{"id":14502,"date":"2022-01-20T15:13:02","date_gmt":"2022-01-20T15:13:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14502"},"modified":"2022-01-27T10:13:48","modified_gmt":"2022-01-27T10:13:48","slug":"o2-the-noughties-just-got-an-upgrade","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-the-noughties-just-got-an-upgrade","title":{"rendered":"O2 &#8216;The noughties just got an upgrade&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-2nEPlk wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/668331749?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-16m0PG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Together with <strong>O2<\/strong>, we launched a new social first campaign designed to promote the Samsung Galaxy Z Flip3 foldable phone, available to purchase on O2. Masterminded with<\/span><span style=\"font-weight: 400\">\u00a0<\/span><b>Girl&amp;Bear,<\/b><span style=\"font-weight: 400\"> the new campaign sees iconic Noughties pop band, Steps, take over the famous The O2 arena with a surprise flashmob.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To bring the campaign to life, <\/span><span style=\"font-weight: 400\">O2 tapped into the increasing trend of throwback nostalgia, together with the help of Steps to pay homage to retro features of the foldable phone. O2 surprised the public at The O2 arena with a flashmob style performance from Steps to demonstrate that the Galaxy Z Flip3 is the perfect mix of the noughties, with a 2022 upgrade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The social films take O2 customers on a journey of Noughties nostalgia by highlighting the retro foldable nature of the Galaxy Z Flip3, as well as the new updated features such as its hands-free selfies and split screen. The hero 60\u201d social film was shot partially on the new Galaxy Z Flip3 model and opens with a lone dancer setting up his phone in The O2 as he gets ready to film a routine to Steps\u2019 hit track<\/span><i><span style=\"font-weight: 400\"> \u201cDeeper Shade of Blue\u201d. <\/span><\/i><span style=\"font-weight: 400\">The song has been updated with a modern remix to continue the theme of the upgraded Noughties vision. As his dance kicks off, the hero character is joined by additional dancers and even Bubl, O2\u2019s lovable blue robot, can be seen dancing on a digital screen as the flashmob begins to build. The dancers are interrupted by a security guard as there\u2019s an ever present risk that security will shut down the routine.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, the hero dancer is joined by more and more people and they all enjoy the foldable features of the new Galaxy Z Flip3, helping them capture stunning selfies with just a wave, and record hands-free with Flex Mode. The impromptu dance troupe is finally joined by iconic pop brand, Steps.. The flashmob reaches a crescendo as Steps bust out their signature choreography, and the film draws to a close with the hero strapline \u2018<\/span><i><span style=\"font-weight: 400\">The Noughties just got an upgrade. Get the iconic Galaxy Z Flip3 on O2.\u2019\u00a0<\/span><\/i><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Simon Valcarcel, Marketing Director at O2, Virgin Mobile &amp; Virgin Media O2 <\/b><span style=\"font-weight: 400\">said: <\/span><i><span style=\"font-weight: 400\">\u201cWe&#8217;re so happy to have collaborated with Samsung to bring some iconic noughties ingredients together with a modern twist, to celebrate the Galaxy Z Flip3 phone on O2 and hopefully bring a bit of joy to January.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The new campaign for the <\/span><span style=\"font-weight: 400\">Galaxy<\/span><span style=\"font-weight: 400\"> Z Flip3 phone aims to target millennials who treasure fond memories from the Noughties in a bid to recruit this audience to the updated model. The flashmob creative<\/span><span style=\"font-weight: 400\">, choreographed by Reuben Feels <\/span><span style=\"font-weight: 400\">and fronted by pop legends, Steps, is a natural tie to the Noughties features of the foldable phone. The foldable technology is Samsung\u2019s unique selling point which sees the phone model break out against the conventional \u2018black box\u2019 smartphone appearance from that of competitor brands.\u00a0<\/span><\/p>\n<p><b>Aur\u00e9lien Pakula-Rayssac-Baures, Associate Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">added: <\/span><i><span style=\"font-weight: 400\">\u201cWhen we first had a chance to play with the new Samsung Galaxy Z Flip3, it took us straight back to the early noughties. When flip phones and pop dance moves were the norm. So, building on these nostalgic feelings and the current TikTok dance trend, it felt natural to create a surprise flashmob featuring the iconic band Steps to demonstrate the modernised features of Samsung&#8217;s latest flip phone. Recording it all at the emblematic The O2 arena has been challenging in these Covid regulated times, but it&#8217;s been an absolute joy for us and VCCP production company, Girl&amp;Bear, to bring this idea to life in collaboration with Reuben Feels, Clockwise and Soho Music.\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The <\/span><span style=\"font-weight: 400\">social first campaign is live from today and will run for 3 weeks across YouTube and supporting social platforms. Additional edits of the hero film have been created specifically to roll out across Instagram, Facebook and TikTok in the UK. Supporting this, the film will also feature on <\/span><span style=\"font-weight: 400\">O2 and Samsung social channels and will be amplified by an influencer element. Influencer activity includes Steps\u2019 owned channels as well as supporting content creator activity from TikTok creators <\/span><a href=\"https:\/\/www.instagram.com\/tegaalexander\/?hl=en\"><span style=\"font-weight: 400\">Tega Alexander<\/span><\/a><span style=\"font-weight: 400\">,<\/span><a href=\"https:\/\/www.instagram.com\/izziderosa\/?hl=en\"><span style=\"font-weight: 400\"> Izzi de Rosa<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.instagram.com\/francescaperks\/?hl=en\"><span style=\"font-weight: 400\">Francesca Perks<\/span><\/a><span style=\"font-weight: 400\"> and dance choreographer <\/span><a href=\"https:\/\/www.instagram.com\/cruzejphilip\/?hl=en\"><span style=\"font-weight: 400\">Cruze Phlip.\u00a0<\/span><\/a><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-XUXlY wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Building on these nostalgic feelings and the current TikTok dance trend, it felt natural to create a surprise flashmob featuring the iconic band Steps to demonstrate the modernised features of Samsung&#8217;s latest flip phone. \n        <cite>Aur\u00e9lien Pakula-Rayssac-Baures, Associate Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-1FIhxM wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_00_38_15.Still003-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_00_38_15.Still003-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_42_09.Still012-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_42_09.Still012-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_45_18.Still013-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_45_18.Still013-1.jpg\" alt=\"Steps standing together in the middle of a flash mob in the O2 arena.\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14502","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10387","hero_video":"","hero_image":{"ID":14540,"id":14540,"title":"Bubl O2","filename":"Bubl-O2.png","filesize":1930037,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2.png","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-the-noughties-just-got-an-upgrade\/attachment\/bubl-o2","alt":"","author":"57","description":"","caption":"","name":"bubl-o2","status":"inherit","uploaded_to":14502,"date":"2022-01-27 10:13:24","modified":"2022-01-27 10:13:24","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Bubl-O2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 \u2018The noughties just got an upgrade'","meta-description":"Noughties pop icons \u2018Steps\u2019 launch new campaign for Samsung Galaxy Z Flip3 available on O2 network with surprise flashmob","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/OGUN21076_o2_Flip3_Flashmob_Long_Film_Assembly_PR020.00_01_45_18.Still013-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":12422,"post_author":"2","post_date":"2020-10-27 19:14:00","post_date_gmt":"2020-10-27 19:14:00","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"We introduced \\u201cBubl,\\u201d a loyal and reliable blue robot, to the public at Westfield\\u2019s Eat Street as part of an engaging, new interactive digital out of home experience.\",\"blockId\":\"Zj1EHz\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Zj1EHz\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eBubl forms part of O2\\u2019s bold new creative platform, showcasing how O2 continues to be there for its customers, ensuring they have the best possible service, experiences and interactions with the UK\\u2019s No.1 Network.\\u003c\\\/p\\u003e\",\"blockId\":\"16xU7o\",\"blockUniqueClass\":\"lazyblock-text-full-width-16xU7o\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"515828141\",\"blockId\":\"24LkHd\",\"blockUniqueClass\":\"lazyblock-video-24LkHd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eConceived by VCCP and produced in collaboration with Grand Visual, the execution sees Bubl sat on a bench, looking around the screen for shoppers. When someone passes the screen, Bubl will excitedly jump from the bench and follow them, trying to capture their attention. Once Bubl has caught their attention, they turn and point up at the campaign\\u2019s headline, emitting bubbles as he does.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eCoinciding with the hugely successful #O2BublDance challenge on TikTok, Bubl will also be performing the dance challenge on screen for shoppers. (\\u003ca href=\\u0022https:\\\/\\\/www.vccp.com\\\/news\\\/2020\\\/oct\\\/1-3-billion-views-for-o2s-first-ever-tiktok-campaign\\u0022\\u003esee here\\u003c\\\/a\\u003e)\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe activity at White City is part of the brand\\u2019s wider campaign (\\u003ca href=\\u0022https:\\\/\\\/www.vccp.com\\\/work\\\/o2\\\/introducing-bubl\\u0022\\u003esee here\\u003c\\\/a\\u003e) that launched on the 7th September.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe campaign is centred on a network story, shining a light on the fact that being connected to each other and the things we love has never been more essential in people\\u2019s lives. Just like the network, Bubl is there whenever needed, whether that\\u2019s doing everyday things that people don\\u2019t even think about needing the network for, through to doing business on the move, or streaming the latest must-see TV series.\\u003c\\\/p\\u003e\",\"blockId\":\"1PlYos\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1PlYos\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For the launch of a new brand proposition, we really wanted to bring Bubl to life in as many engaging and interactive placements as possible. Bubl needed to look his best, as he was greeting the public for the first time, so we developed a system of controllable actions ready to react to his fans, whilst ensuring the finish of Bubl was using the same production values of the campaign TVC. The interactive OOH at Westfield, allowed us to introduce, engage and show off Bubl\\u2019s character and deliver the key brand message in a truly unique live placement.\",\"quotee\":\"Jon Bancroft, Creative Director\",\"blockId\":\"AM2Uc\",\"blockUniqueClass\":\"lazyblock-quote-full-width-AM2Uc\"} \/-->","post_title":"O2 Bubl at Westfield","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-bubl-at-westfield","to_ping":"","pinged":"","post_modified":"2021-02-24 07:24:02","post_modified_gmt":"2021-02-24 07:24:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12422","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14452,"post_author":"57","post_date":"2022-01-10 13:42:29","post_date_gmt":"2022-01-10 13:42:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, the UK\\u2019s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eagencies of record \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e alongside its CX and production arms \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\\u201d hero film called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetty-Hoo-Hoo\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by renowned Somesuch\\u2019s director, Sam Hibbard, who created all previous spots in the series. The creative spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza eating habits following the first yodel campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TVC opens with Betty sitting in her armchair at home, putting the yodel call out to her friends asking who fancies a Domino\\u2019s. We then see two of her friends respond who are in the middle of a game of bingo. They reply with a cheery \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Great call, Betty!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which then kicks off other characters in the film yodelling their own orders such as a \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTexas BBQ\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVegi Supreme\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMighty Meaty\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u2019 The playful creative draws to a close with a man, mid chest wax, yodelling out that all delicious Domino\\u2019s pizza\\u2019s will be half price this January.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis yodelling yelp is then interrupted by the two gamers from the first commercial, as his cries echo into their home. The final scene concludes with a classic Domino\\u2019s moment showing Betty and all her friends enjoying a Domino\\u2019s feast together and finishes with the voiceover declaring that Domino\\u2019s customers will receive 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters, the campaign will continue to be audio-first and will also roll out across radio with a series of announcements to highlight the new deal. The radio ads make light of stereotypical dreary feelings of January felt by most following Christmas, and encourage people to view the month more positively, whilst highlighting the incredible nationwide offer. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Dreaded January, cold, dark\\u2026 Did we mention the cold? The only thing we\\u2019ve got to look forward to after all this \\u201cJanuaryness\\u201d is, ugh, dreaded February.\\u2019 Wish it could be January for ever, January.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cAt Domino\\u2019s we\\u2019re proud our pizza is the meal of choice for crowd-pleasing moments between family and friends. We want to kick off 2022 in style whilst highlighting what our customers love about us\\u2013 generous portions and fantastic value with market-leading prices and deals. Betty was the unexpected star of our first DOMIN-OH-HOO-HOO ad, and we\\u2019re delighted to bring her back to the centre stage where she belongs!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cIf ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning today until 10\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e April the integrated campaign will roll out across a wide mix of channels including TVC, VOD, radio, print and instore, OOH, DOOH, YouTube and digital. The hero TV spot will run across channels from ITV to Channel 4 and Sky as well as on VOD across channels including All 4, to BT Sport VOD, Sky, ITVSTV Player and Google Preferred. 6 and 10\\u201d cut downs of the TVC will be used in the digital space. Havas Media are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFans can join in the Domino\\u2019s yodelling community by using the campaign hashtag #DominOhHooHoo.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2cmswH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2cmswH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"664173557\",\"blockId\":\"Z1yigK3\",\"blockUniqueClass\":\"lazyblock-video-Z1yigK3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"If ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"1Pnbmu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Pnbmu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bingo_Still%22,%22caption%22:%22%22,%22id%22:14453,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14453%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bingo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gathering_Still%22,%22caption%22:%22%22,%22id%22:14454,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14454%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gathering_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Judo_Still%22,%22caption%22:%22%22,%22id%22:14455,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14455%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Judo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lady_Still%22,%22caption%22:%22%22,%22id%22:14456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Lady_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wax_Still%22,%22caption%22:%22%22,%22id%22:14457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Wax_Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1wgtNE\",\"blockUniqueClass\":\"lazyblock-carousel-Z1wgtNE\"} \/-->","post_title":"Domino's Betty-Hoo-Hoo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-betty-hoo-hoo","to_ping":"","pinged":"","post_modified":"2022-01-10 13:42:30","post_modified_gmt":"2022-01-10 13:42:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14452","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14473,"post_author":"57","post_date":"2022-01-14 17:14:54","post_date_gmt":"2022-01-14 17:14:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"666055231\",\"blockId\":\"Z1sCkGe\",\"blockUniqueClass\":\"lazyblock-video-Z1sCkGe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday \\u003c\\\/span\\u003e\\u003cb\\u003eWalkers,\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0launches a new campaign to celebrate the nation\\u2019s love and appreciation for the famous range of crisps. Devised by UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the playful campaign seeks to reignite the nation\\u2019s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers\\u2019 unique and diverse range and to highlight exactly why the brand is Britain\\u2019s number one choice of crisps.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign continues to showcase Walkers\\u2019 new brand purpose which sets out to bring levity and positivity to the nation. In order to capture the enjoyment that Walkers brings, the creative is shot from a unique camera angle, giving viewers a front seat view from the bottom of the bag. This execution was purposefully designed to make people smile and showcase the whole of the Walkers Crisps range from core flavours to snacks, Max and Sensations.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-million pound campaign launches with a 30\\u201d hero film and the playful creative, which debuts on TV tomorrow, demonstrates all the different ways crisp fans tuck into their favourite Walkers products. VCCP London set out to remind the nation how much joy a bag of Walkers can produce, with the creative highlighting that enjoying a packet of crisps is every bit about the taste as it is the occasion.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBe it licking before crunching, tipping the last crumbs into your mouth or making the controversial move of having crisps in the sandwich, the creative reminds crisp fans of the brand's versatility and confirms their position as \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e comments: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cMany of the nation\\u2019s favourite snacks are now widely available, and we are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands. No matter how you enjoy your crisps, there really is a Walkers for everyone, and we\\u2019re so pleased that consumers can now get their hands on many of our SKUs that they know and love.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. We're reminding the nation that we're still Britain\\u2019s most loved crisp.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Walkers comeback campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis live from today and will run in the UK until the 25th February. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hero creative will run across TV, social and instore. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by OMD and Sips+Bites\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"iKMWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-iKMWR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We're really excited about this latest work for Walkers and the story it tells. 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