{"id":13678,"date":"2021-06-30T12:40:00","date_gmt":"2021-06-30T11:40:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13678"},"modified":"2021-07-22T11:09:32","modified_gmt":"2021-07-22T10:09:32","slug":"british-red-cross-x-yinka-ilori-this-is-human-kind","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/british-red-cross\/british-red-cross-x-yinka-ilori-this-is-human-kind","title":{"rendered":"British Red Cross x Yinka Ilori &#8220;This Is Human Kind&#8221;"},"content":{"rendered":"<div class=\"lazyblock-video-Z3XosC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/567498749?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z12KqAh wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Our latest work for the British Red Cross, in partnership with nationally acclaimed artist, Yinka Ilori, launched the latest collaboration for the charity\u2019s <\/span><span style=\"font-weight: 400\">&#8216;This Is Human Kind&#8217; campaign. Since the beginning of the pandemic, the British Red Cross has worked with a range of diverse UK-based artists to help spread the power of human kindness.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the heart of the integrated campaign was a mural, created by Yinka Ilori, the London-based artist, who was awarded an MBE for his work in design. It celebrated the acts of kindness from communities throughout the UK since the start of the pandemic. <\/span><span style=\"font-weight: 400\">L<\/span><span style=\"font-weight: 400\">ocated on Ebor Street, Shorditch, the 15ft mural celebrated the deeper human connections which have been made throughout the coronavirus pandemic. <\/span><span style=\"font-weight: 400\">The colourful piece was emblematic of Yinka\u2019s distinctive style: bold, bright and with a clear nod to his West African heritage.<\/span><\/p>        \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-29-at-10.12.39.png 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-29-at-10.12.39.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">This was the third artist collaboration for the British Red Cross following the &#8216;Kindness Will Keep Us Together&#8217; campaign, which launched at the beginning of the pandemic. It included 11 artists such as Anthony Burrill, Supermundane, and Rose Blake. There was also the &#8216;I Have the Power&#8217; collaboration at the end of 2020, with work by Morgan Myerscough and 9 other artists. Every artist collaboration has aligned with the values of the British Red Cross and helped fuel the kindness movement, raise critical funds to help those most in need and drive awareness of the charity&#8217;s humanitarian impact.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Speaking about the project Yinka said: <em>\u201cThe opportunity to design something for the British Red Cross was an absolute honour. The mural is trying to celebrate community, collaboration and just being kind to others. My work has always been about community and about inclusivity. In art and design, making art spaces inclusive is the gateway to making people belong. The British Red Cross makes people feel like they belong, they have a voice that is listened to and heard. It was an absolute honour to be approached by the charity to and to be a part of their amazing legacy on communities.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400\">Yinka said that this year made him realise the importance of meaningful connections: <em>\u201cLondon is a lonely city at the best of times so it\u2019s really important to get to know your communities. The pandemic really brought that home to me. I\u2019ve made an effort to speak to new people, young and old and I pretty much know everyone on my street now.\u201d\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400\">This year, the British Red Cross has reached over 2 million people in the UK with acts of kindness, from delivering food and medicine to providing a listening ear on the charity\u2019s national support line. Throughout the pandemic, volunteers supported the NHS at vaccination centres, GP surgeries and hospitals across the country, providing support and the right information to those getting their coronavirus vaccine.<\/span><\/p>\n<p><b>Zoe Abrams, Executive Director of Communications <\/b><span style=\"font-weight: 400\">at the<\/span><b> British Red Cross<\/b><span style=\"font-weight: 400\"> said: <em>\u201cWe are delighted to team up with Yinka, who has created this wonderful mural. We\u2019ve seen countless acts of kindness this year &#8211; from our volunteers delivering food and medicine to those isolating, being a listening ear on our national coronavirus support line, as well as providing support to those getting their vaccine. Yinka\u2019s work embraces the idea of community spirit and the importance of human connections, which is the cornerstone for how the British Red Cross carries out its work, helping the most vulnerable in our communities\u201d<\/em><\/span><\/p>\n<p><strong>Limited edition, signed &#8216;This Is Human Kind&#8217; print available for purchase on the <a href=\"https:\/\/giftshop.redcross.org.uk\/products\/exclusive-yinka-ilori-this-is-human-kind-print\">British Red Cross online gift shop.<\/a><\/strong><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1oJhiq wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This Is Human Kind is about the meaningful human connections created by supporting one another and by coming to help those most in need. The mural collaboration with Yinka Ilori is inspired by the British Red Cross supporters and volunteers who are putting kindness into humanitarian action every day in communities across the UK. \n        <cite>Shirin Majid, Deputy Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-13678","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10201","hero_video":"","hero_image":{"ID":13679,"id":13679,"title":"YinkaMural-5","filename":"YinkaMural-5-e1624955313448.jpg","filesize":837879,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-e1624955313448.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/british-red-cross\/british-red-cross-x-yinka-ilori-this-is-human-kind\/attachment\/yinkamural-5","alt":"","author":"44","description":"","caption":"","name":"yinkamural-5","status":"inherit","uploaded_to":13678,"date":"2021-06-29 08:28:19","modified":"2021-06-29 08:28:42","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1357,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-300x212.jpg","medium-width":300,"medium-height":212,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-768x543.jpg","medium_large-width":640,"medium_large-height":453,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-1024x724.jpg","large-width":640,"large-height":453,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-1536x1086.jpg","1536x1536-width":1536,"1536x1536-height":1086,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-2048x1448.jpg","2048x2048-width":2048,"2048x2048-height":1448,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/YinkaMural-5-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"The British Red Cross 'This is Human Kind'.","meta-description":"Our latest campaign for the British Red Cross partnered with British artist Yinka Ilori to celebrate the acts of kindness and togetherness between people in Britain throughout the pandemic. Yinka created a beautiful, bright and colourful mural which says 'This Is Human Kind' in bright yellow font in East London which was open to visit at the beginning of July. ","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/13678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/44"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}