{"id":14668,"date":"2022-03-03T13:01:14","date_gmt":"2022-03-03T13:01:14","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14668"},"modified":"2022-03-03T13:01:15","modified_gmt":"2022-03-03T13:01:15","slug":"walkers-doritos-and-easyjet-win-a-holiday-every-hour","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/easyjet\/walkers-doritos-and-easyjet-win-a-holiday-every-hour","title":{"rendered":"Walkers, Doritos and easyJet \u2018Win a Holiday Every Hour!\u2019"},"content":{"rendered":"<div class=\"lazyblock-video-cblhp wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/mVJiqnC9Of0?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z212x3V wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today PepsiCo has brought together the nation\u2019s biggest crisp and tortilla chip brands <\/span><b>Walkers and Doritos<\/b><span style=\"font-weight: 400\">, together with tour operator<\/span><b> easyJet\u00a0 holidays <\/b><span style=\"font-weight: 400\">in a new campaign to celebrate the return of holiday getaways. Devised by UK agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, the playful campaign seeks to reignite the nation\u2019s love for travel, by revealing the all too familiar quirks and behavioural changes holiday-makers indulge in only whilst abroad. The competition is one of the biggest multi-brand on-pack promotions for PepsiCo and will run across special holiday-themed packs of Walkers and Doritos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The \u2018<\/span><i><span style=\"font-weight: 400\">Only On Holiday\u2019 <\/span><\/i><span style=\"font-weight: 400\">campaign champions the funny things Brits of all ages are guilty of doing. R<\/span><span style=\"font-weight: 400\">esearch conducted by PepsiCo has revealed that nearly all Brits (91%)<\/span><span style=\"font-weight: 400\"> have a \u2018holiday alter-ego\u2019 and change their habits to things they\u2019d never usually do at home. The creative playfully brings out stereotypical holiday behaviours such as pinching hotel toiletries, indulging in the all-inclusive hotel buffet, being more adventurous and losing all inhibitions on the dancefloor. <\/span><i><span style=\"font-weight: 400\">\u2018Only On Holiday\u2019 <\/span><\/i><span style=\"font-weight: 400\">seeks to target a vast cross section of society, specifically personifying the self-expressive holiday antics of the Gen Z audience via Doritos and the light-hearted holiday playfulness that family audiences of Walkers can resonate with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The multi-million pound campaign launches with a 40\u201d hero film and the comedic film opens with two friends in a car daydreaming about their next holiday as they\u2019re stranded in a classically British downpour. One of the friends, who personifies the Walkers brand, wishfully moans <\/span><i><span style=\"font-weight: 400\">\u2018We really need a holiday\u2019 <\/span><\/i><span style=\"font-weight: 400\">as he tucks into his packet of Walkers crisps. He is instantly catapulted straight into holiday mode and we see the friends crash land onto deck chairs, with mocktails in hand. Enjoying their holiday sun, both can then be seen eyeing up the holiday buffet where they spy a couple of bags of Doritos. One bite of the famous Doritos tortilla chip by the other friend, who personifies the Doritos brand, transports the duo into an LED-lit kayak, and then the dance-floor at a beach party where we see the duo busting out some<\/span><\/p>\n<p><span style=\"font-weight: 400\">experimental dance moves. The film draws to a close as TV personality, <\/span><b>Alison Hammond,<\/b><span style=\"font-weight: 400\"> can be heard championing the strapline \u2018Only On Holiday\u2019 and delivering the impactful promotional message: <\/span><i><span style=\"font-weight: 400\">\u2018Win an easyJet holiday every hour with Walkers and Doritos.\u2019 <\/span><\/i><span style=\"font-weight: 400\">The playful creative concludes with a comical reprise moment when the stolen toiletries come spilling out of the friends&#8217; suitcases, much to their embarrassment.\u00a0<\/span><\/p>\n<p><b>Fernando Kahane, Walkers Senior Marketing Director <\/b><span style=\"font-weight: 400\">commented: <\/span><i><span style=\"font-weight: 400\">\u201cWe are thrilled to be bringing together two of our biggest PepsiCo brands, with easyJet holidays. By giving Brits the chance to win a package holiday every hour, for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever. Our hope is that the holiday campaign inspires wanderlust and spreads laughter with a light-hearted reminder of all the things we love doing with our family and friends &#8211; but only on holiday!\u201d\u00a0<\/span><\/i><\/p>\n<p><b>Richard Sherwood, Marketing Director, easyJet holidays<\/b><span style=\"font-weight: 400\"> adds: \u201c<\/span><i><span style=\"font-weight: 400\">We only launched our easyJet holidays business in 2019, so joining together with Walkers and Doritos on this fantastic partnership as travel re-opens, is a real milestone for us. After the last two years we know there is a pent up demand for travel and that 2022 is going to see the long awaited return of our much missed getaways . There is a unique sense of joy and freedom which only holidays are able to deliver, and it is so exciting to offer these opportunities to holiday-deprived Brits in conjunction with two of the biggest crisp brands in the country.\u201d<\/span><\/i><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Ross Neil, Deputy Executive Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">added: <\/span><i><span style=\"font-weight: 400\">\u2018Does anyone else need a holiday or is it just me? And I\u2019m not talking about some camping staycation, I\u2019m talking about a real holiday! I\u2019m really excited to be launching this advert for this tri-branded spot to promote a brilliant offer for Walkers and Doritos customers. Never has the nation needed a holiday more than it does right now, so we wanted to celebrate that positive feeling of escaping the everyday. To do this, we&#8217;re bringing to life the odd little things that Brits find themselves doing once they&#8217;ve been unleashed abroad. But trying to remember all our funny little holiday behaviours is like being asked \u2018what did you have for dinner on the second Tuesday in January two years ago?\u2019 &#8211; it\u2019s been that long. We hope our campaign gets everyone in the mood for the most hotly anticipated summer yet.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The \u2018<\/span><i><span style=\"font-weight: 400\">Only On Holiday\u2019 <\/span><\/i><span style=\"font-weight: 400\">campaign will also see a holiday-themed packaging makeover on the best selling products across both Walkers and Doritos ranges, as well as an on-pack promotion running until the 23rd May with lucky winners able to book their holiday up until 30th December 2022. The promotion will feature across approximately 100 million Walkers and Doritos core flavours and shoppers who buy the products can discover if they have won by entering the on-pack code online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The multi-million \u2018<\/span><i><span style=\"font-weight: 400\">Only On Holidays<\/span><\/i><span style=\"font-weight: 400\">\u2019 media campaign is live from today and is running until mid-April. Supporting the hero 40\u201d TV creative, two 20\u201d cut downs specifically heroing the Doritos brand for Gen Z and Walkers portfolio for families will also go live across TV and social. The campaign will be supported with a 360 investment into shopper, digital media, social media (TikTok, Instagram and Facebook, Twitter) and influencer activity. Media has been planned and executed by OMD and PR has been led by Splendid.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZOxI1O wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/FM2DdgFWYAI32LX.jpeg 1152w\">\r\n                                <img 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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14668","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10360","hero_video":"","hero_image":{"ID":14669,"id":14669,"title":"FM2DdgFWYAI32LX","filename":"FM2DdgFWYAI32LX.jpeg","filesize":718114,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/FM2DdgFWYAI32LX.jpeg","link":"https:\/\/www.vccp.com\/uk\/work\/easyjet\/walkers-doritos-and-easyjet-win-a-holiday-every-hour\/attachment\/fm2ddgfwyai32lx","alt":"","author":"57","description":"","caption":"","name":"fm2ddgfwyai32lx","status":"inherit","uploaded_to":14668,"date":"2022-03-03 12:56:37","modified":"2022-03-03 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Doritos and easyJet \u2018Win a Holiday Every Hour!\u2019","meta-description":"Today PepsiCo has brought together the nation\u2019s biggest crisp and tortilla chip brands Walkers and Doritos, together with tour operator easyJet\u00a0 holidays in a new campaign to celebrate the return of holiday getaways.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/03\/FM2DdgFWYAI32LX.jpeg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14598,"post_author":"57","post_date":"2022-02-12 20:44:24","post_date_gmt":"2022-02-12 20:44:24","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"675909468\",\"blockId\":\"Qnlwx\",\"blockUniqueClass\":\"lazyblock-video-Qnlwx\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA new, integrated TV campaign devised by \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for \\u003c\\\/span\\u003e\\u003cb\\u003ecinch\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the UK\\u2019s fastest-growing online car marketplace, premieres tomorrow night, Saturday 12 February, supporting the brand\\u2019s sponsorship of ITV\\u2019s new talent show \\u2018Starstruck\\u2019.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCovering sponsorship idents on both broadcast and catch up, as well as licensing, digital and social, the work will put a distinctly cinch mark on ITV\\u2019s new Saturday night format that will have the nation singing their hearts out.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHosted by Olly Murs, \\u2018Starstruck\\u2019 will see ordinary members of the public with an exceptional talent, team up to transform into some of the world\\u2019s biggest music icons, including Freddie Mercury, Ariana Grande, Lionel Richie and Lady Gaga. The star-studded judging panel includes award winning singer and actress Sheridan Smith, Queen frontman Adam Lambert, comedian Jason Manford and the UK\\u2019s leading soulstress and musical theatre star Beverley Knight.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe sponsorship idents, fronted by cinch\\u2019s much-loved ambassador Rylan, will premiere this weekend, and play on the format of the \\u2018Starstruck\\u2019 programme itself where people with extraordinary talents go head-to-head to not just nail, but absolutely cinch their performance. Aptly labelled as the \\u2018cinch off,\\u2019 the idents will top and tail the ad breaks, featuring drivers in parked cars passionately belting out ballads, trying to \\u2018out-cinch\\u2019 each other as they put their behind-the-wheel singing voices to the test. The hero 10\\u201d ident features a middle-aged man, passionately singing his heart out to the iconic power ballad \\u2018Wrecking Ball\\u2019 by Miley Cyrus, as two somewhat shocked passengers in the car next to him watch on. And to make sure a car journey\\u2019s favourite companion gets a look-in, there\\u2019s even a singing dog!\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the idents, cinch's through-the-line approach to sponsorship includes an additional competition spot with a car valued at up to \\u00a330,000 as the prize, and a creator-led activation on the brand\\u2019s TikTok channel @cinchuk. Activity from TikTok creators includes Drag Race star \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTia Kofi, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTikTok icon \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDavid Larbi \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand musician \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIzzi De Rosa \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill bring the songs from cinch\\u2019s idents to life by cinching their own in-car performances.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAmy Townsend, Senior Marketing Director at cinch \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019re really excited to be working with ITV as the launch sponsor of Starstruck. The programme will celebrate the moments when the ordinary becomes extraordinary \\u2013 or as we call \\u201ccinching it.\\u201d This broadcast sponsorship is our biggest yet: activating across TV, TikTok and even giving one lucky viewer the chance to win a car from cinch, the biggest range of cars available to buy entirely online. VCCP has \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecinched it in realising our vision - it\\u2019s playful, memorable and relatable. We\\u2019ve all had our own superstar vocals moments in the car, and VCCP have cleverly managed to bring our sponsorship to life with a cinch off that reminds us of all our great in-car performances!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u2018Starstruck\\u2019 sponsorship compliments cinch\\u2019s well-established roster of significant sports and entertainment partnerships including the ECB (England \\u0026amp; Wales Cricket Board), Tottenham Hotspur, LTA, Northampton Saints and five Live Nation festivals.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Orbine, Executive Creative Director\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019ve all been there. Whether it\\u2019s a road trip sing-along with pals, unknowingly singing the words to your kids\\u2019 favourite soundtrack, or privately having a diva moment en route to work, there\\u2019s something to be said for belting out a performance from the front seat of your car. We\\u2019re determined to get the British public using the word \\u2018cinch\\u2019 and what better way to get a brilliant brand, which takes the faff out of purchasing a car, front of mind than with a prime-time TV spot. Release your inner popstar with cinch!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecinch\\u2019s sponsorship idents for \\u2018Starstruck\\u2019 will appear on ITV1 and ITV Hub from tomorrow at 8:30pm and will roll out for seven weeks. The TVC will support \\u2018Starstruck\\u2019s\\u2019 competition spot, and the sponsorship will extend across digital, PR, an ITV.com homepage takeover and social, including cinch\\u2019s TikTok channel. Media has been planned and executed by MediaCom.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDespite launching just fifteen months ago, cinch has rapidly become the largest online B2C marketplace for car purchases in the UK and is currently generating annualised sales of over 70,000 vehicles with its promise to take the faff out of buying, changing and owning a car, entirely online. Its c.30 million website visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare offering a lifetime warranty, routine servicing and roadside assistance, free delivery and a 14-day money-back guarantee.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z25eOwx\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z25eOwx\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-2%22,%22caption%22:%22%22,%22id%22:14601,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14601%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/cinch-2.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-3%22,%22caption%22:%22%22,%22id%22:14602,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14602%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/cinch-3.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-4%22,%22caption%22:%22%22,%22id%22:14603,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14603%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/cinch-4.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-5%22,%22caption%22:%22%22,%22id%22:14604,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14604%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/cinch-5.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"bd2in\",\"blockUniqueClass\":\"lazyblock-carousel-bd2in\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\\u2019re determined to get the British public using the word \\u2018cinch\\u2019 and what better way to get a brilliant brand, which takes the faff out of purchasing a car, front of mind than with a prime-time TV spot. Release your inner popstar with cinch!\",\"quotee\":\"Mark Orbine, Executive Creative Director\",\"blockId\":\"17rAr4\",\"blockUniqueClass\":\"lazyblock-quote-full-width-17rAr4\"} \/-->","post_title":"cinch 'Starstruck' idents","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cinch-starstruck-idents","to_ping":"","pinged":"","post_modified":"2022-02-12 20:46:19","post_modified_gmt":"2022-02-12 20:46:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14598","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14452,"post_author":"57","post_date":"2022-01-10 13:42:29","post_date_gmt":"2022-01-10 13:42:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, the UK\\u2019s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eagencies of record \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e alongside its CX and production arms \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\\u201d hero film called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetty-Hoo-Hoo\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by renowned Somesuch\\u2019s director, Sam Hibbard, who created all previous spots in the series. The creative spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza eating habits following the first yodel campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TVC opens with Betty sitting in her armchair at home, putting the yodel call out to her friends asking who fancies a Domino\\u2019s. We then see two of her friends respond who are in the middle of a game of bingo. They reply with a cheery \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Great call, Betty!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which then kicks off other characters in the film yodelling their own orders such as a \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTexas BBQ\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVegi Supreme\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMighty Meaty\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u2019 The playful creative draws to a close with a man, mid chest wax, yodelling out that all delicious Domino\\u2019s pizza\\u2019s will be half price this January.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis yodelling yelp is then interrupted by the two gamers from the first commercial, as his cries echo into their home. The final scene concludes with a classic Domino\\u2019s moment showing Betty and all her friends enjoying a Domino\\u2019s feast together and finishes with the voiceover declaring that Domino\\u2019s customers will receive 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters, the campaign will continue to be audio-first and will also roll out across radio with a series of announcements to highlight the new deal. The radio ads make light of stereotypical dreary feelings of January felt by most following Christmas, and encourage people to view the month more positively, whilst highlighting the incredible nationwide offer. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Dreaded January, cold, dark\\u2026 Did we mention the cold? The only thing we\\u2019ve got to look forward to after all this \\u201cJanuaryness\\u201d is, ugh, dreaded February.\\u2019 Wish it could be January for ever, January.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cAt Domino\\u2019s we\\u2019re proud our pizza is the meal of choice for crowd-pleasing moments between family and friends. We want to kick off 2022 in style whilst highlighting what our customers love about us\\u2013 generous portions and fantastic value with market-leading prices and deals. Betty was the unexpected star of our first DOMIN-OH-HOO-HOO ad, and we\\u2019re delighted to bring her back to the centre stage where she belongs!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cIf ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning today until 10\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e April the integrated campaign will roll out across a wide mix of channels including TVC, VOD, radio, print and instore, OOH, DOOH, YouTube and digital. The hero TV spot will run across channels from ITV to Channel 4 and Sky as well as on VOD across channels including All 4, to BT Sport VOD, Sky, ITVSTV Player and Google Preferred. 6 and 10\\u201d cut downs of the TVC will be used in the digital space. Havas Media are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFans can join in the Domino\\u2019s yodelling community by using the campaign hashtag #DominOhHooHoo.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2cmswH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2cmswH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"664173557\",\"blockId\":\"Z1yigK3\",\"blockUniqueClass\":\"lazyblock-video-Z1yigK3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"If ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"1Pnbmu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Pnbmu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bingo_Still%22,%22caption%22:%22%22,%22id%22:14453,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14453%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bingo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gathering_Still%22,%22caption%22:%22%22,%22id%22:14454,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14454%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gathering_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Judo_Still%22,%22caption%22:%22%22,%22id%22:14455,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14455%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Judo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lady_Still%22,%22caption%22:%22%22,%22id%22:14456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Lady_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wax_Still%22,%22caption%22:%22%22,%22id%22:14457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Wax_Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1wgtNE\",\"blockUniqueClass\":\"lazyblock-carousel-Z1wgtNE\"} \/-->","post_title":"Domino's Betty-Hoo-Hoo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-betty-hoo-hoo","to_ping":"","pinged":"","post_modified":"2022-01-10 13:42:30","post_modified_gmt":"2022-01-10 13:42:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14452","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14436,"post_author":"57","post_date":"2022-01-05 12:46:12","post_date_gmt":"2022-01-05 12:46:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"662600255\",\"blockId\":\"ZEcLnw\",\"blockUniqueClass\":\"lazyblock-video-ZEcLnw\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"662600867\",\"blockId\":\"12FwWB\",\"blockUniqueClass\":\"lazyblock-video-12FwWB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eCadbury Creme Egg\\u003c\\\/strong\\u003e and global creative agency\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, launch a new integrated brand campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto the UK and ROI markets.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe highly anticipated Cadbury Creme Egg Hunt is back, but this time it comes with a warning sign. Created by VCCP London to mark the lead up to Easter, Cadbury is offering lucky (or not so lucky) finders of the limited edition, half milk chocolate, half white chocolate eggs up to a huge \\u00a310,000 to be won, on one condition - that the winning egg is not eaten.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Creme Egg is no stranger to creating campaigns that have entertained the nation for decades. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a spin on one of the most iconic advertising campaigns in recent decades; \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich was first launched by Cadbury in the 1980s.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year\\u2019s Creme Egg Easter campaign creates a modern twist by challenging people\\u2019s ability to resist eating the elusive treat. In order to claim a prize, recipients must show proof that they have resisted the urge to eat the deliciously tempting winning Cadbury Creme Egg. There will be one hundred and forty six limited edition Creme Eggs in circulation, all valued at different winning amounts, from \\u00a350 to \\u00a310,000.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLyndsey Homer, Brand Manager at Cadbury said: \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cCadbury Creme Egg is one of the most iconic and well known products in the Cadbury portfolio. We wanted to create a campaign that both honoured the special heritage of the brand, whilst injecting some new energy into it. I\\u2019m so excited to see our campaign come to life, and can\\u2019t wait to see how fans, new and old, react to our cheeky campaign.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe disruptive, integrated campaign launches with two 30\\u201d films, written by \\u003cstrong\\u003eVCCP Creatives\\u003c\\\/strong\\u003e; \\u003cstrong\\u003eSimon Connor\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eStephen Cross\\u003c\\\/strong\\u003e and directed by award-winning Director, \\u003cstrong\\u003eJeff Low\\u003c\\\/strong\\u003e. Both films showcase everyday situations where Cadbury Creme Egg fans typically like to enjoy their chocolate treat. The first film, \\u2018Bath\\u2019, sees a man running a relaxing bath, ready to soak and enjoy his Cadbury Creme Egg in peace, only to discover he\\u2019s picked up one of the winning eggs you can\\u2019t eat. He shares the discovery with his partner who pleads with him not to eat it as it\\u2019s worth a lot of money. The film draws to a comical end, and we\\u2019re left not knowing if he\\u2019s going to fight the temptation as his partner yells from outside the bathroom \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDon\\u2019t eat it!!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second film \\u2018Bed,\\u2019 depicts a Cadbury Creme Egg fan tucked up in bed, again ready to wind down for the evening and tuck into his winning egg. He\\u2019s then interrupted by his partner who devastatingly tells him that he can\\u2019t eat it. The film ends with the man enviously eyeing up his partner who\\u2019s enjoying her Creme Egg with a spoon, and concludes with the man disappointedly saying\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018I want an egg, I want to eat an egg.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director at VCCP London added:\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Creme Eggs are a childhood classic and a British institution. So we were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. It's been fun flipping that campaign on its head. It's sticky work. We\\u2019ve eaten about 40 each. Hopefully people love the campaign like we do and maybe even find a winner. That they can\\u2019t eat of course.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor radio, Cadbury Creme Egg will reunite with actor and comedian Matt Lucas to create a series of radio public service announcement style ads warning the nation that they must resist the temptation to eat the winning eggs. Supporting this, Cadbury Creme Egg will also use YouGov data to target Creme Egg lovers based on whether they are lickers, eat their Creme Egg all in one or enjoy it with a spoon.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill run in the UK and ROI from 5th January until Easter across VOD, social (Instagram, Twitter, Snapchat), YouTube, radio, DOOH, OOH, retail and partnerships. PR will be supported by Golin. All media has been planned and executed by Carat.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1zEm0w\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1zEm0w\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bath%22,%22caption%22:%22%22,%22id%22:14439,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14439%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bath.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bed%22,%22caption%22:%22%22,%22id%22:14440,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14440%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bed.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%2225796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2%22,%22caption%22:%22%22,%22id%22:14441,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14441%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/25796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"dot-controls\":false,\"blockId\":\"10cLmV\",\"blockUniqueClass\":\"lazyblock-carousel-10cLmV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. \",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP London \",\"blockId\":\"Z1Eapjm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1Eapjm\"} \/-->","post_title":"Cadbury Creme Egg 'How do you NOT eat yours'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-creme-egg-how-do-you-not-eat-yours","to_ping":"","pinged":"","post_modified":"2022-01-27 09:26:24","post_modified_gmt":"2022-01-27 09:26:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14436","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}