{"id":14282,"date":"2021-11-12T08:12:03","date_gmt":"2021-11-12T08:12:03","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14282"},"modified":"2021-11-12T08:12:03","modified_gmt":"2021-11-12T08:12:03","slug":"o2-christmas-were-better-connected","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-christmas-were-better-connected","title":{"rendered":"O2 Christmas &#8216;We&#8217;re better, connected&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-mBhWl wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/I78UotAouoA?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-pvHus wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\"><strong>O2<\/strong> has today launched <\/span><i><span style=\"font-weight: 400\">\u2018We\u2019re better, connected,\u2019 <\/span><\/i><span style=\"font-weight: 400\">the new Christmas campaign designed to promote the UK wide rollout of the <strong>National Databank<\/strong>, launched by <strong>Virgin Media O2<\/strong> and <strong>Good Things Foundation<\/strong> to help tackle data poverty. O2 worked with UK agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For the first time ever, for <\/span><i><span style=\"font-weight: 400\">\u2018We\u2019re better, connected,\u2019 <\/span><\/i><span style=\"font-weight: 400\">O2 has created a loveable Bubl army of reliable and loyal robots on an important mission this Christmas: to connect people across the country. Virgin Media O2 and Good Things Foundation are today rolling out the National Databank across the UK, as O2 pledges to donate even more free mobile data to those who need it. The company has pledged to gift 10GB of O2 data with every plan purchased between 1 November and 31 January and the launch is in response to the data crisis that sees 1.5 million homes in the UK currently without internet access.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The charming 60\u201d hero film by VCCP London brings customers on a journey of connection, as the Bubl army tiptoes its way into the homes of those without access to the internet. The sweet creative encapsulates the nation\u2019s mood this Christmas which celebrates treasured moments of connection rather than material goods. The determined little Bubl army harnesses the unifying role of the internet and the power of technology to make magical reunions with family, friends and loved ones possible. Bubl, standing in front of a huge screen, starts to emit whirrs and whistles and beeps. Through two gigantic speakers these sounds are translated for the first time ever into a synthesized voice which booms out around the auditorium. The Christmas ad will make its TV debut on Friday 12th November during Googlebox.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We\u2019re proud that this campaign is supporting the National Databank in donating data to those who need it.          <cite>Jim Capp, Creative Director at VCCP London<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Today, millions of households across the UK are unable to learn, bank online or even video call family at Christmas. O2 is on a mission to make dreams of connections come true by giving its customers even more ways to connect to the people they love. The National Databank has been created by Virgin Media O2, together with Good Things Foundation, and it provides a central hub where community groups can access free \u2018data voucher codes\u2019 and SIM cards for anyone who needs them. Following the success of a three-month pilot, O2 has pledged to donate more data this Christmas, announcing today that it will gift 10GB of data with every plan purchased between 1 November and 31 January, tapping into the true spirit of Christmas by unlocking free mobile data for those in need.\u00a0<\/span><\/p>\n<p><b>Simon Groves, Director of Brand &amp; Marcomms at Virgin Media O2 <\/b><span style=\"font-weight: 400\">said: \u2018<\/span><i><span style=\"font-weight: 400\">This Christmas we wanted to celebrate the power of human connection \u2013 for everyone. Access to the internet is an everyday necessity many of us take for granted, and pledging even more O2 data to the National Databank is one step we can take to help to close the gap on digital inequality. Alongside VCCP London, we\u2019ve translated this important message thanks to the helping hands of our loveable Bubl army, and the end result is a beautifully sweet film that encapsulates the true spirit of Christmas, and the strength of mobile data in helping to maintain connections in those moments where we cannot be together.\u2019\u00a0<\/span><\/i><\/p>\n<p><b>Jim Capp, Creative Director at VCCP London <\/b><span style=\"font-weight: 400\">added: <\/span><i><span style=\"font-weight: 400\">\u2018Over the last 18 months in particular the internet has kept many of us connected to friends, family, entertainment and work. It\u2019s an essential, but we\u2019re incredibly conscious that millions still are without access to those simple connections &#8211; unable to work, bank, learn online, keep in touch with family and friends &#8211; imagine that. With Christmas being a time when connection is more important than ever, we\u2019re proud that this campaign is supporting the National Databank in donating data to those who need it. That\u2019s the true spirit of Christmas in my eyes.\u2019\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">The fully integrated campaign <\/span><i><span style=\"font-weight: 400\">\u2018We\u2019re better, connected\u2019<\/span><\/i><span style=\"font-weight: 400\"> is live from today and will run for the festive period. The hero TV spot will play out across ITV, Channel 4 and Sky, and the creative will roll out across multiple formats including BVOD, OOH and OLV. As well as supporting key offers with tried and tested formats across Facebook, Twitter and Instagram, O2 will also be running a social media activation which will see the brand building the \u2018Store of the future\u2019 in AR with Snap. From 25 November, customers will be able to visit an O2 store in Snap and shop 3 hero Samsung products by clicking on them to explore more detail and even shop natively in app. The social media activation is a telco-first and if successful will roll out to Christmas and beyond.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Media has been planned and executed by Havas Media. PR is supported by Hope &amp; Glory<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z19WGXy wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still02.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still02.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still06.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still06.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          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<source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still09.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still09.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still05.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still05.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still01.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still01.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                    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1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still08.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still010.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArmy60_60Secs_Tv_Still010.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        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               \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14282","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10111","14075"],"client_id":"10387","hero_video":"","hero_image":{"ID":14300,"id":14300,"title":"Artboard 2","filename":"Artboard-2.png","filesize":2593680,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2.png","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-christmas-were-better-connected\/attachment\/artboard-2","alt":"","author":"57","description":"","caption":"","name":"artboard-2","status":"inherit","uploaded_to":14282,"date":"2021-11-10 16:34:06","modified":"2021-11-10 16:34:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/Artboard-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London - O2 Christmas 'We're better, connected'","meta-description":"O2 has today launched \u2018We\u2019re better, connected,\u2019 the new Christmas campaign designed to promote the UK wide rollout of the National Databank, launched by Virgin Media O2 and Good Things Foundation to help tackle data poverty. O2 worked with UK agency of record, VCCP London, to mastermind a new integrated Christmas campaign which will see mobile data donated to those in need this festive season.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/11\/BublArtboard-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14042,"post_author":"57","post_date":"2021-09-10 18:54:09","post_date_gmt":"2021-09-10 17:54:09","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"M-RHCT1zQmI\",\"blockId\":\"Z17cyOM\",\"blockUniqueClass\":\"lazyblock-video-Z17cyOM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eO2\\u003c\\\/strong\\u003e\\u2019s new campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Road Trip\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e taps into the welcome return of music festivals across the country, to launch their new Plus Plans offering.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe fresh new creative will run in through Q3 and launches with a 30\\u201d hero film inspired by the return of events in the UK. Directed by celebrated director, \\u003cstrong\\u003eGary Freedman\\u003c\\\/strong\\u003e, the hero TV film captures friends road tripping to a festival with Bubl, O2\\u2019s loyal and reliable blue robot. As our protagonists make their way to the festival Bubl is in the back of the campervan brightening up their trip . Bubl\\u2019s fairy lights symbolise the fact that O2 customers\\u2019 have access to the best possible service and benefits with the new \\u2018Plus Plans\\u2019.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Road Trip\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis the latest evolution of \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHere Comes Brighter\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich launched earlier this year. Pulling from the promise of \\u2018here comes brighter\\u2019 into the proof of \\u2018making every day brighter,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRoad Trip\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the new spot continues this, manifestation with Bubl brightening up customers' lives with O2 experiences, and extending this message to O2 \\u2018Plus Plans.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\\\/span\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at O2,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cAt O2 we\\u2019re constantly reviewing how we can give our customers more of the things that matter to them, for even greater value. Bubl forms the perfect embodiment of our core values, and \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003et\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehe new \\u2018Plus Plans\\u2019 platform gives customers access to a variety of additional benefits including international roaming, 6 months free Apple music and added protection for their phone with a three-year warranty, giving them even more reasons to choose O2.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAdding to this,\\u003c\\\/span\\u003e\\u003cb\\u003e David Masterman VCCP London Creative Director \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecommented:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cO2's Plus Plans give consumers all manner of perks to brighten their day. So, building on what we've done so far with Bubl, our helpful little blue robot, we dramatised this with a group of friends, a campervan and 51 boxes of fairy lights.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Plus Plans\\u2019 campaign will run in the UK from 10th September until 31st October across TV, DRTV, BVOD, online video, Print, Social and Retail in the UK.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"O2's Plus Plans give consumers all manner of perks to brighten their day.\",\"quotee\":\" David Masterman, Creative Director at VCCP London \",\"blockId\":\"2bTekg\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2bTekg\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%221_Setting-off%22,%22caption%22:%22%22,%22id%22:14045,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14045%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/1_Setting-off.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%222_On-the-road%22,%22caption%22:%22%22,%22id%22:14044,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14044%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/2_On-the-road.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%223_Bubl-hard-at-work%22,%22caption%22:%22%22,%22id%22:14046,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14046%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/3_Bubl-hard-at-work.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%224_Fairy-Light-reveal-1%22,%22caption%22:%22%22,%22id%22:14047,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14047%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/4_Fairy-Light-reveal-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%225_Ta-Da%22,%22caption%22:%22%22,%22id%22:14048,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14048%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/5_Ta-Da.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZiQsAr\",\"blockUniqueClass\":\"lazyblock-carousel-ZiQsAr\"} \/-->","post_title":"O2 Plus Plans 'Road Trip'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-plus-plans-road-trip","to_ping":"","pinged":"","post_modified":"2021-09-10 18:54:09","post_modified_gmt":"2021-09-10 17:54:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14042","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12683,"post_author":"44","post_date":"2021-03-03 13:55:00","post_date_gmt":"2021-03-03 13:55:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"518984521\",\"blockId\":\"22FzWn\",\"blockUniqueClass\":\"lazyblock-video-22FzWn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith seven million digitally excluded people across the country still unable to access a web-connected device, O2 has today unveiled a new campaign to bring attention to the UK\\u2019s ongoing digital divide.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eVCCP's latest campaign for O2 will see a series of online and social media takeovers, going live from today and running for three weeks until Wednesday 24th March. Seven Million people across Britain do not currently have access to a web-connected device and O2 seeks to shine a spotlight on the everyday interactions that, almost a tenth of the population are unable to experience.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWhile watching online videos, streaming music and 'Liking' social media posts are parts of everyday life and often taken for granted by most Britons, a large portion of the population is still unable to enjoy these simple pleasures. Those unable to get online miss out on a range of support, often being prevented from reaching family and friends. But also can find it more difficult in applying for jobs or accessing much-needed home-schooling support.\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUsing a unique creative- inspired computer error message, an everyday frustration for many, but something that seven million digitally-excluded people do not get the chance to experience. The campaign aims to promote O2\\u2019s ongoing Community Calling activity, which has proven to be a lifeline for those who are struggling as a result of the pandemic.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith 28 million smartphones sitting unused in homes and businesses, O2, the UK\\u2019s largest mobile network, is continuing its partnership with charity Hubbub, with the aim to gift 10,000 unused smartphones to vulnerable individuals in the most deprived areas of the country.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNina Bibby, Chief Marketing Officer of O2, said: \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThe Community Calling project has already had such a positive impact on so many people\\u2019s lives and our latest campaign is just the latest step that O2 has taken to help our customers at this difficult time. I would encourage everyone in possession of a spare handset that is sitting unused at home or work to get in touch and help somebody in need to get connected.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 is donating a web-connected handset and 12 months of free connectivity to all Community Calling beneficiaries, which will include unlimited minutes, unlimited texts and 6GB of data per month for a full year.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1JLjbQ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1JLjbQ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Lockdown has highlighted just how reliant and privileged we are to have the internet to connect us to the people and things we love. We're incredibly proud to be part of this initiative helping to connect the nation's 7 million people who need it most\",\"quotee\":\"Jim Capp, Creative Director, VCCP\\u00a0\",\"blockId\":\"ZhVvGG\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZhVvGG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22518995957%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22518994734%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22519006761%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22518996437%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1qyRuv\",\"blockUniqueClass\":\"lazyblock-carousel-1qyRuv\"} \/-->","post_title":"O2 launches Community Calling","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-launches-community-calling","to_ping":"","pinged":"","post_modified":"2021-03-04 11:31:07","post_modified_gmt":"2021-03-04 11:31:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12683","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12061,"post_author":"22","post_date":"2020-09-13 19:58:43","post_date_gmt":"2020-09-13 18:58:43","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"QdHrLK9dHow\",\"blockId\":\"ZJIzNt\",\"blockUniqueClass\":\"lazyblock-video-ZJIzNt\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe're excited to announce the new creative platform we have launched for O2, which showcases how the UK's No 1 network continues to be there for its customers.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis new positioning is a return to O2\u2019s roots; a brand and business that\u2019s obsessed with putting customers\u2019 first, building on its industry leading levels of customer loyalty through a completely new creative direction with the introduction of Bubl.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe embodiment of the O2 brand, Bubl takes the form of a loyal and reliable blue robot helping ensure customers have the best possible service, experiences and interactions with O2, showcasing the many ways that it makes customers feel special. Just like the network, Bubl is there whenever needed, whether that\u2019s doing everyday things that people don\u2019t even think about needing the network for, through to doing business on the move, or streaming the latest must-see TV series.\\u003c\/p\\u003e\",\"quote\":\"Introducing Bubl, a loyal and reliable blue robot, O2\u2019s innovative new creative direction bringing the brand purpose to life.\",\"blockId\":\"Zgvwjm\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zgvwjm\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22O2-Network-Masterbrand-Hill-D48-864x432-2%22,%22caption%22:%22%22,%22id%22:12064,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=12064%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/09\/O2-Network-Masterbrand-Hill-D48-864x432-2.jpg%22%7D\",\"blockId\":\"w4INH\",\"blockUniqueClass\":\"lazyblock-image-full-width-w4INH\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"The campaign launched with OOH placements across the UK, followed by localised versions across O2 5G hotspots.\",\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign also features innovative OOH formats such as 3D special builds in locations such as Birmingham, London\u2019s Westfield White City and Manchester\u2019s Northern Quarter, which will see the largest special build of all featuring a five metre high Bubl.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign then went live across all other platforms from 12\\u003csup\\u003eth\\u003c\/sup\\u003e September.\u00a0 Taking a customer centric approach to channels, the activity begun with animated social formats going live as people woke up in the morning, additional OOH appearing as they went about their day and then on TV launching as they settled down to their evening\u2019s entertainment.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe 60 second and 30 second TV spots tells the stories of people who rely on the network in big and small ways. \u00a0It begins with a scene in a park showing two young adults trying to meet for the first time. The film follows the story of other protagonists and their need for connectivity \u2013 from needing directions when they\u2019re lost, to calling a cab when they missed the last train. The story also touches on the importance of the network for small businesses. Throughout the stories, Bubl is always there, one step ahead, actively helping get people back on their way and demonstrating the value and benefits of mobile connectivity.\\u003c\/p\\u003e\",\"blockId\":\"2shfhC\",\"blockUniqueClass\":\"lazyblock-text-full-width-2shfhC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22457515079%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22457515453%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"vqIoB\",\"blockUniqueClass\":\"lazyblock-carousel-vqIoB\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"O2 has supercharged its famous bubble asset\",\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eAcross the campaign O2 has supercharged its famous bubble assets to demonstrate how essential the network is, representing connectivity as digital oxygen. This is highlighted through Bubl\u2019s bubble blowing antenna which indicates they are communicating with the network.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eO2\u2019s strong visual identity is supported by its recently introduced sonic branding, continuing its commitment to using music and sound as part of its brand expression. Demonstrating its commitment to helping customers the strapline, \u201cWe\u2019re here for you, whenever you need us\u201d, runs throughout the campaign.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eA major through the line campaign, other channels include social, VOD radio and across O2\u2019s 450 retail stores. The campaign is also supported through innovative social activity which includes a TikTok partnership, which saw the launch of the world's first robot dance on the platform and got over 950 million views in its first week of launching. The activity will also include a creative PR amplification \u2013 more of which will appear in the coming weeks.\\u003c\/p\\u003e\",\"blockId\":\"1KnTrk\",\"blockUniqueClass\":\"lazyblock-text-full-width-1KnTrk\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Introducing Bubl","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"introducing-bubl","to_ping":"","pinged":"","post_modified":"2021-08-02 16:52:42","post_modified_gmt":"2021-08-02 15:52:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12061","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}