{"id":13025,"date":"2021-03-25T15:59:28","date_gmt":"2021-03-25T15:59:28","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13025"},"modified":"2021-06-09T08:48:57","modified_gmt":"2021-06-09T07:48:57","slug":"our-new-spot-for-wickes-housebarrassment","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/wickes\/our-new-spot-for-wickes-housebarrassment","title":{"rendered":"Our new spot for Wickes &#8211;  &#8216;Housebarrassment&#8217;"},"content":{"rendered":"<div class=\"lazyblock-video-7LjVm wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/528880842?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZudFAP wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Nobody needs reminding that we have been living through some truly challenging times, and during a year of lockdowns and curfews, we&#8217;ve all been spending far more time in our homes. As a result, many of our beloved homes have taken an absolute battering.\u00a0<\/p>\n<p><span style=\"font-weight: 400\">Our new spot illustrates that \u2018housebarrassment\u2019 can affect home dwellers of any age. It\u2019s also a timely reminder that as we welcome spring, a simple but effective lick of paint can transform any room.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This 30&#8243; ad sees a young boy inviting his friend round for a video game rematch, only to realise that his bedroom is no longer the ideal cool hang-out that it once was. With the help of his dad, he soon transforms it into a place that he can feel proud of.\u00a0<\/p>\n<p><b>Shelley Allison, Head of Marketing &#8211; Core &amp; Trade: <\/b><em><span style=\"font-weight: 400\">\u201cWe\u2019re really excited to be showing a new home improvement story through our \u2018Housebarrassment\u2019 creative. Airing for the first time, this advert brings light relief from a young adult&#8217;s point of view, showcasing the sense of pride in redecorating his space. We know that people are really enjoying rediscovering or learning new DIY skills and have no doubt this new advert will resonate with many customers.\u201d<\/span><\/em><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-23i2Q4 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our new spot illustrates that \u2018housebarrassment\u2019 can affect home dwellers of any age. It\u2019s also a timely reminder that as we welcome spring, a simple but effective lick of paint can transform any room. \n        <cite>Simon Learman, Creative Director, VCCP <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z19xo5H wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/WICKE21001_Wickes_Paint_April_Sale_EasyCare_TVC_30sec_PR001.00_00_17_22.Still003-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/WICKE21001_Wickes_Paint_April_Sale_EasyCare_TVC_30sec_PR001.00_00_17_22.Still003-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/WICKE21001_Wickes_Paint_April_Sale_Standard_TVC_10sec_PR001.00_00_08_19.Still002-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/WICKE21001_Wickes_Paint_April_Sale_Standard_TVC_10sec_PR001.00_00_08_19.Still002-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" 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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-13025","work","type-work","status-publish","hentry"],"acf":{"capability_ids":[],"client_id":"13033","hero_video":"","hero_image":{"ID":13035,"id":13035,"title":"WICKE21001_Wickes_Paint_April_Sale_EasyCare_TVC_30sec_PR001.00_00_26_03.Still002","filename":"WICKE21001_Wickes_Paint_April_Sale_EasyCare_TVC_30sec_PR001.00_00_26_03.Still002.jpg","filesize":605837,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/WICKE21001_Wickes_Paint_April_Sale_EasyCare_TVC_30sec_PR001.00_00_26_03.Still002.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/wickes\/our-new-spot-for-wickes-housebarrassment\/attachment\/wicke21001_wickes_paint_april_sale_easycare_tvc_30sec_pr001-00_00_26_03-still002","alt":"A man laughing holding a video game 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