{"id":14727,"date":"2022-03-18T18:03:32","date_gmt":"2022-03-18T18:03:32","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14727"},"modified":"2022-03-18T18:03:32","modified_gmt":"2022-03-18T18:03:32","slug":"new-arrival","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/evri\/new-arrival","title":{"rendered":"New Arrival"},"content":{"rendered":"<div class=\"lazyblock-video-ZxvRHB wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/689347723?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZBPpJc wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Evri, the new name and brand for Hermes, the UK\u2019s largest dedicated parcel delivery company, unveils its new identity and accompanying advertising campaign to launch the brand. Devised by UK agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, the new brand campaign seeks to introduce a total revamp of the famous courier service, with media led by<\/span><b> Mediacom.<\/b><span style=\"font-weight: 400\"> Evri\u2019s new brand strategy, visual identity and logo was created by WPP creative company <\/span><b>Superunion<\/b><span style=\"font-weight: 400\"> and is elevated though organic digital channels by <\/span><b>Wolfenden<\/b><span style=\"font-weight: 400\">. Aligned to its growth strategy and designed to complement its expansion plans, the integrated campaign reveals a complete rebrand as Evri embarks on its mission to create positive and reliable delivery experiences for everyone, everywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The launch of the new Evri brand is the company\u2019s first ever above the line advertising campaign and represents the ongoing transformation of Hermes UK \u2013 a business that has tripled in size over the last five years to become a \u00a31.5bn revenue business. It now delivers more than 700m parcels for 80% of the UK top retailers &#8211; fulfilling the demands of evolving shopping habits and continuing to revolutionise UK retail. The diverse and inclusive Evri brand reflects a new customer-centric business strategy, powered by technology and embedded in community. Evri is a business committed to positive customer experience and sustainable innovation &#8211;\u00a0 Evri now provides the most expansive coverage in the UK with flexible, personalised deliveries and collections both home and away \u2013 including Evri ParcelShops inside Tesco convenience stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The multi-million pound campaign launches with a 30\u201d hero film directed by Bafta nominee<\/span><b> Charlotte Regan<\/b><span style=\"font-weight: 400\"> called <\/span><i><span style=\"font-weight: 400\">\u2018New Arrival\u2019 <\/span><\/i><span style=\"font-weight: 400\">created by <\/span><b>VCCP London<\/b> <span style=\"font-weight: 400\">and the creative is centred around the relationship delivery drivers build with their customers. The TV spot will debut during Gogglebox and Coronation Street and follows the story of an expecting mother and her husband as they journey towards the birth of their child and beyond, setting out to remind the nation how personal the relationship is between delivery drivers and their customers, aiming to inject emotion into the delivery service category and show that there is love and care in each parcel. The relationship builds throughout the film and wraps up with the strapline <\/span><i><span style=\"font-weight: 400\">\u2018Evri Delivery Made for You\u2019.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The new Evri brand puts people and community at the heart of its business and the campaign creative heroes the raw and real emotional connections drivers and households have up and down the country, every single day. Highlighting the different elements of Evri\u2019s human and community driven parcel delivery business, the 30\u201d edit will further be supported across <\/span><span style=\"font-weight: 400\">cinema <\/span><span style=\"font-weight: 400\">[1] <\/span><span style=\"font-weight: 400\">and VOD. The campaign will be rolled out across multiple digital channels (online video, YT, social &amp; influencers) aiming for maximum awareness in order to land the new brand name across both Evri\u2019s B2B and B2C audiences. <\/span><\/p>\n<p><span style=\"font-weight: 400\">With a full system approach, this campaign activity has been closely aligned with the role out of the new Evri owned estate, CRM activity and PR launch to maximise the new brand visibility across the brand\u2019s multitude of touchpoints from day one. Media Strategy, Planning and Buying was orchestrated by <b>Mediacom.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">The new global brand identity and logo was created by WPP creative company <\/span><b>Superunion,<\/b><span style=\"font-weight: 400\"> and debuts a modern look and feel across the company\u2019s main touchpoints. The revamped Evri identity reflects a new customer-centric business strategy, powered by technology and embedded in community. The name Evri represents variety and individuality and is brought to life with bespoke logo artworks for the Evri brand estate, website, company collateral and delivery fleet<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Sarah Taylor-Jones, Head of Marketing at Evri said: <\/b><span style=\"font-weight: 400\">\u201cThrough close consultation with customers, couriers, partners and employees about what is important to them, we have arrived at an innovative and exciting new brand to serve the needs of the UK. As the UK\u2019s largest dedicated parcel delivery company, delivering over 480 million parcels a year on behalf of many of Europe\u2019s leading retailers including Next, John Lewis and Asos, we have increased our commitment to sustainability and more closely serving the needs of partners and customers. We are thrilled to communicate this ground-breaking brand to the market as we embark on our mission to create responsible delivery experiences for everyone, everywhere.\u201d<\/span><\/p>\n<p><b>Caroline Watson, Brand Director, at Evri said: <\/b><span style=\"font-weight: 400\">\u201cThe launch of the Evri brand is part of the ongoing transformation of our business. This diverse and inclusive new brand; created through close consultation with customers, couriers, colleagues, clients and business partners; is reflective of our customer centric business strategy, powered by technology and embedded in community\u201d<\/span><\/p>\n<p><b>Mark Orbine, Executive Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">said: &#8220;Relaunching Hermes as Evri has been a true delight as it&#8217;s probably one of the biggest brand relaunches that the UK will see this year. Over the last couple of years especially our delivery drivers and courier services have been a real lifeline for many, and what we&#8217;ve managed to create with Evri is a powerful film, full of warm human emotion that we can all resonate with. Look out for an Evri delivery near you as we welcome back the return of reliable delivery experiences for everyone, everywhere&#8221;<\/span><\/p>\n<p><b>Holly Maguire, UK CEO at Superunion said<\/b><span style=\"font-weight: 400\">: \u201cThis is a landmark moment, not just for delivery, but for UK retail as Evri brings its renewed customer commitment to life &#8211; taking responsibility for every parcel, everywhere it\u2019s needed.\u00a0 We are incredibly proud of the bold and playful Evri brand &#8211; a brand and identity that celebrates the diversity of the incredible people that power this business and the scale and breadth of the people they serve.\u201d\u00a0<\/span><\/p>\n<p><b>Lizzie Morgan, Senior Associate Director at Mediacom said\u00a0 <\/b><span style=\"font-weight: 400\">\u201cBrand building from scratch is one of the most exciting challenges we face. Rebranding a brand that touches over 2 million households a day required extensive modelling from our Systems Intelligence department to ensure that the launch media strategy would maximise spend, optimise flighting and mitigate any risk. The end result is a paid, owned and earned campaign that will reach 97% of the UK, publicly elevate the new EVRI brand for both b2c and b2b audiences, and imbue positive sentiment through trusted media channels, partners and contexts.\u201d<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u2018New Arrival\u2019<\/span><\/i><span style=\"font-weight: 400\"> from Evri is live from today and will run for 6 months across TV, VOD, OOH, digital, online display and social media, including an influencer campaign.<\/span><span style=\"font-weight: 400\"> The new brand identity has been created by <\/span><b>Superunion<\/b><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">media has been planned and executed by <\/span><b>Mediacom<\/b><span style=\"font-weight: 400\">, PR is led by <\/span><b>Weston Partnership<\/b><span style=\"font-weight: 400\"> and all organic digital channels are handled by <\/span><b>Wolfenden<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1H7VkO wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Over the last couple of years especially our delivery drivers and courier services have been a real lifeline for many, and what we&#8217;ve managed to create with Evri is a powerful film, full of warm human emotion that we can all resonate with. \n        <cite>Mark Orbine, Executive Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14727","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"14728","hero_video":"","hero_image":{"ID":14729,"id":14729,"title":"EVRI 9","filename":"EVRI-PR-Stills-image-9.png","filesize":3060883,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/EVRI-PR-Stills-image-9.png","link":"https:\/\/www.vccp.com\/uk\/work\/evri\/new-arrival\/attachment\/evri-pr-stills-image-9","alt":"","author":"57","description":"","caption":"","name":"evri-pr-stills-image-9","status":"inherit","uploaded_to":14727,"date":"2022-03-18 17:21:53","modified":"2022-03-18 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\"New Arrival\"","meta-description":"Evri, the new name and brand for Hermes, the UK\u2019s largest dedicated parcel delivery company, unveils its new identity and accompanying advertising campaign to launch the brand. Devised by UK agency of record, VCCP London, the new brand campaign seeks to introduce a total revamp of the famous courier service, with media led by Mediacom.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/EVRI-PR-Stills-image-9.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14452,"post_author":"57","post_date":"2022-01-10 13:42:29","post_date_gmt":"2022-01-10 13:42:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, the UK\\u2019s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eagencies of record \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e alongside its CX and production arms \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\\u201d hero film called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetty-Hoo-Hoo\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by renowned Somesuch\\u2019s director, Sam Hibbard, who created all previous spots in the series. The creative spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza eating habits following the first yodel campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TVC opens with Betty sitting in her armchair at home, putting the yodel call out to her friends asking who fancies a Domino\\u2019s. We then see two of her friends respond who are in the middle of a game of bingo. They reply with a cheery \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Great call, Betty!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which then kicks off other characters in the film yodelling their own orders such as a \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTexas BBQ\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVegi Supreme\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMighty Meaty\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u2019 The playful creative draws to a close with a man, mid chest wax, yodelling out that all delicious Domino\\u2019s pizza\\u2019s will be half price this January.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis yodelling yelp is then interrupted by the two gamers from the first commercial, as his cries echo into their home. The final scene concludes with a classic Domino\\u2019s moment showing Betty and all her friends enjoying a Domino\\u2019s feast together and finishes with the voiceover declaring that Domino\\u2019s customers will receive 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters, the campaign will continue to be audio-first and will also roll out across radio with a series of announcements to highlight the new deal. The radio ads make light of stereotypical dreary feelings of January felt by most following Christmas, and encourage people to view the month more positively, whilst highlighting the incredible nationwide offer. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Dreaded January, cold, dark\\u2026 Did we mention the cold? The only thing we\\u2019ve got to look forward to after all this \\u201cJanuaryness\\u201d is, ugh, dreaded February.\\u2019 Wish it could be January for ever, January.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cAt Domino\\u2019s we\\u2019re proud our pizza is the meal of choice for crowd-pleasing moments between family and friends. We want to kick off 2022 in style whilst highlighting what our customers love about us\\u2013 generous portions and fantastic value with market-leading prices and deals. Betty was the unexpected star of our first DOMIN-OH-HOO-HOO ad, and we\\u2019re delighted to bring her back to the centre stage where she belongs!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cIf ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning today until 10\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e April the integrated campaign will roll out across a wide mix of channels including TVC, VOD, radio, print and instore, OOH, DOOH, YouTube and digital. The hero TV spot will run across channels from ITV to Channel 4 and Sky as well as on VOD across channels including All 4, to BT Sport VOD, Sky, ITVSTV Player and Google Preferred. 6 and 10\\u201d cut downs of the TVC will be used in the digital space. Havas Media are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFans can join in the Domino\\u2019s yodelling community by using the campaign hashtag #DominOhHooHoo.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2cmswH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2cmswH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"664173557\",\"blockId\":\"Z1yigK3\",\"blockUniqueClass\":\"lazyblock-video-Z1yigK3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"If ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"1Pnbmu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Pnbmu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bingo_Still%22,%22caption%22:%22%22,%22id%22:14453,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14453%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bingo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gathering_Still%22,%22caption%22:%22%22,%22id%22:14454,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14454%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gathering_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Judo_Still%22,%22caption%22:%22%22,%22id%22:14455,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14455%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Judo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lady_Still%22,%22caption%22:%22%22,%22id%22:14456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Lady_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wax_Still%22,%22caption%22:%22%22,%22id%22:14457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Wax_Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1wgtNE\",\"blockUniqueClass\":\"lazyblock-carousel-Z1wgtNE\"} \/-->","post_title":"Domino's Betty-Hoo-Hoo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-betty-hoo-hoo","to_ping":"","pinged":"","post_modified":"2022-01-10 13:42:30","post_modified_gmt":"2022-01-10 13:42:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14452","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14718,"post_author":"57","post_date":"2022-03-18 13:43:20","post_date_gmt":"2022-03-18 13:43:20","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"cqQmVWIOy1M\",\"blockId\":\"Z1vfUU4\",\"blockUniqueClass\":\"lazyblock-video-Z1vfUU4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e today welcomes back its iconic, Easter egg hiding experience\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ca href=\\u0022http:\\\/\\\/worldwidehide.cadbury.co.uk\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/a\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efor a second year running, making it bigger and better than ever before. Enabling chocolate fans to generously hide a purple egg for a loved one, the hugely successful Easter activation proves Cadbury's belief that there's a glass and a half in everyone under the \\u2018Show you care, hide it\\u2019 platform. Running in the lead up to Easter, the campaign will roll out in more global markets this year as well as take physical form through event activations and an exclusive partnership with football team, \\u003c\\\/span\\u003e\\u003cb\\u003eManchester United.\\u00a0\\u00a0\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on its debut success last year which saw 800,000 virtual eggs hidden and a sell out of the bespoke products, the famous virtual campaign will roll out both virtually and physically this year. In more locations than last year \\u2018Worldwide Hide\\u2019 will roll out across Cadbury\\u2019s key markets UK, Ireland, Australia and new to this year, South Africa.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury will also go one step further this Easter by utilising its football partnership with Manchester United to bring more magic to chocolate football fans this Easter season and own the cultural moment. In celebration of its partnership Cadbury has created a Limited Edition Cadbury Dairy Milk and Manchester United Easter Egg and people will be able to choose from three designs each celebrating Manchester United through distinctive club iconography. Football fans will be able to access a special WorldWide Hide platform which is co branded and offers a special virtual \\u2018Man Utd egg\\u2019 to hide for their loved ones for free. Celebrated players Harry Maguire, Paul Pogba, Tom Heaton and Nemanja Mati\\u0107 will feature in 30\\u201d\\u00a0 and 10\\u201d content films talking about their experience of hiding easter eggs for loved ones and will be hosted across Cadbury and Manchester United social media channels.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the lead up to Easter two \\u2018Huge Hides\\u2019 will pop up in Manchester at Old Trafford and at Butler's Wharf in London as two giant purple Cadbury eggs, each measuring 3 metres in height which will aim to bring the Cadbury Worldwide Hide experience into the real world. The Instagrammable giant eggs will also feature prominent hashtags, beautiful stories as to why they\\u2019re hidden there, alongside a QR code to drive people to a bespoke Manchester United brand platform.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eworked with global agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP CX \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\\\/span\\u003e\\u003cb\\u003e Girl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto give chocolate fans the chance to hide iconic purple Cadbury Easter eggs anywhere in the world for someone they love. Created during lockdown last year, the magical experience is designed to bring people across the world together. Shifting the focus from hunting, which is typically associated with small children and their families, to hiding - an opportunity for everyone to get involved and to demonstrate generosity.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ca href=\\u0022http:\\\/\\\/worldwidehide.cadbury.co.uk\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Cadbury Worldwide Hide\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis a digital platform and using Google Maps Street View, hiders hide an egg and then share a personalised clue with a loved one to help them find it. The hider has two options; to either purchase one of 3 Cadbury Easter eggs from the Cadbury Worldwide Hide range or simply hide a virtual egg for free for their loved one to find. \\u200bThis year the platform is working with a different range of fulfilment partners, including Amazon, to maximise Cadbury\\u2019s e-commerce potential.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Clements, Senior Marketing Director at Mondelez International said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u201cWe were thrilled to learn from last year\\u2019s activation that \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e genuinely helped to connect people so this year we set out to go bigger and better, connecting more people across the globe and in more ways. Generosity is at the heart of the Cadbury brand, and Easter is an opportunity to show that there\\u2019s a glass and a half in everyone. The Worldwide Hide provides a perfect opportunity to show our generous side and by flipping this Easter ritual on its head we demonstrate how hiding an egg can be a generous act for a loved one.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u2018\\u2018We love '\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShow you care, hide it\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e' because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Worldwide Hide will run from today \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003euntil 18th April a\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003end will roll out across TV, BVOD, social, display, OOH, DOOH, PR, in-store and online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2fx35P\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2fx35P\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Landing-Page%22,%22caption%22:%22%22,%22id%22:14720,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14720%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Landing-Page.png%22%7D%7D,%7B%22image-1152x648%22:%22%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Updated-Map-1%22,%22caption%22:%22%22,%22id%22:14722,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14722%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Updated-Map-1.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZAVfB9\",\"blockUniqueClass\":\"lazyblock-carousel-ZAVfB9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Streetview-1%22,%22caption%22:%22%22,%22id%22:14724,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14724%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Streetview-1.png%22%7D\",\"blockId\":\"i3HY0\",\"blockUniqueClass\":\"lazyblock-image-full-width-i3HY0\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We love 'Show you care, hide it' because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP London\",\"blockId\":\"2sIupr\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2sIupr\"} \/-->","post_title":"Worldwide Hide 2.0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-worldwide-hide-2-0","to_ping":"","pinged":"","post_modified":"2022-03-18 13:44:50","post_modified_gmt":"2022-03-18 13:44:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13678,"post_author":"44","post_date":"2021-06-30 12:40:00","post_date_gmt":"2021-06-30 11:40:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"567498749\",\"blockId\":\"Z3XosC\",\"blockUniqueClass\":\"lazyblock-video-Z3XosC\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur latest work for the British Red Cross, in partnership with nationally acclaimed artist, Yinka Ilori, launched the latest collaboration for the charity\\u2019s \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'This Is Human Kind' campaign. Since the beginning of the pandemic, the British Red Cross has worked with a range of diverse UK-based artists to help spread the power of human kindness.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the integrated campaign was a mural, created by Yinka Ilori, the London-based artist, who was awarded an MBE for his work in design. It celebrated the acts of kindness from communities throughout the UK since the start of the pandemic. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eL\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eocated on Ebor Street, Shorditch, the 15ft mural celebrated the deeper human connections which have been made throughout the coronavirus pandemic. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe colourful piece was emblematic of Yinka\\u2019s distinctive style: bold, bright and with a clear nod to his West African heritage.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis was the third artist collaboration for the British Red Cross following the 'Kindness Will Keep Us Together' campaign, which launched at the beginning of the pandemic. It included 11 artists such as Anthony Burrill, Supermundane, and Rose Blake. There was also the 'I Have the Power' collaboration at the end of 2020, with work by Morgan Myerscough and 9 other artists. Every artist collaboration has aligned with the values of the British Red Cross and helped fuel the kindness movement, raise critical funds to help those most in need and drive awareness of the charity's humanitarian impact.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpeaking about the project Yinka said: \\u003cem\\u003e\\u201cThe opportunity to design something for the British Red Cross was an absolute honour. The mural is trying to celebrate community, collaboration and just being kind to others. My work has always been about community and about inclusivity. In art and design, making art spaces inclusive is the gateway to making people belong. The British Red Cross makes people feel like they belong, they have a voice that is listened to and heard. It was an absolute honour to be approached by the charity to and to be a part of their amazing legacy on communities.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYinka said that this year made him realise the importance of meaningful connections: \\u003cem\\u003e\\u201cLondon is a lonely city at the best of times so it\\u2019s really important to get to know your communities. The pandemic really brought that home to me. I\\u2019ve made an effort to speak to new people, young and old and I pretty much know everyone on my street now.\\u201d\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year, the British Red Cross has reached over 2 million people in the UK with acts of kindness, from delivering food and medicine to providing a listening ear on the charity\\u2019s national support line. Throughout the pandemic, volunteers supported the NHS at vaccination centres, GP surgeries and hospitals across the country, providing support and the right information to those getting their coronavirus vaccine.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZoe Abrams, Executive Director of Communications \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat the\\u003c\\\/span\\u003e\\u003cb\\u003e British Red Cross\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003cem\\u003e\\u201cWe are delighted to team up with Yinka, who has created this wonderful mural. We\\u2019ve seen countless acts of kindness this year - from our volunteers delivering food and medicine to those isolating, being a listening ear on our national coronavirus support line, as well as providing support to those getting their vaccine. Yinka\\u2019s work embraces the idea of community spirit and the importance of human connections, which is the cornerstone for how the British Red Cross carries out its work, helping the most vulnerable in our communities\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eLimited edition, signed 'This Is Human Kind' print available for purchase on the \\u003ca href=\\u0022https:\\\/\\\/giftshop.redcross.org.uk\\\/products\\\/exclusive-yinka-ilori-this-is-human-kind-print\\u0022\\u003eBritish Red Cross online gift shop.\\u003c\\\/a\\u003e\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-29-at-10.12.39%22,%22caption%22:%22%22,%22id%22:13680,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13680%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-29-at-10.12.39.png%22%7D\",\"blockId\":\"Z12KqAh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z12KqAh\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This Is Human Kind is about the meaningful human connections created by supporting one another and by coming to help those most in need. 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