Galaxy Z Flip3 on O2.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at O2, Virgin Mobile \\u0026amp; Virgin Media O2 \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe're so happy to have collaborated with Samsung to bring some iconic noughties ingredients together with a modern twist, to celebrate the Galaxy Z Flip3 phone on O2 and hopefully bring a bit of joy to January.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign for the \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGalaxy\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Z Flip3 phone aims to target millennials who treasure fond memories from the Noughties in a bid to recruit this audience to the updated model. The flashmob creative\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, choreographed by Reuben Feels \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand fronted by pop legends, Steps, is a natural tie to the Noughties features of the foldable phone. The foldable technology is Samsung\\u2019s unique selling point which sees the phone model break out against the conventional \\u2018black box\\u2019 smartphone appearance from that of competitor brands.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAur\\u00e9lien Pakula-Rayssac-Baures, Associate Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWhen we first had a chance to play with the new Samsung Galaxy Z Flip3, it took us straight back to the early noughties. When flip phones and pop dance moves were the norm. So, building on these nostalgic feelings and the current TikTok dance trend, it felt natural to create a surprise flashmob featuring the iconic band Steps to demonstrate the modernised features of Samsung's latest flip phone. Recording it all at the emblematic The O2 arena has been challenging in these Covid regulated times, but it's been an absolute joy for us and VCCP production company, Girl\\u0026amp;Bear, to bring this idea to life in collaboration with Reuben Feels, Clockwise and Soho Music.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esocial first campaign is live from today and will run for 3 weeks across YouTube and supporting social platforms. Additional edits of the hero film have been created specifically to roll out across Instagram, Facebook and TikTok in the UK. Supporting this, the film will also feature on \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 and Samsung social channels and will be amplified by an influencer element. Influencer activity includes Steps\\u2019 owned channels as well as supporting content creator activity from TikTok creators \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/tegaalexander\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTega Alexander\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/izziderosa\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Izzi de Rosa\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/francescaperks\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFrancesca Perks\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and dance choreographer \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/cruzejphilip\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCruze Phlip.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"16m0PG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-16m0PG\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Building on these nostalgic feelings and the current TikTok dance trend, it felt natural to create a surprise flashmob featuring the iconic band Steps to demonstrate the modernised features of Samsung's latest flip phone.\",\"quotee\":\"Aur\\u00e9lien Pakula-Rayssac-Baures, Associate Creative Director at VCCP London\",\"blockId\":\"XUXlY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-XUXlY\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_00_38_15.Still003%20(1)%22,%22caption%22:%22%22,%22id%22:14503,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14503%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_00_38_15.Still003-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_42_09.Still012-1%22,%22caption%22:%22%22,%22id%22:14506,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14506%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_42_09.Still012-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Steps%20standing%20together%20in%20the%20middle%20of%20a%20flash%20mob%20in%20the%20O2%20arena.%22,%22title%22:%22OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_45_18.Still013%20(1)%22,%22caption%22:%22%22,%22id%22:14505,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14505%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_45_18.Still013-1.jpg%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"1FIhxM\",\"blockUniqueClass\":\"lazyblock-carousel-1FIhxM\"} \/-->","post_title":"O2 'The noughties just got an upgrade'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-the-noughties-just-got-an-upgrade","to_ping":"","pinged":"","post_modified":"2022-01-27 10:13:48","post_modified_gmt":"2022-01-27 10:13:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14502","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}