{"id":13302,"date":"2021-05-14T09:10:15","date_gmt":"2021-05-14T08:10:15","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13302"},"modified":"2021-07-30T11:07:44","modified_gmt":"2021-07-30T10:07:44","slug":"linkedin-plants","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/linkedin-plants","title":{"rendered":"LinkedIn Plants"},"content":{"rendered":"<div class=\"lazyblock-video-ZyrjfY wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/581118197?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1MN0L5 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Our newest work for LinkedIn, the world\u2019s largest professional community, is shining a light on the unique benefits of its business platform. After an extremely challenging year, the UK unemployment rate has increased to 4.9%. This integrated<\/span><span style=\"font-weight: 400\">\u00a0campaign focuses on taking small steps towards new opportunities, with the help of LinkedIn\u2019s supportive community.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign leads with a TVC which tells the personal story of \u2018Vik\u2019 and his rather sorry-looking desk plant, &#8216;Robert&#8217;. Vik utilises the LinkedIn platform and the wider professional community to start taking small steps towards finding employment. As Vik&#8217;s opportunities and confidence grows, we also see his once drooping plant &#8216;Robert&#8217; start to blossom.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The story will be strategically placed across TV, YouTube, Facebook, Instagram, Twitter and LinkedIn itself. LinkedIn will also make its TikTok debut with a bespoke hashtag challenge, starting in June.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The fully integrated campaign sees LinkedIn teaming up with a series of influencers to talk about their career growth and, in-keeping with the plant theme, the professional network will host a #KeepGrowing social activation for members to win one of hundreds of <\/span><a href=\"https:\/\/www.linkedin.com\/company\/patchplants\/\"><span style=\"font-weight: 400\">Patch<\/span><\/a><span style=\"font-weight: 400\"> plants. The campaign will culminate with a socially-distanced careers event in June, complete with live jobs vacancies and career advice.\u00a0<\/span><\/p>\n<p><b>Darain Faraz, Director, Brand Marketing at LinkedIn: <\/b><em>&#8220;<\/em><em><span style=\"font-weight: 400\">It\u2019s been a challenging year for all of us, but green shoots are emerging, and we wanted the new ad to reflect that. The pandemic has changed how our members interact with LinkedIn &#8211; we\u2019ve seen extraordinary engagement on the platform and countless heartwarming examples of the LinkedIn community coming together to support each other through these challenging times.\u00a0\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400\">\u201cWe hope the creative reminds our audience of the power of LinkedIn and the opportunities their connections can facilitate, as well as the wealth of content and conversation that can support them at this time. We want our members to recognise LinkedIn is a place for everyone and that the next small step in their career, at this most unusual of times, starts with us.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">Join the conversation on LinkedIn and across other social media channels using #KeepGrowing.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZTORkF wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It\u2019s been wonderful to work on a campaign that&#8217;s so relevant to the moment we&#8217;re all living in, we\u2019ve all seen family and friends go through the difficulties of this time. We wanted our creative to tell the story that on LinkedIn it&#8217;s the small steps that make the big difference, and you don&#8217;t need the loudest voice to be heard. \n        <cite>Matt Lloyd, Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z11XhCi wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/linkedInALittleCanLeadToALot_30sec_tv_titled_no_crop_2021_04_20_1254.00_00_16_01.Still006-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/linkedInALittleCanLeadToALot_30sec_tv_titled_no_crop_2021_04_20_1254.00_00_16_01.Still006-1.png\" alt=\"A man sitting at a desk on his laptop. Text reads: good luck with your interview!\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_41_04.Still020.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_41_04.Still020.png\" alt=\"Man fixing his hair in the mirror before an interview\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_56_11.Still024-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_56_11.Still024-1.png\" alt=\"Man holding a green leafed plant\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          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<\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-13302","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","992","10107"],"client_id":"12788","hero_video":"","hero_image":{"ID":13303,"id":13303,"title":"","filename":"linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_38_22.Still016-1-e1620751088906.png","filesize":2894093,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_38_22.Still016-1-e1620751088906.png","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/linkedin-plants\/attachment\/linkedinalittlecanleadtoalot_60sec_tv_titled_no_crop_2021_04_20_1353-mov-01_00_38_22-still016-1","alt":"A man tending to a 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