{"id":14034,"date":"2021-09-10T14:29:43","date_gmt":"2021-09-10T13:29:43","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14034"},"modified":"2021-09-10T14:29:44","modified_gmt":"2021-09-10T13:29:44","slug":"walkers-support-local","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/walkers-support-local","title":{"rendered":"Walkers &#8216;Support Local&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-174GWX wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/x6AWmDEPPrc?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1l5Xxl wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">To celebrate the launch of the new <strong>Walkers<\/strong> \u2018Support Local\u2019 campaign, <strong>VCCP London<\/strong> launched their new TV advert featuring one of the selected restaurant owners as a key cast member: <strong>Mr Khan<\/strong> from The Radhuni, Edinburgh. The activity, which supports over 3,000 local restaurants recruited by <strong>TLC UK Marketing<\/strong>, includes limited-edition, flavours and is expected to help pump over \u00a32m back into the hospitality industry. The humorous TV advert launches as part as part of an integrated TV, OOH and digital campaign running throughout September and October.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new limited-edition range comprises delicious crunch-sized versions of the nation\u2019s most-loved cuisines, inspired by four standout local restuarants. Every packet of Walkers Local Taste Icons directs shoppers to <\/span><a href=\"http:\/\/www.walkers.co.uk\/local\"><span style=\"font-weight: 400\">walkers.co.uk\/local<\/span><\/a><span style=\"font-weight: 400\"> where they can search for their local restaurant and claim \u00a35 off using a QR code voucher. The new flavours include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Madras Curry \u2013 inspired by <\/span><span style=\"font-weight: 400\">The Radhuni, Edinburgh<\/span><\/li>\n<li><span style=\"font-weight: 400\">Thai Green Curry \u2013 inspired by <\/span><span style=\"font-weight: 400\">Mantra Thai Dining, Newcastle<\/span><\/li>\n<li><span style=\"font-weight: 400\">Fish &amp; Chips \u2013 inspired by <\/span><span style=\"font-weight: 400\">The Wetherby Whaler<\/span><\/li>\n<li><span style=\"font-weight: 400\">Chicken Burrito \u2013 inspired by <\/span><span style=\"font-weight: 400\">Yucca, London<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We all have that special local restaurant that seems like our very own secret little place.          <cite>Mark Orbine, Executive Creative Director at VCCP<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\"><strong>Fernando Kahane, Walkers Senior Marketing Director<\/strong> at <strong>PepsiCo<\/strong>, states: \u201cIt\u2019s great to be able to support local restaurants following a challenging 18 months for the hospitality sector. The latest campaign from Walkers aims to drive footfall to restaurants via an engaging and unmissable multi-channel activiation which will help support local businesses, especially after they have been there to help us during the pandemic.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe\u2019ve seen a huge rise in consumers wanting to support and give back to their local communities, and Local Taste Icons helps brings this to life. We continue to evolve our Walkers campaigns and support the nation\u2019s love for the brand so this year we have continued to celebrate taste and quality but also local businesses following the pandemic\u201d, Kahane continues.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Mark Orbine, Executive Creative Director<\/strong> at <strong>VCCP,<\/strong> says: \u201cWe all have that special local restaurant that seems like our very own secret little place. Only we know that it does the best authentic meal with a special recipe handed down over 20 generations. A lot of these restaurants have worked hard to be there for us over the past year and a half, so now is the time to support and champion these places we love so much. What better way than to encourage the nation with \u00a35 off thousands of local restaurants and showcasing some of their dishes with limited-edition flavours.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The brand collaborated with Google to develop geo-targeted YouTube bumpers, with regional dialects to engage consumers on a local level, and a guide to support local restaurants improve their digital presence. Ant Hill, Head of Creative Works UKI at Google, comments: &#8220;We are proud to work with Walkers to encourage all 3,000 participating restaurants to add key details such as opening times, photos and menu items to their Google My Business profile. We hope that giving them the chance to showcase the best of what they have to offer, they can future-proof their businesses. We are excited to see this initiative come to life over the coming weeks.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Walkers also provided restaurants with free point of sale kits (bunting, posters and window stickers) and digital assets to be leveraged on their own social media channels to drive footfall and communicate their participation in the \u00a35 off promotion.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2eDMCt wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n   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'Support Local'","meta-description":"To celebrate the launch of the new Walkers \u2018Support Local\u2019 campaign, VCCP London launched their new TV advert featuring one of the selected restaurant owners as a key cast member: Mr Khan from The Radhuni, Edinburgh.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/09\/Mr-Rhan.png","related_content_title":"You may also 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