{"id":14042,"date":"2021-09-10T18:54:09","date_gmt":"2021-09-10T17:54:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14042"},"modified":"2021-09-10T18:54:09","modified_gmt":"2021-09-10T17:54:09","slug":"o2-plus-plans-road-trip","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-plus-plans-road-trip","title":{"rendered":"O2 Plus Plans &#8216;Road Trip&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-Z17cyOM wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/M-RHCT1zQmI?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2bTekg wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\"><strong>O2<\/strong>\u2019s new campaign <\/span><i><span style=\"font-weight: 400\">\u2018Road Trip\u2019<\/span><\/i><span style=\"font-weight: 400\"> taps into the welcome return of music festivals across the country, to launch their new Plus Plans offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The fresh new creative will run in through Q3 and launches with a 30\u201d hero film inspired by the return of events in the UK. Directed by celebrated director, <strong>Gary Freedman<\/strong>, the hero TV film captures friends road tripping to a festival with Bubl, O2\u2019s loyal and reliable blue robot. As our protagonists make their way to the festival Bubl is in the back of the campervan brightening up their trip . Bubl\u2019s fairy lights symbolise the fact that O2 customers\u2019 have access to the best possible service and benefits with the new \u2018Plus Plans\u2019.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          O2&#8217;s Plus Plans give consumers all manner of perks to brighten their day.          <cite> David Masterman, Creative Director at VCCP London <\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><i><span style=\"font-weight: 400\">\u2018Road Trip\u2019 <\/span><\/i><span style=\"font-weight: 400\">is the latest evolution of \u2018<\/span><i><span style=\"font-weight: 400\">Here Comes Brighter\u2019 <\/span><\/i><span style=\"font-weight: 400\">which launched earlier this year. Pulling from the promise of \u2018here comes brighter\u2019 into the proof of \u2018making every day brighter,\u2019 \u2018<\/span><i><span style=\"font-weight: 400\">Road Trip\u2019<\/span><\/i><span style=\"font-weight: 400\"> the new spot continues this, manifestation with Bubl brightening up customers&#8217; lives with O2 experiences, and extending this message to O2 \u2018Plus Plans.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400\">Discussing the new campaign, <\/span><b>Simon Groves, Director of Brand and Marketing at O2,<\/b><span style=\"font-weight: 400\"> said: <\/span><i><span style=\"font-weight: 400\">\u201cAt O2 we\u2019re constantly reviewing how we can give our customers more of the things that matter to them, for even greater value. Bubl forms the perfect embodiment of our core values, and <\/span><\/i><i><span style=\"font-weight: 400\">t<\/span><\/i><i><span style=\"font-weight: 400\">he new \u2018Plus Plans\u2019 platform gives customers access to a variety of additional benefits including international roaming, 6 months free Apple music and added protection for their phone with a three-year warranty, giving them even more reasons to choose O2.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Adding to this,<\/span><b> David Masterman VCCP London Creative Director <\/b><span style=\"font-weight: 400\">commented:<\/span><i><span style=\"font-weight: 400\"> \u201cO2&#8217;s Plus Plans give consumers all manner of perks to brighten their day. So, building on what we&#8217;ve done so far with Bubl, our helpful little blue robot, we dramatised this with a group of friends, a campervan and 51 boxes of fairy lights.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">\u2018Plus Plans\u2019 campaign will run in the UK from 10th September until 31st October across TV, DRTV, BVOD, online video, Print, Social and Retail in the UK.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZiQsAr wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n  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