{"id":14473,"date":"2022-01-14T17:14:54","date_gmt":"2022-01-14T17:14:54","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14473"},"modified":"2022-01-27T09:32:58","modified_gmt":"2022-01-27T09:32:58","slug":"walkers-britains-most-loved-crisps","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/walkers-britains-most-loved-crisps","title":{"rendered":"Walkers \u2018Britain\u2019s Most Loved Crisps\u2019"},"content":{"rendered":"<div class=\"lazyblock-video-Z1sCkGe wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/666055231?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-iKMWR wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today <\/span><b>Walkers,<\/b> <i><span style=\"font-weight: 400\">\u2018Britain\u2019s Most Loved Crisps\u2019, <\/span><\/i><span style=\"font-weight: 400\">\u00a0launches a new campaign to celebrate the nation\u2019s love and appreciation for the famous range of crisps. Devised by UK agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, the playful campaign seeks to reignite the nation\u2019s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers\u2019 unique and diverse range and to highlight exactly why the brand is Britain\u2019s number one choice of crisps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign continues to showcase Walkers\u2019 new brand purpose which sets out to bring levity and positivity to the nation. In order to capture the enjoyment that Walkers brings, the creative is shot from a unique camera angle, giving viewers a front seat view from the bottom of the bag. This execution was purposefully designed to make people smile and showcase the whole of the Walkers Crisps range from core flavours to snacks, Max and Sensations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The multi-million pound campaign launches with a 30\u201d hero film and the playful creative, which debuts on TV tomorrow, demonstrates all the different ways crisp fans tuck into their favourite Walkers products. VCCP London set out to remind the nation how much joy a bag of Walkers can produce, with the creative highlighting that enjoying a packet of crisps is every bit about the taste as it is the occasion.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b><span style=\"font-weight: 400\">Be it licking before crunching, tipping the last crumbs into your mouth or making the controversial move of having crisps in the sandwich, the creative reminds crisp fans of the brand&#8217;s versatility and confirms their position as <\/span><i><span style=\"font-weight: 400\">\u2018Britain\u2019s Most Loved Crisps.\u2019\u00a0<\/span><\/i><\/b><\/p>\n<p><b>Fernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo,<\/b><span style=\"font-weight: 400\"> comments: <\/span><i><span style=\"font-weight: 400\">\u201cWe realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">\u201cMany of the nation\u2019s favourite snacks are now widely available, and we are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands. No matter how you enjoy your crisps, there really is a Walkers for everyone, and we\u2019re so pleased that consumers can now get their hands on many of our SKUs that they know and love.\u201d<\/span><\/i><\/p>\n<p><b>Ross Neil, Deputy Executive Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">added:<\/span><i><span style=\"font-weight: 400\"> &#8220;We&#8217;re really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. We&#8217;re reminding the nation that we&#8217;re still Britain\u2019s most loved crisp.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The Walkers comeback campaign <\/span><i><span style=\"font-weight: 400\">\u2018Britain\u2019s Most Loved Crisps\u2019<\/span><\/i> <span style=\"font-weight: 400\">is live from today and will run in the UK until the 25th February. <\/span><span style=\"font-weight: 400\">The hero creative will run across TV, social and instore. <\/span><span style=\"font-weight: 400\">Media has been planned and executed by OMD and Sips+Bites<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-17v1X wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We&#8217;re really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between.  \n        <cite>Ross Neil, Deputy Executive Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-21S8wU wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source 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\u2018Britain\u2019s Most Loved Crisps\u2019","meta-description":"Today Walkers, \u2018Britain\u2019s Most Loved Crisps\u2019, \u00a0launches a new campaign to celebrate the nation\u2019s love and appreciation for the famous range of crisps. Devised by UK agency of record, VCCP London, the playful campaign seeks to reignite the nation\u2019s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Mum-PR-Still.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14034,"post_author":"57","post_date":"2021-09-10 14:29:43","post_date_gmt":"2021-09-10 13:29:43","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"x6AWmDEPPrc\",\"blockId\":\"174GWX\",\"blockUniqueClass\":\"lazyblock-video-174GWX\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo celebrate the launch of the new \\u003cstrong\\u003eWalkers\\u003c\\\/strong\\u003e \\u2018Support Local\\u2019 campaign, \\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e launched their new TV advert featuring one of the selected restaurant owners as a key cast member: \\u003cstrong\\u003eMr Khan\\u003c\\\/strong\\u003e from The Radhuni, Edinburgh. The activity, which supports over 3,000 local restaurants recruited by \\u003cstrong\\u003eTLC UK Marketing\\u003c\\\/strong\\u003e, includes limited-edition, flavours and is expected to help pump over \\u00a32m back into the hospitality industry. The humorous TV advert launches as part as part of an integrated TV, OOH and digital campaign running throughout September and October.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new limited-edition range comprises delicious crunch-sized versions of the nation\\u2019s most-loved cuisines, inspired by four standout local restuarants. Every packet of Walkers Local Taste Icons directs shoppers to \\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.walkers.co.uk\\\/local\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewalkers.co.uk\\\/local\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e where they can search for their local restaurant and claim \\u00a35 off using a QR code voucher. The new flavours include:\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMadras Curry \\u2013 inspired by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Radhuni, Edinburgh\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThai Green Curry \\u2013 inspired by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMantra Thai Dining, Newcastle\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFish \\u0026amp; Chips \\u2013 inspired by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Wetherby Whaler\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChicken Burrito \\u2013 inspired by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYucca, London\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eFernando Kahane, Walkers Senior Marketing Director\\u003c\\\/strong\\u003e at \\u003cstrong\\u003ePepsiCo\\u003c\\\/strong\\u003e, states: \\u201cIt\\u2019s great to be able to support local restaurants following a challenging 18 months for the hospitality sector. The latest campaign from Walkers aims to drive footfall to restaurants via an engaging and unmissable multi-channel activiation which will help support local businesses, especially after they have been there to help us during the pandemic.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019ve seen a huge rise in consumers wanting to support and give back to their local communities, and Local Taste Icons helps brings this to life. We continue to evolve our Walkers campaigns and support the nation\\u2019s love for the brand so this year we have continued to celebrate taste and quality but also local businesses following the pandemic\\u201d, Kahane continues.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eMark Orbine, Executive Creative Director\\u003c\\\/strong\\u003e at \\u003cstrong\\u003eVCCP,\\u003c\\\/strong\\u003e says: \\u201cWe all have that special local restaurant that seems like our very own secret little place. Only we know that it does the best authentic meal with a special recipe handed down over 20 generations. A lot of these restaurants have worked hard to be there for us over the past year and a half, so now is the time to support and champion these places we love so much. What better way than to encourage the nation with \\u00a35 off thousands of local restaurants and showcasing some of their dishes with limited-edition flavours.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe brand collaborated with Google to develop geo-targeted YouTube bumpers, with regional dialects to engage consumers on a local level, and a guide to support local restaurants improve their digital presence. Ant Hill, Head of Creative Works UKI at Google, comments: \\u0022We are proud to work with Walkers to encourage all 3,000 participating restaurants to add key details such as opening times, photos and menu items to their Google My Business profile. We hope that giving them the chance to showcase the best of what they have to offer, they can future-proof their businesses. We are excited to see this initiative come to life over the coming weeks.\\u0022\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWalkers also provided restaurants with free point of sale kits (bunting, posters and window stickers) and digital assets to be leveraged on their own social media channels to drive footfall and communicate their participation in the \\u00a35 off promotion.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We all have that special local restaurant that seems like our very own secret little place.\",\"quotee\":\"Mark Orbine, Executive Creative Director at VCCP\",\"blockId\":\"1l5Xxl\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1l5Xxl\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Walkers-1%22,%22caption%22:%22%22,%22id%22:14036,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14036%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Walkers-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Walkers-3%22,%22caption%22:%22%22,%22id%22:14037,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14037%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Walkers-3.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Walkers-4%22,%22caption%22:%22%22,%22id%22:14038,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14038%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Walkers-4.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Mr-Rhan-1%22,%22caption%22:%22%22,%22id%22:14039,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14039%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Mr-Rhan-1.png%22%7D%7D%5D\",\"arrow-controls\":true,\"dot-controls\":true,\"blockId\":\"2eDMCt\",\"blockUniqueClass\":\"lazyblock-carousel-2eDMCt\"} \/-->","post_title":"Walkers 'Support Local'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walkers-support-local","to_ping":"","pinged":"","post_modified":"2021-09-10 14:29:44","post_modified_gmt":"2021-09-10 13:29:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14034","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14452,"post_author":"57","post_date":"2022-01-10 13:42:29","post_date_gmt":"2022-01-10 13:42:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, the UK\\u2019s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eagencies of record \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e alongside its CX and production arms \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\\u201d hero film called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetty-Hoo-Hoo\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by renowned Somesuch\\u2019s director, Sam Hibbard, who created all previous spots in the series. The creative spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza eating habits following the first yodel campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TVC opens with Betty sitting in her armchair at home, putting the yodel call out to her friends asking who fancies a Domino\\u2019s. We then see two of her friends respond who are in the middle of a game of bingo. They reply with a cheery \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Great call, Betty!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which then kicks off other characters in the film yodelling their own orders such as a \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTexas BBQ\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVegi Supreme\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMighty Meaty\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u2019 The playful creative draws to a close with a man, mid chest wax, yodelling out that all delicious Domino\\u2019s pizza\\u2019s will be half price this January.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis yodelling yelp is then interrupted by the two gamers from the first commercial, as his cries echo into their home. The final scene concludes with a classic Domino\\u2019s moment showing Betty and all her friends enjoying a Domino\\u2019s feast together and finishes with the voiceover declaring that Domino\\u2019s customers will receive 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters, the campaign will continue to be audio-first and will also roll out across radio with a series of announcements to highlight the new deal. The radio ads make light of stereotypical dreary feelings of January felt by most following Christmas, and encourage people to view the month more positively, whilst highlighting the incredible nationwide offer. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Dreaded January, cold, dark\\u2026 Did we mention the cold? The only thing we\\u2019ve got to look forward to after all this \\u201cJanuaryness\\u201d is, ugh, dreaded February.\\u2019 Wish it could be January for ever, January.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cAt Domino\\u2019s we\\u2019re proud our pizza is the meal of choice for crowd-pleasing moments between family and friends. We want to kick off 2022 in style whilst highlighting what our customers love about us\\u2013 generous portions and fantastic value with market-leading prices and deals. Betty was the unexpected star of our first DOMIN-OH-HOO-HOO ad, and we\\u2019re delighted to bring her back to the centre stage where she belongs!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cIf ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning today until 10\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e April the integrated campaign will roll out across a wide mix of channels including TVC, VOD, radio, print and instore, OOH, DOOH, YouTube and digital. The hero TV spot will run across channels from ITV to Channel 4 and Sky as well as on VOD across channels including All 4, to BT Sport VOD, Sky, ITVSTV Player and Google Preferred. 6 and 10\\u201d cut downs of the TVC will be used in the digital space. Havas Media are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFans can join in the Domino\\u2019s yodelling community by using the campaign hashtag #DominOhHooHoo.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2cmswH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2cmswH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"664173557\",\"blockId\":\"Z1yigK3\",\"blockUniqueClass\":\"lazyblock-video-Z1yigK3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"If ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"1Pnbmu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Pnbmu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bingo_Still%22,%22caption%22:%22%22,%22id%22:14453,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14453%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bingo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gathering_Still%22,%22caption%22:%22%22,%22id%22:14454,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14454%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gathering_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Judo_Still%22,%22caption%22:%22%22,%22id%22:14455,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14455%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Judo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lady_Still%22,%22caption%22:%22%22,%22id%22:14456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Lady_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wax_Still%22,%22caption%22:%22%22,%22id%22:14457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Wax_Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1wgtNE\",\"blockUniqueClass\":\"lazyblock-carousel-Z1wgtNE\"} \/-->","post_title":"Domino's Betty-Hoo-Hoo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-betty-hoo-hoo","to_ping":"","pinged":"","post_modified":"2022-01-10 13:42:30","post_modified_gmt":"2022-01-10 13:42:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14452","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14436,"post_author":"57","post_date":"2022-01-05 12:46:12","post_date_gmt":"2022-01-05 12:46:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"662600255\",\"blockId\":\"ZEcLnw\",\"blockUniqueClass\":\"lazyblock-video-ZEcLnw\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"662600867\",\"blockId\":\"12FwWB\",\"blockUniqueClass\":\"lazyblock-video-12FwWB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eCadbury Creme Egg\\u003c\\\/strong\\u003e and global creative agency\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, launch a new integrated brand campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto the UK and ROI markets.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe highly anticipated Cadbury Creme Egg Hunt is back, but this time it comes with a warning sign. Created by VCCP London to mark the lead up to Easter, Cadbury is offering lucky (or not so lucky) finders of the limited edition, half milk chocolate, half white chocolate eggs up to a huge \\u00a310,000 to be won, on one condition - that the winning egg is not eaten.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Creme Egg is no stranger to creating campaigns that have entertained the nation for decades. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a spin on one of the most iconic advertising campaigns in recent decades; \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich was first launched by Cadbury in the 1980s.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year\\u2019s Creme Egg Easter campaign creates a modern twist by challenging people\\u2019s ability to resist eating the elusive treat. In order to claim a prize, recipients must show proof that they have resisted the urge to eat the deliciously tempting winning Cadbury Creme Egg. There will be one hundred and forty six limited edition Creme Eggs in circulation, all valued at different winning amounts, from \\u00a350 to \\u00a310,000.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLyndsey Homer, Brand Manager at Cadbury said: \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cCadbury Creme Egg is one of the most iconic and well known products in the Cadbury portfolio. We wanted to create a campaign that both honoured the special heritage of the brand, whilst injecting some new energy into it. I\\u2019m so excited to see our campaign come to life, and can\\u2019t wait to see how fans, new and old, react to our cheeky campaign.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe disruptive, integrated campaign launches with two 30\\u201d films, written by \\u003cstrong\\u003eVCCP Creatives\\u003c\\\/strong\\u003e; \\u003cstrong\\u003eSimon Connor\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eStephen Cross\\u003c\\\/strong\\u003e and directed by award-winning Director, \\u003cstrong\\u003eJeff Low\\u003c\\\/strong\\u003e. Both films showcase everyday situations where Cadbury Creme Egg fans typically like to enjoy their chocolate treat. The first film, \\u2018Bath\\u2019, sees a man running a relaxing bath, ready to soak and enjoy his Cadbury Creme Egg in peace, only to discover he\\u2019s picked up one of the winning eggs you can\\u2019t eat. He shares the discovery with his partner who pleads with him not to eat it as it\\u2019s worth a lot of money. The film draws to a comical end, and we\\u2019re left not knowing if he\\u2019s going to fight the temptation as his partner yells from outside the bathroom \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDon\\u2019t eat it!!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second film \\u2018Bed,\\u2019 depicts a Cadbury Creme Egg fan tucked up in bed, again ready to wind down for the evening and tuck into his winning egg. He\\u2019s then interrupted by his partner who devastatingly tells him that he can\\u2019t eat it. The film ends with the man enviously eyeing up his partner who\\u2019s enjoying her Creme Egg with a spoon, and concludes with the man disappointedly saying\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018I want an egg, I want to eat an egg.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director at VCCP London added:\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Creme Eggs are a childhood classic and a British institution. So we were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. It's been fun flipping that campaign on its head. It's sticky work. We\\u2019ve eaten about 40 each. Hopefully people love the campaign like we do and maybe even find a winner. That they can\\u2019t eat of course.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor radio, Cadbury Creme Egg will reunite with actor and comedian Matt Lucas to create a series of radio public service announcement style ads warning the nation that they must resist the temptation to eat the winning eggs. Supporting this, Cadbury Creme Egg will also use YouGov data to target Creme Egg lovers based on whether they are lickers, eat their Creme Egg all in one or enjoy it with a spoon.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill run in the UK and ROI from 5th January until Easter across VOD, social (Instagram, Twitter, Snapchat), YouTube, radio, DOOH, OOH, retail and partnerships. PR will be supported by Golin. All media has been planned and executed by Carat.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1zEm0w\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1zEm0w\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bath%22,%22caption%22:%22%22,%22id%22:14439,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14439%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bath.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bed%22,%22caption%22:%22%22,%22id%22:14440,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14440%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bed.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%2225796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2%22,%22caption%22:%22%22,%22id%22:14441,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14441%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/25796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"dot-controls\":false,\"blockId\":\"10cLmV\",\"blockUniqueClass\":\"lazyblock-carousel-10cLmV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. \",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP London \",\"blockId\":\"Z1Eapjm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1Eapjm\"} \/-->","post_title":"Cadbury Creme Egg 'How do you NOT eat yours'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-creme-egg-how-do-you-not-eat-yours","to_ping":"","pinged":"","post_modified":"2022-01-27 09:26:24","post_modified_gmt":"2022-01-27 09:26:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14436","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}