{"id":13472,"date":"2021-06-01T12:00:19","date_gmt":"2021-06-01T11:00:19","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13472"},"modified":"2021-07-22T15:43:41","modified_gmt":"2021-07-22T14:43:41","slug":"cadbury-dairy-milk-bus","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-dairy-milk-bus","title":{"rendered":"Cadbury Dairy Milk &#8216;Bus&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-2qVByL wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/E3J0Bsb6Pno?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1FsDe5 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Cadbury believe there is a glass and a half of generosity and kindness in everyone. We are living through unprecedented times but through it all, it has been the small every day acts of kindness that have united everyone.\u00a0<\/p>\n<p>Cadbury launched a new film which shows how the smallest of gestures can bring a smile to someone who really needs it. The latest 60&#8243; TVC shows a little boy on the commute home with his mum, clutching the iconic Cadbury Dairy Milk bar. He sits there trying to distract himself but notices a teenage girl who is clearly quite upset. The boy offers her his chocolate bar, leading to an exchange of smiles. The touching story shows the impact that a small and unexpected act of kindness can have, showcasing that there really is a glass and a half in everyone.\u00a0<\/p>\n<p class=\"p1\">The campaign rolled out across TV, VOD and Digital Video. The 60 and 30 second films were directed by Fr\u00e9deric Planchon, who previously directed \u201cMum\u2019s birthday\u201d and &#8220;Fence&#8221;.<\/p>\n<p class=\"p1\"><b>Colin O\u2019Toole, Associate Director Marketing Cadbury UK&amp;I from Cadbury said<\/b><span style=\"font-weight: 400\">: <em>\u201cCadbury chocolate has long been associated with moments of giving and generosity, helping to bring out that glass and a half in people. In a time when we haven&#8217;t had much human interaction, our latest advert reminds people of the big impact we can all have on others with even the smallest acts of kindness.&#8221;<\/em><\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2iTwUh wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-4.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1OpXmw wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We\u2019ve all been there &#8211; on a bus or a train and seen someone sad and upset. Most of the time we look away, minding our own business. But the generous hearted amongst us know better. This film tells that story. \n        <cite>Chris Birch &amp; Jonny Parker, Executive Creative Directors at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-13472","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10225","hero_video":"","hero_image":{"ID":13473,"id":13473,"title":"PR 1 screenshot","filename":"PR-1-screenshot-e1622198327690.png","filesize":1502829,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-e1622198327690.png","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-dairy-milk-bus\/attachment\/pr-1-screenshot","alt":"","author":"44","description":"","caption":"","name":"pr-1-screenshot","status":"inherit","uploaded_to":13472,"date":"2021-05-28 10:37:56","modified":"2021-05-28 10:39:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":669,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-300x105.png","medium-width":300,"medium-height":105,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-768x268.png","medium_large-width":640,"medium_large-height":223,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-1024x357.png","large-width":640,"large-height":223,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-1536x535.png","1536x1536-width":1536,"1536x1536-height":535,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-2048x714.png","2048x2048-width":2048,"2048x2048-height":714,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-1920x904.png","Wide-width":1920,"Wide-height":904,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-768x904.png","Mobile-width":768,"Mobile-height":904,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/PR-1-screenshot-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Cadbury Dairy Milk Bus ","meta-description":"Cadbury Dairy Milk launched with a hero film of a little boy sat next to his mum on the bus. The little boy notices a girl upset on the bus and offers her his Cadbury Dairy Milk bar. The beautiful ad aspired to show that there truly is a glass and a half in everyone. The page features the hero film alongside a range of stills which show the little boy sat next to his mum, the girl he offers the chocolate bar to and the little boy's smile after he offers her the bar. 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