{"id":14783,"date":"2022-04-08T08:32:02","date_gmt":"2022-04-08T07:32:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14783"},"modified":"2022-04-25T17:42:11","modified_gmt":"2022-04-25T16:42:11","slug":"virgin-media-o2-volt","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/virgin-media-o2-volt","title":{"rendered":"Virgin Media O2 &#8216;Volt&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-25PjbC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/696999540?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZCYtf1 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today, <a href=\"https:\/\/www.virginmedia.com\/broadband\">Virgin Media O2<\/a> has launched<\/span><i><span style=\"font-weight: 400\">\u00a0\u2018<\/span><\/i><b><i>Volt\u2019<\/i><\/b> <span style=\"font-weight: 400\">a multi-million pound integrated brand campaign to drive awareness for its joint proposition,<\/span> <span style=\"font-weight: 400\">Volt. Running throughout the UK for five weeks across multiple touchpoints, the campaign demonstrates how Virgin Media and O2 are \u2018Better, connected\u2019 by giving customers more and supercharging the nation\u2019s connectivity.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u2018Volt,\u2019 <\/span><\/i><span style=\"font-weight: 400\">the first joint customer value proposition from Virgin Media O2 launched in October 2021 following Virgin Media and O2\u2019s \u00a331bn merger and offers customers faster broadband speeds and double mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2. \u00a0 As the leading converged challenger brand in the market, Volt brings together O2\u2019s award winning mobile network and the UK\u2019s fastest major broadband provider to deliver speed, flexibility and reliability.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u2018Volt\u2019 <\/span><\/i><span style=\"font-weight: 400\">will appear across multiple formats with a leading 60\u201d spot that will premiere during the final of Ant and Dec\u2019s \u2018Saturday Night Takeaway,\u2019. The Volt proposition will also feature during a special in-show moment between the duo. This is a brand first ITV partnership, led by MG OMD, that will see Volt transform and supercharge the sets of iconic ITV shows. The 60\u201d edit will debut across UK cinemas via a \u2018Gold spot\u2019 execution on the opening day of Fantastic Beasts: The Secrets of Dumbledore. The hero symbol of the creative is the Volt energy bolt, which represents the unmatched power of the Virgin Media O2 connectivity. Viewers are taken on a journey through multiple scenes which sees customers doing the things they love, powered by broadband and data. Volt visits the worlds of gamers, streamers, music-lovers and many more, as their worlds are spectacularly supercharged by unparalleled connectivity. The film is driven along by Iggy Pop\u2019s \u2018Lust for Life\u2019, an iconic track steeped in history, remixed by none-other than The Prodigy, while British broadcaster and radio host,<\/span><b> Julie Adenuga<\/b><span style=\"font-weight: 400\"> delivers the distinctive voiceover.\u00a0<\/span><\/p>\n<p><b>VCCP London<\/b><span style=\"font-weight: 400\"> worked with partners <\/span><b>Electric Theatre Collective<\/b><span style=\"font-weight: 400\"> and celebrated director <\/span><b>Rich Hall <\/b><span style=\"font-weight: 400\">from <\/span><b>Riff Raff Films <\/b><span style=\"font-weight: 400\">to develop the disruptive look and feel of the film which take viewers on a cinematic journey. The film has been intentionally shot to produce a performance which is disruptive, dynamic and littered with unique transformations and camera angles as viewers watch how Volt transforms lives from good to great. The distinctive Volt energy bolt is used across every touchpoint of the campaign, sweeping across large format digital placements in OOH across the UK, with a special 3D extravaganza at the world famous Piccadilly Lights \u2013 the largest advertising display in Europe. The display will use Ocean Outdoor&#8217;s 3D enabled deep screen technology to bring the Volt electric energy stream creative to life. An innovative approach has been taken with social, as Virgin Media O2 has partnered with talented content creators such as <\/span><a href=\"https:\/\/www.instagram.com\/curlykidlife\/?hl=en\"><span style=\"font-weight: 400\">@curlykidlife<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.instagram.com\/theburntchip\/?hl=en\"><span style=\"font-weight: 400\">@TheBurntChip<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/www.instagram.com\/thevivienne_\/?hl=en\"><span style=\"font-weight: 400\">@TheVivienne <\/span><\/a><span style=\"font-weight: 400\">to produce social-first TikTok, Facebook, Instagram and Snapchat video ads that bring the transformative power of Volt to life however they want. As a fully integrated campaign, Volt will also roll out across VOD, OLV, audio and retail, including window vinyls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign showcases the core audience groups that Volt aims to speak to, from gamers for whom fast and powerful broadband is critical, to social media lovers, those streaming their favourite content at home and on the go, families who have teenagers and those who want to keep connected to loved ones. Virgin Media O2\u2019s Volt offering will connect customers like never before, inside the home with brilliant broadband and outside the home with reliable mobile connectivity.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Discussing the new campaign, <\/span><b>Simon Valcarcel, Marketing Director at Virgin Media O2 said, <\/b><i><span style=\"font-weight: 400\">\u201cAt Virgin Media O2 we\u2019re committed to connecting more people to the things they love, whilst offering them more benefits than ever before. With Volt, our customers can enjoy faster Virgin Media broadband speeds and double O2 mobile data, as well as exclusive extras all at no extra cost, simply for being a customer of both Virgin Media and O2.\u00a0\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cThis campaign marks the next chapter of Virgin Media O2 supercharging connectivity across the UK, but with millions of people still facing the digital divide, we\u2019re committed to helping end data poverty for good. Last year we supercharged our commitment to help more people and today I\u2019m proud to say that Virgin Media O2 has now donated 23 million GB of data to the National Databank to help those who truly need it.\u201d<\/span><\/i><b><i>\u00a0<\/i><\/b><\/p>\n<p><b>Laura Muse, Creative Director at VCCP<\/b> <b>London <\/b><span style=\"font-weight: 400\">added, \u201c<\/span><i><span style=\"font-weight: 400\">The internet is so much more than dancing trends, comment sections or mundane work calls. Every single part of our lives depends on great connectivity these days &#8211; it makes us who we are. And as two of the UKs superbrands, no-one knows that better than Virgin Media O2. So what better way to show the power of Volt than our red and blue streams of energy literally transforming the world around us. Whether it\u2019s impossible camera moves, blockbuster CGI or spectacular new OOH tech, this campaign really is supercharged and like nothing you\u2019ve seen before.\u201d<\/span><\/i><\/p>\n<p><b>Emma Withington, Head of Planning at MG OMD<\/b><span style=\"font-weight: 400\"> echoes<\/span><i><span style=\"font-weight: 400\"> \u201cVolt is an exciting proposition in a hugely competitive market. We had to bring both the art and science of media together to give this campaign the platform it deserves and grab the attention of the public. We are really proud of this work and it&#8217;s been a demonstration of real integration between ourselves, Virgin Media O2 and VCCP.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Virgin Media O2 worked with agency of record <\/span><b>VCCP London, VCCP CX<\/b><span style=\"font-weight: 400\"> and<\/span><b> Girl&amp;Bear<\/b><span style=\"font-weight: 400\"> to devise the new campaign<\/span><i><span style=\"font-weight: 400\">\u2018Volt.\u2019 <\/span><\/i><span style=\"font-weight: 400\">A consumer PR campaign will be run by Hope &amp; Glory and media has been planned and executed by MG OMD.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The joint offering \u2018<\/span><i><span style=\"font-weight: 400\">Volt,\u2019 <\/span><\/i><span style=\"font-weight: 400\">is available to new and existing customers of both Virgin Media and O2 and offers even greater value from their services, with added benefits including a Virgin Media broadband speed boost, double the O2 mobile data for every eligible O2 Pay Monthly plan in single households and the ability to roam freely with the use of inclusive mobile data in 75 destinations worldwide. The Volt offering also includes Wi-Fi blackspot busting pods so customers can tackle Wi-Fi blackspots at home, as well as up to \u00a3150 off an additional connected device such as a tablet, laptop or smartwatch. Volt offers Virgin Media and O2 customers all of these benefits at no extra cost, highlighting Virgin Media O2\u2019s commitment to offer more choice, convenience and innovation with seamless broadband, entertainment and mobile services all available under one roof.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new <\/span><i><span style=\"font-weight: 400\">\u2018Volt\u2019<\/span><\/i><span style=\"font-weight: 400\"> campaign comes as Virgin Media O2 has now donated 23 million GB of data to the National Databank, as part of its supercharged commitment to provide free mobile data to more than 250,000 people across the UK to help tackle data poverty.\u00a0 The National Databank \u2013 which is a like a foodbank but for data, was set up by Virgin Media O2 and digital inclusion charity, Good Things Foundation, to provide connectivity to those most in need.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z15ugQR wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Bonus-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-n2vhl wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Whether it\u2019s impossible camera moves, blockbuster CGI or spectacular new OOH tech, this campaign really is supercharged and like nothing you\u2019ve seen before. \n        <cite>Laura Muse, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-1Cpd5F wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Lazers.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Lazers.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Bonus2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Bonus2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14783","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"14792","hero_video":"","hero_image":{"ID":14784,"id":14784,"title":"Hero 2","filename":"Hero-2.jpg","filesize":1733507,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/virgin-media-o2-volt\/attachment\/hero-2","alt":"","author":"57","description":"","caption":"","name":"hero-2","status":"inherit","uploaded_to":14783,"date":"2022-04-08 07:24:39","modified":"2022-04-08 07:24:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Virgin Media O2 'Volt'","meta-description":"Today, Virgin Media O2 has launched\u00a0\u2018Volt\u2019 a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for five weeks across multiple touchpoints, the campaign demonstrates how Virgin Media and O2 are \u2018Better, connected\u2019 by giving customers more and supercharging the nation\u2019s connectivity.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/04\/Hero-2.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13639,"post_author":"44","post_date":"2021-06-22 08:58:00","post_date_gmt":"2021-06-22 07:58:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"630970114\",\"blockId\":\"1cBqBc\",\"blockUniqueClass\":\"lazyblock-video-1cBqBc\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eOur latest campaign for O2, in partnership with Island Records and Epic Games, has announced that London's world-renowned venue The O2 is now available in the world's biggest game, Fortnite. Inside Fortnite Creative, players are be able to attend an interactive musical experience along with the chance to win exclusive rewards in the Priority app, such as tickets to see Easy Life live.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign features the first time the O2 has ever featured in a video game. Another first for the campaign, included a unique interactive musical experience by the UK\\u2019s top up-and-coming Leicester act, Easy Life, who virtually performed tracks from their debut album \\u2018life\\u2019s a beach\\u2019. They are the first UK act to play within Fortnite Creative.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe in-game version of the iconic London landmark is instantly recognisable inside Fortnite Creative. Once players entered the virtual venue, users were able to have a range of gameplay experiences, such as exploring hidden rooms, backstage areas and the O2 Blueroom.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eO2's partnership with Easy Life provided players and music lovers with a range of unique and interactive experiences. Built with players in mind; it was a full experience for users to interact with, unlock, and collect in-game items including a free exclusive \\u2018Squeezy life\\u2019 graffiti Spray. There was also a lobby track that players could unlock in-game only after attending the experience created by Easy Life.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe interactive performance showcased hoverboards, underwater cinemas and the band played in the belly of a huge decaying whale. During the show, attendees were transported to six unique areas, each inspired by a different track from \\u2018life\\u2019s a beach\\u2019, pulled straight from the imagination of Easy Life themselves.\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWith much of Easy Life\\u2019s headline tour of O2 Academy and other UK venues this coming November already sold out, their whimsical headline performance at The O2 in Fortnite Creative gave their fans an early chance to experience the UK\\u2019s top breakout band in action.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Valcarcel, Head of Brand and Consumer Marcomms at O2: \\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201cWe couldn\\u2019t be prouder to work alongside both Island Records and Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative. O2 has a rich heritage in music and we\\u2019re committed to providing music fans with unique experiences so it\\u2019s only fitting that we\\u2019re bringing the world\\u2019s most popular entertainment venue into the world\\u2019s biggest game. We know how much everyone \\u2013 us included \\u2013 has missed going to gigs so we\\u2019re excited to bring the UK\\u2019s hottest up-and-coming act to music fans globally through Fortnite Creative.\\u201d\\u003c\\\/em\\u003e\\u00a0\\u00a0\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFortnite Pro-builders, KKSlider, DolphinDom, Hellraiser and Team Cre8, created the entire experience in Fortnite Creative mode, building The O2 from scratch. \\u003cem\\u003e\\u201cMusic was always a passion along-side level design and we are absolutely thrilled to have been involved in a project that combines both,''\\u003c\\\/em\\u003e explained \\u003cstrong\\u003eWertandrew, Lead Community Creator at Team Cre8\\u003c\\\/strong\\u003e. \\u0022\\u003cem\\u003eThis is the first time that an experience features an iconic venue and interactive show, both built from the ground up by Fortnite creators for players and music fans all around the world to enjoy.\\u201d\\u00a0\\u00a0\\u00a0\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eYou can catch the \\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/watch?v=5dA44tqgTHQ\\u0022\\u003elivestream here.\\u00a0\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"Z1f0OQ4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1f0OQ4\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.43.07-1%22,%22caption%22:%22%22,%22id%22:13650,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13650%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.43.07-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.42.41%22,%22caption%22:%22%22,%22id%22:13641,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13641%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.42.41.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.46.03-1%22,%22caption%22:%22%22,%22id%22:13651,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13651%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.46.03-1.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"Z4pug9\",\"blockUniqueClass\":\"lazyblock-carousel-Z4pug9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When it came to recreating The O2 in a virtual space there really was only one platform that made the most sense... We really couldn\\u2019t have done it without the trust of our client O2, the support of Epic Games and the shared vision of easy life, their production team and Island Records.\",\"quotee\":\"VCCP Associate Creative Directors, Ben Hopkins and Morten Legarth \",\"blockId\":\"ZNfCyR\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZNfCyR\"} \/-->","post_title":"The O2 in Fortnite Creative","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-o2-in-fortnite-creative","to_ping":"","pinged":"","post_modified":"2021-12-07 17:49:43","post_modified_gmt":"2021-12-07 17:49:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13639","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":14718,"post_author":"57","post_date":"2022-03-18 13:43:20","post_date_gmt":"2022-03-18 13:43:20","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"cqQmVWIOy1M\",\"blockId\":\"Z1vfUU4\",\"blockUniqueClass\":\"lazyblock-video-Z1vfUU4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e today welcomes back its iconic, Easter egg hiding experience\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ca href=\\u0022http:\\\/\\\/worldwidehide.cadbury.co.uk\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/a\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efor a second year running, making it bigger and better than ever before. Enabling chocolate fans to generously hide a purple egg for a loved one, the hugely successful Easter activation proves Cadbury's belief that there's a glass and a half in everyone under the \\u2018Show you care, hide it\\u2019 platform. Running in the lead up to Easter, the campaign will roll out in more global markets this year as well as take physical form through event activations and an exclusive partnership with football team, \\u003c\\\/span\\u003e\\u003cb\\u003eManchester United.\\u00a0\\u00a0\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on its debut success last year which saw 800,000 virtual eggs hidden and a sell out of the bespoke products, the famous virtual campaign will roll out both virtually and physically this year. In more locations than last year \\u2018Worldwide Hide\\u2019 will roll out across Cadbury\\u2019s key markets UK, Ireland, Australia and new to this year, South Africa.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury will also go one step further this Easter by utilising its football partnership with Manchester United to bring more magic to chocolate football fans this Easter season and own the cultural moment. In celebration of its partnership Cadbury has created a Limited Edition Cadbury Dairy Milk and Manchester United Easter Egg and people will be able to choose from three designs each celebrating Manchester United through distinctive club iconography. Football fans will be able to access a special WorldWide Hide platform which is co branded and offers a special virtual \\u2018Man Utd egg\\u2019 to hide for their loved ones for free. Celebrated players Harry Maguire, Paul Pogba, Tom Heaton and Nemanja Mati\\u0107 will feature in 30\\u201d\\u00a0 and 10\\u201d content films talking about their experience of hiding easter eggs for loved ones and will be hosted across Cadbury and Manchester United social media channels.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the lead up to Easter two \\u2018Huge Hides\\u2019 will pop up in Manchester at Old Trafford and at Butler's Wharf in London as two giant purple Cadbury eggs, each measuring 3 metres in height which will aim to bring the Cadbury Worldwide Hide experience into the real world. The Instagrammable giant eggs will also feature prominent hashtags, beautiful stories as to why they\\u2019re hidden there, alongside a QR code to drive people to a bespoke Manchester United brand platform.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eworked with global agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP CX \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\\\/span\\u003e\\u003cb\\u003e Girl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto give chocolate fans the chance to hide iconic purple Cadbury Easter eggs anywhere in the world for someone they love. Created during lockdown last year, the magical experience is designed to bring people across the world together. Shifting the focus from hunting, which is typically associated with small children and their families, to hiding - an opportunity for everyone to get involved and to demonstrate generosity.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ca href=\\u0022http:\\\/\\\/worldwidehide.cadbury.co.uk\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Cadbury Worldwide Hide\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis a digital platform and using Google Maps Street View, hiders hide an egg and then share a personalised clue with a loved one to help them find it. The hider has two options; to either purchase one of 3 Cadbury Easter eggs from the Cadbury Worldwide Hide range or simply hide a virtual egg for free for their loved one to find. \\u200bThis year the platform is working with a different range of fulfilment partners, including Amazon, to maximise Cadbury\\u2019s e-commerce potential.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Clements, Senior Marketing Director at Mondelez International said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u201cWe were thrilled to learn from last year\\u2019s activation that \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e genuinely helped to connect people so this year we set out to go bigger and better, connecting more people across the globe and in more ways. Generosity is at the heart of the Cadbury brand, and Easter is an opportunity to show that there\\u2019s a glass and a half in everyone. The Worldwide Hide provides a perfect opportunity to show our generous side and by flipping this Easter ritual on its head we demonstrate how hiding an egg can be a generous act for a loved one.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u2018\\u2018We love '\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShow you care, hide it\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e' because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide will run from today \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003euntil 18th April a\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003end will roll out across TV, BVOD, social, display, OOH, DOOH, PR, in-store and online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2fx35P\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2fx35P\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Landing-Page%22,%22caption%22:%22%22,%22id%22:14720,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14720%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Landing-Page.png%22%7D%7D,%7B%22image-1152x648%22:%22%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Updated-Map-1%22,%22caption%22:%22%22,%22id%22:14722,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14722%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Updated-Map-1.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZAVfB9\",\"blockUniqueClass\":\"lazyblock-carousel-ZAVfB9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Streetview-1%22,%22caption%22:%22%22,%22id%22:14724,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14724%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Streetview-1.png%22%7D\",\"blockId\":\"i3HY0\",\"blockUniqueClass\":\"lazyblock-image-full-width-i3HY0\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We love 'Show you care, hide it' because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP London\",\"blockId\":\"2sIupr\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2sIupr\"} \/-->","post_title":"Worldwide Hide 2.0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-worldwide-hide-2-0","to_ping":"","pinged":"","post_modified":"2022-03-18 13:44:50","post_modified_gmt":"2022-03-18 13:44:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}