{"id":13566,"date":"2021-06-11T17:18:49","date_gmt":"2021-06-11T16:18:49","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13566"},"modified":"2024-07-09T09:37:54","modified_gmt":"2024-07-09T08:37:54","slug":"domin-oh-hoo-hoo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/domin-oh-hoo-hoo","title":{"rendered":"DOMIN-OH-HOO-HOO"},"content":{"rendered":"<div class=\"lazyblock-video-dQvmP wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/ZkL07bNUjts?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1DAvVV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400;\">Our newest work for Domino\u2019s welcomes the nation back to enjoy group get-togethers. Introducing the new Group Ordering app feature, the integrated campaign aims to re-engage customers and encourage them to connect with their friends, family and colleagues through their shared love of a Domino&#8217;s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DOMIN-OH-HOO-HOO is the third chapter in the new brand platform \u2018We Got This\u2019 positioning Domino&#8217;s as the go-to delivery service for get-togethers. Sharing a Domino&#8217;s feast with your mates or loved ones has never been easier, with the new group order app function. Building upon their reputation as the ultimate reliable, crowd pleasing and easy to order pizza brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hero film depicts a hilarious portrayal of a young man rallying up his friends to order a Domino\u2019s. The film begins with him on his balcony unexpectedly yodeling \u201cDOMIN-OH-HOO-HOO\u201d. A subtitle helpfully translates this to \u201cDomino\u2019s round mine?\u201d. His two friends, mid video game, hear the rallying call, and respond that they would both love a pizza. A Pepperoni Passion in fact. The final mate, a mechanic in his garage, yodels an extensive list of demands, from the specific size, base type, to choice of toppings and sides. The host\u2019s face suggests that this isn\u2019t his first rodeo, and he reminds the mechanic to say \u201cplease\u201d. The final scene shows all four friends happily tucking into their Dominos feast.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400;\">The lead creatives on the campaign were Daniel Glover-James, Elias Torres and David Masterman, and the film was directed by director, Sam Hibbard. A Yodelling teacher from Germany coached the actors on their performances, ensuring that all of them projected an authentic yodel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign features an array of out of home, special builds, murals, social films and a Snap lens which allows consumers to yodel to win pizza. <\/span><\/p>\n<p><b>Sarah Barron, Chief Marketing Officer at Domino\u2019s said<\/b><span style=\"font-weight: 400;\">: <em>\u201cAs the nation recovers from the pandemic, we wanted to encourage families and friends to reconnect and enjoy a Domino\u2019s together! What better way to get people&#8217;s attention than to yodel it from the rooftops (or your flat window).\u201d<\/em><\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZYxERA wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_4.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_3-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_3-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Dominos_OOH_2-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Dominos_OOH_2-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-ihgLd wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        How to cut through in a world where everyone is talking about reunions? We yodel. Domino\u2019s has always brought people together, but after the year we&#8217;ve all been through, it means so much more. At long last, it&#8217;s time to put out the call. \n        <cite>David Masterman, Creative Director, VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-13566","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10337","hero_video":"","hero_image":{"ID":13573,"id":13573,"title":"Yodelling_PR_Still_1-1","filename":"Yodelling_PR_Still_1-1.jpg","filesize":1881295,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/domin-oh-hoo-hoo\/attachment\/yodelling_pr_still_1-1","alt":"","author":"44","description":"","caption":"","name":"yodelling_pr_still_1-1","status":"inherit","uploaded_to":13566,"date":"2021-06-08 10:32:59","modified":"2021-06-08 10:32:59","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_1-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Domino's DOMIN-OH-HOO-HOO","meta-description":"Our latest campaign for Domino's launched a brand new in-app feature allowing users to group order from one device. The film features a group of guys communicating their Domino's orders to one another through the traditional Alpine singing method of 'yodelling'. The page showcases the hilarious film and a series of stills of all of the friends featured in the ad. 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