{"id":13277,"date":"2021-05-06T18:58:12","date_gmt":"2021-05-06T17:58:12","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13277"},"modified":"2021-05-20T11:25:24","modified_gmt":"2021-05-20T10:25:24","slug":"cadbury-supports-englands-independent-chocolatiers","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-supports-englands-independent-chocolatiers","title":{"rendered":"Cadbury supports England&#8217;s independent chocolatiers"},"content":{"rendered":"<div class=\"lazyblock-video-Z188YIz wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/545512782?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-KPdya wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        As, fingers crossed, some sort of normality is just around the corner, we wanted to do our bit to get the Great British High Street back on its feet. It felt a bit wrong but then very very right that Cadbury supported independent chocolate shops, all for the love of chocolate. \n        <cite>Jonny Parker, Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-eSn9m wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">The past year has been incredibly challenging for the Great British High Street, especially for independent chocolatiers. Research from Simply Business, a business insurance firm, has revealed losses of \u00a369 Billion to small business in the UK. Two fifths of shops have closed or are at threat of permanently closing.<\/span><\/p>\n<p>#ForTheLoveOfChocolate<span style=\"font-weight: 400\"> is our latest campaign for Cadbury, which calls to the British public to show their support for independent high street chocolatiers. As lockdown restrictions begin to ease and shops start to reopen, we&#8217;ve asked customers to forego buying a bar of Cadbury Dairy Milk and instead opt for a bar from an independent chocolate shop.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury originated as an independent chocolate shop on Birmingham\u2019s Bull Street in 1824. Due to Cadbury&#8217;s independent roots, the enforced closure s of shops inspired them to help independent chocolatiers stay open. #ForTheLoveOfChocolate will see Cadbury partner with six independent high street chocolate shops across the country including <\/span>Hill Street<span style=\"font-weight: 400\"> in Essex; <\/span>Chouchoute<span style=\"font-weight: 400\"> in Birmingham; <\/span>Choc on Choc<span style=\"font-weight: 400\"> in Bath; <\/span>Melange <span style=\"font-weight: 400\">in London; <\/span>Cocoa Amore<span style=\"font-weight: 400\"> in Leicester and <\/span>Cocoa Cabana<span style=\"font-weight: 400\"> in Manchester.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Chouchoute <span style=\"font-weight: 400\">opened its own chocolatier in 2002, just a stone\u2019s throw from the original Cadbury store in Birmingham. Chouchoute was hit extremely hard by by the pandemic, managing to still exist purely through its online presence, was unfortunately forced to close its shop doors after 18 years of trading.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To raise awareness and help promote Britain&#8217;s independent chocolatiers, we have re-worked the iconic TVC &#8216;Mum&#8217;s Birthday&#8217; campaign to feature a Chouchoute branded chocolate bar instead. <\/span><span style=\"font-weight: 400\">The campaign includes a special call to action asking the public to help high street chocolate shops during this tough time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury are also utilising their e-commerce site <\/span><a href=\"https:\/\/www.cadburygiftsdirect.co.uk\/fortheloveofchocolate\"><span style=\"font-weight: 400\">Cadbury Gifts Direct<\/span><\/a><span style=\"font-weight: 400\">, to push consumers towards the six independent partners by featuring them on their site and offering them the chance to try the chocolate for free. Cadbury will also donate almost half a million pounds of OOH and DOOH advertising space outdoors\u00a0 near each independent shop location, as well as digital spend to help\u00a0 drive traffic and awareness. <\/span><\/p>\n<p><b>Colin O\u2019Toole, Associate Director of Marketing for Cadbury UK and Ireland at Mondelez, <\/b><span style=\"font-weight: 400\">said<\/span><b>:<\/b> <span style=\"font-weight: 400\">\u201c<\/span><i><span style=\"font-weight: 400\">We are proud to be supporting local chocolatiers across the UK. As a nation, we\u2019ve always been lucky to have a thriving chocolate scene, full of variety and creativity; and at Cadbury, we of course understand what it\u2019s like to start out as a small independent chocolate shop. So, we wanted to take the opportunity to support our fellow chocolatiers and ask the nation to do the same. After all, it\u2019s all for the love of chocolate.\u201d\u00a0 <\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z6olDu wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Mums-Birthday-TV-ad-Image-2-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Mums-Birthday-TV-ad-Image-2-1.png\" alt=\"A shopkeeper holding a pink packaged chocolate bar\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Mums-Birthday-TV-ad-Image-3-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Mums-Birthday-TV-ad-Image-3-1.png\" alt=\"A little girl holding a pink packaged chocolate bar\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/For-the-love-of-chocolate-Range-GAAH-4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/For-the-love-of-chocolate-Range-GAAH-4.jpg\" alt=\"A variety of branded chocolate bars with dairy milk logo over them\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div 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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-13277","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","2655","10113"],"client_id":"10225","hero_video":"","hero_image":{"ID":13296,"id":13296,"title":"Screen Shot 2021-05-06 at 23.20.31","filename":"Screen-Shot-2021-05-06-at-23.20.31-e1620339762703.png","filesize":1725214,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-06-at-23.20.31-e1620339762703.png","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-supports-englands-independent-chocolatiers\/attachment\/screen-shot-2021-05-06-at-23-20-31","alt":"Closeup of a little girl holding a pink packaged chocolate bar","author":"44","description":"","caption":"","name":"screen-shot-2021-05-06-at-23-20-31","status":"inherit","uploaded_to":13277,"date":"2021-05-06 22:21:05","modified":"2021-05-19 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supports England's independent chocolatiers","meta-description":"The past year has been incredibly challenging for the Great British High Street, especially for independent chocolatiers. Research from Simply Business, a business insurance firm, has revealed losses of \u00a369 Billion to small business in the UK. Two fifths of shops have closed or are at threat of permanently closing.","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/13277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/44"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}