{"id":14301,"date":"2021-11-15T11:30:02","date_gmt":"2021-11-15T11:30:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14301"},"modified":"2021-11-15T12:06:39","modified_gmt":"2021-11-15T12:06:39","slug":"dominos-christmas-domin-oh-hoo-hoo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/dominos-christmas-domin-oh-hoo-hoo","title":{"rendered":"Domino&#8217;s Christmas DOMIN-OH-HOO-HOO"},"content":{"rendered":"<div class=\"lazyblock-video-1dskEF wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/jW3HHeb3D3s?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1QtTOj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">The nation\u2019s favourite pizza company, <strong>Domino\u2019s<\/strong>, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first ever Christmas advert, and in true Domino\u2019s style, is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino\u2019s slice amongst friends, family and colleagues, reunions of which many missed out on last Christmas. Domino\u2019s invites customers to put a yodel call out to loved ones for a rollover Christmas, and introduces \u2018The Festive One\u2019 \u2013 Domino\u2019s first foray into a festive menu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Following the first DOMIN-OH-HOO-HOO campaign which was a huge success and reached 95% of the UK population, the latest campaign will help to supercharge this Christmas, positioning Domino&#8217;s as the ultimate crowd pleaser for get-togethers happening across the nation as families, friends and colleagues meet up this Christmas for what could be the first time in two years.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The hero 40\u201d film captures the festive spirit, set in a charming town hall which has been beautifully lit for Christmas, and is packed full with an audience eager to enjoy a Christmas carol service. The film comes to a focus on the lead choir boy who then nervously and unexpectedly breaks into an angelic Christmas yodel \u201cDOMIN-OH-HOO-HOO\u201d, translated to \u2018Domino\u2019s after the show?\u2019 <\/span><\/p>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Have you ever heard a yodelling choir singing beautiful Christmas carols?          <cite>David Masterman, Creative Director at VCCP<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The lens moves from the choir boy to the audience and the conductor who are completely puzzled by the outburst, but one by one, the rest of the choir begin to join in with the festive yodelling. The choir responds in song with yodels like \u2018count us in\u2019 and \u2018I hear there\u2019s a new festive pizza.\u2019 The film ends with the reappearance of two hero characters from the first DOMIN-OH-HOO-HOO ad, one of whom is unable to stop himself from joining in with the yodelling as his friend looks on disapprovingly. The final scene concludes with a backstage shot of the yodelling choir and audience tucking into a piping hot Festive One, and finishes with the hero voice over; <i>\u2018Get everyone together with a Domino\u2019s this Christmas.\u2019\u00a0<\/i><\/span><\/p>\n<p><span style=\"font-weight: 400\">Like the first chapter, this campaign will continue to be audio-first, creating a valuable new asset of sonic branding for Domino&#8217;s. Taking its message to social media, the Domino\u2019s Christmas yodel choir will hit all the high notes as it helps deliver the special Domino\u2019s pizzas as part of the social extension of the campaign. A number of unsuspecting customers, who place their order through the group ordering function on the brand\u2019s award-winning app will be in with the chance of experiencing the yodelling choir in person as they deliver a pizza-parody of a Christmas classic. Forget Christmas carollers, fellow yodellers will be encouraged to use the campaign hashtag #DominOhHooHoo and join in with the Domino\u2019s festive community and spread the message of togetherness this Christmas season.\u00a0<\/span><\/p>\n<p><b>Sarah Barron, Chief Marketing Officer at Domino\u2019s said<\/b><span style=\"font-weight: 400\">: \u2018<\/span><span style=\"font-weight: 400\">The beauty of pizza is that it\u2019s a meal that is great for sharing. At Domino\u2019s we love being part of reunions amongst friends and family, and are excited to offer a slice of festive pizza during this magical time of the year. Our yodel debut worked incredibly well, and we\u2019re excited to bring our first ever Christmas ad to fruition with a yodelling choir.\u201d<\/span><\/p>\n<p><b>David Masterman, Creative Director <\/b><span style=\"font-weight: 400\">at <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> added: <\/span><i><span style=\"font-weight: 400\">&#8220;<\/span><\/i><span style=\"font-weight: 400\">It\u2019s Christmas, and for many Christmas immediately makes us think of carol singing. But a brand like Domino\u2019s isn\u2019t interested in sticking to the status quo for their Christmas ad debut. Have you ever heard a yodelling choir singing beautiful Christmas carols? We thought not! And that\u2019s what makes Domino\u2019s different, we\u2019re always determined to deliver creative that people don\u2019t expect and that make people crack a smile. <\/span><span style=\"font-weight: 400\">DOMIN-OH-HOO-HOO, have done it again!\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Created by <strong>VCCP<\/strong>, <strong>VCCP CX<\/strong> and <strong>Girl&amp;Bear<\/strong> the film <\/span><span style=\"font-weight: 400\">was directed by celebrated Somesuch\u2019s director, <strong>Sam Hibbard<\/strong>. The integrated campaign will run for the festive period in the UK and Republic of Ireland and will roll out across multiple channels including TV, video, display, radio, OOH, social, retail &amp; CRM. <strong>Havas Media<\/strong> are responsible for the media planning and buying.\u00a0<\/span><\/p>\n<p><br \/><br \/><br \/><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2ieDSO wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14301","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10337","hero_video":"","hero_image":{"ID":14306,"id":14306,"title":"Hero-Choir-PR2-SUB","filename":"Hero-Choir-PR2-SUB.jpg","filesize":84135,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/dominos-christmas-domin-oh-hoo-hoo\/attachment\/hero-choir-pr2-sub","alt":"","author":"57","description":"","caption":"","name":"hero-choir-pr2-sub","status":"inherit","uploaded_to":14301,"date":"2021-11-11 17:19:41","modified":"2021-11-11 17:19:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Domino's Christmas DOMIN-OH-HOO-HOO","meta-description":"Today the nation\u2019s favourite pizza company, Domino\u2019s, launches the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first ever Christmas advert, and in true Domino\u2019s style, is a campaign that captures the festive spirit with a twist.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Hero-Choir-PR2-SUB-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13566,"post_author":"44","post_date":"2021-06-11 17:18:49","post_date_gmt":"2021-06-11 16:18:49","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"ZkL07bNUjts\",\"blockId\":\"dQvmP\",\"blockUniqueClass\":\"lazyblock-video-dQvmP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur newest work for Domino\u2019s welcomes the nation back to enjoy group get-togethers. Introducing the new Group Ordering app feature, the integrated campaign aims to re-engage customers and encourage them to connect with their friends, family and colleagues through their shared love of a Domino's.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDOMIN-OH-HOO-HOO is the third chapter in the new brand platform \u2018We Got This\u2019 positioning Domino's as the go-to delivery service for get-togethers. Sharing a Domino's feast with your mates or loved ones has never been easier, with the new group order app function. Building upon their reputation as the ultimate reliable, crowd pleasing and easy to order pizza brand.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe hero film depicts a hilarious portrayal of a young man rallying up his friends to order a Domino\u2019s. The film begins with him on his balcony unexpectedly yodeling \u201cDOMIN-OH-HOO-HOO\u201d. A subtitle helpfully translates this to \u201cDomino\u2019s round mine?\u201d. His two friends, mid video game, hear the rallying call, and respond that they would both love a pizza. A Pepperoni Passion in fact. The final mate, a mechanic in his garage, yodels an extensive list of demands, from the specific size, base type, to choice of toppings and sides. The host\u2019s face suggests that this isn\u2019t his first rodeo, and he reminds the mechanic to say \u201cplease\u201d. The final scene shows all four friends happily tucking into their Dominos feast.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe lead creatives on the campaign were Daniel Glover-James, Elias Torres and David Masterman, and the film was directed by director, Sam Hibbard. A Yodelling teacher from Germany coached the actors on their performances, ensuring that all of them projected an authentic yodel.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign features an array of out of home, special builds, murals, social films and a Snap lens which allows consumers to yodel to win pizza. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\u2019s said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e: \\u003cem\\u003e\u201cAs the nation recovers from the pandemic, we wanted to encourage families and friends to reconnect and enjoy a Domino\u2019s together! What better way to get people's attention than to yodel it from the rooftops (or your flat window).\u201d\\u003c\/em\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1DAvVV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1DAvVV\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_2%22,%22caption%22:%22%22,%22id%22:13568,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13568%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_4%22,%22caption%22:%22%22,%22id%22:13570,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13570%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_4.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_3-1%22,%22caption%22:%22%22,%22id%22:13582,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13582%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_3-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Dominos_OOH_2-1%22,%22caption%22:%22%22,%22id%22:13583,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13583%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Dominos_OOH_2-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZYxERA\",\"blockUniqueClass\":\"lazyblock-carousel-ZYxERA\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"How to cut through in a world where everyone is talking about reunions? We yodel. Domino\u2019s has always brought people together, but after the year we've all been through, it means so much more. At long last, it's time to put out the call.\",\"quotee\":\"David Masterman, Creative Director, VCCP\",\"blockId\":\"ihgLd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ihgLd\"} \/-->","post_title":"DOMIN-OH-HOO-HOO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"domin-oh-hoo-hoo","to_ping":"","pinged":"","post_modified":"2024-07-09 09:37:54","post_modified_gmt":"2024-07-09 08:37:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13566","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12860,"post_author":"44","post_date":"2021-03-09 14:43:31","post_date_gmt":"2021-03-09 14:43:31","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"We have officially launched the 'Cadbury Worldwide Hide'- a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love. This will be activated in the UK \\u0026amp; Ireland from Tuesday 9th March.\u00a0\",\"blockId\":\"2g6JkU\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-2g6JkU\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"QAkNItMjhRQ\",\"blockId\":\"Z8hFdp\",\"blockUniqueClass\":\"lazyblock-video-Z8hFdp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eUsing Google Maps Street View, hiders can hide an easter egg anywhere in the world and then share a personalised clue with a loved one to help them find their Egg. The recipient will then be sent the clues to help them find the virtual Easter Egg. The hider has two options; to either purchase one of four Cadbury Easter Eggs from the Cadbury World Hide range or simply hide a virtual egg for free for their loved one to find.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe global pandemic has restricted the physical connection that we all crave, which is why our campaign sets out to connect people across the UK through the central value of the Cadbury brand; generosity. Generosity is at the heart of Cadbury and as such, Easter provides an opportunity to show that there truly is a glass and a half in everyone. VCCP decided to flip this Easter ritual on its head, showing how\u00a0\\u003cem\\u003ehiding \\u003c\/em\\u003ean act can be a generous act for a loved one. \u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMark\u00e9ta Kristlov\u00e1\\u003c\/b\\u003e\\u003cb\\u003e, Senior Brand Manager Easter UK said:\u00a0\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThis year, we felt it was important for us to create something that would help people feel close, even when they cannot be together. \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThere is something so generous in taking the time to hide an egg at Easter and we wanted to capture that in a way everyone could do. With travel restricted for a lot of us, the Cadbury WorldWide Hide takes the usual garden egg hunt and helps you travel the world in search of the Iconic Purple \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Egg, hidden somewhere that is meaningful to you and the hider. We can't wait to share it with everyone and make people feel a little more connected however far apart they may be this Easter.\u201d\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Sweatman, Head of Technology at VCCP CX said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\u2019s been great to be involved in the project from the start and it has allowed us to bring a little bit of magic back to Easter. We\u2019ve used cutting edge technology to create a brand new platform that immerses the public into a unique hide \\u0026amp; seek experience using Google Maps Street View. Working closely with Cadbury and their partners, we developed a scalable cloud platform that ensures a seamless user experience whether you\u2019re taking part for fun, or buying an egg for your loved one. In a time when travel is severely curtailed, we hope this allows the public a little bit of nostalgia and escapism, while showing they care\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe worked on this campaign, arm in arm with our Customer Experience (CX) team to build the Cadbury Worldwide Hide platform to bring the vision of a virtual hide and seek to life. Following a user-centred approach, our team mapped each point of the user journey. The CX team integrated several platforms across CRM, e-commerce and fulfilment in order to design a seamless end-to-end journey. Using cutting edge technology, including the latest scalable cloud technology, we built an experience that will immerse the public in the Easter spirit.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eThe Cadbury Worldwide Hide platform can be accessed here: \\u003cspan style=\\u0022color: #000000\\u0022\\u003e\\u003ca style=\\u0022color: #000000\\u0022 href=\\u0022https:\/\/worldwidehide.cadbury.co.uk\/\\u0022\\u003ehttps:\/\/worldwidehide.cadbury.co.uk\/\\u003c\/a\\u003e\\u003c\/span\\u003e  \\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2hDL6Y\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2hDL6Y\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are thrilled to once again share the wholesomeness and importance of the Cadbury brand with this new work. We\u2019re so pleased to be able to play a role in bringing people together in a safe way during this time. The Cadbury brand has long been synonymous with Easter and we\u2019re grateful to be given the freedom to shift that association online and help put the generosity back into Easter.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Creative Directors at VCCP\",\"blockId\":\"Zqa6WT\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zqa6WT\"} \/-->","post_title":"Cadbury launches the \"Cadbury Worldwide Hide\"","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-launches-the-cadbury-worldwide-hide","to_ping":"","pinged":"","post_modified":"2021-08-02 16:54:30","post_modified_gmt":"2021-08-02 15:54:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12860","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13561,"post_author":"44","post_date":"2021-07-01 12:47:17","post_date_gmt":"2021-07-01 11:47:17","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe pandemic-induced holiday drought has been a lived experience for many of us. With easyJet having to ground their entire fleet on 30th March 2020, visions of sandy beaches and clear blue seas have been sorely missed. Our latest campaign for easyJet launched \\u2018Holidoorways\\u2019 to bring people one step closer to the holidays we have all been longing for. This social-first campaign features 5 different AR filters, transporting customers away to beautiful locations such as Santorini, Venice, Zante, Nice and The Algarve.\\u00a0 \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis social campaign ran\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e across the UK and eight other key European markets including France, Germany and Netherlands. With most of the public feeling pretty immobilised by lockdown restrictions, these AR filters provide a creative solution to escape the mundanity of their living rooms and teleport to somewhere sunny. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur VCCP CX team specialises in creating dynamic design-led experiences, that allow brands to reach their customer audiences in new and exiting ways. The Holidoorways AR portal experience encourages spontaneous interaction, whether outdoors, in a store or eating in your favourite restaurant, one needs not to be confined by location, quite the opposite in fact.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the theme of escapism from earlier campaigns such as '3 Minute Escapes', the filters have been imagined as if the viewer is travelling through their bedroom door into another world.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of Holidoorways, easyJet wanted to re-engage customers with their social platforms, whilst reminding them that these wondrous locations are still accessible through the AR filters that we created. More importantly, people can get a taste of all the exciting travels to come, whenever that may be.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLucy Outram, Head of Brand \\u0026amp; Central Marketing \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\\\/span\\u003e\\u003cb\\u003eeasyJet \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003cem\\u003e\\u201cWe are thrilled to launch our new Holidoorways AR filters. Our summer holidays are now within reach, and while we wait to finally take off, we wanted to bring some of our favourite holiday destinations to the public's homes. While we hope to see you all onboard soon, we hope that our AR filters transport you away in the meantime.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThese exciting filters were showcased across easyJet's Instagram: @easyJet\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"JFj6F\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-JFj6F\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our easyJet Holidoorways experience in AR simulates the thrill of escaping to a new destination by tapping the elements that we miss most about travel: the anticipation, the discovery, and the sights and sounds of somewhere new.\",\"quotee\":\"Shirin Majid, Deputy Executive Creative Director, VCCP \",\"blockId\":\"1bTE9r\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1bTE9r\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560487515%22%7D,%7B%22video-id%22:%22560488073%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560489846%22%7D,%7B%22video-id%22:%22560490231%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560491083%22%7D%5D\",\"blockId\":\"ZtjESG\",\"blockUniqueClass\":\"lazyblock-carousel-ZtjESG\"} \/-->","post_title":"easyJet 'Holidoorways'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"easyjet-holidoorways","to_ping":"","pinged":"","post_modified":"2021-07-22 11:06:49","post_modified_gmt":"2021-07-22 10:06:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13561","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}