{"id":14608,"date":"2022-02-17T09:51:40","date_gmt":"2022-02-17T09:51:40","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14608"},"modified":"2022-02-17T09:51:40","modified_gmt":"2022-02-17T09:51:40","slug":"o2-roam-freely","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-roam-freely","title":{"rendered":"O2 &#8216;Roam Freely&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-Z1MSuHJ wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/677609498?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1grDC6 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">O2 has today launched <\/span><i><span style=\"font-weight: 400\">\u2018Roam Freely,\u2019 <\/span><\/i><span style=\"font-weight: 400\">a new integrated marketing campaign designed to highlight how O2 is helping its customers holiday without the hassle of European roaming costs. Instead, customers will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To bring the fresh new creative to life, O2 tapped into rising consumer confidence as the travel industry braces for a comeback, with half of Brits planning two or more holidays in 2022.<\/span> <span style=\"font-weight: 400\">For the first time ever, Bubl, O2\u2019s reliable little blue robot, is seen jet setting across Europe as it enjoys a whistle stop tour of Europe\u2019s finest cities following the two year disruption to travel. O2 worked with UK agency of record, <\/span><b>VCCP London <\/b><span style=\"font-weight: 400\">and content studio <\/span><b>Girl&amp;Bear,<\/b><span style=\"font-weight: 400\"> to mastermind the new campaign which sees Bubl <\/span><i><span style=\"font-weight: 400\">\u2018Roam Freely\u2019<\/span><\/i><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new spot celebrates the magic of worry-free wanderlust as the 30\u201d hero film opens to the chorus of clicking cameras as Bubl, oozing stardom status, gets ready to board a flight to Europe. The soundtrack builds to an upbeat tempo, brought to life through a whirlwind of static shots, as carefree Bubl is whisked off to its first European destination. Bubl takes viewers on a hassle-free adventure across Europe, through a series of playful selfies capturing the magic of holiday hotspots including Lisbon, Paris and Rome, even managing to squeeze in a quick stop to the French Alps for a ski trip. In the playful creative, viewers see Bubl kitted out with various holiday accessories including sunglasses, ski goggles and even a snorkel. The film draws to a close with O2 spotlighting its commitment to its customers and heroes the strapline <\/span><i><span style=\"font-weight: 400\">\u2018The only major network that isn\u2019t bringing back EU roaming charges for anyone. Up to 25GB\u2019\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The creative for \u2018<\/span><i><span style=\"font-weight: 400\">Roam Freely\u2019<\/span><\/i><span style=\"font-weight: 400\"> marks a step change from previous O2 campaigns which have featured the friendly robot, Bubl. The use of static images in film is the first of its kind for O2, the format of which is designed to tell the story of Bubl roaming freely throughout Europe.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b><span style=\"font-weight: 400\"> The playful <\/span><i><span style=\"font-weight: 400\">\u2018Roam Freely\u2019<\/span><\/i><span style=\"font-weight: 400\"> campaign is a follow up to the tactical <\/span><i><span style=\"font-weight: 400\">\u2018Odd One Out\u2019<\/span><\/i><span style=\"font-weight: 400\"> campaign launched in January to celebrate Virgin Media O2\u2019s announcement not to reintroduce roaming charges in the EU for its customers.\u00a0<\/span><\/b><\/p>\n<p><b>Simon Valcarcel, Marketing Director at O2, Virgin Mobile &amp; Virgin Media O2 <\/b><span style=\"font-weight: 400\">said: <\/span><i><span style=\"font-weight: 400\">\u201cOur \u2018Roam Freely\u2019 campaign is a playful reflection of Britain\u2019s mood as the nation gets excited about the prospect of travelling again. More so than ever, after two Covid disrupted years for travel, we\u2019re delighted to be able to give our customers that extra benefit to make their holidays even more special. We\u2019re very proud to say that we\u2019re the only major UK network not to reintroduce EU\u00a0 roaming charges and want to celebrate that our customers will be able to \u2018Roam Freely\u2019!\u201d\u00a0<\/span><\/i><\/p>\n<p><b>David Masterman, Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">added: <\/span><i><span style=\"font-weight: 400\">\u201cHow much are we all looking forward to travelling again? Holidays are back and everyone\u2019s favourite little blue robot, Bubl, has been on a joyous European tour. Our \u2018Roam Freely\u2019 campaign showcases that O2 is the only major network that won&#8217;t fleece you with roaming charges.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The <\/span><span style=\"font-weight: 400\">integrated campaign by O2 is live from today and will run until the end of March across hero TV spots including This Morning, Coronation Street and Saturday Night Takeaway.\u00a0 \u2018<\/span><i><span style=\"font-weight: 400\">Roam Freely\u2019 <\/span><\/i><span style=\"font-weight: 400\">will also roll out across multiple formats including digital and supporting social platforms. Media has been planned and executed by Havas Media. PR is supported by Hope&amp;Glory<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-36THD wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Holidays are back and everyone\u2019s favourite little blue robot, Bubl, has been on a joyous European tour. Our \u2018Roam Freely\u2019 campaign showcases that O2 is the only major network that won&#8217;t fleece you with roaming charges. \n        <cite>David Masterman, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-1Nr0sF wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-plane.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-plane.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-beach.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-beach.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14608","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10387","hero_video":"","hero_image":{"ID":14612,"id":14612,"title":"Bubl skiing","filename":"Bubl-skiing.png","filesize":3674507,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing.png","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-roam-freely\/attachment\/bubl-skiing","alt":"","author":"57","description":"","caption":"","name":"bubl-skiing","status":"inherit","uploaded_to":14608,"date":"2022-02-16 09:26:09","modified":"2022-02-16 09:26:09","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-skiing-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 'Roam Freely'","meta-description":"O2 has today launched \u2018Roam Freely,\u2019 a new integrated marketing campaign designed to highlight how O2 is helping its customers holiday without the hassle of European roaming costs. Instead, customers will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/Bubl-beach.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14502,"post_author":"57","post_date":"2022-01-20 15:13:02","post_date_gmt":"2022-01-20 15:13:02","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"668331749\",\"blockId\":\"2nEPlk\",\"blockUniqueClass\":\"lazyblock-video-2nEPlk\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTogether with \\u003cstrong\\u003eO2\\u003c\\\/strong\\u003e, we launched a new social first campaign designed to promote the Samsung Galaxy Z Flip3 foldable phone, available to purchase on O2. Masterminded with\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the new campaign sees iconic Noughties pop band, Steps, take over the famous The O2 arena with a surprise flashmob.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo bring the campaign to life, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 tapped into the increasing trend of throwback nostalgia, together with the help of Steps to pay homage to retro features of the foldable phone. O2 surprised the public at The O2 arena with a flashmob style performance from Steps to demonstrate that the Galaxy Z Flip3 is the perfect mix of the noughties, with a 2022 upgrade.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe social films take O2 customers on a journey of Noughties nostalgia by highlighting the retro foldable nature of the Galaxy Z Flip3, as well as the new updated features such as its hands-free selfies and split screen. The hero 60\\u201d social film was shot partially on the new Galaxy Z Flip3 model and opens with a lone dancer setting up his phone in The O2 as he gets ready to film a routine to Steps\\u2019 hit track\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cDeeper Shade of Blue\\u201d. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe song has been updated with a modern remix to continue the theme of the upgraded Noughties vision. As his dance kicks off, the hero character is joined by additional dancers and even Bubl, O2\\u2019s lovable blue robot, can be seen dancing on a digital screen as the flashmob begins to build. The dancers are interrupted by a security guard as there\\u2019s an ever present risk that security will shut down the routine.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHowever, the hero dancer is joined by more and more people and they all enjoy the foldable features of the new Galaxy Z Flip3, helping them capture stunning selfies with just a wave, and record hands-free with Flex Mode. The impromptu dance troupe is finally joined by iconic pop brand, Steps.. The flashmob reaches a crescendo as Steps bust out their signature choreography, and the film draws to a close with the hero strapline \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Noughties just got an upgrade. Get the iconic Galaxy Z Flip3 on O2.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at O2, Virgin Mobile \\u0026amp; Virgin Media O2 \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe're so happy to have collaborated with Samsung to bring some iconic noughties ingredients together with a modern twist, to celebrate the Galaxy Z Flip3 phone on O2 and hopefully bring a bit of joy to January.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign for the \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGalaxy\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Z Flip3 phone aims to target millennials who treasure fond memories from the Noughties in a bid to recruit this audience to the updated model. The flashmob creative\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, choreographed by Reuben Feels \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand fronted by pop legends, Steps, is a natural tie to the Noughties features of the foldable phone. The foldable technology is Samsung\\u2019s unique selling point which sees the phone model break out against the conventional \\u2018black box\\u2019 smartphone appearance from that of competitor brands.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAur\\u00e9lien Pakula-Rayssac-Baures, Associate Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWhen we first had a chance to play with the new Samsung Galaxy Z Flip3, it took us straight back to the early noughties. When flip phones and pop dance moves were the norm. So, building on these nostalgic feelings and the current TikTok dance trend, it felt natural to create a surprise flashmob featuring the iconic band Steps to demonstrate the modernised features of Samsung's latest flip phone. Recording it all at the emblematic The O2 arena has been challenging in these Covid regulated times, but it's been an absolute joy for us and VCCP production company, Girl\\u0026amp;Bear, to bring this idea to life in collaboration with Reuben Feels, Clockwise and Soho Music.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esocial first campaign is live from today and will run for 3 weeks across YouTube and supporting social platforms. Additional edits of the hero film have been created specifically to roll out across Instagram, Facebook and TikTok in the UK. Supporting this, the film will also feature on \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 and Samsung social channels and will be amplified by an influencer element. Influencer activity includes Steps\\u2019 owned channels as well as supporting content creator activity from TikTok creators \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/tegaalexander\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTega Alexander\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/izziderosa\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Izzi de Rosa\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/francescaperks\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFrancesca Perks\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and dance choreographer \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.instagram.com\\\/cruzejphilip\\\/?hl=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCruze Phlip.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"16m0PG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-16m0PG\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Building on these nostalgic feelings and the current TikTok dance trend, it felt natural to create a surprise flashmob featuring the iconic band Steps to demonstrate the modernised features of Samsung's latest flip phone.\",\"quotee\":\"Aur\\u00e9lien Pakula-Rayssac-Baures, Associate Creative Director at VCCP London\",\"blockId\":\"XUXlY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-XUXlY\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_00_38_15.Still003%20(1)%22,%22caption%22:%22%22,%22id%22:14503,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14503%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_00_38_15.Still003-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_42_09.Still012-1%22,%22caption%22:%22%22,%22id%22:14506,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14506%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_42_09.Still012-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Steps%20standing%20together%20in%20the%20middle%20of%20a%20flash%20mob%20in%20the%20O2%20arena.%22,%22title%22:%22OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_45_18.Still013%20(1)%22,%22caption%22:%22%22,%22id%22:14505,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14505%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_45_18.Still013-1.jpg%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"1FIhxM\",\"blockUniqueClass\":\"lazyblock-carousel-1FIhxM\"} \/-->","post_title":"O2 'The noughties just got an upgrade'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-the-noughties-just-got-an-upgrade","to_ping":"","pinged":"","post_modified":"2022-01-27 10:13:48","post_modified_gmt":"2022-01-27 10:13:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14502","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14042,"post_author":"57","post_date":"2021-09-10 18:54:09","post_date_gmt":"2021-09-10 17:54:09","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"M-RHCT1zQmI\",\"blockId\":\"Z17cyOM\",\"blockUniqueClass\":\"lazyblock-video-Z17cyOM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eO2\\u003c\\\/strong\\u003e\\u2019s new campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Road Trip\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e taps into the welcome return of music festivals across the country, to launch their new Plus Plans offering.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe fresh new creative will run in through Q3 and launches with a 30\\u201d hero film inspired by the return of events in the UK. Directed by celebrated director, \\u003cstrong\\u003eGary Freedman\\u003c\\\/strong\\u003e, the hero TV film captures friends road tripping to a festival with Bubl, O2\\u2019s loyal and reliable blue robot. As our protagonists make their way to the festival Bubl is in the back of the campervan brightening up their trip . Bubl\\u2019s fairy lights symbolise the fact that O2 customers\\u2019 have access to the best possible service and benefits with the new \\u2018Plus Plans\\u2019.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Road Trip\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis the latest evolution of \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHere Comes Brighter\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich launched earlier this year. Pulling from the promise of \\u2018here comes brighter\\u2019 into the proof of \\u2018making every day brighter,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRoad Trip\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the new spot continues this, manifestation with Bubl brightening up customers' lives with O2 experiences, and extending this message to O2 \\u2018Plus Plans.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\\\/span\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at O2,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cAt O2 we\\u2019re constantly reviewing how we can give our customers more of the things that matter to them, for even greater value. Bubl forms the perfect embodiment of our core values, and \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003et\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehe new \\u2018Plus Plans\\u2019 platform gives customers access to a variety of additional benefits including international roaming, 6 months free Apple music and added protection for their phone with a three-year warranty, giving them even more reasons to choose O2.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAdding to this,\\u003c\\\/span\\u003e\\u003cb\\u003e David Masterman VCCP London Creative Director \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecommented:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cO2's Plus Plans give consumers all manner of perks to brighten their day. So, building on what we've done so far with Bubl, our helpful little blue robot, we dramatised this with a group of friends, a campervan and 51 boxes of fairy lights.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Plus Plans\\u2019 campaign will run in the UK from 10th September until 31st October across TV, DRTV, BVOD, online video, Print, Social and Retail in the UK.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"O2's Plus Plans give consumers all manner of perks to brighten their day.\",\"quotee\":\" David Masterman, Creative Director at VCCP London \",\"blockId\":\"2bTekg\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2bTekg\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%221_Setting-off%22,%22caption%22:%22%22,%22id%22:14045,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14045%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/1_Setting-off.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%222_On-the-road%22,%22caption%22:%22%22,%22id%22:14044,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14044%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/2_On-the-road.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%223_Bubl-hard-at-work%22,%22caption%22:%22%22,%22id%22:14046,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14046%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/3_Bubl-hard-at-work.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%224_Fairy-Light-reveal-1%22,%22caption%22:%22%22,%22id%22:14047,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14047%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/4_Fairy-Light-reveal-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%225_Ta-Da%22,%22caption%22:%22%22,%22id%22:14048,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14048%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/5_Ta-Da.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZiQsAr\",\"blockUniqueClass\":\"lazyblock-carousel-ZiQsAr\"} \/-->","post_title":"O2 Plus Plans 'Road Trip'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-plus-plans-road-trip","to_ping":"","pinged":"","post_modified":"2021-09-10 18:54:09","post_modified_gmt":"2021-09-10 17:54:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14042","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14282,"post_author":"57","post_date":"2021-11-12 08:12:03","post_date_gmt":"2021-11-12 08:12:03","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"I78UotAouoA\",\"blockId\":\"mBhWl\",\"blockUniqueClass\":\"lazyblock-video-mBhWl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eO2\\u003c\\\/strong\\u003e has today launched \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018We\\u2019re better, connected,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe new Christmas campaign designed to promote the UK wide rollout of the \\u003cstrong\\u003eNational Databank\\u003c\\\/strong\\u003e, launched by \\u003cstrong\\u003eVirgin Media O2\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGood Things Foundation\\u003c\\\/strong\\u003e to help tackle data poverty. O2 worked with UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the first time ever, for \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018We\\u2019re better, connected,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 has created a loveable Bubl army of reliable and loyal robots on an important mission this Christmas: to connect people across the country. Virgin Media O2 and Good Things Foundation are today rolling out the National Databank across the UK, as O2 pledges to donate even more free mobile data to those who need it. The company has pledged to gift 10GB of O2 data with every plan purchased between 1 November and 31 January and the launch is in response to the data crisis that sees 1.5 million homes in the UK currently without internet access.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe charming 60\\u201d hero film by VCCP London brings customers on a journey of connection, as the Bubl army tiptoes its way into the homes of those without access to the internet. The sweet creative encapsulates the nation\\u2019s mood this Christmas which celebrates treasured moments of connection rather than material goods. The determined little Bubl army harnesses the unifying role of the internet and the power of technology to make magical reunions with family, friends and loved ones possible. Bubl, standing in front of a huge screen, starts to emit whirrs and whistles and beeps. Through two gigantic speakers these sounds are translated for the first time ever into a synthesized voice which booms out around the auditorium. The Christmas ad will make its TV debut on Friday 12th November during Googlebox.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, millions of households across the UK are unable to learn, bank online or even video call family at Christmas. O2 is on a mission to make dreams of connections come true by giving its customers even more ways to connect to the people they love. The National Databank has been created by Virgin Media O2, together with Good Things Foundation, and it provides a central hub where community groups can access free \\u2018data voucher codes\\u2019 and SIM cards for anyone who needs them. Following the success of a three-month pilot, O2 has pledged to donate more data this Christmas, announcing today that it will gift 10GB of data with every plan purchased between 1 November and 31 January, tapping into the true spirit of Christmas by unlocking free mobile data for those in need.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Groves, Director of Brand \\u0026amp; Marcomms at Virgin Media O2 \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis Christmas we wanted to celebrate the power of human connection \\u2013 for everyone. Access to the internet is an everyday necessity many of us take for granted, and pledging even more O2 data to the National Databank is one step we can take to help to close the gap on digital inequality. Alongside VCCP London, we\\u2019ve translated this important message thanks to the helping hands of our loveable Bubl army, and the end result is a beautifully sweet film that encapsulates the true spirit of Christmas, and the strength of mobile data in helping to maintain connections in those moments where we cannot be together.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJim Capp, Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Over the last 18 months in particular the internet has kept many of us connected to friends, family, entertainment and work. It\\u2019s an essential, but we\\u2019re incredibly conscious that millions still are without access to those simple connections - unable to work, bank, learn online, keep in touch with family and friends - imagine that. With Christmas being a time when connection is more important than ever, we\\u2019re proud that this campaign is supporting the National Databank in donating data to those who need it. That\\u2019s the true spirit of Christmas in my eyes.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe fully integrated campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018We\\u2019re better, connected\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is live from today and will run for the festive period. The hero TV spot will play out across ITV, Channel 4 and Sky, and the creative will roll out across multiple formats including BVOD, OOH and OLV. As well as supporting key offers with tried and tested formats across Facebook, Twitter and Instagram, O2 will also be running a social media activation which will see the brand building the \\u2018Store of the future\\u2019 in AR with Snap. From 25 November, customers will be able to visit an O2 store in Snap and shop 3 hero Samsung products by clicking on them to explore more detail and even shop natively in app. The social media activation is a telco-first and if successful will roll out to Christmas and beyond.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by Havas Media. PR is supported by Hope \\u0026amp; Glory\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We\\u2019re proud that this campaign is supporting the National Databank in donating data to those who need it.\",\"quotee\":\"Jim Capp, Creative Director at VCCP London\",\"blockId\":\"pvHus\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-pvHus\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still02%22,%22caption%22:%22%22,%22id%22:14288,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14288%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still02.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still06%22,%22caption%22:%22%22,%22id%22:14289,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14289%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still06.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still03%22,%22caption%22:%22%22,%22id%22:14290,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14290%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still03.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still09%22,%22caption%22:%22%22,%22id%22:14291,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14291%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still09.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still05%22,%22caption%22:%22%22,%22id%22:14292,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14292%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still05.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still01%22,%22caption%22:%22%22,%22id%22:14293,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14293%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still01.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still04%22,%22caption%22:%22%22,%22id%22:14294,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14294%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still04.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still08%22,%22caption%22:%22%22,%22id%22:14295,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14295%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still08.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22BublArmy60_60Secs_Tv_Still010%22,%22caption%22:%22%22,%22id%22:14296,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14296%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/BublArmy60_60Secs_Tv_Still010.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z19WGXy\",\"blockUniqueClass\":\"lazyblock-carousel-Z19WGXy\"} \/-->","post_title":"O2 Christmas 'We're better, connected'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-christmas-were-better-connected","to_ping":"","pinged":"","post_modified":"2021-11-12 08:12:03","post_modified_gmt":"2021-11-12 08:12:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14282","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}