{"id":14082,"date":"2020-10-06T09:18:00","date_gmt":"2020-10-06T08:18:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14082"},"modified":"2021-09-30T11:42:41","modified_gmt":"2021-09-30T10:42:41","slug":"landsec-myo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/landsec\/landsec-myo","title":{"rendered":"Landsec MYO"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-bold-IC7yF wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Myo is the flexible office space service that sits as part of Landsec, the\u00a0largest\u00a0commercial property development and investment company\u00a0in the UK.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1cyVOc wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <div><span style=\"color: #000000;font-family: arial, sans-serif\">VCCP were tasked to provide recommendations across user experience, design and development to improve the existing Myo website. Through the recommendations uncovering some big needs and requirements to help push the business forward &#8211; We were briefed to replatform\u00a0<a href=\"http:\/\/myo.co.uk\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/myo.co.uk\/&amp;source=gmail&amp;ust=1632410007226000&amp;usg=AFQjCNGvimVyQasWDWRKYeyp1Zywl2_fUQ\">myo.co.uk<\/a>\u00a0from wordpress to Drupal. O<\/span><span style=\"color: #000000;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">n the foundation of this fresh new tech stack we\u00a0updated the website with improved user journeys, interfaces, content\u00a0and brand aesthetics.<\/span><\/div>\n<div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\">\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\">VCCP provided Landsec with flexible\u00a0modules and page templates helping future proof their website and enabling them to showcase their office\u00a0spaces as their business grows. The final delivery was a HTML website designed\u00a0using a new brand identity which was integrated onto Drupal by Landsec&#8217;s internal development team.<\/span><\/div>\n<\/div>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1j8EJS wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_2_1920x1080-Atoms.jpg\" alt=\"Image showing Landsec page models and templates\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2pfIht wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <div><span style=\"color: #000000;font-family: arial, sans-serif\">During the project, VCCP were also briefed to provide website copy, image selections, additional page templates to\u00a0support a blog. And also across in-office interfaces from wifi splash pages and the members portal, Nexadus.\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\">\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\">All of these workstreams were successfully managed and delivered while our team quickly adapted from office based to remote working due to the pandemic.<\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\"><b>\u00a0<\/b><\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\">Landsec\u00a0now boasts a new functional and design led website which encapsulates\u00a0their new brand identity and tone\u00a0of voice while showcasing the various Myo office locations, meeting room offerings and blog.<\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\">\u00a0<\/span><\/div>\n<div><span style=\"color: #000000;font-family: arial, sans-serif\">Have a look for yourself at\u00a0<a href=\"http:\/\/www.myo.co.uk\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.myo.co.uk\/&amp;source=gmail&amp;ust=1632410007226000&amp;usg=AFQjCNEMXX8Lsn55NXhLm_H26UJFECAB9g\">www.myo.co.uk\/<\/a><\/span><\/div>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z2tufAb wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x1080.jpg\" alt=\"Image showing Landsec MYO on phone and tablet layout\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Myo is the flexible office space service that sits as part of Landsec, the largest commercial property development and investment company in the UK.VCCP were tasked to provide recommendations across user experience, design and development to improve the existing Myo website.<\/p>\n","protected":false},"author":41,"template":"","class_list":["post-14082","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"14096","hero_video":"","hero_image":{"ID":14079,"id":14079,"title":"MYO_1_1920x720 Hero","filename":"MYO_1_1920x720-Hero.jpg","filesize":668690,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/landsec\/landsec-myo\/attachment\/myo_1_1920x720-hero","alt":"Hero Image, light pink background with examples of myo on both tablet and phone layouts","author":"41","description":"","caption":"","name":"myo_1_1920x720-hero","status":"inherit","uploaded_to":14082,"date":"2021-09-22 16:14:53","modified":"2021-09-22 16:32:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Landsec MYO","meta-description":"Myo is the flexible office space service that sits as part of Landsec, the largest commercial property development and investment company in the UK. VCCP were tasked to provide recommendations across user experience, design and development to improve the existing Myo website.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/MYO_1_1920x720-Hero.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13566,"post_author":"44","post_date":"2021-06-11 17:18:49","post_date_gmt":"2021-06-11 16:18:49","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"ZkL07bNUjts\",\"blockId\":\"dQvmP\",\"blockUniqueClass\":\"lazyblock-video-dQvmP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur newest work for Domino\u2019s welcomes the nation back to enjoy group get-togethers. Introducing the new Group Ordering app feature, the integrated campaign aims to re-engage customers and encourage them to connect with their friends, family and colleagues through their shared love of a Domino's.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDOMIN-OH-HOO-HOO is the third chapter in the new brand platform \u2018We Got This\u2019 positioning Domino's as the go-to delivery service for get-togethers. Sharing a Domino's feast with your mates or loved ones has never been easier, with the new group order app function. Building upon their reputation as the ultimate reliable, crowd pleasing and easy to order pizza brand.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe hero film depicts a hilarious portrayal of a young man rallying up his friends to order a Domino\u2019s. The film begins with him on his balcony unexpectedly yodeling \u201cDOMIN-OH-HOO-HOO\u201d. A subtitle helpfully translates this to \u201cDomino\u2019s round mine?\u201d. His two friends, mid video game, hear the rallying call, and respond that they would both love a pizza. A Pepperoni Passion in fact. The final mate, a mechanic in his garage, yodels an extensive list of demands, from the specific size, base type, to choice of toppings and sides. The host\u2019s face suggests that this isn\u2019t his first rodeo, and he reminds the mechanic to say \u201cplease\u201d. The final scene shows all four friends happily tucking into their Dominos feast.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe lead creatives on the campaign were Daniel Glover-James, Elias Torres and David Masterman, and the film was directed by director, Sam Hibbard. A Yodelling teacher from Germany coached the actors on their performances, ensuring that all of them projected an authentic yodel.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign features an array of out of home, special builds, murals, social films and a Snap lens which allows consumers to yodel to win pizza. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\u2019s said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e: \\u003cem\\u003e\u201cAs the nation recovers from the pandemic, we wanted to encourage families and friends to reconnect and enjoy a Domino\u2019s together! What better way to get people's attention than to yodel it from the rooftops (or your flat window).\u201d\\u003c\/em\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1DAvVV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1DAvVV\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_2%22,%22caption%22:%22%22,%22id%22:13568,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13568%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_4%22,%22caption%22:%22%22,%22id%22:13570,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13570%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_4.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_3-1%22,%22caption%22:%22%22,%22id%22:13582,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13582%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_3-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Dominos_OOH_2-1%22,%22caption%22:%22%22,%22id%22:13583,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13583%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Dominos_OOH_2-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZYxERA\",\"blockUniqueClass\":\"lazyblock-carousel-ZYxERA\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"How to cut through in a world where everyone is talking about reunions? We yodel. Domino\u2019s has always brought people together, but after the year we've all been through, it means so much more. At long last, it's time to put out the call.\",\"quotee\":\"David Masterman, Creative Director, VCCP\",\"blockId\":\"ihgLd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ihgLd\"} \/-->","post_title":"DOMIN-OH-HOO-HOO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"domin-oh-hoo-hoo","to_ping":"","pinged":"","post_modified":"2024-07-09 09:37:54","post_modified_gmt":"2024-07-09 08:37:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13566","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12860,"post_author":"44","post_date":"2021-03-09 14:43:31","post_date_gmt":"2021-03-09 14:43:31","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"We have officially launched the 'Cadbury Worldwide Hide'- a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love. This will be activated in the UK \\u0026amp; Ireland from Tuesday 9th March.\u00a0\",\"blockId\":\"2g6JkU\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-2g6JkU\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"QAkNItMjhRQ\",\"blockId\":\"Z8hFdp\",\"blockUniqueClass\":\"lazyblock-video-Z8hFdp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eUsing Google Maps Street View, hiders can hide an easter egg anywhere in the world and then share a personalised clue with a loved one to help them find their Egg. The recipient will then be sent the clues to help them find the virtual Easter Egg. The hider has two options; to either purchase one of four Cadbury Easter Eggs from the Cadbury World Hide range or simply hide a virtual egg for free for their loved one to find.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe global pandemic has restricted the physical connection that we all crave, which is why our campaign sets out to connect people across the UK through the central value of the Cadbury brand; generosity. Generosity is at the heart of Cadbury and as such, Easter provides an opportunity to show that there truly is a glass and a half in everyone. VCCP decided to flip this Easter ritual on its head, showing how\u00a0\\u003cem\\u003ehiding \\u003c\/em\\u003ean act can be a generous act for a loved one. \u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMark\u00e9ta Kristlov\u00e1\\u003c\/b\\u003e\\u003cb\\u003e, Senior Brand Manager Easter UK said:\u00a0\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThis year, we felt it was important for us to create something that would help people feel close, even when they cannot be together. \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThere is something so generous in taking the time to hide an egg at Easter and we wanted to capture that in a way everyone could do. With travel restricted for a lot of us, the Cadbury WorldWide Hide takes the usual garden egg hunt and helps you travel the world in search of the Iconic Purple \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Egg, hidden somewhere that is meaningful to you and the hider. We can't wait to share it with everyone and make people feel a little more connected however far apart they may be this Easter.\u201d\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Sweatman, Head of Technology at VCCP CX said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\u2019s been great to be involved in the project from the start and it has allowed us to bring a little bit of magic back to Easter. We\u2019ve used cutting edge technology to create a brand new platform that immerses the public into a unique hide \\u0026amp; seek experience using Google Maps Street View. Working closely with Cadbury and their partners, we developed a scalable cloud platform that ensures a seamless user experience whether you\u2019re taking part for fun, or buying an egg for your loved one. In a time when travel is severely curtailed, we hope this allows the public a little bit of nostalgia and escapism, while showing they care\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe worked on this campaign, arm in arm with our Customer Experience (CX) team to build the Cadbury Worldwide Hide platform to bring the vision of a virtual hide and seek to life. Following a user-centred approach, our team mapped each point of the user journey. The CX team integrated several platforms across CRM, e-commerce and fulfilment in order to design a seamless end-to-end journey. Using cutting edge technology, including the latest scalable cloud technology, we built an experience that will immerse the public in the Easter spirit.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eThe Cadbury Worldwide Hide platform can be accessed here: \\u003cspan style=\\u0022color: #000000\\u0022\\u003e\\u003ca style=\\u0022color: #000000\\u0022 href=\\u0022https:\/\/worldwidehide.cadbury.co.uk\/\\u0022\\u003ehttps:\/\/worldwidehide.cadbury.co.uk\/\\u003c\/a\\u003e\\u003c\/span\\u003e  \\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2hDL6Y\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2hDL6Y\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are thrilled to once again share the wholesomeness and importance of the Cadbury brand with this new work. We\u2019re so pleased to be able to play a role in bringing people together in a safe way during this time. The Cadbury brand has long been synonymous with Easter and we\u2019re grateful to be given the freedom to shift that association online and help put the generosity back into Easter.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Creative Directors at VCCP\",\"blockId\":\"Zqa6WT\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zqa6WT\"} \/-->","post_title":"Cadbury launches the \"Cadbury Worldwide Hide\"","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-launches-the-cadbury-worldwide-hide","to_ping":"","pinged":"","post_modified":"2021-08-02 16:54:30","post_modified_gmt":"2021-08-02 15:54:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12860","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12061,"post_author":"22","post_date":"2020-09-13 19:58:43","post_date_gmt":"2020-09-13 18:58:43","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"QdHrLK9dHow\",\"blockId\":\"ZJIzNt\",\"blockUniqueClass\":\"lazyblock-video-ZJIzNt\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe're excited to announce the new creative platform we have launched for O2, which showcases how the UK's No 1 network continues to be there for its customers.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis new positioning is a return to O2\u2019s roots; a brand and business that\u2019s obsessed with putting customers\u2019 first, building on its industry leading levels of customer loyalty through a completely new creative direction with the introduction of Bubl.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe embodiment of the O2 brand, Bubl takes the form of a loyal and reliable blue robot helping ensure customers have the best possible service, experiences and interactions with O2, showcasing the many ways that it makes customers feel special. Just like the network, Bubl is there whenever needed, whether that\u2019s doing everyday things that people don\u2019t even think about needing the network for, through to doing business on the move, or streaming the latest must-see TV series.\\u003c\/p\\u003e\",\"quote\":\"Introducing Bubl, a loyal and reliable blue robot, O2\u2019s innovative new creative direction bringing the brand purpose to life.\",\"blockId\":\"Zgvwjm\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zgvwjm\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22O2-Network-Masterbrand-Hill-D48-864x432-2%22,%22caption%22:%22%22,%22id%22:12064,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=12064%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/09\/O2-Network-Masterbrand-Hill-D48-864x432-2.jpg%22%7D\",\"blockId\":\"w4INH\",\"blockUniqueClass\":\"lazyblock-image-full-width-w4INH\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"The campaign launched with OOH placements across the UK, followed by localised versions across O2 5G hotspots.\",\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign also features innovative OOH formats such as 3D special builds in locations such as Birmingham, London\u2019s Westfield White City and Manchester\u2019s Northern Quarter, which will see the largest special build of all featuring a five metre high Bubl.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe campaign then went live across all other platforms from 12\\u003csup\\u003eth\\u003c\/sup\\u003e September.\u00a0 Taking a customer centric approach to channels, the activity begun with animated social formats going live as people woke up in the morning, additional OOH appearing as they went about their day and then on TV launching as they settled down to their evening\u2019s entertainment.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eThe 60 second and 30 second TV spots tells the stories of people who rely on the network in big and small ways. \u00a0It begins with a scene in a park showing two young adults trying to meet for the first time. The film follows the story of other protagonists and their need for connectivity \u2013 from needing directions when they\u2019re lost, to calling a cab when they missed the last train. The story also touches on the importance of the network for small businesses. Throughout the stories, Bubl is always there, one step ahead, actively helping get people back on their way and demonstrating the value and benefits of mobile connectivity.\\u003c\/p\\u003e\",\"blockId\":\"2shfhC\",\"blockUniqueClass\":\"lazyblock-text-full-width-2shfhC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22457515079%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22457515453%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"vqIoB\",\"blockUniqueClass\":\"lazyblock-carousel-vqIoB\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"O2 has supercharged its famous bubble asset\",\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eAcross the campaign O2 has supercharged its famous bubble assets to demonstrate how essential the network is, representing connectivity as digital oxygen. This is highlighted through Bubl\u2019s bubble blowing antenna which indicates they are communicating with the network.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eO2\u2019s strong visual identity is supported by its recently introduced sonic branding, continuing its commitment to using music and sound as part of its brand expression. Demonstrating its commitment to helping customers the strapline, \u201cWe\u2019re here for you, whenever you need us\u201d, runs throughout the campaign.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003eA major through the line campaign, other channels include social, VOD radio and across O2\u2019s 450 retail stores. The campaign is also supported through innovative social activity which includes a TikTok partnership, which saw the launch of the world's first robot dance on the platform and got over 950 million views in its first week of launching. The activity will also include a creative PR amplification \u2013 more of which will appear in the coming weeks.\\u003c\/p\\u003e\",\"blockId\":\"1KnTrk\",\"blockUniqueClass\":\"lazyblock-text-full-width-1KnTrk\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Introducing Bubl","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"introducing-bubl","to_ping":"","pinged":"","post_modified":"2021-08-02 16:52:42","post_modified_gmt":"2021-08-02 15:52:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12061","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/14082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/41"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}