{"id":12729,"date":"2021-03-05T11:30:15","date_gmt":"2021-03-05T11:30:15","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12729"},"modified":"2021-03-08T15:20:36","modified_gmt":"2021-03-08T15:20:36","slug":"paddy-power-launches-feel-like-a-favourite","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/paddy-power\/paddy-power-launches-feel-like-a-favourite","title":{"rendered":"Paddy Power launches Feel Like A Favourite"},"content":{"rendered":"<div class=\"lazyblock-video-Z2awy1R wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/519593802?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-NgsuD wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>We launched our new work for Paddy Power, &#8216;Feel Like a Favourite&#8217;. This\u00a0 campaign speaks to Paddy Power&#8217;s great customer experience, content, offers and rewards, which give the brand&#8217;s fans an extra advantage going into the race day. Paddy Power promises that you won&#8217;t just &#8220;feel like a pinter, you&#8217;ll feel like a favourite&#8221;.\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Our latest advert for Paddy Power shows Peter preparing to watch the Festival at home, while being commented on by racing presenters Matt Chapman and Gina Bryce, as if they&#8217;re assessing a horse ahead of a big race.\u00a0<\/p>\n<p>The tongue-in-cheek ad opens on Peter in bed, waggling his enormous feet as he watches the racing- introduced by Chapman as &#8220;number four, definitely punching&#8221;. Abbey proceeds to throw Peter a pair of lucky pants, before he flicks through various football shirts in the wardrobe, Chapman quipping &#8220;he&#8217;s moved stables a lot&#8221;, referencing the twelve different clubs that he has played for.\u00a0<\/p>\n<p>Eventually, Crouch settles down onto the couch to watch all the action, where he accepts a snack from Abbey, a crunchy carrot. Of course. <span id=\":na.co\" class=\"tL8wMe EMoHub\" dir=\"ltr\">Cheltenham&#8217;s most successful jockey of all time, Ruby Walsh, makes a cameo, remarking &#8220;Even the Irish will back this English banker&#8221;.<\/span><\/p>\n<p><strong>Michelle Spillane, Marketing &amp; Brand Director, UK &amp; Ireland, said: <\/strong><i><span style=\"font-weight: 400\">\u201cPaddy Power was born at the races \u2013 and with our sublime new proposition Feel Like A Favourite we wanted to reach new audiences and excite them with all that\u2019s great about this brilliant, brave sport.<\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-RmBLP wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Feel Like A Favourite is that moment when you look across at everyone else in the starting stalls, and you just know you\u2019ve got the advantage. And that\u2019s exactly what it feels like heading into raceday armed with the Paddy Power app. Like Frankel racing against donkeys. \n        <cite>Kevin Masters, Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZUsf8O wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-04-at-5.25.47-PM-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-04-at-5.25.47-PM-1.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-04-at-18.45.33.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-04-at-18.45.33.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-04-at-18.44.42.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-04-at-18.44.42.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/PP.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/PP.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-12729","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10357","hero_video":"","hero_image":{"ID":12730,"id":12730,"title":"Paddy Power- Crouchy and Abbie Hero","filename":"60sec_frm1486.0001.jpg","filesize":1139712,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/paddy-power\/paddy-power-launches-feel-like-a-favourite\/attachment\/60sec_frm1486-0001","alt":"","author":"44","description":"","caption":"","name":"60sec_frm1486-0001","status":"inherit","uploaded_to":12729,"date":"2021-03-04 17:11:06","modified":"2021-03-04 17:15:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/60sec_frm1486.0001-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/44"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}