{"id":12383,"date":"2021-02-15T10:00:24","date_gmt":"2021-02-15T10:00:24","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=12383"},"modified":"2021-07-13T18:42:40","modified_gmt":"2021-07-13T17:42:40","slug":"green-blacks-launches-wildly-deliciously-organic","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/green-blacks\/green-blacks-launches-wildly-deliciously-organic","title":{"rendered":"Wildly. Deliciously. Organic."},"content":{"rendered":"<div class=\"lazyblock-video-1GPB5S wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/okQhGT36qyU?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"lazyblock-two-column-text-quote-image-1VCfj3 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">VCCP&#8217;s latest campaign from Green &amp; Black\u2019s shows the viewer how the finest, organic ingredients collide to create delicious chocolate in every bar. Contradicting the traditional portrayals of nature in advertising, the work offers viewers the real deal \u2013 rugged, raw, visceral, untamed nature in all its glory.<\/span><\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We wanted to create a campaign that completely immersed you in the flavours of nature.          <cite>Caroline Rawlings, VCCP Creative Director <\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The stunning work, directed by the award-winning Kim Gehrig, captures flavour like never before. Green &amp; Black\u2019s focus on fresh, organic ingredients allows the film to lean into the imperfections that make its products \u2018real\u2019. The campaign will span OOH, social, digital, VOD and TV.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Green &amp; Black\u2019s know that the true taste of nature is wildly, deliciously, organic. Since its inception the mission is in their name: Green symbolises their commitment to ethically sourced cocoa, Black stands for the high quality and delicious taste of their chocolate.\u00a0<\/span><\/p>\n<p><b>David Clements,\u00a0<\/b><b>Marketing Activation Director,<\/b><b>\u00a0Green &amp; Black\u2019s said about the work\u00a0<\/b><i><span style=\"font-weight: 400\">\u201cWe are very excited to show\u00a0what the brand stands for with our new campaign, taking Green &amp; Black\u2019s back to nature. It\u2019s capturing the idea of flavour in a completely new way, with a feast for the eyes and an assault on the senses.\u201d<\/span><\/i><\/p>\n<p><b><i>Founders of Green &amp; Blacks, Craig Sams and Jo Fairley said<\/i><\/b><i><span style=\"font-weight: 400\"> \u201cIt\u2019s really gratifying, satisfying and fills us with pride at the way you\u2019ve taken the brand and moved it upwards and onwards, sticking to our founding principles and making it such a wonderful product. We think it\u2019s going to blow everyone away!\u201d<\/span><\/i><\/p>\n<p>\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div><\/div><\/div>\n\n\n<div class=\"lazyblock-carousel-1I5dbi wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/15-Packshot-1.jpeg 1152w\">\r\n                                <img 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<\/section>\r\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-12383","work","type-work","status-publish","hentry"],"acf":{"author":false,"capability_ids":["988"],"client_id":"12170","hero_video":"","hero_image":{"ID":12384,"id":12384,"title":"02-Intense-Monkey","filename":"02-Intense-Monkey.jpeg","filesize":2975455,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/02\/02-Intense-Monkey.jpeg","link":"https:\/\/www.vccp.com\/uk\/work\/green-blacks\/green-blacks-launches-wildly-deliciously-organic\/attachment\/02-intense-monkey","alt":"","author":"44","description":"","caption":"","name":"02-intense-monkey","status":"inherit","uploaded_to":12383,"date":"2021-02-12 13:39:26","modified":"2021-02-12 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