{"id":14126,"date":"2021-10-11T13:26:35","date_gmt":"2021-10-11T12:26:35","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14126"},"modified":"2021-10-11T13:27:50","modified_gmt":"2021-10-11T12:27:50","slug":"cinch-dont-just-nail-it-cinch-it","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cinch\/cinch-dont-just-nail-it-cinch-it","title":{"rendered":"cinch &#8216;Meal | Don&#8217;t just nail it, cinch it&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-i5Kih wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/626707599?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1O7PHM wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\"><strong>cinch<\/strong>, the UK\u2019s fastest-growing online car marketplace is back with a new brand campaign, proving that cinch is the trusted marketplace to purchase a car with complete confidence. The integrated campaign is the first creative work from VCCP London, cinch\u2019s full service UK partner agency, since winning the business in August 2021 and today premieres the first of three films revealing a new strategic direction for the brand. The film will premiere this weekend with premium spots during the England match, <strong>Celebrity Catchphrase<\/strong> and new drama <strong>Angela Black<\/strong>. It will continue with special spots during <strong>The Great British Bake Off<\/strong> next week as well as an ambitious transmission schedule across <strong>ITV<\/strong>, <strong>Channel 4<\/strong> and <strong>SKY<\/strong> in the coming months.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign debuts the new brand platform \u2018<\/span><i><span style=\"font-weight: 400\">Don\u2019t just nail it, cinch it,<\/span><\/i><span style=\"font-weight: 400\">\u2019 which aims to position cinch as the only place to buy a car with absolute certainty. Centred around the feeling of when everything comes together perfectly, the new campaign strapline hooks onto moments when you \u2018cinch it\u2019, and that\u2019s when you\u2019ve absolutely nailed it in spectacular fashion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The debut national TV spot \u201cMeal\u201d features iconic TV personalities including cinch brand ambassador <strong>Rylan<\/strong> who leads the charge, as well as a light-hearted cameo from TV chef and restaurant owner <strong>Gino D\u2019Acampo<\/strong>, and serve as the perfect vehicle to land the certainty you feel when choosing a car with cinch.<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We hope the new campaign puts a smile on people\u2019s faces.          <cite>Mark Orbine, Executive Creative Director at VCCP<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The 30\u201d film, directed by celebrated English filmmaker <strong>Peter Cattaneo<\/strong>, features a character called Frank who is on the cusp of pulling off a spectacular romantic meal for his partner, having ostensibly prepared it with love himself. As the viewer ultimately finds out, the meal has in fact been prepared (almost) in secret by none other than Gino D\u2019Acampo. The light-hearted film seeks to deliver the sentiment that you\u2019re not just buying a car online, you\u2019re absolutely cinching it. By connecting the purchase of a car online, to the success of an unusually spectacular date night, cinch aims to show customers just how easy it is to buy your new car in equally reliable, certain, and spectacular fashion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite launching only a year ago, cinch is currently generating annualised sales of over 70,000 vehicles with its promise to take the faff out of buying, changing and owning a car, entirely online. Its c. 30 million website visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare offering a lifetime warranty, routine servicing and roadside assistance, free delivery and a 14-day money-back guarantee.<\/span><\/p>\n<p><b>Amy Townsend, Senior Marketing Director <\/b><span style=\"font-weight: 400\">at <\/span><b>cinch<\/b><span style=\"font-weight: 400\"> said: <\/span><i><span style=\"font-weight: 400\">\u201cPurchasing a car is a big decision. With our new creative platform \u2018Don\u2019t just nail it, cinch it\u2019 it was important that we delivered the true personality and experience of cinch, providing certainty that online car buying really can be an easy way to make your next car purchase. We want to show Britain\u2019s car buyers they can be confident cinch understands what they need from their car and the experience of buying it. VCCP have been the perfect strategic and creative partner since we appointed them just a few short months ago. We\u2019ve collaborated closely to bring to market outstanding new creative and we are excited to unveil to the nation even more brilliant and charming moments of cinching it in the year to come\u201d<\/span><\/i><\/p>\n<p><b>Mark Orbine, Executive Creative Director<\/b><span style=\"font-weight: 400\"> added:<\/span><i><span style=\"font-weight: 400\"> \u201cWe don\u2019t underestimate how daunting purchasing a car can be, and with the cinch model it was crucial that we not only delivered this ethos in our creative, but that we also did this in a manner that would appeal to car owners across the UK\u2026 with a touch of good, old fashioned humour. Working with iconic celebs, children, 4 locations, stunts and not to mention fluctuating weather conditions was challenging to say the least but it was all just how we wanted it! We hope the new campaign puts a smile on people\u2019s faces when they see the work and remember \u2026 \u2018Don\u2019t just nail it, cinch it!\u201d <\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1cVHMe wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          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<source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-3.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-3.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14126","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"14127","hero_video":"","hero_image":{"ID":14132,"id":14132,"title":"cinch 'Don't just nail it, cinch it' VCCP London","filename":"cinch-Artboard-4-1.png","filesize":2653474,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1.png","link":"https:\/\/www.vccp.com\/uk\/work\/cinch\/cinch-dont-just-nail-it-cinch-it\/attachment\/cinch-artboard-4-2","alt":"Rylan sits at a table of food with a woman on the left and her date on the right.","author":"57","description":"","caption":"","name":"cinch-artboard-4-2","status":"inherit","uploaded_to":14126,"date":"2021-10-08 09:39:34","modified":"2021-10-08 09:42:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"cinch 'Don't just nail it, cinch it'","meta-description":"cinch, the UK\u2019s fastest-growing online car marketplace is back with a new brand campaign, proving that cinch is the trusted marketplace to purchase a car with complete confidence.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/10\/cinch-Artboard-4-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13968,"post_author":"57","post_date":"2021-08-25 17:44:34","post_date_gmt":"2021-08-25 16:44:34","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e has been appointed by \\u003cstrong\\u003ecinch,\\u003c\\\/strong\\u003e the UK\\u2019s fastest-growing online used car marketplace, as its UK integrated communications agency of record. The account was awarded following a three-way competitive pitch.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs cinch\\u2019s full service UK partner agency, VCCP will be responsible for campaign development and amplification, brand strategy, digital communications and customer experience delivered through \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e. Work will commence immediately on the account.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDespite launching only ten months ago, cinch is generating annualised sales of over 50,000 vehicles with its promise to take the faff out of buying, changing and owning a car, completely online.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIts c. 30 million unique visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare, a lifetime warranty, routine servicing and roadside assistance subscription package.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eRobert Bridge, Chief Customer Officer\\u003c\\\/strong\\u003e at \\u003cstrong\\u003ecinch\\u003c\\\/strong\\u003e said: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019re excited to be working with VCCP as the winner of a hotly competitive pitch process. Roly and the team demonstrated an unequalled understanding of our business and ambitions. And it was clear to us they have the team in place to take us from strength to strength as we continue to grow at pace.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eRoly Darby, Managing Director\\u003c\\\/strong\\u003e at \\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e added: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch to help shape the future of car retailing. We both share the same challenger attitude and ambition, which makes us the perfect fit, and we can\\u2019t wait to work together to evolve their go-to-market offering.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We\\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch.\",\"quotee\":\"Roly Darby, Managing Director at VCCP\",\"blockId\":\"1imyHX\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1imyHX\"} \/-->","post_title":"VCCP wins cinch account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-wins-cinch-account","to_ping":"","pinged":"","post_modified":"2021-08-25 17:44:35","post_modified_gmt":"2021-08-25 16:44:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13968","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13943,"post_author":"57","post_date":"2021-08-23 18:50:48","post_date_gmt":"2021-08-23 17:50:48","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"o3fFIJv5LSY\",\"blockId\":\"1tnDs\",\"blockUniqueClass\":\"lazyblock-video-1tnDs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eKwik Fit\\u003c\\\/strong\\u003e, the company that aims to make the road a safer place for all, marks its return to the nation\\u2019s screens with a brand new campaign, championing the everyday drivers of Britain.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eKwik Fit worked with creative agency of record, \\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, to launch \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Journeys,\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ean integrated campaign placing Britain\\u2019s everyday car owners at the heart of its business. The campaign marks the 50th anniversary since Kwik Fit was founded, and celebrates Kwik Fit as Britain's go-to garage for all automotive maintenance and repair problems. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Journeys\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 is the first brand campaign VCCP London has executed for Kwik Fit since its appointment as creative agency in September 2020.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe heartwarming new creative will run for two months from today and launches with two 40' brand ads which go live across Finecast TV nationwide, supported by brand led OOH and online media. The hero film marks a step change away from Kwik Fit\\u2019s historic approach, humanising the brand by showcasing Kwik Fit\\u2019s commitment to ensuring \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eevery\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e customer drives away happy, \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eevery time. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNot simply from their local Kwik Fit, and not just in times of crisis, but every time they get behind the wheel. For every journey.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe video campaign is simple and charming, and heroes real snippets of a \\u2018slice of life in everyday Britain\\u2019. It shows those small, insightful moments in our motoring lives that we can all relate to. For example, one spot shows a familiar scene of a dad picking up his daughter after a night out, playfully nodding to the often-accepted second role of \\u2018taxi driver\\u2019 parents tend to play for their children.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter almost a decade hiatus, the campaign signals a shift for the business from sales promotions and offer-led comms to a brand approach, with the aim of restoring Kwik Fit\\u2019s \\u2018fabric of the nation\\u2019 status.\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Journeys\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emarks a true reconnection to Kwik Fit\\u2019s audience.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eTom Gentle, Head of Retail Marketing at Kwik Fit \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecommented:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cAt Kwik Fit our customers are at the heart of everything we do. Kwik Fit is for the everyday car owners of Britain who don\\u2019t want to have to think about their car, they just want it to work. It\\u2019s how they get the kids to school, get to work, do the food shop and how they see their loved ones. So, we wanted to show that we understand the importance of those journeys with these simple, human stories\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Orbine, Executive Creative Director at VCCP \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201c\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eKwik Fit is one of the great heart of the nation brands, and it's been there for us and our cars for the past 50 years. This campaign is all about showing how dependable Kwik Fit is, whether that be getting the kids to karate class, ensuring we\\u2019re not late for a first date, or getting us safely to the beach for those much loved weekend trips with little ones. Kwik Fit goes beyond keeping us on the road. Kwik Fit is about all the journeys we take in life.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMatt Hayes, Planner at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u0022It has been great to bring a true fabric of the nation brand back to its rightful place. Our spots are all about showing empathy and bringing out the human side of the brand - aiming to put a smile on the face by showing real people, taking real life journeys. The ones we can all relate to and enjoy.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Journeys\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e by Kwik Fit will run in the UK for two months from today across Finecast TV nationwide, and will be supported by OOH and online media. Media has been planned and executed by Mediacom.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Kwik Fit goes beyond keeping us on the road. Kwik Fit is about all the journeys we take in life.\",\"quotee\":\"Mark Orbine, Executive Creative Director at VCCP\",\"blockId\":\"QrKf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-QrKf\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Still-1-1%22,%22caption%22:%22%22,%22id%22:13947,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13947%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Still-1-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Still-2%22,%22caption%22:%22%22,%22id%22:13948,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13948%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Still-2.png%22%7D%7D,%7B%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1cajPa\",\"blockUniqueClass\":\"lazyblock-carousel-1cajPa\"} \/-->","post_title":"Kwik Fit 'Journeys'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kwik-fit-journeys","to_ping":"","pinged":"","post_modified":"2021-08-23 18:50:48","post_modified_gmt":"2021-08-23 17:50:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13943","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13561,"post_author":"44","post_date":"2021-07-01 12:47:17","post_date_gmt":"2021-07-01 11:47:17","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe pandemic-induced holiday drought has been a lived experience for many of us. With easyJet having to ground their entire fleet on 30th March 2020, visions of sandy beaches and clear blue seas have been sorely missed. Our latest campaign for easyJet launched \\u2018Holidoorways\\u2019 to bring people one step closer to the holidays we have all been longing for. This social-first campaign features 5 different AR filters, transporting customers away to beautiful locations such as Santorini, Venice, Zante, Nice and The Algarve.\\u00a0 \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis social campaign ran\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e across the UK and eight other key European markets including France, Germany and Netherlands. With most of the public feeling pretty immobilised by lockdown restrictions, these AR filters provide a creative solution to escape the mundanity of their living rooms and teleport to somewhere sunny. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur VCCP CX team specialises in creating dynamic design-led experiences, that allow brands to reach their customer audiences in new and exiting ways. The Holidoorways AR portal experience encourages spontaneous interaction, whether outdoors, in a store or eating in your favourite restaurant, one needs not to be confined by location, quite the opposite in fact.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the theme of escapism from earlier campaigns such as '3 Minute Escapes', the filters have been imagined as if the viewer is travelling through their bedroom door into another world.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of Holidoorways, easyJet wanted to re-engage customers with their social platforms, whilst reminding them that these wondrous locations are still accessible through the AR filters that we created. More importantly, people can get a taste of all the exciting travels to come, whenever that may be.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLucy Outram, Head of Brand \\u0026amp; Central Marketing \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\\\/span\\u003e\\u003cb\\u003eeasyJet \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003cem\\u003e\\u201cWe are thrilled to launch our new Holidoorways AR filters. Our summer holidays are now within reach, and while we wait to finally take off, we wanted to bring some of our favourite holiday destinations to the public's homes. While we hope to see you all onboard soon, we hope that our AR filters transport you away in the meantime.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThese exciting filters were showcased across easyJet's Instagram: @easyJet\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"JFj6F\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-JFj6F\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our easyJet Holidoorways experience in AR simulates the thrill of escaping to a new destination by tapping the elements that we miss most about travel: the anticipation, the discovery, and the sights and sounds of somewhere new.\",\"quotee\":\"Shirin Majid, Deputy Executive Creative Director, VCCP \",\"blockId\":\"1bTE9r\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1bTE9r\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560487515%22%7D,%7B%22video-id%22:%22560488073%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560489846%22%7D,%7B%22video-id%22:%22560490231%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22560491083%22%7D%5D\",\"blockId\":\"ZtjESG\",\"blockUniqueClass\":\"lazyblock-carousel-ZtjESG\"} \/-->","post_title":"easyJet 'Holidoorways'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"easyjet-holidoorways","to_ping":"","pinged":"","post_modified":"2021-07-22 11:06:49","post_modified_gmt":"2021-07-22 10:06:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13561","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}