{"id":14718,"date":"2022-03-18T13:43:20","date_gmt":"2022-03-18T13:43:20","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14718"},"modified":"2022-03-18T13:44:50","modified_gmt":"2022-03-18T13:44:50","slug":"cadbury-worldwide-hide-2-0","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-worldwide-hide-2-0","title":{"rendered":"Worldwide Hide 2.0"},"content":{"rendered":"<div class=\"lazyblock-video-Z1vfUU4 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/cqQmVWIOy1M?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2fx35P wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Cadbury<\/b><span style=\"font-weight: 400\"> today welcomes back its iconic, Easter egg hiding experience<\/span><i><span style=\"font-weight: 400\"> \u2018<\/span><\/i><a href=\"http:\/\/worldwidehide.cadbury.co.uk\"><i><span style=\"font-weight: 400\">Cadbury Worldwide Hide<\/span><\/i><\/a><i><span style=\"font-weight: 400\">\u2019 <\/span><\/i><span style=\"font-weight: 400\">for a second year running, making it bigger and better than ever before. Enabling chocolate fans to generously hide a purple egg for a loved one, the hugely successful Easter activation proves Cadbury&#8217;s belief that there&#8217;s a glass and a half in everyone under the \u2018Show you care, hide it\u2019 platform. Running in the lead up to Easter, the campaign will roll out in more global markets this year as well as take physical form through event activations and an exclusive partnership with football team, <\/span><b>Manchester United.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Building on its debut success last year which saw 800,000 virtual eggs hidden and a sell out of the bespoke products, the famous virtual campaign will roll out both virtually and physically this year. In more locations than last year \u2018Worldwide Hide\u2019 will roll out across Cadbury\u2019s key markets UK, Ireland, Australia and new to this year, South Africa.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury will also go one step further this Easter by utilising its football partnership with Manchester United to bring more magic to chocolate football fans this Easter season and own the cultural moment. In celebration of its partnership Cadbury has created a Limited Edition Cadbury Dairy Milk and Manchester United Easter Egg and people will be able to choose from three designs each celebrating Manchester United through distinctive club iconography. Football fans will be able to access a special WorldWide Hide platform which is co branded and offers a special virtual \u2018Man Utd egg\u2019 to hide for their loved ones for free. Celebrated players Harry Maguire, Paul Pogba, Tom Heaton and Nemanja Mati\u0107 will feature in 30\u201d\u00a0 and 10\u201d content films talking about their experience of hiding easter eggs for loved ones and will be hosted across Cadbury and Manchester United social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the lead up to Easter two \u2018Huge Hides\u2019 will pop up in Manchester at Old Trafford and at Butler&#8217;s Wharf in London as two giant purple Cadbury eggs, each measuring 3 metres in height which will aim to bring the Cadbury Worldwide Hide experience into the real world. The Instagrammable giant eggs will also feature prominent hashtags, beautiful stories as to why they\u2019re hidden there, alongside a QR code to drive people to a bespoke Manchester United brand platform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury<\/span> <span style=\"font-weight: 400\">worked with global agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, <\/span><b>VCCP CX <\/b><span style=\"font-weight: 400\">and<\/span><b> Girl&amp;Bear <\/b><span style=\"font-weight: 400\">to give chocolate fans the chance to hide iconic purple Cadbury Easter eggs anywhere in the world for someone they love. Created during lockdown last year, the magical experience is designed to bring people across the world together. Shifting the focus from hunting, which is typically associated with small children and their families, to hiding &#8211; an opportunity for everyone to get involved and to demonstrate generosity.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><a href=\"http:\/\/worldwidehide.cadbury.co.uk\"><i><span style=\"font-weight: 400\">\u2018Cadbury Worldwide Hide\u2019 <\/span><\/i><\/a><span style=\"font-weight: 400\">is a digital platform and using Google Maps Street View, hiders hide an egg and then share a personalised clue with a loved one to help them find it. The hider has two options; to either purchase one of 3 Cadbury Easter eggs from the Cadbury Worldwide Hide range or simply hide a virtual egg for free for their loved one to find. \u200bThis year the platform is working with a different range of fulfilment partners, including Amazon, to maximise Cadbury\u2019s e-commerce potential.<\/span><\/p>\n<p><b>David Clements, Senior Marketing Director at Mondelez International said<\/b><span style=\"font-weight: 400\">: \u201cWe were thrilled to learn from last year\u2019s activation that \u2018<\/span><i><span style=\"font-weight: 400\">Cadbury Worldwide Hide\u2019<\/span><\/i><span style=\"font-weight: 400\"> genuinely helped to connect people so this year we set out to go bigger and better, connecting more people across the globe and in more ways. Generosity is at the heart of the Cadbury brand, and Easter is an opportunity to show that there\u2019s a glass and a half in everyone. The Worldwide Hide provides a perfect opportunity to show our generous side and by flipping this Easter ritual on its head we demonstrate how hiding an egg can be a generous act for a loved one.\u201d<\/span><\/p>\n<p><b>Chris Birch &amp; Jonny Parker, Executive Creative Directors at VCCP London<\/b><span style=\"font-weight: 400\"> added: \u2018\u2018We love &#8216;<\/span><i><span style=\"font-weight: 400\">Show you care, hide it<\/span><\/i><span style=\"font-weight: 400\">&#8216; because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury Worldwide Hide will run from today <\/span><span style=\"font-weight: 400\">until 18th April a<\/span><span style=\"font-weight: 400\">nd will roll out across TV, BVOD, social, display, OOH, DOOH, PR, in-store and online.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZAVfB9 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Landing-Page.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Landing-Page.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Updated-Map-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Updated-Map-1.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-image-full-width-i3HY0 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Streetview-1.png\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2sIupr wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We love &#8216;Show you care, hide it&#8217; because it flips the Easter ritual on its head. As lovely as getting a chocolate egg is, the real generosity and fun of Easter lies in the hiding. For the second year now everyone can get involved, young and old, in the real world and online, and hide eggs literally anywhere. Happy Easter everyone. \n        <cite>Chris Birch &amp; Jonny Parker, Executive Creative Directors at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14718","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10111"],"client_id":"10225","hero_video":"","hero_image":{"ID":14723,"id":14723,"title":"Cadbury WWH","filename":"Cadbury-WWH.png","filesize":2460166,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH.png","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-worldwide-hide-2-0\/attachment\/cadbury-wwh","alt":"","author":"57","description":"","caption":"","name":"cadbury-wwh","status":"inherit","uploaded_to":14718,"date":"2022-03-18 13:40:25","modified":"2022-03-18 13:40:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Cadbury supercharges iconic Worldwide Hide this Easter, with more eggs, more touch-points and new partners","meta-description":"Cadbury today welcomes back its iconic, Easter egg hiding experience \u2018Cadbury Worldwide Hide\u2019 for a second year running, making it bigger and better than ever before.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/Cadbury-WWH.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14708,"post_author":"57","post_date":"2022-03-17 13:04:39","post_date_gmt":"2022-03-17 13:04:39","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"_1xJtwkPPaw\",\"blockId\":\"ZpURo\",\"blockUniqueClass\":\"lazyblock-video-ZpURo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the second year running, the nation\\u2019s favourite crisps, \\u003c\\\/span\\u003e\\u003cb\\u003eWalkers,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e partners with Comic Relief for Red Nose Day to shine a light on how much Brits bottle up their true feelings. Walkers latest campaign aims to challenge and reframe the use of the \\u2018F***\\u2019 word (fine), and encourage instead the nation to open up and start talking honestly about how they are feeling.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith research showing that bottling up feelings and emotions is a contributing factor to low mental wellbeing, the social-first campaign launches with a series of films headed up by comedian, actress and mental health campaigner\\u003c\\\/span\\u003e\\u003cb\\u003e Ruby Wax.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAppearing in the campaign\\u2019s hero 20\\u201d social film, the wellness expert speaks directly into the camera challenging the nation to give up the \\u2018F***\\u2019 (fine) word in the lead up to Red Nose Day (Friday 18th March).\\u00a0 Ruby announces the fine for using the word \\u2018fine\\u2019 and concludes on the importance of talking as well as giving honest and open answers when asked \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehow are you\\u2019?.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Alongside the films, Ruby Wax will also provide her top tips for encouraging others to open up, and answer honestly when asked, \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehow are you?\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eas well as 10 alternative questions to \\u2018how are you\\u2019 to encourage people to open up. To bring the campaign to life, Walkers have created swear jars to fine the British nation for using the word fine which will roll out across its social channels.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eComedian and mental health campaign Ruby Wax commented:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs someone who has been very open about their battle with mental health, and has studied human psychology extensively, for me the greatest method of entry into people\\u2019s minds is making them laugh.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cOften it\\u2019s not about the question you\\u2019re asking, but the context and way in which you ask it that will impact the way in which the other person responds, and for me appearing as authentic and open as possible is the best way to get others to open up with how they\\u2019re honestly feeling. As a subject very close to my heart, I\\u2019m hoping that through this campaign and banning what is, in my opinion, the most offensive \\u2018F***\\u2019 word out there, we can open up the conversation surrounding mental wellbeing.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWorking with agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the campaign follows the Walkers and Comic Relief Christmas campaign continuing the the missions to cut the word \\u2018fine\\u2019 and truly open up. Created using insight unveiled in the \\u2018F Word Report\\u2019 that the nation collectively proclaims that it\\u2019s 'fine\\u2019 215 million times every day, with the average person saying it four times during every 24 hour period, and 28 times over the course of a week, it also shows that Brits use \\u2018fine\\u2019 as an autopilot response and don\\u2019t open up and talk about how they really feel.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eIrina Panescu, Head of Media \\u0026amp; Connections Planning at PepsiCo \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecommented: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWalkers has always been about bringing levity and moments of relief to people\\u2019s lives - whether it\\u2019s through our products or our campaigns. We believe humour is a great ally to start conversations and open up about real feelings, so through our partnership with Comic Relief and campaigns like these we\\u2019re on a mission to get the nation talking and looking after mental wellbeing. So as a brand this was a natural territory for us to explore, but we certainly weren\\u2019t expecting the results we received.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe were surprised by just how much the nation is bottling up how they\\u2019re truly feeling, with \\u2018I\\u2019m fine\\u2019 being used on autopilot, rather than as an honest response. Fine stops us from opening up about how we really feel, so through banning the \\u2018F***\\u2019 word this week, we want to open up the conversation surrounding mental wellbeing, and encourage the nation to give honest and open answers when they\\u2019re asked \\u2018how are you.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAccording to new research, nearly every other time (38%) a person in Britain says the \\u2018f word\\u2019, they\\u2019re not being honest. What\\u2019s more, in addition to our barriers to opening up, Brits are also hesitant to hear the reality of how people are feeling. The average Brit asks others how they are at least 4 times per day, but only just over half (55%) actually want to know how the other person is when they ask \\u2018how are you?\\u2019. Three quarters of Brits (77%) rarely answer the question \\u2018How are you?\\u2019 Honestly, instead, opting for a generic \\u2018I\\u2019m fine\\u2019 response, over two thirds (70%) confess to regularly saying \\u2018I\\u2019m fine\\u2019 on autopilot before even thinking about how they are. However, when it comes to things that make us feel better when we aren\\u2019t actually feeling \\u2018fine\\u2019, there appears to be truth to the belief that laughter is good for our wellbeing, with enjoying a good laugh with a friend or relative named as the thing most likely to help, cited by 45% of Brits. However, talking it through with close friends or family came in second, with a third (34%) citing this as the thing most likely to help.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoss Neil, Creative Director at VCCP \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLet\\u2019s face it, we\\u2019ve all had an eventful last two years. Yet whenever someone asks how we are, we tend to keep everything pushed down inside by cutting off a real response with \\u201cfine\\u201d. What\\u2019s wrong with opening up? Let\\u2019s put an end to masking our real emotions by putting a fine on using the worst F word of them all\\u2026fine.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019re using the emblem of the swear jar to discourage people from using the F-word and instead of saying fine, opening up. It really does help. It\\u2019s great when two powerhouse brands such as Walkers and Comic Relief come together for a great cause such as mental well-being. And add to the mix the effervescent Ruby Wax and you have all the ingredients for a great campaign. Just mind your language!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year Walkers has also pledged a total of \\u00a32 Million for Comic Relief by the end of 2022, to support mental wellbeing programs. The campaign will then go live again at Christmas - a time we all know is difficult for so many. To join Walkers and Comic Relief in giving up the \\u2018F***\\u2019 (fine) word this week and talking more, sign up at \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.comicrelief.com\\\/walkers\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.comicrelief.com\\\/walkers\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWalkers worked with OMD and Sips \\u0026amp; Bites to plan and execute the print and social media. A PR and influencer is being run by Splendid Communications.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z22cNBW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z22cNBW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_15_09.Still004%22,%22caption%22:%22%22,%22id%22:14709,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14709%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_15_09.Still004.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_09_10.Still005%22,%22caption%22:%22%22,%22id%22:14710,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14710%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_09_10.Still005.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_11_15.Still003%22,%22caption%22:%22%22,%22id%22:14711,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14711%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_11_15.Still003.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PEPSI22004_Walkers_Teaser_CONTENT_16x9_PR008.00_00_01_06.Still001%22,%22caption%22:%22%22,%22id%22:14712,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14712%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/PEPSI22004_Walkers_Teaser_CONTENT_16x9_PR008.00_00_01_06.Still001.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_17_11.Still001%22,%22caption%22:%22%22,%22id%22:14713,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14713%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/PEPSI22004_Walkers_The_F_Jar_TC_CONTENT_20sA_GRADED_PR007.00_00_17_11.Still001.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"21R0Vi\",\"blockUniqueClass\":\"lazyblock-carousel-21R0Vi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\\u2019re using the emblem of the swear jar to discourage people from using the F-word and instead of saying fine, opening up. It really does help. It\\u2019s great when two powerhouse brands such as Walkers and Comic Relief come together for a great cause such as mental well-being. And add to the mix the effervescent Ruby Wax and you have all the ingredients for a great campaign. Just mind your language!\",\"quotee\":\"Ross Neil, Creative Director at VCCP\",\"blockId\":\"1tIwtw\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1tIwtw\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"The Real F*** Word","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-real-f-word","to_ping":"","pinged":"","post_modified":"2022-03-17 13:04:39","post_modified_gmt":"2022-03-17 13:04:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14708","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14668,"post_author":"57","post_date":"2022-03-03 13:01:14","post_date_gmt":"2022-03-03 13:01:14","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"mVJiqnC9Of0\",\"blockId\":\"cblhp\",\"blockUniqueClass\":\"lazyblock-video-cblhp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday PepsiCo has brought together the nation\\u2019s biggest crisp and tortilla chip brands \\u003c\\\/span\\u003e\\u003cb\\u003eWalkers and Doritos\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, together with tour operator\\u003c\\\/span\\u003e\\u003cb\\u003e easyJet\\u00a0 holidays \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ein a new campaign to celebrate the return of holiday getaways. Devised by UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the playful campaign seeks to reignite the nation\\u2019s love for travel, by revealing the all too familiar quirks and behavioural changes holiday-makers indulge in only whilst abroad. The competition is one of the biggest multi-brand on-pack promotions for PepsiCo and will run across special holiday-themed packs of Walkers and Doritos.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOnly On Holiday\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign champions the funny things Brits of all ages are guilty of doing. R\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eesearch conducted by PepsiCo has revealed that nearly all Brits (91%)\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e have a \\u2018holiday alter-ego\\u2019 and change their habits to things they\\u2019d never usually do at home. The creative playfully brings out stereotypical holiday behaviours such as pinching hotel toiletries, indulging in the all-inclusive hotel buffet, being more adventurous and losing all inhibitions on the dancefloor. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Only On Holiday\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eseeks to target a vast cross section of society, specifically personifying the self-expressive holiday antics of the Gen Z audience via Doritos and the light-hearted holiday playfulness that family audiences of Walkers can resonate with.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-million pound campaign launches with a 40\\u201d hero film and the comedic film opens with two friends in a car daydreaming about their next holiday as they\\u2019re stranded in a classically British downpour. One of the friends, who personifies the Walkers brand, wishfully moans \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018We really need a holiday\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eas he tucks into his packet of Walkers crisps. He is instantly catapulted straight into holiday mode and we see the friends crash land onto deck chairs, with mocktails in hand. Enjoying their holiday sun, both can then be seen eyeing up the holiday buffet where they spy a couple of bags of Doritos. One bite of the famous Doritos tortilla chip by the other friend, who personifies the Doritos brand, transports the duo into an LED-lit kayak, and then the dance-floor at a beach party where we see the duo busting out some\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eexperimental dance moves. The film draws to a close as TV personality, \\u003c\\\/span\\u003e\\u003cb\\u003eAlison Hammond,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e can be heard championing the strapline \\u2018Only On Holiday\\u2019 and delivering the impactful promotional message: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Win an easyJet holiday every hour with Walkers and Doritos.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe playful creative concludes with a comical reprise moment when the stolen toiletries come spilling out of the friends' suitcases, much to their embarrassment.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFernando Kahane, Walkers Senior Marketing Director \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecommented: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe are thrilled to be bringing together two of our biggest PepsiCo brands, with easyJet holidays. By giving Brits the chance to win a package holiday every hour, for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever. Our hope is that the holiday campaign inspires wanderlust and spreads laughter with a light-hearted reminder of all the things we love doing with our family and friends - but only on holiday!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRichard Sherwood, Marketing Director, easyJet holidays\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e adds: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe only launched our easyJet holidays business in 2019, so joining together with Walkers and Doritos on this fantastic partnership as travel re-opens, is a real milestone for us. After the last two years we know there is a pent up demand for travel and that 2022 is going to see the long awaited return of our much missed getaways . There is a unique sense of joy and freedom which only holidays are able to deliver, and it is so exciting to offer these opportunities to holiday-deprived Brits in conjunction with two of the biggest crisp brands in the country.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Does anyone else need a holiday or is it just me? And I\\u2019m not talking about some camping staycation, I\\u2019m talking about a real holiday! I\\u2019m really excited to be launching this advert for this tri-branded spot to promote a brilliant offer for Walkers and Doritos customers. Never has the nation needed a holiday more than it does right now, so we wanted to celebrate that positive feeling of escaping the everyday. To do this, we're bringing to life the odd little things that Brits find themselves doing once they've been unleashed abroad. But trying to remember all our funny little holiday behaviours is like being asked \\u2018what did you have for dinner on the second Tuesday in January two years ago?\\u2019 - it\\u2019s been that long. We hope our campaign gets everyone in the mood for the most hotly anticipated summer yet.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOnly On Holiday\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecampaign will also see a holiday-themed packaging makeover on the best selling products across both Walkers and Doritos ranges, as well as an on-pack promotion running until the 23rd May with lucky winners able to book their holiday up until 30th December 2022. The promotion will feature across approximately 100 million Walkers and Doritos core flavours and shoppers who buy the products can discover if they have won by entering the on-pack code online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-million \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOnly On Holidays\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 media campaign is live from today and is running until mid-April. Supporting the hero 40\\u201d TV creative, two 20\\u201d cut downs specifically heroing the Doritos brand for Gen Z and Walkers portfolio for families will also go live across TV and social. The campaign will be supported with a 360 investment into shopper, digital media, social media (TikTok, Instagram and Facebook, Twitter) and influencer activity. Media has been planned and executed by OMD and PR has been led by Splendid.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"Z212x3V\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z212x3V\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FM2DdgFWYAI32LX%22,%22caption%22:%22%22,%22id%22:14669,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14669%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/FM2DdgFWYAI32LX.jpeg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FM4hoXpXsAomSRA%22,%22caption%22:%22%22,%22id%22:14670,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14670%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/FM4hoXpXsAomSRA.jpeg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FM5_e9IWUAMCryZ%22,%22caption%22:%22%22,%22id%22:14671,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14671%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/FM5_e9IWUAMCryZ.jpeg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZOxI1O\",\"blockUniqueClass\":\"lazyblock-carousel-ZOxI1O\"} \/-->","post_title":"Walkers, Doritos and easyJet \u2018Win a Holiday Every Hour!\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walkers-doritos-and-easyjet-win-a-holiday-every-hour","to_ping":"","pinged":"","post_modified":"2022-03-03 13:01:15","post_modified_gmt":"2022-03-03 13:01:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14668","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14704,"post_author":"57","post_date":"2022-03-17 17:50:22","post_date_gmt":"2022-03-17 17:50:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"688852320\",\"blockId\":\"ZrOKf3\",\"blockUniqueClass\":\"lazyblock-video-ZrOKf3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eWhite Claw Hard Seltze\\u003c\\\/strong\\u003er, the nation\\u2019s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw Surf. White Claw Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cem\\u003e\\u201cWhite Claw Surf is the biggest news in seltzer since the original launch of White Claw\\u00ae,\\u201d\\u003c\\\/em\\u003e said \\u003cstrong\\u003eJohn Shea, Chief Marketing Officer, White Claw, U.S\\u003c\\\/strong\\u003e. \\u003cem\\u003e\\u201cWhite Claw\\u00ae Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.\\u0022\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAvailable in a 12-can variety pack, each flavor is crafted using White Claw\\u00ae\\u2019s unique BrewPure process and is 5% ABV, 100 calories and gluten free.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eCitrus Yuzu Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A sensational collision of our signature lemon combined with exotic yuzu \\u2013 for a taste that\\u2019s unbelievable and uniquely White Claw\\u00ae Surf.\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eTropical Pomelo Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A complex blend of juicy pomelo \\u2013 grapefruit perfectly blended with a tropical combination of lime, orange and lemon.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eWatermelon Lime Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A collision of ripe watermelon with cold-pressed lime for a thirst-quenching taste that delivers sensational refreshment. \\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eWildberry Acai Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A wave of refreshing ripe wild berries paired with the unique tartness of exotic acai \\u2013 for a sophisticated blend of complex flavors.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo celebrate the launch of White Claw Surf, the brand launched an integrated campaign called \\u201cSurf Like No Other\\u201d in partnership with professional surfers\\u003cstrong\\u003e Ivy Miller, Hunter Jones\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eBlair Conklin\\u003c\\\/strong\\u003e to experience surf like never before. The surfers proved that it is possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the U.S. The Surf Tour series will be shared via the surfer\\u2019s social channels as well as the brand\\u2019s social channels starting on March 15\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Surf Tour will culminate at \\u003cstrong\\u003eSouth by Southwest\\u003c\\\/strong\\u003e (\\u003cstrong\\u003eSXSW\\u003c\\\/strong\\u003e), where White Claw is the official hard seltzer. White Claw Surf will be front and center throughout SXSW, surrounding events and with a custom White Claw Surf House from March 17 \\u2013 March 19 2022.\\u00a0 Attendees will be among the first to experience White Claw Surf as well as hear from the Surf Tour athletes with an exclusive panel on the future of surf.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eConsumers can follow along the Surf Like No Other campaign and share their Surf tasting experience using #WhiteClawSurf.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Zu28IT\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zu28IT\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22White%20Claw%20Surf%20Athletes%22,%22caption%22:%22%22,%22id%22:14706,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14706%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/White-Claw-Surf-Athletes.png%22%7D\",\"blockId\":\"Z1U9YUl\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1U9YUl\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22White-Claw-Surf-VP-Lineup-1%22,%22caption%22:%22%22,%22id%22:14716,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14716%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/White-Claw-Surf-VP-Lineup-1.png%22%7D%7D%5D\",\"blockId\":\"Z1iGTX1\",\"blockUniqueClass\":\"lazyblock-carousel-Z1iGTX1\"} \/-->","post_title":"Surf Like No Other","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"surf-like-no-other","to_ping":"","pinged":"","post_modified":"2022-03-17 17:50:58","post_modified_gmt":"2022-03-17 17:50:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14704","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}