{"id":14598,"date":"2022-02-12T20:44:24","date_gmt":"2022-02-12T20:44:24","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14598"},"modified":"2022-02-12T20:46:19","modified_gmt":"2022-02-12T20:46:19","slug":"cinch-starstruck-idents","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cinch\/cinch-starstruck-idents","title":{"rendered":"cinch &#8216;Starstruck&#8217; idents"},"content":{"rendered":"<div class=\"lazyblock-video-Qnlwx wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/675909468?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z25eOwx wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">A new, integrated TV campaign devised by <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> for <\/span><b>cinch<\/b><span style=\"font-weight: 400\">, the UK\u2019s fastest-growing online car marketplace, premieres tomorrow night, Saturday 12 February, supporting the brand\u2019s sponsorship of ITV\u2019s new talent show \u2018Starstruck\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Covering sponsorship idents on both broadcast and catch up, as well as licensing, digital and social, the work will put a distinctly cinch mark on ITV\u2019s new Saturday night format that will have the nation singing their hearts out.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hosted by Olly Murs, \u2018Starstruck\u2019 will see ordinary members of the public with an exceptional talent, team up to transform into some of the world\u2019s biggest music icons, including Freddie Mercury, Ariana Grande, Lionel Richie and Lady Gaga. The star-studded judging panel includes award winning singer and actress Sheridan Smith, Queen frontman Adam Lambert, comedian Jason Manford and the UK\u2019s leading soulstress and musical theatre star Beverley Knight.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The sponsorship idents, fronted by cinch\u2019s much-loved ambassador Rylan, will premiere this weekend, and play on the format of the \u2018Starstruck\u2019 programme itself where people with extraordinary talents go head-to-head to not just nail, but absolutely cinch their performance. Aptly labelled as the \u2018cinch off,\u2019 the idents will top and tail the ad breaks, featuring drivers in parked cars passionately belting out ballads, trying to \u2018out-cinch\u2019 each other as they put their behind-the-wheel singing voices to the test. The hero 10\u201d ident features a middle-aged man, passionately singing his heart out to the iconic power ballad \u2018Wrecking Ball\u2019 by Miley Cyrus, as two somewhat shocked passengers in the car next to him watch on. And to make sure a car journey\u2019s favourite companion gets a look-in, there\u2019s even a singing dog!<\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition to the idents, cinch&#8217;s through-the-line approach to sponsorship includes an additional competition spot with a car valued at up to \u00a330,000 as the prize, and a creator-led activation on the brand\u2019s TikTok channel @cinchuk. Activity from TikTok creators includes Drag Race star <\/span><span style=\"font-weight: 400\">Tia Kofi, <\/span><span style=\"font-weight: 400\">TikTok icon <\/span><span style=\"font-weight: 400\">David Larbi <\/span><span style=\"font-weight: 400\">and musician <\/span><span style=\"font-weight: 400\">Izzi De Rosa <\/span><span style=\"font-weight: 400\">will bring the songs from cinch\u2019s idents to life by cinching their own in-car performances.<\/span><\/p>\n<p><b>Amy Townsend, Senior Marketing Director at cinch <\/b><span style=\"font-weight: 400\">said: \u201c<\/span><i><span style=\"font-weight: 400\">We\u2019re really excited to be working with ITV as the launch sponsor of Starstruck. The programme will celebrate the moments when the ordinary becomes extraordinary \u2013 or as we call \u201ccinching it.\u201d This broadcast sponsorship is our biggest yet: activating across TV, TikTok and even giving one lucky viewer the chance to win a car from cinch, the biggest range of cars available to buy entirely online. VCCP has <\/span><\/i><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><i><span style=\"font-weight: 400\">cinched it in realising our vision &#8211; it\u2019s playful, memorable and relatable. We\u2019ve all had our own superstar vocals moments in the car, and VCCP have cleverly managed to bring our sponsorship to life with a cinch off that reminds us of all our great in-car performances!\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The \u2018Starstruck\u2019 sponsorship compliments cinch\u2019s well-established roster of significant sports and entertainment partnerships including the ECB (England &amp; Wales Cricket Board), Tottenham Hotspur, LTA, Northampton Saints and five Live Nation festivals.<\/span><\/p>\n<p><b>Mark Orbine, Executive Creative Director<\/b><span style=\"font-weight: 400\"> added: \u201c<\/span><i><span style=\"font-weight: 400\">We\u2019ve all been there. Whether it\u2019s a road trip sing-along with pals, unknowingly singing the words to your kids\u2019 favourite soundtrack, or privately having a diva moment en route to work, there\u2019s something to be said for belting out a performance from the front seat of your car. We\u2019re determined to get the British public using the word \u2018cinch\u2019 and what better way to get a brilliant brand, which takes the faff out of purchasing a car, front of mind than with a prime-time TV spot. Release your inner popstar with cinch!\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">cinch\u2019s sponsorship idents for \u2018Starstruck\u2019 will appear on ITV1 and ITV Hub from tomorrow at 8:30pm and will roll out for seven weeks. The TVC will support \u2018Starstruck\u2019s\u2019 competition spot, and the sponsorship will extend across digital, PR, an ITV.com homepage takeover and social, including cinch\u2019s TikTok channel. Media has been planned and executed by MediaCom.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite launching just fifteen months ago, cinch has rapidly become the largest online B2C marketplace for car purchases in the UK and is currently generating annualised sales of over 70,000 vehicles with its promise to take the faff out of buying, changing and owning a car, entirely online. Its c.30 million website visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare offering a lifetime warranty, routine servicing and roadside assistance, free delivery and a 14-day money-back guarantee.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-bd2in wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-3.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-3.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-4.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-4.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div 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xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-17rAr4 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We\u2019re determined to get the British public using the word \u2018cinch\u2019 and what better way to get a brilliant brand, which takes the faff out of purchasing a car, front of mind than with a prime-time TV spot. Release your inner popstar with cinch! \n        <cite>Mark Orbine, Executive Creative Director<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14598","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"14127","hero_video":"","hero_image":{"ID":14599,"id":14599,"title":"cinch 1","filename":"cinch-1.png","filesize":2362739,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1.png","link":"https:\/\/www.vccp.com\/uk\/work\/cinch\/cinch-starstruck-idents\/attachment\/cinch-1","alt":"","author":"57","description":"","caption":"","name":"cinch-1","status":"inherit","uploaded_to":14598,"date":"2022-02-12 20:37:44","modified":"2022-02-12 20:37:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"cinch 'Starstruck' idents","meta-description":"A new, integrated TV campaign devised by VCCP for cinch, the UK\u2019s fastest-growing online car marketplace, premieres tomorrow night, Saturday 12 February, supporting the brand\u2019s sponsorship of ITV\u2019s new talent show \u2018Starstruck\u2019.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/02\/cinch-1-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13968,"post_author":"57","post_date":"2021-08-25 17:44:34","post_date_gmt":"2021-08-25 16:44:34","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e has been appointed by \\u003cstrong\\u003ecinch,\\u003c\\\/strong\\u003e the UK\\u2019s fastest-growing online used car marketplace, as its UK integrated communications agency of record. The account was awarded following a three-way competitive pitch.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs cinch\\u2019s full service UK partner agency, VCCP will be responsible for campaign development and amplification, brand strategy, digital communications and customer experience delivered through \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e. Work will commence immediately on the account.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDespite launching only ten months ago, cinch is generating annualised sales of over 50,000 vehicles with its promise to take the faff out of buying, changing and owning a car, completely online.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIts c. 30 million unique visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare, a lifetime warranty, routine servicing and roadside assistance subscription package.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eRobert Bridge, Chief Customer Officer\\u003c\\\/strong\\u003e at \\u003cstrong\\u003ecinch\\u003c\\\/strong\\u003e said: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019re excited to be working with VCCP as the winner of a hotly competitive pitch process. Roly and the team demonstrated an unequalled understanding of our business and ambitions. And it was clear to us they have the team in place to take us from strength to strength as we continue to grow at pace.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eRoly Darby, Managing Director\\u003c\\\/strong\\u003e at \\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e added: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch to help shape the future of car retailing. We both share the same challenger attitude and ambition, which makes us the perfect fit, and we can\\u2019t wait to work together to evolve their go-to-market offering.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We\\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch.\",\"quotee\":\"Roly Darby, Managing Director at VCCP\",\"blockId\":\"1imyHX\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1imyHX\"} \/-->","post_title":"VCCP wins cinch account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-wins-cinch-account","to_ping":"","pinged":"","post_modified":"2021-08-25 17:44:35","post_modified_gmt":"2021-08-25 16:44:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13968","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14126,"post_author":"57","post_date":"2021-10-11 13:26:35","post_date_gmt":"2021-10-11 12:26:35","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"626707599\",\"blockId\":\"i5Kih\",\"blockUniqueClass\":\"lazyblock-video-i5Kih\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003ecinch\\u003c\\\/strong\\u003e, the UK\\u2019s fastest-growing online car marketplace is back with a new brand campaign, proving that cinch is the trusted marketplace to purchase a car with complete confidence. The integrated campaign is the first creative work from VCCP London, cinch\\u2019s full service UK partner agency, since winning the business in August 2021 and today premieres the first of three films revealing a new strategic direction for the brand. The film will premiere this weekend with premium spots during the England match, \\u003cstrong\\u003eCelebrity Catchphrase\\u003c\\\/strong\\u003e and new drama \\u003cstrong\\u003eAngela Black\\u003c\\\/strong\\u003e. It will continue with special spots during \\u003cstrong\\u003eThe Great British Bake Off\\u003c\\\/strong\\u003e next week as well as an ambitious transmission schedule across \\u003cstrong\\u003eITV\\u003c\\\/strong\\u003e, \\u003cstrong\\u003eChannel 4\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eSKY\\u003c\\\/strong\\u003e in the coming months.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign debuts the new brand platform \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDon\\u2019t just nail it, cinch it,\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 which aims to position cinch as the only place to buy a car with absolute certainty. Centred around the feeling of when everything comes together perfectly, the new campaign strapline hooks onto moments when you \\u2018cinch it\\u2019, and that\\u2019s when you\\u2019ve absolutely nailed it in spectacular fashion.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe debut national TV spot \\u201cMeal\\u201d features iconic TV personalities including cinch brand ambassador \\u003cstrong\\u003eRylan\\u003c\\\/strong\\u003e who leads the charge, as well as a light-hearted cameo from TV chef and restaurant owner \\u003cstrong\\u003eGino D\\u2019Acampo\\u003c\\\/strong\\u003e, and serve as the perfect vehicle to land the certainty you feel when choosing a car with cinch.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 30\\u201d film, directed by celebrated English filmmaker \\u003cstrong\\u003ePeter Cattaneo\\u003c\\\/strong\\u003e, features a character called Frank who is on the cusp of pulling off a spectacular romantic meal for his partner, having ostensibly prepared it with love himself. As the viewer ultimately finds out, the meal has in fact been prepared (almost) in secret by none other than Gino D\\u2019Acampo. The light-hearted film seeks to deliver the sentiment that you\\u2019re not just buying a car online, you\\u2019re absolutely cinching it. By connecting the purchase of a car online, to the success of an unusually spectacular date night, cinch aims to show customers just how easy it is to buy your new car in equally reliable, certain, and spectacular fashion.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDespite launching only a year ago, cinch is currently generating annualised sales of over 70,000 vehicles with its promise to take the faff out of buying, changing and owning a car, entirely online. Its c. 30 million website visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare offering a lifetime warranty, routine servicing and roadside assistance, free delivery and a 14-day money-back guarantee.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAmy Townsend, Senior Marketing Director \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\\\/span\\u003e\\u003cb\\u003ecinch\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cPurchasing a car is a big decision. With our new creative platform \\u2018Don\\u2019t just nail it, cinch it\\u2019 it was important that we delivered the true personality and experience of cinch, providing certainty that online car buying really can be an easy way to make your next car purchase. We want to show Britain\\u2019s car buyers they can be confident cinch understands what they need from their car and the experience of buying it. VCCP have been the perfect strategic and creative partner since we appointed them just a few short months ago. We\\u2019ve collaborated closely to bring to market outstanding new creative and we are excited to unveil to the nation even more brilliant and charming moments of cinching it in the year to come\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Orbine, Executive Creative Director\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cWe don\\u2019t underestimate how daunting purchasing a car can be, and with the cinch model it was crucial that we not only delivered this ethos in our creative, but that we also did this in a manner that would appeal to car owners across the UK\\u2026 with a touch of good, old fashioned humour. Working with iconic celebs, children, 4 locations, stunts and not to mention fluctuating weather conditions was challenging to say the least but it was all just how we wanted it! We hope the new campaign puts a smile on people\\u2019s faces when they see the work and remember \\u2026 \\u2018Don\\u2019t just nail it, cinch it!\\u201d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We hope the new campaign puts a smile on people\\u2019s faces.\",\"quotee\":\"Mark Orbine, Executive Creative Director at VCCP\",\"blockId\":\"1O7PHM\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1O7PHM\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-Artboard-4%22,%22caption%22:%22%22,%22id%22:14128,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14128%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cinch-Artboard-4.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-Artboard-2%22,%22caption%22:%22%22,%22id%22:14129,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14129%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cinch-Artboard-2.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-Artboard-1%22,%22caption%22:%22%22,%22id%22:14130,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14130%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cinch-Artboard-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cinch-Artboard-3%22,%22caption%22:%22%22,%22id%22:14131,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14131%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cinch-Artboard-3.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1cVHMe\",\"blockUniqueClass\":\"lazyblock-carousel-1cVHMe\"} \/-->","post_title":"cinch 'Meal | Don't just nail it, cinch it'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cinch-dont-just-nail-it-cinch-it","to_ping":"","pinged":"","post_modified":"2021-10-11 13:27:50","post_modified_gmt":"2021-10-11 12:27:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14126","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14473,"post_author":"57","post_date":"2022-01-14 17:14:54","post_date_gmt":"2022-01-14 17:14:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"666055231\",\"blockId\":\"Z1sCkGe\",\"blockUniqueClass\":\"lazyblock-video-Z1sCkGe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday \\u003c\\\/span\\u003e\\u003cb\\u003eWalkers,\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0launches a new campaign to celebrate the nation\\u2019s love and appreciation for the famous range of crisps. Devised by UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the playful campaign seeks to reignite the nation\\u2019s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers\\u2019 unique and diverse range and to highlight exactly why the brand is Britain\\u2019s number one choice of crisps.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign continues to showcase Walkers\\u2019 new brand purpose which sets out to bring levity and positivity to the nation. In order to capture the enjoyment that Walkers brings, the creative is shot from a unique camera angle, giving viewers a front seat view from the bottom of the bag. This execution was purposefully designed to make people smile and showcase the whole of the Walkers Crisps range from core flavours to snacks, Max and Sensations.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-million pound campaign launches with a 30\\u201d hero film and the playful creative, which debuts on TV tomorrow, demonstrates all the different ways crisp fans tuck into their favourite Walkers products. VCCP London set out to remind the nation how much joy a bag of Walkers can produce, with the creative highlighting that enjoying a packet of crisps is every bit about the taste as it is the occasion.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBe it licking before crunching, tipping the last crumbs into your mouth or making the controversial move of having crisps in the sandwich, the creative reminds crisp fans of the brand's versatility and confirms their position as \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e comments: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cMany of the nation\\u2019s favourite snacks are now widely available, and we are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands. No matter how you enjoy your crisps, there really is a Walkers for everyone, and we\\u2019re so pleased that consumers can now get their hands on many of our SKUs that they know and love.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. We're reminding the nation that we're still Britain\\u2019s most loved crisp.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Walkers comeback campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis live from today and will run in the UK until the 25th February. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hero creative will run across TV, social and instore. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by OMD and Sips+Bites\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"iKMWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-iKMWR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We're really excited about this latest work for Walkers and the story it tells. 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