{"id":13216,"date":"2021-05-18T18:16:55","date_gmt":"2021-05-18T17:16:55","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13216"},"modified":"2021-09-28T17:21:12","modified_gmt":"2021-09-28T16:21:12","slug":"o2-launches-its-flexibility-campaign","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-launches-its-flexibility-campaign","title":{"rendered":"O2 launches its flexibility  campaign"},"content":{"rendered":"<div class=\"lazyblock-video-ZN0teC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/G6riB2caTzA?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zvtibj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"color: #000000\">We launched our first fully integrated campaign for O2 Business, designed to showcase how O2\u2019s flexible\u00a0network can help businesses adapt through ups and downs. The campaign is delivered by a familiar and friendly face &#8211; Bubl &#8211; our ever-helpful O2 robot who offers a welcome bit of warmth to stand out against other, often corporate, Business comms.<\/span><\/p>\n<div><span style=\"color: #000000\">In a climate with such uncertainty, we knew UK Businesses needed help to stay afloat and to thrive. The help we could give them was flexibility. Flexible tariffs, flexible data rollover, flexible digital tools. All allowing them the confidence to commit now, safe in the knowledge they could adapt later, if needed.<\/span><\/div>\n<div>\u00a0<\/div>\n<div><span style=\"color: #000000\">The campaign launched with O2 Business\u2019 first TV advert following the journey of a sole trader, Ted, whose shop has been forced to close. We see that Ted needs to adjust his business thanks to the turbulent climate, but by his side is his reliable comrade Bubl, who helps him adjust with O2 Business&#8217; flexible offering.&#8217;<\/span><\/div>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div><span style=\"color: #000000\">The advert opens with Ted packing up the contents of the store into his van looking deflated. Bubl turns on the vans stereo and &#8211; staying true to O2\u2019s commitment to supporting up-and-coming artists \u2013 the track &#8216;Higher&#8217; by &#8216;Everyone You Know&#8217; plays. The infectiously uplifting track, which launched on the same day O2 Business\u2019 campaign, immediately boosts Ted\u2019s mood. We then cut to a lockup and see that, with the help of Bubl, Ted has adapted his business model and is playing records online to potential customers. Online orders flood in and Bubl emits bubbles of joy from his antenna.\u00a0<br \/><br \/>The campaign is fully integrated with Brand and Trading comms appearing across TV, BVOD, Social, OLV, Retail, Online, Content and PR and we also celebrated the launch by running a competition on O2 Business\u2019 Twitter channel to win gig tickets and record store tokens.<\/span><\/div>\n<div>\u00a0<\/div>\n<div><span style=\"font-weight: 400\"><strong>Allie Lawson, Head of SMB Brand &amp; Marcomms, O2<\/strong>: <em>\u201cTed represents many business owners around the country who are now having to navigate yet another change as the nation starts to open up again. At the heart of this campaign is a dedicated business owner who wants to succeed and adapt to the changing landscape smoothly. Nobody should be penalised for wanting or needing flexibility, and that\u2019s why our solutions provide that support to let him, and others like him, do so.&#8221;<\/em><\/span><\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-OeDPE wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        99 percent of all businesses within the UK are small businesses, and as the waters have been choppy of late, Bubl, O2\u2019s brand mascot, shows how O2 Business\u2019 flexible tariffs are vital for them to adapt. Small businesses are often personal passions turned into livelihoods, like Ted the record shop owner in our ad. Hopefully, our story of Ted and Bubl will show how O2 can support more businesses to adapt and thrive. \n        <cite>Darren Bailes, Executive Creative Director<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z16tX0W wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Copy-of-O2-SMB-Press-Stills-01.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Copy-of-O2-SMB-Press-Stills-01.png\" alt=\"A man in a green shirt holding a box full of records\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Copy-of-O2-SMB-Press-Stills-02.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Copy-of-O2-SMB-Press-Stills-02.png\" alt=\"A man in a green shirt opening the back doors of a van with a robot next to him\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Copy-of-O2-SMB-Press-Stills-04.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/05\/Copy-of-O2-SMB-Press-Stills-04.png\" alt=\"A man with a record in his hand laughing with a robot\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-13216","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10108","10113","10114"],"client_id":"10387","hero_video":"","hero_image":{"ID":13319,"id":13319,"title":"Copy of O2 SMB - 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The campaign is delivered by a familiar and friendly face - Bubl - our ever-helpful O2 robot who offers a welcome bit of warmth to stand out against other, often corporate, Business comms.","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/13216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/44"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}