{"id":13795,"date":"2020-12-17T11:02:00","date_gmt":"2020-12-17T11:02:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13795"},"modified":"2021-08-23T11:03:13","modified_gmt":"2021-08-23T10:03:13","slug":"oppo-more-like-mo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/oppo\/oppo-more-like-mo","title":{"rendered":"OPPO &#8211; More like Mo"},"content":{"rendered":"<div class=\"lazyblock-video-1c8XVK wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/497644323?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-22oYSd wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <div dir=\"ltr\">\n<div id=\"m_-6753403673361853328m_2575047678219415221m_-3410409169781097890m_7969356097817852886gmail-m_-6217930806170908227gmail-:t5\">\n<div id=\"m_-6753403673361853328m_2575047678219415221m_-3410409169781097890m_7969356097817852886gmail-m_-6217930806170908227gmail-:t4\">\n<div dir=\"ltr\"><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">Who is OPPO?<\/b><\/div>\n<\/div>\n<div>\n<div dir=\"ltr\">\n<div id=\"m_-6753403673361853328m_2575047678219415221m_-3410409169781097890m_7969356097817852886gmail-m_-6217930806170908227gmail-:t5\">\n<div id=\"m_-6753403673361853328m_2575047678219415221m_-3410409169781097890m_7969356097817852886gmail-m_-6217930806170908227gmail-:t4\">\n<div dir=\"ltr\">\n<div>\u00a0<\/div>\n<div>A rapidly expanding top five global technology brand, producing cool, high-end handsets that outsell their main competitor 2:1 in their native China.<\/div>\n<div>\u00a0<\/div>\n<div><b>The journey<\/b><\/div>\n<div>\u00a0<\/div>\n<div>A small team was assembled to pitch for OPPO in the MEA region. We presented to a team of clients based in China, Egypt, Dubai and Jordan and eventually won the business.<\/div>\n<div>\u00a0<\/div>\n<div>In an extremely short time-frame, awkward time-zones, unfathomable tiers of clients from around the globe and COVID restrictions. We managed in just five weeks&#8230; yes, five weeks&#8230; to create two TVCs, OOH and print executions. We launched a new product campaign called &#8216;More Like Mo&#8217; with Liverpool FC player and global football icon Mo Salah. The work was received extremely well and so we pitched and won the next project for an OPPO handset in India.\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<blockquote>\n<div dir=\"ltr\">\n<div id=\"m_-6753403673361853328m_2575047678219415221m_-3410409169781097890m_7969356097817852886gmail-m_-6217930806170908227gmail-:t5\">\n<div id=\"m_-6753403673361853328m_2575047678219415221m_-3410409169781097890m_7969356097817852886gmail-m_-6217930806170908227gmail-:t4\">\n<div dir=\"ltr\">\n<div><b>Just Keep Winning\u2026<\/b><\/div>\n<div>\u00a0<\/div>\n<div>Whilst we pitched in India, we were directly awarded another massive project across APAC &amp; MEA as well as being asked to define their global brand positioning &#8211; <b>the first agency to be appointed outside of China. Ever.<\/b><\/div>\n<div>\u00a0<\/div>\n<div>The brief for APAC and MEA was to highlight the next-gen photography features: Double Exposure and Dual View Video. So, we partnered with fashion and music twinfluencers and split the screen for double the impact.<\/div>\n<div>\u00a0<\/div>\n<div>Yet again, in a tiny time-frame, awkward time-zones, unfathomable tiers of clients from around the globe, and COVID restrictions. We managed in just <i><b>four weeks&#8230; yes four weeks&#8230;\u00a0<\/b><\/i>to create a suite of TVC and digital assets.<\/div>\n<div>\u00a0<\/div>\n<div>A happy client described this project as a \u201cmiracle\u201d given the speed of production during the pandemic. Mission impossible accomplished.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z18Pjve wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Lessons from the campaign<\/h2>\n    \n    <div>\u00a0<\/div>\n<ol>\n<li>With an amazing team of VCCP challengers and a \u201cget on with it\u201d attitude, we can make the impossible possible.<\/li>\n<li>Be proud, honest and positive: clients appreciate the effort and respect our ways of working and creative principles.<\/li>\n<\/ol>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1V2mNO wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/499129710?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z125nCu wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/OPPO_Athena_Still-001_00_03_00_600.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/OPPO_Athena_Still-001_00_03_00_600.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/MO_OOH_LINK.jpeg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/MO_OOH_LINK.jpeg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n    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